PROCEEDINGS OF A MULTI-STAKEHOLDER COLLABORATIVE LEARNING WORKSHOP

DDSP Multi-Stakeholder Learning Workshop on Market Access

Hoima District. 2-3 October 2003 - 1 -

PROCEEDINGS OF A MULTI-STAKEHOLDER COLLABORATIVE LEARNING WORKSHOP

Improving Small Holder Access to Markets 2nd – 3rd October, 2003.Hoima District, Uganda

Prepared by: Clive Lightfoot, ISG. Roselline Nyamutale, DDSP Frederick Mugerwa, AAMP Scola Bwali, DEC, Hoima



Contents

Workshop Objectives

Learning Schedule

Learning Principles and Process

Stakeholder Groups

Understanding Existing Marketing Situation

Developing Future Vision of Improved Marketing

Identifying Specific Stakeholder Action

Next Steps

Participants Expectations and Evaluation

Participant List

Acknowledgements



Workshop Objectives The objectives of the workshop are for the participants to learn from each other about :

the current situation relating to marketing of agriculture produce

how they can work together to improve access to markets

multi-stakeholder collaborative learning process as a way to help them realize their future vision



Learning Schedule – Thursday 2nd October

Time Activity Organization Materials Learning objectives 9.30 General welcome

Introduction of facilitation team and participant stakeholder groups

Plenary session Chair DDSP P/C Hoima Speaker: CAO Facilitator: RN

Participant Kits, Workshop programme Cards and flip charts for stakeholder groups

10.00 Workshop objectives Learning rules, process and learning framework

Plenary session Chair DDSP P/C Hoima Facilitator: CL

Handouts

10.30 Participant expectations for workshop

Plenary session Chair: DDSP P/C Hoima Facilitator: RN

Cards marker pens, tape

11.00 Tea break 11.30 Introduction to group work and

group formation Plenary session Chair: DDSP P/C Hoima Facilitator: SB

Cards marker pens, tape Stakeholder groups by farmers, agro-processors, traders, service providers, local government

12.00 First learning question understanding existing marketing systems

Group work Facilitators. FM, CL, RN, SB, HT

Instructions handout, Flip chart, pens

Understand the perspective of each stakeholder on how they see the existing marketing system.

13.30 Lunch Break 14.30 Reflection on group outputs Group presentations

Chair: a.CAO Pin boards, pins

15.30 Introduction to group work and group formation

Plenary session Facilitator: FM

Cards marker pens, tape Four Multi-stakeholder groups

17.00 Tea break 17.30 19.00

Second learning question future vision of marketing systems

Group work Facilitators: FM, CL, RN, SB, HT

Flip chart, cards, pens Common understanding on future vision of improved marketing system. Four multi-stakeholder groups



Learning Schedule Friday 3rd October

Time Activity Organization Materials Learning objectives 8.45 Recap on learning framework and

schedule Plenary session Chair: CAO Kibaale Facilitator: FM

Workshop programme

9.10 Reflection on future visions and group tasks

Plenary session Chair. CAO Kibaale Facilitator. CL

Flip chart, pens, tape

9.30 Third learning question on action points

Group work Facilitators: CL, RN, SB, HT, FM

Flip chart, pens Identifying what can each stakeholder can do differently to move towards their common future vision

11.30 Tea break 12.00 Reflection on group outputs Plenary presentations

Chair: CAO Kibaale Flip chart, tape

13.00 Exploring next steps and follow up

Plenary session Chair: LC 5 Hoima Facilitator. CL

Cards, pens, tape Identify next steps for the DDSP program to continue the collaborative learning process

13.45 Reflection on workshop and evaluation

Plenary session Chair LC5 Hoima Facilitator: RN

Boards tape Evaluation forms

14.00 Lunch Break 15.00 Closing programme Plenary session

Chair LC5 Hoima Speakers: RRDC, Participant

Evaluation Sheets

15.30 Tea break (photo)



Principles of Learning

Learning is an active process. Learners need to do something. Learners need a practical exercise or project and construct meaning out of the experience they have. Learning is not passive acceptance of knowledge.

Learning requires mental reflection. Learning requires that we think about the results of our action, our experiences. The crucial act of constructing meaning is mental reflection. It happens in the mind. We need to engage the mind as well as the hands.

Learning is a social activity. Learning is associated with our connection with other learners – farmers, service providers, officials, politicians Learning should recognize the social aspects and use conversation, group discussions. Isolating the learner and locking them up with the subject matter does not work.

Learning is built on what we already know. We learn in relationship to the place we live, who we know, what we know and what we believe. It is not possible to assimilate knowledge without having some structure developed from previous knowledge to build on.

Learning takes time. Learning requires us to revisit ideas, reflect on them, try them out and use them. Learning is the product of repeated experiences and thought. It takes time to sink in. The “ah ha” moment can be traced back to longer periods of preparation.

Learning needs motivation. Motivation does not just help learning it is essential to it. Unless we know the reasons why we want to learn something we will not be very interested in carrying out the necessary actions and reflection.



Rules of Learning Must take responsibility for your ideas and actions

Must work with:

Trust (rely on integrity),

Openness (no hidden agenda),

Respect (ideas and feelings), and

Honesty (say what you really think).

Must be prepared to take the lead in action

Process of Learning

IDENTIFYING What is to be learned?

