Proceeding of Knowledge Management International Conference
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Transcript of Proceeding of Knowledge Management International Conference
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Proceeding of
Knowledge Management International Conference (KMICe) 2014
Editors:
Assoc. Prof. Dr. Fauziah Baharom
Dr. YuhanisYusof
Dr. Shafiz Affendi Mohd Yusof
Mr. Nurnasran Puteh
Dr. Sobihatun Nur Abd Salam
Copyright © 2014 UUM College of Arts and Sciences.
Published by School of Computing, College of Arts and Sciences, Universiti Utara Malaysia, Sintok
ISBN 978-983-2078-92-0
eISBN 978-983-2078-93-7
All Rights reserved. No part of this publication may be reproduced in any form or by any means without
prior permission from the copyright holder.
Printed in Malaysia.
This proceeding is also published in electronic format.
KMICe 2014URL http://www.kmice.cms.net.my
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KMICe2014 TECH ICAL COMMITTEE
Conference Chair Prof. Dr. Norshuhada Shiratuddin
Publishing Chair Assoc. Prof. Dr. Fauziah Baharom
Proceeding Committee Dr. Yuhanis Yusof
Dr. Shafiz Affendi Mohd Yusof
Mr. Nurnasran Puteh
Dr. Sobihatun Nur Abd Salam
Dr. Juliana Aida Abu Bakar
Dr. Massudi Mahmuddin
Mrs. Noraziah Che Pa
Board of Reviewers
I TER ATIO AL
Professor Dr. Rusu Teodor
Professor Adrian Ioana, Romania
Professor Amrani Mahacine
Professor Bakkali Saad, Morocco
Professor Carlos Pampulim Caldeira, Portugal
Professor Francisco Antunes, Portugal
Professor Francisco Torrens, Spain
Assoc. Prof. Dr. Tiberiu Socaciu, Romania
Assoc. Prof. Ole Boe, $orway
Assoc. Prof. Calin Ciufudean, Romania
Assoc. Prof. Kandarpa Kumar Sarma, India
Assoc. Prof. Eugenia, Romania
Assist. Prof. S R Sastry Kalavakolanu, India
Dr Anna Iwona Adamik, Poland
Dr AnnieWy Ng, Hong Kong
Dr Sawtantar Singh Khurmi, India
Dr Vasile Anghel, Romania
Dr. Christina Sososutiksno, Maluku
Dr. Shivraj Dhaka, India
Dr. Silviu Nastac, Romania
Dr. Yilun Shang, Singapore
Gheorghe Grigoras, Romania
Iuliana Oana Mihai, Romania
Leon Andretti Abdillah, Indonesia
Amelia Kurniawati, Indonesia
ATIO AL
Professor Dr. Zulkhairi Bin Md Dahalin
Professor Dr. Shahizan Hassan
Professor Dr. Norshuhada Shiratuddin
Assoc. Prof. Dr. Haslina Mohd
Assoc. Prof. Dr. Mohd Syazwan Abdullah
Assoc. Prof. Dr Maheran Katan
Assoc. Prof. Dr. Fatimah Sidi
Assoc. Prof. Dr. Faudziah Ahmad
Assoc. Prof. Dr. Faridah Yusuf
Assoc. Prof. Dr. Mohd Nordin Abdul Rahman
Assoc. Prof. Dr. Mohammad Basir Saud
Assoc. Prof. Dr Marzanah A. Jabar
Assoc. Prof. Dr Norazah Mohd Suki
Assoc. Prof. Dr. Suhaimi Mhd Sarif
Assoc. Prof. Dr. Zahyah Hanafi
Assoc. Prof. Maniam Kaliannan
Dr Abdul Jaleel Kehinde Shittu
Dr Hen Kai Wah
Dr Lim Hooi Lian
Dr Manmeet Mahinderjit Singh
Dr Mohd Zalisham bin Jali
Dr Muhammad Asim Tufail
Dr Muhammad Hafidz Fazli Md Fauadi
Dr Nafisat A. Adedokun-Shittu
Dr Nafishah Othman
Dr Norbayah Mohd Suki
Dr Nureize Arbaiy
Dr Siti Mahfuzah Sarif
Dr Stephanie Chua
Dr Suraya Hamid
Dr. Ahmad Suki Che Mohamed Arif
Dr. Aida Mustapha
Dr. Azman Taa
Dr. Badariah Solemon
Dr. Fadhilah Mat Yamin
Dr. Gengeswari
Dr. Hazleen Aris
Dr Nor Intan SaniahSulaiman
Dr. Khalizani Khalid
Dr. Lee Nung Kion
Dr. Magiswary Dorasamy
Dr. Maslinda Mohd Nadzir
Dr. Mazida Ahmad
Dr. Mohd Farhan Md Fudzee