Why are we learning it? Who are the learners?

IDEA of something to

try

ACTION Trying out something

RESULT of concrete experience

REFLECTION thinking about what

happened



Stakeholder Groups

Agroprocessors Local Government Farmers Service Providers Traders

Masagazi Richard Bukya John Bosco Kyamulesire Edward Byandala Steven Rugutta Helen Tukwasiibwa Asumpta Mawejje Andrew Mwanga Amon Kyahurwa Leticia Kigundu Pauline Kaahwa Jennifer Ddungu Sulaiti Munyenya Julius Kwebiiha Robert Kaahwa Alice Bagonza Jackson Byaruhanga Nebba Kasangaki Charles Kajura Charles Bbaale Sulaiti Byabakama H.M Amanya Moses Baliija Jackson Kiiza Francis Kusiima Darlison Nyakatuura Serapio Byabasaija John Tibasulwa Teddy Muhonge Constantine Namara Sylivia Kiiza Asaba Muwanga Christopher Tumuhimbise Ivan Rugadya Richard Mubiru Paul Sentayi Peter Makwasi Samuel Asaba Mercy Kyomuhangi Perez Birungi Julius



Multi-Stakeholder Groups

Group 1 Munyenya Julius Farmer Nebba Byaruhanga Local Government Kiiza Francis Service Provider Pauline Kiggundu Adyeeri Trader Bagonza Jackson Agro-processor Muwanga Christopher Service Provider Darlson Kusiima Local Government Mwanga amon Farmer

Group 2 Kaahwa Jennifer Agro-processor Ivan Tumuhimbise Service Provider Bukya John Bosco Local Government Muhonge Constantine Farmer Ssentayi Peter Service Provider Charles Kajura Service Provider Babi Ali Local Government Kwebiiha Robert Service Provider Baliija Jackson Farmer Alice Kaahwa Trader

Group 3 Rugadya Richard Service Provider Byandala Stephen Service Provider Byabasaija John Service Provider Amanya Moses Local Government Sylvia Namara Service Provider Charles Kasangaki Farmer Sulaiti Bbaale Trader Tukwasiibwe Assumpta Agro-processor Avu Elly Biliku Service Provider

Group 4 Ruguta Hellen Trader Masagazi Richard Agro-processor Nyakatuura S. Farmer Mawejje Andrew Local Government Makwasi Samuel Service Provider Birungi Julius Service Provider Mubiru Paul Service Provider Kyamulesire Edward Billy Farmers



Instructions for Group Work on Understanding Existing Marketing Situation

Tasks A. Discuss the existing marketing system in your view as a farmer, trader, service provider, etc and identify the main

components involved. Components might be information, production, storage, etc. Note down on flip chart paper each major issue as they emerge in the discussion around the central theme of marketing. Continue discussing until all the major components are identified.

B. Once the first layer of ideas are noted start to discuss each major component in turn. Link the ideas identified in the major component with a line to the respective component. For example production as a component might be involving low production levels, transport component might be mainly using bicycles and wheel barrows, etc

C. As you move in detail from main component to how it works finally the issues will emerge concerning the functioning of the component. For example credit may be available from a MFI but it might be too small to improve marketing, thus the size of the loan becomes the issue.

Process 1. Allocate tasks. Choose someone to write your ideas on paper and another one to present. 2. Write on a flipchart using a landscape format. 3. Write the central theme – existing marketing situation – in the centre of the paper 4. Write each main component in a ring around the central theme and link the two together with a straight line. 5. Continue writing each new idea connecting it to the relevant component as you move from level to level.



Understanding Existing Marketing Situation

Marketing system production

storage Info/

communication transport

distribution

traders/ buyers

processing capital

Banking / credit

policy regulation

Enterprise / quantity

land/labour

seasons

credit

quality

speed/ access

sources

opportunities

advertizing

research

Taxation/levies

Quality control

Payback period

Interest rates

loan recovery rates

Savings

Commercial bank

MFI

Money lender

packaging

power

Equipment maintenance

Variety of products

Small producers

Staff skills

retailers

stockists

Fuel price

Vehicle tax/ maintenance

Distances on poor roads

Availability of transport



Farmers Group Output Existing Marketing Situation BUYER Price Market place Quality Quantity Mode of payment, cash/credit TRANSPORT Road networks self help improve access roads / feeder roads/ main Means head / bicycle / oxen traction / vehicles MARKET INFORMATION Prices booms and fluctuations Source of information Market opportunities STORAGE Store containers and protective damages CAPITAL resource mobilization (credit services) own savings

PRODUCTION Mechanization hand operated / oxen / tractors Output processing quality control quantity Labour Family / hired / communal Size of enterprise Small / medium / large Season timing Productivity Timeliness / pest control Stocking rate/correct spacing ENTERPRISE SELECTION

Livestock / crops / fish farming / apiculture / sericulture / agro forestry

MANAGEMENT Knowledge and skills service

providers Entrepreneurship Record keeping farm records / financial records

LAND Ownership Communal / individual (leased, customary, freehold) Hired Size Small / medium / large Type Arable / forest / hilly / swampy



Local Government Group Output Existing Marketing Situation TRANSPORT AND COMMUNICATION No specialized trucks No Internet services Difficult Terrain Poor vehicles Poor roads Limited phone coverage QUALITY CONTROL No strong traders assistant to control quality Prices not determined by quality Poor packaging Poor transporting BANKING SERVICES Not farmer friendly High interest rates Inadequate ADVERTISEMENT If present limited to local radios Expensive Limited radio coverage Poor listener ship habits

POLICY AND REGULATION Not protecting farmers No subsidies for Ugandan farmers to compete favorably on international market INFORMATION & RESEARCH Not available No organized institution

If any not linked to what the farmers are producing (Mainly in English not Local language) An attempt to provide market information under NAADS

MARKETS Long distances Small quantities presented Lack facilities Limited access Unprocessed goods Men more involved Price fluctuation SECURITY Tribal conflicts Land disputes

PROCESSING Bulk of out put consumed daily Few processing facilities High tariffs on utilities Water Electricity Phone PRODUCTION Women more involved Unpredicted weather Land disputes No crop zoning (Specialization) Not linked to marketing demand Pests and diseases Vermins Small quantity (Subsistence) Scattered Few large-scale producers Quality poor STORAGE Pests Thieves Inadequate cold facilities (Fish & Veg. Milk) No storage facilities (Grains)



Service Providers Group Output Existing Marketing Situation ADVISORY Limited MARKETS Limited buyers Village markets Periodic markets Limited town markets TRANSPORT Fuel prices High transport costs Roads Head Bicycles (inaccessible) PROCESSING Packaging (Poor) Grinding STORAGE Cribs (poor) Bags in houses (poor) Small quantity Preservation (limited)

PRODUCTION Season Unplanned Quantity (small) Quality (poor) INFORMATION Middlemen to farmer Farmer to farmer Media CREDIT Long process High interest rates Inaccessible Pay back period Distance (Far) MIDDLEMEN/BUYERS Have resources Exploitative farmers not organized into market groups Market individually Access to credit Middleman determines the price



Traders Group Output Existing Marketing Situation CAPITAL OWN SAVINGS Advantages

not easy to accumulate no binding interests no reduction in working capital as a result of regular payments

MICRO FINANCE INSTITUTIONS Advantages Getting capital with a minimal security Fair interest rates e.g SIDA – 2.5 % per month Disadvantages Insufficient amounts Wrong timing of loan disbursement Difficulty in group formation PRIVATE MONEY LENDERS Advantages Quick service Negotiable interests Flexible payment timetable Disadvantages Very high interests

COMMERCIAL BANKS Advantages Money if given sufficiently Money given at a convinient time Disadvantage High interest rate Strict repayment schedules Big securities

PRODUCTION SMALL FARMERS Advantages Negotiable prices Variety of products Disadvantages Produce in small quantities Poor qualities Poor roads GOVERNMENT LARGE SCALE FARMERS e.g Prison farms Advantage Large quantities Fixed prices Good roads Good quality products

TRANSPORT BY PRIVATE MEANS Advantages Own timetable Not very expensive Disadvantage Maintenance of vehicles is high Taxes are very high TRANSPORT BY PUBLIC MEANS Advantage Its cheap Disadvantage You work on drivers timetable



Agro-Processors Group Output Existing Marketing Situation TRANSPORT Final cost and selling price Availability Poor roads Fluctuating fuel prices Trustworthiness PRODUCTION Quality of products Pests / foreign bodies adulteration Quantity produced in excess or low Land availability poor knowledge on where to sell COMMUNICATION Contacts Information system Swiftness ENERGY Unavailability High costs where available Initial cost of generators high DISTRIBUTION CHANNELS Distributors Stockists/Retailers

LABOUR Costs high PROCESSING & PACKAGING MATERIALS High Costs Equipment breakdown Low local sales Quality of material High / poor / risk (eg. glass) ADMINISTRATION Security Management employee commitment Staffing TRUST & CREDITWORTHNESS Low credit sale recovery Cash flow problems High costs looking for new customers Business closure

ADVERTISING Lack of IT Using right media Costs Misinformation SKILLS Processing Marketing Production FINANCIAL SERVICES Takes long to get ready Expensive credit Low working capital



Instructions for Group Work on Developing Future Vision of Improved Marketing

Tasks A. Using the diagrams of the existing marketing system discuss what can be done in order to improve the issues that were

identified in each component. For example under the component of production, an issue of high labour costs might have been identified. In this exercise you discuss what can be done in order to reduce the labour costs.

B. For each required change identified, mention the stakeholder supposed to make the change. For example if the desired change is to form groups, mention the stakeholder who should take the lead in group formation, is it the Community Development Officer or Farmer leaders?

C. If you don’t have an idea on how to improve a particular issue in a component, leave it and go to another issue.

Process 1. Allocate tasks. Choose someone to write your ideas on paper and another one to present. 2. Write on a flipchart using a landscape format. 3. Present your work in table format shown below.