Dr. Mohd Nihra Haruzuan Mohamad Said
Dr. Mohd Nizam Omar
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Dr. Noorulsadiqin Azbiya Yaacob
Dr. Nor'ashikin Ali
Dr. Norashikin Hussein
Dr. Noreen Izza Arshad
Dr. Noris Mohd Norowi
Dr. Norliza Abd.Rahman
Dr. Rosnafisah Sulaiman
Dr. Ruzinoor Che Mat
Dr. Shahrudin Awang Nor
Dr. Siti Haslina Md Harizan
Dr. Siti Noorsuriani Maon
Dr. Syamsul Bahrin Zaibon
Dr. TehNoranis Mohd Aris
Dr. Siti Sakira Kamaruddin
Dr. Rose Hafsah Ab. Rauf
Aeni Zuhana Saidin
Ahmad Hanis Mohd Shabli
Ahmad Sofian bin Shminan
Alawiyah Abd Wahab
Ammuthavali Ramasamy
Ang Boon Chong
Aniza Mohamed Din
Aw Yoke Cheng
Baharudin bin Osman
Chin Tee Suan
Choong Yuen Onn
Christine Nya-Ling Tan
Rohaida Romli
Hamirul'aini Hambali
Hasimah Hj Mohamed
Haslinda Sutan Ahmad Nawi
Hazaruddin Harun
Ibrahim bin Ahmad
Ina Suryani Ab Rahim
Izyana Ariffin
Jeong Chun Hai Ibrahim
KuekThiam Yong
Lailatul Faizah Abu Hassan
Mazlina Pati Khan
Mohamed Imran Mohamed Ariff
Mohd Faizal bin Jamaludin
Mohd Helmy Abd Wahab
Mohd Khairie Ahmad
Mokthar Ismail
Musyrifah Mahmod
Muzammil Tahira
Ng Yin Kuan
Noor Azlina Mohamed Yunus
Nor Diana Ahmad
Norfadzilah Abd Razak
Norida Muhd Darus
Nur Azzah Abu Bakar
Nur Fadziana binti Faisal Mohamed
Nur Syufiza Ahmad Shukor
Shafinah Farvin Packeer Mohamed
Sharmila Mat Yusof
Shatina Saad
Shukor Sanim Mohd Fauzi
Suwannit Chareen Chit A/L Sop Chit
Syamila Zakiah A. Wahab
Tee Chee Wee
Wan Hussain Wan Ishak
Yana Mazwin Mohmad Hassim
Yuseni Wahab
Zahurin Mat Aji
Zatul Amilah Shaffiei
Zulazeze Sahri
KEY OTE SPEAKER
“Open Data - the Intellectual Capital of Public Organisations”
Ms. Waltraut Ritter
Research Director at Knowledge Dialogues
I VITED SPEAKER
“Innovation Culture - Government, Education and Private Collaboration is Key to ational
Success”
Mr. Rohizam Md Yusoff
Chief Executive Officer, Creative Advances Technology Sdn Bhd
“Intellectual Capital and Knowledge Management Strategies On Performance”
Assoc. Prof. Dr. Kalsom Salleh,
Universiti Teknologi Mara Malaysia
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Table of Content
ID Title Page
PID5 A Statistical Model Assessing Knowledge Management In Manufacturing
Industry: Does Environmental Analysis Matter?
Liu Yao, Wan Maseri Wan Mohd, Wang Wei and Wei Wei, MALAYSIA
1 - 4
PID8 Leadership Style And Project Teamwork In Project Management Performance:
Moderating Effect Of Project Knowledge
$oor Azzah Said and $orshima Humaidi, MALAYSIA
5 - 10
PID11 An Integrated Infrastructure Capabilities Of Knowledge Transfer
$orfadzilah Abd Razak, Wan Edura Wan Rashid and $oor Azlina Mohamad Yunus,
MALAYSIA
11-15
PID12 Effective Classification For Unbalanced Bank Direct Marketing Data With Over-
Sampling
Suraya $urain Kalid, Kok-Chin Khor, Keng-Hoong $g, and Choo-Yee Ting,
MALAYSIA
16-21
PID14 The Mediating Effect Of MIS On Warehousing HCM And Efficiency In Small
And Medium Enterprises (Smes)
Adam bin Mohd Saifudin, Mohammad Basir Saud, and Ahmad Yusni Bahaudin,
MALAYSIA
22-29
PID16 Measuring Service Quality In Malaysian Local Government: The SERVQUAL
Approach
Maniam Kaliannan, Fadilah Puteh, and Magiswary Dorasamy, MALAYSIA
30 - 34
PID19 Bridging The Digital Divide In Local Government: The Study Of Internet Access
And Digital Literacy In igeria Rural Area.
Abdul Jaleel K. Shittu, Hamisu Ibrahim, $afisat A. Adedokun-Shittu and Jimoh R.G,
MALAYSIA
35-39
PID20 ICT And Kindergarten Teacher In Malaysian Education System: A Policy
Factor
Abdul Jaleel Kehinde Shittu, Wan Rozaini Osman Sheikh, Rafidah Abdul Razak and
$afisat A. Adedokun-Shittu, MALAYSIA
40 - 43
PID24 Investigating Feasibility Of Queuing Model To Eliminate Server Deadlock
Mudiana Mokhsin @ Misron, Rusyamimi Rosman, $or Diana Ahmad, Anitawati
Mohd Lokman and Hamizan Abdul Halim, MALAYSIA
44 - 50
PID27 Tacit Knowledge And Employee Competency In Malaysian Service-Based
Industries: A Preliminary Study
Fadilah Puteh, Maniam Kaliannan, and $afis Alam, MALAYSIA
51- 57
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PID28 Knowledge Sharing On Job Satisfaction And Organizational Commitment
Among Customer Service Representatives
$oor Azlina Mohamed Yunus, $arazatul Akmal Mohamed Yunus , Ramlee Abd
Rahman, Rozilah Abdul Aziz, Shereen $oranee and $orfadzilah Abdul Razak,
MALAYSIA
58 - 65
PID29 Heuristic Evaluation Of A Learning Management System
$atrah bt Abdullah @ Dolah and $oor Hafizah Che Ali, MALAYSIA
66- 71
PID31 RFID-Enabled Elderly Movement Tracking System In Smart Homes
Manmeet Mahinderjit Singh, P'$g Yuan Jin, Lau Lap Bann, Justin Lim Wei Kit, and
$urul Hashimah Ahamed Hassain Malim, MALAYSIA
72- 77
PID34 The Effects Of Knowledge Management Processes On Leadership
Halil Zaim and Merve Tarım, TURKEY
78 - 82
PID35 Knowledge Management Enablers Toward Knowledge Sharing And Research
Collaboration At Research Universities In Malaysia
Christine $ya-Ling Tan and Shuhaida Md. $oor, MALAYSIA
83- 88
PID37 A Conceptual Framework For Identifying Key Information Value To Enhance
Decision Support In Electricity Supply Industry
Ammuthavali Ramasamy and Mohd Sharifuddin Ahmad, MALAYSIA
89 - 94
PID38 Knowledge Audit And Its Link To Knowledge Strategy And Knowledge
Management
Sulfeeza Mohd Drus, Siti Salbiah Mohamed Shariff and Marini Othman, MALAYSIA
95-101
PID40 Knowledge Sharing Practice And Its Relationship With Organizational
Performance
$urul Fitrah Yacob and Zuraidah Abdullah, MALAYSIA
102-107
PID41 Decision Support System For Integrated Lake Basin Management
Mohammad Fikry Abdullah, Bashirah Mohd Fazli, Ir. Lee Hin Lee and Khairul Anam
Musa @ Mahmud, MALAYSIA
108-112
PID42 A Healthcare Knowledge Management Helpdesk (HEKMA H) Framework To
Enhance Healthcare IT Service Delivery
Hidayah Sulaiman, Bilal Ahmed, $or'ashikin Ali, and Zaihisma Che Cob, MALAYSIA
113-118
PID43 Rapid Profiling Of Plantation Stocks In Bursa Malaysia With Expectation
Maximization Clustering
Keng-Hoong $g, Kok-Chin Khor, and Hui-Poh Tan, MALAYSIA
119-124
PID44 Upward Influence Tactics And Job Satisfaction Among MSC Knowledge
Workers
Siti Rohaida Mohamed Zainal, MALAYSIA
125-130
PID45 Intellectual Capital And Knowledge Management Strategies On Performance
Kalsom Salleh, MALAYSIA
131-135
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PID47 Intellectual Property Rights (IPR) Management And Monitoring Framework For
University Innovation Centre
Kairulanuar bin Ab Kadir, and Juhana binti Salim, MALAYSIA
136-141
PID49 The Role Of Prior Experience, Learning Orientation And eed For Cognition In
Individuals’ Absorptive Capacity In Joint Project Engineering Team.
Adedapo Oluwaseyi Ojo, Murali Raman, and Chong Chin Wei, MALAYSIA
142-147
PID50 Knowledge Sharing To Enhance Sceintific Research Among Universities
Mohammed Abdulameer Mohammed, MALAYSIA
148-153
PID51 Therapeutic Games To Address Left eglect Symptoms In Stroke Patients: Some
Preliminary Studies
$uratiqah Mohd Zahari, Riaza Mohd Rias, and Fazah Akhtar Hanapiah, MALAYSIA
154-159
PID52 PTOOLKIT A Digital Tool For Persuasive Design Ideas: A Design Knowledge
Transfer Experienced
Aeni Zuhana Saidin, $assiriah Shaari, Asmidah Alwi, Catriona Macaulay and $ick
Hine, MALAYSIA
160-165
PID54 Web Information Retrieval For Gold And Silver Prices: A Design Of A Wrapper
Program
$orliza Katuk and Afiq Aisamuddin Mohd Shariff, MALAYSIA
166-171
PID56 A Rural Transformation E-Inclusion Value Chain Framework
Wan Abdul Rahim Wan Mohd Isa, Anitawati Mohd Lokman, Syaripah Ruzaini Syed
Aris and Mohamad Iemran Farkhan Arba ai, MALAYSIA
172-177
PID60 Development Of Knowledge Assets Valuation Model
Wong Man Wai, Ammuthavali Ramasamy, and Marini bt. Othman, MALAYSIA
178-183
PID61 Thriving For Government Competitiveness Intelligence Through Enterprise
Architecture Establishment Process
$ur Azaliah A.Bakar, Harihodin S., and $azri Kama, MALAYSIA
184-189
PID64 Towards Developing Experience Based Factory Model For Software
Requirement Engineering Process In Collaborative Environment
Mastura Hanafiah, and Rusli Abdullah, MALAYSIA
190-195
PID66 Does Personality Influence Web-Based Learning Performance Of ovice
Programmers? A Preliminary Study
$orliza Katuk, $ur Haryani Zakaria, Mazni Omar, Rohaida Romli and $orhaslinda
Md. Isa, MALAYSIA
196-201
PID67 Managing Organizational Knowledge Transfer In Requirements Elicitation
Process
$oraini Che Pa Sa’adah Hassan and Yusmadi Yah Jusoh, MALAYSIA
202-207
PID69 Multi-Modality Ontology For Herbal Medicinal Plant Semantic Based Image
Retrieval
Mohd Suffian Sulaiman, Sharifalillah $ordin, $ursuriati Jamil, Alfian Abdul Halin,
208-213
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MALAYSIA
PID72 A Conceptual Model Of Knowledge Worker Performance On Knowledge Work
Productivity In Software Development Process
Mohd Zairol Yusoff, Massudi Mahmuddin and Mazida Ahmad, MALAYSIA
214-219
PID75 Does Absorptive Capacity Influence The Relationship Between TQM Practices
And Innovation Performance?