Component Weakness Change Required Key Stakeholders



Group 1 Output Future Vision of Improved Marketing

Component Weakness

Change Required Key Stakeholder

Poor production quality and quantity wise

Good quality and high quantity (selecting/grading of seeds and agricultural advise)

Farmers to use high yielding seeds, prepare land early, plant early, have enough land, popularize use of oxen, Farmers should specialize, select proper enterprises Service providers to advise local farmers

Transport availability More transport for farm produce To improve road net work in local areas, towns, and all other areas of trade

Farmers to form associations so that they can easily buy vehicles Farmers, buyers, traders and transporters use self help approaches

Increase individual savings Reduce on family expenditures

Farmers to have more income generating activities Farm families to spend meaningfully

Lack of capital

Reduction of interest rates Farmers to borrow from lending institutions as association to reduce interest rate Farmers to lobby govern to reduce interest rate and lengthen repayment schedules

Lack of information for farmers

To have good information flow for farmers

Local government to establish information centers at sub-counties Farmers to subsidize on costs for sustainability, buy radios, Farmers to have newsletter, tours/field visits

No proper markets To have assured or proper markets Buyers or traders to buy produce directly from farmers

Farmers to sell products as groups not individual. To remove middlemen Farmers to get market information from established market centers Farmers should specialize and have storage facilities to avoid selling their produce early



Group 2 Output Future Vision of Improved Marketing

Component Weakness

Change Required Key Stakeholder

Low production Mobilise the producers There is need for specialization, Commercialization

By the service provider Districts

Dependence on natural forests affects the seasons

Timeliness in farm operations Appropriate technologies be availed or adopted by farmers e.g. irrigation

Central and local governments to come up with appropriate strategies

Inadequate credit facilities

Mobilise farmers into savings and credit groups Government should target farmers by providing them with medium term loans Intensify on advisory services Access improved breeds Specialisation

Services providers Specialization by farmer groups Commercial institutions

Processing Rural electrification should be expended to all areas Central government should reduce important taxes on processing equipment/packaging materials Farmers should increase quantity and improve on quality Local government support to processors

The central government Farmers to take up commercial farmers

Capital Encourage farmers to create their own savings. e.g. establish groups based on savings schemes Local government should start farmers friendly financial credit schemes

Service producers Government to develop a credit scheme targeting farmers

Policy regulations Lobby for farmer friendly policies (reducing important taxes on agro inputs) Lobby for tariff free or reduction on agro import products Local government should levy realistic market dues Allocate more funds for access roads Bi-laws at all levels to enforce road maintenance

Central government Local government

Storage problems Advisory services on post harvest handling Improved storage facilities at farm level (e.g. mobilize farmer groups to put up storage structures)

Services providers

Transport problems Mobilise producers and traders to form transport groups individually. Central government to invest more trunk roads and in local government feeder roads Mobilize community towards self help activities on access roads

Service providers Local government and central governments to harvest more in road maintenance



Group 3 Output Future Vision of Improved Marketing Component Weakness Change Required Key Stakeholders

Improved access roads Community Local Government NGOs

Poor roads

Rehabilitated feeder roads (motorable) Local Government NGOs

Low availability of transport

Transporter’s Association on formed More vehicles (specialized) in place refrigerated

Transporters (private sector) Private Sector

Lack information research Established market information center at Sub-county level Commercial officers NGO’s SP Private

Insufficient storage Cribs construed at household Warehouse available

Farmers Private sectors, NGOs and traders

Poor product quality Good quality products (mature fish, single colour beans) Farmers, service providers and trader Farmers and service providers

No policy enforcement Policies and regulations enforced e.g. water content in honey should be 18%

Government i.e. LCs and Chiefs National bureau of standards

Poor Packaging Well packaged products ready for market, attractive to buyers Farmers, processors and traders Irregular power supply and high tariffs

Regular and stable power supply Affordable tariffs

Lobby groups to pressurize government Alternative sources e.g. solar power, generators etc.

Selling of unprocessed products

We want to see vale added products on market Maize grain to flour Milk to cheese

Farmers groups traders and service providers

No assured market Farmers produces bought at an acceptable price to the farmer Contract farming place e.g. growth of sunflower in Bushenyi for Mukwano

Farmers groups Private sector Extension workers Traders



Group 4 Output Future Vision of Improved Marketing Component Weakness Change Required Key Stakeholders Small production qualities and scattered

Large production quantities in specified area (production zones)

DP coordinator to facilitate participatory Enterprise selection for sub-counties Private Agricultural Advisory Service Providers to offer advisory service on selected enterprise in sub-counties DCSO to mobilize formation of specific farmer enterprise groups/societies

Poor quality products Quality produces PAAS Providers advise farmers on proper post harvest and agronomic best practices

Lack of information on market opportunities and business contacts

Information on market opportunities and business contacts readily accessible

District Commercial Officers collaborate with CSOs and private sectors to gather and disseminate information on market opportunities and business contacts to farmers, traders etc.

Inadequate access to commercial agricultural credit

User friendly commercial and agricultural credit readily accessible.

District Commercial Officers facilitate the institutionalization or communities and agricultural interest groups into savings and credit legal entities

Inadequate products storage facilities

Dependable products storage facilities readily accessible.

PAAS Provider to advise farmers and traders on construction and maintenance of rodents/pests/free moisture, free granaries/crib/stores



Instructions for Group Work on Identifying Actions by Stakeholders for Improved Marketing

Tasks D. Using the table of changes to be tried and stakeholders involved, identify in turn what specific actions can be taken

by each of the stakeholder groups involved in order to make the desired change. For example if the desired change is to reduce labour costs, the specific action might be for farmers to form groups in order to help each other on the farm.