Maha Yusr; Sany Sanuri Mohd Mokhtar, Abdul Rahim Othman, and Yaty Sulaiman,
MALAYSIA
220-225
PID76 Toward Developing Green Software Development Model In Managing
Knowledge Of IT Practitioners For Sustaining Future Generation
Rusli Hj. Abdullah, and Mcxin Tee, MALAYSIA
226-231
PID78 Learning Model For Integrated Living Skills In Virtual Workshop Environment
$ooraain Binti Mohd Taha and Tengku Siti Meriam Tengku Wook, MALAYSIA
232-236
PID79 Research Performance Evaluation Approaches And ew Evaluation
Development
Muzammil Tahira, Rose Alinda Alias and Aryati Bakri, MALAYSIA
237-243
PID80 Roles Of Mosques In Bridging Digital Divide
$or Iadah Yusop and Zahurin Mat Aji, MALAYSIA
244-248
PID82 Floodfeed: An Ontology-Based Data Feed For Flood Sensor Knowledge
Integration
Mohd. Zuhaili Mohd. Rodzi, $or Hidayati Zakaria, and Mohammad $azir Ahmad,
MALAYSIA
249-254
PID86 Decision Support Tool For Passenger Transportation Systems Planning
José Artur L. C. Marques, João V. da Fonseca $eto, and Fábio $. da Silva, BRAZIL
255-260
PID87 Knowledge Transfer Activities Among Information Technology Related
Academic Researchers
$oorulsadiqin Azbiya Yaacob, Zulkifli B Mohamed Udin, Jafni Azhan Bin Ibrahim
and Che Sobry Bin Abdullah., MALAYSIA
261-267
PID90 Intellectual Capital And Performance Of Malaysian Public University
Aniza @ Marzita Bt Ishak, Amrizah Bt Kamaluddin, and Roshima Bt Said, MALAYSIA
268-272
PID94 Applying Redundancy And Animation In A Multimedia Learning Application
On A Computer Science Domain
Riaza Mohd Rias, Halimah B. Zaman and Aisyah Abdul Manap, MALAYSIA
273-278
PID95 A Practical Approach For Ontology Construction Through Mapping Process
Syerina Azlin Md $asir and $or Laila, M.$., MALAYSIA
279-284
PID97 Leveraging On Entrepreneurial Competencies And Innovative Performance: Is
Competitive Intelligence A Missing Link?
Ainul Abdul Mohsin, Hasliza Abdul Halim, $oor Haslina Ahmad and T. Ramayah,
285-290
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MALAYSIA
PID98 An Impulse Purchase Conformity Tool For Interactive Television Advertising
Azizah Che Omar, $orshuhada Shiratuddin,and Siti Mahfuzah Sarif, MALAYSIA
291-296
PID99 Knowledge Sharing Through Social Media For Higher Education Classroom
Zulkhairi bin Md Dahalin and Korawan Suebsom, MALAYSIA
297-302
PID100 Conceptualizing The Well-Being Of Religious Travellers
Siti Hasnah Hassan, Siti Rohaida Mohamed Zainal and Osman Mohamed, MALAYSIA
303-308
PID101 Assessing ICT Diffusion In Rural Secondary School Of Thailand
Zulkhairi bin Md Dahalin and $opparat Meeplat, MALAYSIA
309-314
PID109 Towards Understanding The Use Of Enterprise Content Management Systems
(ECMS) To Support Business Processes
$oreen Izza Arshad Rachelle Bosua, Simon K. Milton, and Mazlina Mehat,
MALAYSIA
315-319
PID111 A Systematic Strategy For Harnessing Financial Information Systems In
Fighting Corruption Electronically
Ali Abdulbaqi Ameen Ali AlAwadhi; Kamsuriah Ahmad, MALAYSIA
320-325
PID114 Participatory Action Research As A Methodology To Identify Multiple Roles
Requirements
Siti $urul Hayatie Ishak and Ariza $ordin, MALAYSIA
326-331
PID115 Investigating Culture Influences To Information Privacy
Wan Abdul Rahim Wan Mohd Isa, Anitawati Mohd Lokman, $or Laila Md $oor, and
Emely Shazwan Abdul Wahid, MALAYSIA
332-337
PID116 Big Data Trend: Knowledge Discovery On The Unstructured Data
Shamsiah Abu Muntalib, Fatimah Sidi, Marzanah A. Jabar and Iskandar Ishak,
MALAYSIA
338-342
PID118 A Comparison Of Artificial eural etwork, Double Exponential Smoothing
And Expert Judgement For Customer Demand Forecasts In Pharmaceutical
Industry : A Case Study
Muhammad Fansuri Mohd Zahari, and Zalinda Othman, MALAYSIA
343-347
PID119 Understanding Emotional Intelligence And Work Life Balance
$oorizan Mohamad Mozie, $orfadzilah Abd Razak, Rudzi Munap and $oorlaila Hj.