E. All the changes to be tried should be picked from the table, which you prepared earlier. F. For each required action identified, indicate the stakeholder willing to take the action. Don’t refer to a group like

service providers or politicians, mention the particular stakeholder for example Kabarole Farmers’ Association, Chairperson Local Council 3.

Process 6. Allocate tasks. Choose someone to write your ideas on paper and another one to present. 7. Write on a flipchart using a landscape format. 8. Present your work in table format shown below.

Change to be tried out Specific Action to be taken Stakeholder



Group 1 Output Specific Action by Stakeholders

Desired Change Specific Activity Specific Stakeholders Action Carry out information needs assessment Service providers and Local Govt Planning Unit develop tools for collecting

information needs assessment NGOs to provide transport and other logistics Service providers (NGO) collect analyse data. Farmers, traders give information

Identification of source of the required information

NGOs, Service providers, Stockist, Local Govt. planning unit identify the source and collect the required information

To have information flow to farmers and other stakeholders Traders/buyers/consumers, transporters and service providers

Dissemination of information Service providers develop leaflets, newsletter, radio programme. LG, NGOs, give logistical support Local Govt, NGOs, provide motocycles, air time to service providers Local Govt establish internet facilities at district level for service providers to get information and data.

Inventory of (existing) new improved seeds on their characteristics and agro-ecological adaptations.

Service providers by contacting research centers e.g. Bulindi, Kawanda, Namulonge and Nalweyo/NASECO Service providers, farmer and trader/consumers

Avail information to farmers’ groups, stockists on the existing improved/new seeds and market

Service providers through roads programmes, farmers meetings, politicians, production of leaflets with information on improved seeds.

Train farmers in appropriate husbandry practices on priority/selected enterprises

Farmer groups and service providers and traders are all involved in the desired enterprise development Farmer attends trainings, SP does training,

Use of high yielding seeds to increase quantity of product

Establish demos on new selected enterprises Farmer provides fields, SP and researchers set up demonstrations with farmers, stockist provides seeds.

Train farmer groups on post harvest handling/quality control of selected enterprise products

Service provider gives technical advise Increase product quality

Construction storage cribs Farmers do the constructions




Desired Change Specific Activity Specific Stakeholders Action Sensitise farmers on sustainable group formation and advantages of specialization

District Community Services Officers/DPO/Sub-county/CDA/Agricultural Officers

Strengthen formed groups (group dynamics, leadership, conflict resolution)

Assistant Community Development Officer (Sub-county)

Train parish development committee members Assist CDO (sub-county) Provide bicycles and lunch allowance to PDCs DDSP/local government Avail improved production materials to farmer Centre Manager/DPO/ HODFA/KIDFA

Producers mobilized for increased production and specialization

Timely disbursement of credit to farmers (realistic grace period) Coordinators/ADRA/ URDT/TUGENDE OMUMAISO/NASECO/EMESCO/BUTO

Mobilise and sensitise farmers on savings District Commercial Officr/villages bank Formation of cooperative savings and credit societies District Commercial Officr/villages bank

Increased local savings

Training in gender issues District Gender Officer Develop and enforce bye-laws for access road maintenance LC III councils/Subcounty chiefs/LC I Chairperson

Prioritise and allocate more sources to feed road maintenance District Councils CAO/District Engineer/Hoima

Improved road network

Maintenance of access roads Catholic Diocese/ACDI/VACA Farmers

Lobbying of Central Government to expand rural electrification Chairperson LC Vs/ MPs Rural electrification expended to all areas of Hoima and Kibaale Lobby for investors to come to the area District Councils

District investment authority committee Training farmers in post harvest handling/technologies DPO/Extension staff Train contact farmers to disseminate techniques on post harvest technologies

Sub-county extension staff/UOSPA/Tugende Omumaiso

Construct cribs/granaries Farmer Conduct exposure visits DPO

Improved quality of farm produce

Grading the produce Farmers/Buyers Reduced tariffs on processing equipment and materials

Lobbying the central government to lower/remove tax District councils/Chairperson LC V Farmer Association Chamber of Commerce, MPS




Desired Change Specific Activity Specific Stakeholders Action Opening access roads Mobilization of communities Farmers mobilize themselves to open up and maintaining access road.

ACDUS/LC to mobilize farmers (community), sub-county local government/DDSP to prioritise farmers access roads Tugende Omumaiso to continue mindful of farmers access road priorities

Rehabilitate feeder roads Lobby for funding District Local give priority to high agricultural potential areas. Demand/lobby from BAT/Rwenzori Tea Highland for funds for feeder roads

Form more transport association Mobilization and organization of transporters

Transporters to mobilize themselves to raise funds to buy more vehicles.

Produce quality products in big quantity

Mobilization and adoption of improved practices by communities

Farmers to plant recommended seeds Service providers establish demonstrations District inspectors of drugs to ensure genuine inputs HODFA/other service provider to mobilize farmer commodity groups

Establishment of market information centre at sub-county level

Organization for putting up info centre Commercial officer in collaboration with NGOs like Food net

Translation and dissemination of market information

Organization for info services Commercial Officer to collaborate with Tugender Omumaiso in translation

Construction of storage facilities Mobilization and construction of storage cribs

Farmers to construct cribs/farm storage LCs to enact by-laws s and ordinances on food storage Parish and sub-county chiefs to enforce the by-laws

More warehouses constructed Mobilization and construction of warehouses

Traders mobilize themselves Commercial Officers to mobilize/sensitize traders to construct ware houses.

Proper packaging of products e.g. honey

Use of improved packing materials Agro-processes to acquire suitable/affordable/appropriate packaging materials

Farmers determine an appropriate price for their produce collective effort

Organization of farmer ‘collectives’ All service provider to sensitize farmers on gross analysis Farmers to form marketing groups at fixed price

More contracting opportunities identified

Networking with market information sources

Commercial Officer to liaise with Uganda Commodity Exchange Service providers e.g. agro-forum, HODFA, A 2000 net work to network




Desired Change Specific Activity Specific Stakeholders Action Lobby for resources from DLC Sec/finance and production standing committee of DLC

Sell the idea of forming/strengthening saving and credit groups to farmers and traders Interest groups promotion and strengthening

District Comm. Officer and DCSO, farmer representatives and LCs

DCO facilitates the formation of legal commercial agricultural savings and credit interests groups

Link interest groups to apex organization e.g. VCA, UCSACO

Group promoters farmers and traders, DCO and DCO

Carryout market surveillance DCO

Prepare a district projected output profile/data Establish reliable contacts e.g. telephone, fax, internet

Farmers/traders Planning Unit DCO Procurement Unit

DCO collaborating with SCOs and Private sectors to gather and disseminate information on market opportunities and business contacts to farmers and traders.

Link farmers and traders to potential market opportunities through radio, newsletter, internet

PCO, DNC PC/DDSP

Revitalization of granary DCO, extension staff, DLG, farmers, traders, Construction and maintenance of rodents/pests/moisture free stores and granaries Construction/utilization of clean materials e.g. old

iron sheets, reeds, mad blocks (thru annual agricultural competitions)

NGOs, District Agricultural Office, exp. Of NGOs, WVI, Tugende Omumaiso, URDT, UDRA (ACDI/VOCA), farmers

Provide advisory services for proper post harvest and agronomic best practices

Facilitate continuous farmer contacts by extension staff Participatory assessment of current situation Design contents for advisory service programme

Production Coordination, staff, farmers, planning unit, service providers (Private)



Next Steps Recommended by Workshop Participants

DDSP to conduct more multi-stake holder workshops. The next one to be conducted in Kibaale district. Also conduct multi-stakeholder workshops at sub-counties in the two districts as well as organize multi-stakeholder meetings at least in two months’ time to review progress and plan to carry on a way forward among different stake holders. Recommend that DDSP form a group of participants from this workshop to help facilitate the other workshops suggested.

The District Chief Administrative officer to convene a review meeting on budget and staff tasks, particularly those of the

Commercial Officers, to be able to accomplish the actions agreed at the workshop including the development of a detailed action plan for DDSP to support. The DDSP to increase its support to the marketing activities recommended at the workshop in its agriculture development component.

Farmer leaders with help of extension workers to start mobilising farmers into marketing groups for more profitable selling

of produce including for export of produce to foreign markets rather than leaving big margins to exporters. District Commercial Officers to carry out market and price survey in every production season, as in the case of Kibaale, and make contact with FOODNET. Also make market information available at sub-county level for appropriate use by farmers.

District Administrative Officer to designate officers to take the lead in setting-up of information centres at sub-counties and

lobby for improved access to internet.

District Commercial Officers to set up in collaboration with farmers, Community Development Officers, Planning, MFIs and other service providers a way to promote the formation of savings and credit societies.

Local Government, District Chairperson, to compose a task force of the private sector, farmers, politicians and traders, to

lobby for more financial resources to road improvement.



Participant Expectations and Evaluation

Knowledge on Marketing Get a better understanding in which the problem of marketing Agricultural products can be tackled To learn more things Gain skills in generating ideas To understand the proper way the poor farmers can get more pay from their goods Learn existing marketing opportunities from service providers/farmers To know more available markets To come to the consensus of having data bank To learn how to access markets To get modalities for implementing marketing strategy We learn how to help farmers better in marketing of produce

Developing a Better Marketing Strategy Ways to improve on poor marketing policy To develop a marketing strategy for small holder farmers To learn strategies of securing markets for our farmers produce Coming out with the best ways of market access to our farmers Come up with a better marketing system for our farmers Help service providers in siting market for farmers produce Formulation of a good marketing system Marketing systems to be facilitated by projects How to link farmers to Uganda community exchange How to improve on the marketing system We expect to have a common idea on how to improve the marketing of our farm produce Best method of processing marketing information How middle men can be eliminated from marketing our produce Better markets and marketing systems Prices for different crops Improving on quality and quantity Better methods of storage facilities To discuss problems affecting our businesses in different areas of trade To learn what is really missing in a marketing system I expect to be given at least advice on how to improve on my business To learn as many trading and marketing systems as possible

Profitability, Price fluctuations, Roles of service providers Farmers to gain from their crops To understand the roles of service providers in accessing markets for farmers Price fluctuations are causing a lot of problems. So, a system must be devised to curb this.