Yunus, MALAYSIA
348-353
PID126 Adoption Of Green It Among Malaysian Banks Data Center
$or Hapiza Ariffin, MALAYSIA
354- 359
PID127 The Acceptance Of Dual Processing Evaluation Theories In Accessing Online
Information Credibility
$or Hapiza Ariffin, MALAYSIA
360-366
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PID134 Analysis And Design Of Biologically Inspired Model For Storing Audio Data
(Bimsad) Using UML otation
Hammuzamer Irwan bin Hamzah, Low Tan Jung, and Ariffin Abdul Mutalib,
MALAYSIA
367-372
PID140 Understanding ursing Team Performance: The Power Of Team Knowledge
And Team Size
Azlyn Ahmad Zawawi and Aizzat Mohd. $asurdin, MALAYSIA
373-377
PID142 An Improved DSS For A Local Human Resource Development Emphasizing
Basic TQM Practice
Razamin Ramli, Daffallah Ismail Shamboul Ahmed, and El Mostafa Kalmoun,
MALAYSIA
378-381
PID145 Harmony Search Algorithm For Load Shedding Schedule Problem
Almahdi Ahmed, Ahmed Alkilany, Hamed Said and Azuraliza Abu Bakar, LIBYA
382-387
PID146 Motivating Attributes To Social Media For Knowledge Sharing Success
Hayati Abdul Jalal, Athirah Azman, and Jamilah Laidin, MALAYSIA
388-393
PID148 Knowledge Utilization In Construction Projects: A Conceptual Framework
Ali Alashwal, Hamzah Abdul-Rahman and Juwita Radzi, MALAYSIA
394-398
PID149 Multimedia Courseware Of Road Safety Education For Secondary School
Students In Malaysia
Hanis Salwani, O and Sobihatun $ur Abdul Salam, MALAYSIA
399-404
PID150 Integrated Mobile Spam Model Using Artificial Immune System Algorithms
$urul Fadhilah Sulaiman and Mohd Zalisham Jali, MALAYSIA
405-409
PID152 Goal-Oriented Approach To Business Intelligence Requirement Analysis For
Malaysian Rural Healthcare Center
Rafidah Abd Razak, Azizah Ahmad and Mohd Syazwan Abdullah, MALAYSIA
410-415
PID153 Interactive Teaching Materials For Pre-Schools: Some Practical Guidelines
Yusof Jaafar and Ariffin Abdul Mutalib, MALAYSIA
416-421
PID156 Impact Of KM Strategies On Hospital Performance
Doaa Zaher, JAPA$
422-427
PID157 Wellness Community: M-Good Health For TB Patient
Steven Chan Yew Choong, Mohd. Azam Osman, Maziani Sabudin, and Azlan Osman,
MALAYSIA
428-433
PID160 Game Based Approach For Memory Rehabilitation Therapy In Stroke Patient
$uratiqah Mohd Zahari, Riaza Mohd Rias, $urafizah Ramli, and Wan Khadijah
Yusof, MALAYSIA
434-439
PID162 A Systematic Literature Review On Sustainability Studies In Software
Engineering
Ruzita Ahmad, Fauziah Baharom, and Azham Hussain, MALAYSIA
440-445
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PID163 An Empirical Analysis Of Knowledge Management's Role Towards Achieving
Success In The Malaysian Government Agencies
Mahdieh Sabaghpour Azarian, and Abdul Rahman Ahmad Dahlan, MALAYSIA
446-452
PID165 The Role Of Social Support And Actual Social Ties In Social Commerce: An
Exploratory Study In Malaysia
Sabrina Abdul Rahim, Mohd Khairudin Kasiran and Mazida Ahmad, MALAYSIA
453-458
PID167 Malaysian Academic Quality Assurance System In The Context Of Issues,
Challenges And Best Practices
Rashidah Mokhtar, Azizah Abdul Rahman, Siti Hajar Othman and $azmona Mat Ali,
MALAYSIA
459-464
PID169 Data Warehouse For Business Process Evaluation Approach Opportunities And
Challenges
Ayad hameed Mousa, $orshuhada Shiratuddin, and Muhamad Shahbani Abu Bakar,
MALAYSIA
465-471
PID170 Establishing Governance Of Collaborative Knowledge Management System In
Public Sector Organisations
Azlina Ali, Rozi $or Haizan $or, Rusli Abdullah and Masrah Azrifah Azmi Murad,
MALAYSIA
472-478
PID172 A Framework Design Of Metacognitive Support System For ovice
Programmers (MSS P)
Siti $urulain Mohd Rum and Maizatul Akmar Ismail, MALAYSIA
479-484
PID173 Understanding And Probable Area Of Difficulty Of Tax Agents Towards The
Proposed Goods And Service Tax In Malaysia
Zainol bin Bidin, Munusamy Marimuthu and Mohd Zainudin Bin Othman, MALAYSIA
485-492
PID179 The Adoption Of E-Business Among Small And Medium Enterprises In
orthern Thailand
Suttisak Jantavongso and $apasorn Pheokla, THAILA$D
493-498
PID180 The Influence Of Personality Trait Dimensions On Individuals’ Knowledge
Sharing Behaviour
Maliheh Lotfi, and Syaharizatul $oorizwan Muktar, MALAYSIA
499-505
PID185 E-Lifestyle, Customer Satisfaction And Loyalty Among The Generation Y
Mobile Users
Siti Hasnah Hassan, Ramayah Thurasamy, Osman Mohamed and Marhana Mohamed
Anuar, MALAYSIA
506-511
PID186 Multiple Input Modality Mobile Application For Pilgrims
Ahmed Sheikh Abdullah Al-Aidaroos, and Ariffin Abdul Mutalib, MALAYSIA
512-517
PID188 The Impact Of Information And Communication Technology On Vendor
Managed Inventory (VMI) Performance
Kamaruddin Radzuan, Siti $orezam Othman, Zulkifli Mohammed Udin, Mohd Faizal
518-524
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Omar, and Mazri Yaakob, MALAYSIA
PID190 Managing uclear Corporate Memory: Malaysian Contribution To
International uclear Information System (I IS)
Mohd Hafizal Yusof, Habibah Adnan and Iberahim Ali, MALAYSIA
525-531
PID193 Path Optimization For Mobile RFID Reader Using Particle Swarm Optimization
And Genetic Algorithm
Mohd Zaki bin Zakaria and Mohd Yusoff Jamaluddin, MALAYSIA
532-537
PID194 Role Of Technology Transfer Office/Centre Of Universities In Improving The
Commercialization Rate Of Research Outputs: A Case Study In Malaysia
Tayebeh Khademi, Amir Parnian, Maryam Garmsari, Kamariah Ismail, and Chew Tin
Lee, MALAYSIA
538-542
PID198 Formulating A Success Model For Teleconsultation Implementation In Health
Care Organizations Through The Integration Of Users And Organisational
Perspectives
Rohaini Ramli, and $or'Ashikin Ali, MALAYSIA
543-547
PID199 A Construct On Fostering Unity Through Virtual Community Cohesion
Zulkhairi bin Md Dahalin, $or Iadah bt Yusop, Huda bt Hj Ibrahim, Zahurin bt Mat
Aji and Mohd Khairudin bin Kasiran, MALAYSIA
548-553
PID201 Combined Effect Of Knowledge Management And Entrepreneurial Orientation
On Performance Of Small And Medium Enterprises
Hatinah Abu Bakar, Rosli Mahmood Uum Malaysia, and $ik $or Hasimah $ik
Ismail, MALAYSIA
554-560
PID202 A Model Of Framework Of Control, Learn, And Knowledge For Computer
Power Management (CLK-CPM)
Ria Candrawati, $or Laily Hashim, Massudi Mahmuddin, and Hammuzamer Irwan
Hamzah, MALAYSIA
561-566
PID205 Rule Based Etl (Retl) Approach For Geo Spatial Data Warehouse
$orhaira $ordin, Azman Yasin, and Mazni Omar, MALAYSIA
567-571
PID207 Development Of Knowledge Audit Management Framework
$ur Syufiza Ahmad Shukor, Azizah Abdul Rahman, and $oorminshah A.Iahad,
MALAYSIA
572-577
PID209 Malaysian Medicinal Plant Leaf Shape Idetification And Classification
Mohd Shamrie Sainin,Taqiyah Khadijah Ghazali and Rayner Alfred, MALAYSIA
578-583
PID211 Privacy Challenges In Electronic Medical Records: A Systematic Review
Fiza Abdul Rahim, Zuraini Ismail, and Ganthan $arayana Samy, MALAYSIA
584-588
PID212 Exploring Digital Comics As An Edutainment Tool: An Overview
Farah $adia Azman, Syamsul Bahrin Zaibon, and $orshuhada Shiratuddin,
MALAYSIA
589-594
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PID213 Serious Games In Mental Health Treatment: Review Of Literature
$orhana Yusof, Riaza Mohd Rias and Eizwan Hamdie Yusoff, MALAYSIA
595-599
PID214 Using Clustering Techniques For on-Segmented Language Document
Management: A Comparison Of K-Mean And Self Organizing Map Techniques
Todsanai Chumwatana, THAILA$D
600-605
PID217 The Influence Of Servicescape Towards Customer Satisfaction In The Malaysian
Public Sector
$orafifa Mohd Ariffin, Lailatul Faizah Abu Hasan and $orhidayah Mohd Rashid,
MALAYSIA
606-610
PID218 A Conceptual Service Oriented Architecture Framework For Integrated Flood
Management
Mohd Hamdi Irwan Hamzah, Fauziah Baharom and Azham Hussain, MALAYSIA
611-616
PID219 Transformational Leadership Style And Knowledge Management Among
University Administrators In Malaysia: Examining The Moderating Effect Of
Organizational Structure
Fais Ahmad, Amer Hj. Darus, Subramanian a/l Ramalu and Bidayatul Akmal Mustafa
Kamil, MALAYSIA
617-627
PID220 Towards Developing An Instrument In Measuring The eed For Infovis
Akanmu Semiu, and Zulikha Jamaludin, MALAYSIA
628-631
PID225 Fuzzy Regression For Weight Extraction In Fuzzy Environment
$ureize Arbaiy, MALAYSIA
632-636
PID227 Knowledge Sharing On Implementing Software Process Quality Model
Evaluation: Focus Group Approach
Shafinah Farvin Packeer Mohamed, Fauziah Baharom and Aziz Deraman,
MALAYSIA
637-642
PID228 Overview Of Software Engineering And Systems Engineering Development
Methodology For Embedded System
Azizah Suliman, and $ursyazana $azri, MALAYSIA
643-648
PID229 Genomic Rule Based Diagnostic System
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649-654
PID231 Application Of Forecasting Techniques For Student Enrollment
$orhaidah Abu Haris, Munaisyah Abdullah, Abu Talib Othman, and Fauziah Abdul
Rahman, MALAYSIA
655-662
PID232 Conceptual Framework For Knowledge Sharing Initiative In Institution Of
Higher Learning: The Establishment Of Knowledge Repository
Mohd $orhadi bin Muda and Zawiyah M. Yusof, MALAYSIA
663-669