Participant Fears

Lack of follow up to put the workshop objectives in place

Low turn up due to long duration of workshop

Loss in our businesses due to long duration

Best technologies (internet) of accessing marketing information not affordable

Increasing and decreasing of prices

Time may not be enough

Lack of commitment by stakeholders

Results may take long

The cost on expenditure is likely to be high

May not get ideas from other key stakeholders who are absent (transporters)

Well set out plans and targets may fail to translate into a reality on farmers side

Failure to come up with a clear system for marketing

Many controversial decisions from different stakeholders

Little facilitation in terms of money

Programme may not be properly completed



Participants Evaluation of the Workshop

1. The IMPRESSION that the workshop led to: Average Response

Open dialogue happening between stakeholders present 4.5.

A better understanding of one another's situations 4.1

A workshop that should be tried again in future 4.8

2. The following FACTORS were important in this workshop

The facilitators were willing to listen to participants opinions 4.7

The mix of stakeholders present was good 4.1

The length of the workshop was good 3.9

3. About the QUALITY OF COMMUNICATION during the workshop

The workshop provided participants with the opportunity to create new understanding 4.5

Allowed each participant to present their interests and point of view 4.7

The discussion encouraged the development of trust for working together 4.0

Promoted common understanding of marketing and access to markets 4.2

4. About the EXPECTATIONS of the workshop

You have a better understanding of how to improve your access to markets 3.9

You have a better understanding of multi-stakeholder collaborative learning 4.1

You gained skills to get started on a collaborative learning process 4.2

1=I do not agree at all. 2=I slightly disagree. 3=I am not sure. 4=I agree 5=I fully agree NOTE: Twenty nine participants filled in the evaluation questionnaire



What was good about the workshop The method of presentation and all approaches Timing and fluency of Lightfoot The rapport between facilitators and participants The facilitators were good in presentation and could listen to participants views Facilitators were good, clear and brief Facilitators did their work expressively Committed facilitators The facilitation did his best to encourage stakeholders present/think they are ones to get into action to change in the current market system Organizers also did their best to see everything is in the right place Full participation among participants and facilitators The method of conducting the workshop Mixing of stakeholders and participants Participation was encouraged Sharing experiences Stakeholders interactions and better understanding of each other A better understanding or one another Getting to know different stakeholders from Hoima and Kibaale Open dialogue amongst participants Different stakeholders interacted and learnt something new about one another e.g. how farmers feel about BAT and how BAT treat them. The leaning methods, groups discussion whereby everybody was free to present his views Good learning environment Collaborative learning process Value of collaboration among marketing stakeholders

Forging a desired situation for all the stakeholders in marketing Emphasis on workable solutions of concrete action by who. Recognition by participants that market information is a role of many stakeholders Get better methods on improving in our marketing/trade The workshop identified and offered solutions which improved will go along way to put things right. Learning how to improve on our products Opportunity to start further discussion to take marketing forward Commitment of stakeholders in their roles in marketing What could be improved The meals – quantity, quality still poor Such workshop in places where facilities are in plenty e.g. accommodation, transport, communication etc. Allowances for transport and accommodation Duration of time for the workshop could be increased to 4 or 5 days Time management Representations of farmer institutions as farmer for member More participants to be invited in order to get different views Participants should include LC Is and farmers at village levels Involvement of more traders, processors and transporters to appreciate their position Bring more workshops in sub-counties and on village at large Putting action on what we have been taught Equal participation of individuals attending the workshop not other disappearing and reappearing in the end.



Other comments Have other workshops in future but at medium interests Moving other joint workshops to Kibaale Such workshops could be organized once a year to review and lay future strategies Thank you for organizing such workshops Good workshop we need to encourage quarterly basis Such a forum should sit at least in every three months, and thereafter should be addressed to lower levels Holding the same at annual intervals to ensure the rooting of the objectives Follow up seminars are necessary Things we learnt to be followed A workshop that should be tried again Handouts on issues discussed and recommendation Good listening and learning skills Good subject long neglected The workshop was good and built my capacity to understand better issues on agricultural marketing. It could have been better if the accommodation was at the venue of the workshop We have be starving on tea breaks and breakfast No entertainment for resident participants Time has not been enough



Participants Contact List

Surname First Name Designation Organisation Address Tel Fax E-Mail Abwooli Kyahurwa Laetitia Acdo HOIMA Box 2, Hoima 077 848129 - - Ali Babi Sec Prod. HDLG Box 2, Hoima 077 553173 - - Amanya Moses Dist Vet Officer Asaba Joseph Mercy Ag. Dao HDLG Box 2, Hoima 077 539382 - - Avu E. Biliku Economist HDLG Box 2 077 615122 - [email protected] Babi Ali Secretary Production HDLG Box 2 077553173 - - Bagonza Jackson District Coffee Coord. UCDA Box 2, Hoima 077 632881 - - Baliija Jackson Farmer DDSP Box 136, Hoima 077 344762 - - Bbaale K. Sulaiti Trader/Transporter Production +