PID234 A Comprehensive Measurement Model For Measuring The Impact Of
Knowledge Management System
$ur Afni Binti Abdul Mutalib and $ur Fazidah Elias, MALAYSIA
670-675
xiii
PID235 Digital Etiquette: Educating Primary School Children Via Mobile Game
Application
$orhidayah Abd. Rahman, $or Suzanna Razali, Siti Aisyah Mohd Ali, $urul
Hashimah Ahamed Hassain Malim, Mohd Heikal Husin, and Manmeet Mahinderjit
Singh;, MALAYSIA
676-681
PID237 A Qualitative Assessment Of A Knowledge Story Construction Process
Framework
Khairul Shafee Kalid, $urzairin Mustafa, and Ahmad Kamil Mahmood, MALAYSIA
682-686
PID238 Arousing Elements In Children’s Digital Interactive Storybook
Mudiana, Adi Lukman Saad, Ariffin Abdul Mutalib, Mohd $izam Ayub, and Ainuddin
Wahid Abdul Wahab, MALAYSIA
687-692
PID241 Assistive Technology For Children With Autism Spectrum Disorder On Emotion
Understanding: A Preliminary Study
Aisyah Abdul Manap, Eizwan Hamdie Yusoff, and Riaza Mohd Rias, MALAYSIA
693-698
PID245 Knowledge Sharing Strategy In Enhancing Online Tools Adoption Among
uclear Researchers
Mohamad Safuan Bin Sulaiman, Habibah Adnan, Abdul Muin Bin Abdul Rahman, and
Muhd $oor Muhd Yunus, MALAYSIA
699-703
PID247 Categories Leaf Healthiness Using Rgb Spectrum And Fuzzy Logic
Faudziah Ahmad, and Airuddin Bin Ahmad, MALAYSIA
704-707
PID250 ALGORITHM DEVELOPME T Of Fuzzy AHP For IT PROJECT TE DER
EVALUATIO
Wan Farez Saini Bin Muner, Fauziah Baharom, Azman Yasin , Haslina Mohd, and
$orida Darus, MALAYSIA
708-713
PID251 The Evolution Of Geography Markup Language (GML) Compression Model
Muhammad Bin Mahmud, Azman Yasin, and Mazni Omar, MALAYSIA
714-720
PID255 Functional Requirements Specification For E-Tendering System Using
Requirement Template
Mohd Afdhal bin Muhammad Robie, Fauziah Baharom, and Haslina Mohd,
MALAYSIA
721-726
PID258 Mobile Application To Explore The Potentials Of Volunteered Geographic
Information As A Field Data Acquisition Method
Badariah Solemon, Izyana Ariffin, Rina Md Anwar, Marina Md Din and $or $ashrah
Azmi, MALAYSIA
727-731
PID259 Knowledge Management Performance Measurement From Customer Capital
Perspective In XYZ Inc
Amelia Kurniawati, Luciana Andrawina, and Amalia Yuli Astuti, I$DO$ESIA
732-737
xiv
PID264 Relationship Between Job Satisfaction And Organizational Commitment At
Health Tourism Hospital In Malaysia
Ros Intan Safinas, $urhazirah Hashim, Syukrina Alini Mat Ali, Baharom Ab Rahman
and Ramlee Abdul Rahman, MALAYSIA
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PID267 A Proposed Study Of Developing Building Information Modelling (BIM)
Framework In The Malaysian Construction Industry
Mazri Yaakob, Mohd $asrun Mohd $awi, Amlus Ibrahim, and Mohd Hanizun Hanafi,
MALAYSIA
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PID275 Knowledge Building In Organization From The Perspectives Of Different
Learning Styles
Sera Syarmila Sameon and Rohaini Ramli, MALAYSIA
749-753
PID277 Trust In Co-Workers, Organizational Culture, And Knowledge Creation
Capability
Muhamad Khalil Bin Omar, $oor Alysa Abu Hanafi, Azzarina Zakaria, and Badrul
Mohamed, MALAYSIA
754-759
PID278 Reviews And Critiques On Learning Theories Towards Proposing A Conceptual
Design Model Of Assistive Courseware For Low Vision (AC4LV) Learners
$urulnadwan, A., Ariffin, A.M. and Siti Mahfuzah S., MALAYSIA
760-765
PID282 Knowlegde Management In Learning Environment: Case Study Of Students’
Coursework Coordination
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PID284 Tap On Me: A Therapeutic Game On Ios Platform For Children With Autism
Spectrum Disorder To Teach Them Communication Skills
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773-777
PID287 Enhancing The Capability Of Knowledge Worker To Be : A Study On
Programming Skill Competency Among ICT Undergraduates
Suzana Zambri and $ormasniza Mat Ghani, MALAYSIA
778-784
PID288 umber Of Attributes Effects On 2-Dimensional Static And Dynamic Human
Motion Classification
Chan Choon Kit, Loh Wei Ping, and I. Abdul Rahim, MALAYSIA
785-791
PID290 Investigating Deep Belief etwork Algorithm On Document Classification
Yasmin S., Azliza M-A., Sofianita M. and Shuzlina Abdul Rahman, MALAYSIA
792-795
PID292 Integrating Multiple Intelligences And Personality Traits In A Dynamic Personal
Decision Aid For Youth
$orfiza Ibrahim, Ahmad Affandi Supli, Siti Mahfuzah Sarif, $orshuhada Shiratuddin,
Haslina Mohd, Azizi Ab Aziz, and Syamsul Bahrin Zaibon, MALAYSIA
796-801
PID294 Knowledge Embeddedness, Knowledge Sources And Clinical Knowledge