Transp. Box 149 Hoima 077 304907 - -

Barungi Zabuloni Farmer HDLG Box 2 Hoima 077984147 - - Birungi Julius Economist LDLG Box 2 Karuguza 077623928 Bukya Johnbosco Sec. Prod. KDLG Box 32 Karuguza 077 340656 - - Bwali Scola Dec HDLG Box 2 Hoima 077 454518 - [email protected] Byabakama Mugisa - Information Box 427, Masindi - - - Byabasaija John Market Info Officer KDLG Box 2 Karuguza 077389132 Byandaala Steven Agriculture- Byakagaba John Pc DDSP Box 334, Hoima 077 437940 - [email protected] Byaruhanga Nebba Chairperson Lc Iii HDLG Box 2, Hoima 077410653 - - Kabwijamu Asiraji Farmer HOIMA Box 2 077923085 - - Kabikuru Rosette Farmer HOIMA Box 2 Hoima - - - Kaahwa Jennifer Honey Processor HDLG Box 101, Bulindi - - - Kaahwa Alice Trader Produce Box 34, Hoima - - - Kajura Charles Dvo HDLG Box 2 Hoima 077 640527 0465 40399 [email protected] Kasangaki Charles Coord. HODFA Box 240 Hoima 077 608080 - [email protected] Kiggundu Pauline Trader Produce & Retail Box 149, Hoima - - - Kiiza Hannington Acao HDLG Box 2 Hoima 077590078 Kiiza Francis Coord. (Ap) EMESCO Box 32 Karuguza 077 374802 - - Kusiima Darlison V/C/Person HDLG Box 2, Hoima 077 581653 - -- Kwebiha Robert Marketing Officer HDLG Box 2, Hoima 077 888255 - -



Participants Contact List (continued)

Surname First Name Designation Organisation Address Tel Fax E-Mail Kyamulesire Edward Billy Farmer DIEA C.S. &

SCO. LTD Box 135 Hoima 077 958023 -

Kyomuhangi Perez Entomologist HDLG Box 2, Hoima 077 658127 0465 40499 - Makwasi Samuel Agric. Officer KDLG Box 2, Karuguza 077 937346 - - Masagazi Richard Marketing Manager NASECO LTD Box 497, Hoima 077 451871 041 234994 [email protected] Mawejje Andrew Deputy Cao KDLG Box 2 Kibaale 077701897 - - Mubiru S. Paul Director KIDADE Box 458 Hoima - - - Mugerwa Fredrick Agric. Dev. Advisor AAMP - 0485 20505

077 671890 - -

Muhonge Sebu Constant Dist. Fisheries Officer DDSP Box 2, Karuguza - - - Munyenya Julius Farmer HOIMA Box 2 Hoima - - - Muwanga Christopher Fisheries Officer HDLG Box 2, Hoima 077 371222 - - Muyanja Julius Farmer HDLG Kiziranfumbi - - - Mwanga Amon Farmer HOIMA BEE - - - Namara Sylyia Coord. Crop Husbandry Tugende

Omumaiso Box 34, Hoima 077 837113 - [email protected]

Nyakatura Serapio Dist. Commercial Off Box 2 Karuguza 077896722 - - Nyamutale Roseline Ag Manage Specialist DDSP Box 334, Hoima 077 635069 - [email protected] Rugadya Richard D. Fisheries Off. HDLG Box 2, Hoima 077 461236 - [email protected] Ruguta Hellen Trader Box 69, Hoima - - - Sentayi Peter Dist. Production Off. Kibaale District Box 2, Karuguuza 077 650257 - [email protected] Tibasulwa Teddy Tukwasiibwe Assumpta Honey Processor HDLG Box 101 Bulindi - - - Tumuhimbise Ivan Research Scientist NARO Box 101, Bulindi 077329204 - [email protected]



Acronyms

ACDI/VOCA

ACDO Assistant Community Development Officer

ADRA Adventist Development Relief Agency

BATL British American Tobacco Limited

BUTO Bunyoro Tooro

CAO Chief Administrative Officer

CDA Community Development Assistant

CDO Community Development Officer

DEC District Extension Coordinator

DPO District Production Officer

EMESCO Emely and Scola

HODFFE Hoima District

KIDAFFE Kibaale District Farmers’ Federation

LC Local Council

MP Member of Parliament

NASECO Nalweyo Seed Company

PDC Parish Development Committee

SP Service Providers

UOSPA Uganda

URDT Uganda Rural Development Training Centre



Acknowledgements

We wish to acknowledge the contributions of the following people who have in diverse ways helped to make this workshop a success.

We are grateful to the Ministry of Local Government and the International Fund for Agricultural Development (IFAD) for initiating and funding the workshop.

The staff of Hoima District particularly Moses Kyamanywa Mugenyi acting CAO, John Williams Byakagaba Programme Coordinator DDSP, Andrew Mawejje Deputy CAO Kibaale District, for assisting the workshop facilitators in chairing the sessions of the workshop.

We are grateful to our secretar, Diana Kabaganda, without whose untiring efforts the documentation of the proceedings would not have been possible within the short time of the workshop. We are also grateful to the staff of ARDC especially Centre Manager Rogers Kanzikwera who ensued that the conference facilities were made available.

We are indebted to all participants without whose dedication and untiring work the workshop would not have been successful. Though the notice was short they responded positively in their numbers. We treasure their contributions and the knowledge that they shared with us.

Workshop Facilitators:

Clive Lightfoot, ISG. Roselline Nyamutale, DDSP, Hoima Frederick Mugerwa, AAMP, Mbarara Scola Bwali, DEC, Hoima

PROCEEDINGS OF A MULTI-STAKEHOLDER COLLABORATIVE LEARNING WORKSHOP

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