Transfer: A Study Of urse Students Of A Public University In Malaysia
$or Azairiah Fatimah Othman, Rabiah Abdul Wahab, $orashikin Hussein, $urul
802-807
xv
Salizawatee Mahpar, and Rashidah Shahruddin, MALAYSIA
PID298 Document Clustering For Knowledge Discovery Using ature-Inspired
Algorithm
Athraa Jasim Mohammed, Yuhanis Yusof, and Husniza Husni, MALAYSIA
808-813
PID301 Changing Knowledge Management Strategy In The orwegian Defence Forces:
A Discussion Of Effects-Based Thinking As An Alternative Method In The
Planning And Execution Of Military Joint Operations
Ole Boe, $ORWAY
814-818
PID305 Measuring Virtual Community Cohesion
Zulkhairi bin Md Dahalin, $or Iadah bt Yusop, Zahurin bt Mat Aji, Huda bt Hj
Ibrahim, and Mohd Khairudin bin Kasiran, MALAYSIA
819-824
PID306 Current Practices Of Self-Employed Knowledge Teleworkers In Managing Work
And Family
$afishah Othman, Shafiz Affendi Mohd Yusof and Wan Rozaini Sheik Osman,
MALAYSIA
825-830
PID307 A Conceptual Model Of Enhanced Undersampling Technique
Maisarah Zorkeflee, Ku Ruhana Ku-Mahamud2 and Aniza Mohamed Din, MALAYSIA
831-836
PID309 Enterprise Resource Planning Adoption Among Small Medium Enterprises
(SME) In Malaysia
Siti Shafrah Shahawai, Kamarul Faizal Hashim, and Rosnah Idrus, MALAYSIA
837-842
PID312 Automated Medical Tendering Management System (Amtms) For Medical
Suppliers In Jordan
Mohd Syazwan Abdullah, Ahmed E. Al-Jarrah, Abdul Bashah Mat Ali, and Azman
Ta'a, MALAYSIA
843-848
PID315 EE-MAC: An Energy-Efficient MAC Protocl To Conserve Energy In Wireless
Sensor etworks
Yasser Kareem Al-Rikabi, S. Chareen and M.H.Omar, MALAYSIA
849-855
PID317 Cross-Border Enterpreneurship Collaboration Model For Socio-Economic
Sustainability
Suwannit Chareen Chit, $or Iadah Yusop and Musyrifah Mahmod, MALAYSIA
856-860
PID318 Examining The Determination Of Flood Victim’s Knowledge Sharing Behavior:
From The Perspectives Of Social Cognitive Theory
Mohamad Zani, $., Hashim, K.F., Mazida, A., and Ahmad, M.$., MALAYSIA
861-866
PID319 Examining The Fit Of Social Media As A Tool To Share Disaster-Related
Knowledge: From The Perspective Of Task-Technology Fit Theory
Siti Hasanah Ishak, Kamarul Faizal Hashim, Mazida Ahmad and Mohammad $azir
Ahmad, MALAYSIA
867-872
xvi
PID320 Knowledge Transfer: Benefits Of Playing MMORPGS Towards Enhancing IT
Managerial Skills
Faizan M. Chohan, and Shafiz Affendi Mohd Yusof, MALAYSIA
873-878
PID323 Fuzzy Expert System For Fitness Advisory
Ahmad Furqaan Hod, Sofianita Mutalib, and Shuzlina Abdul Rahman, MALAYSIA
879-884
PID325 Assistive Contents For Hearing-Impaired People
Ariffin Abdul Mutalib, Syarifah $adia Syed Yahya, Sobihatun $ur Ab. Salam, Mazida
Ahmad, and Massudi Mahmuddin, MALAYSIA
885-888
PID326 Open Source Software Innovation Process: Does Gender Still Matter?
Musyrifah Mahmod, and Zulkhairi Md Dahalin, MALAYSIA
889-893
PID332 Investigating The B40 Crowd Worker Technology And Knowledge Readiness In
Malaysia
$orjansalika Janom, Wan $ur Syazrah, $oor Habibah Arshad, Siti Salwa Salleh,
Syaripah Ruzaini Syed Aris, and $or’azam Mastuki, MALAYSIA
894-901
PID334 The Challenges In Adopting Information Security Management System For
University Hospitals In Malaysia
Waidah Ismail, $orita Mohd $orwawi, and Kamaruddin Saadan, MALAYSIA
902-907
PID337 Knowledge Management Framework Linkage For Cardiothoracic Healthcare
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O’Abdela, MALAYSIA
908-913
PID339 Knowledge Management Systems For Higher Education Institutions: An
Empirical Study Of Success Factors
$or'ashikin Ali, Hidayah Sulaiman, and Zaihisma Che Cob, MALAYSIA
914-919
PID342 The Intention To Consume Organic Food Among Millennial Generation
Juan Rizal bin Saari and Wei-loon Koe, MALAYSIA
920-925
PID343 Incorporating Human Psychological Factor In Assessing The Deliverability Of
Quality Of Service (Qos) For Multimedia Content Adaptation Services
Juliana Mohamed, Mohd Farhan Md Fudzee, and Mohd $orasri Ismail, MALAYSIA
926-930
PID345 Identify The Influence Factors Of Electronic Information Sharing In Higher
Education Sector
Mohammed Abdulameer Mohammed and Huda Binti Ibrahim, MALAYSIA
931-938
PID346 The Effect Of 3D Realism And Meaning Making: A Conceptual Model
Juliana Aida Abu Bakar, Sobihatun $ur Abdul Salam, Abdul $asir Zulkifli, Mohd.
Khairie Ahmad, and Mohd. Zulfadli Ruslan, MALAYSIA
939-944
PID347 Development Of Msc. In uclear Engineering Via Knowledge Sharing And
Transfer Mechanism: A UTHM-A M Collaboration
Chee-Ming Chan, Ahmad Shakri Mat Seman, and Alina Shamsuddin, MALAYSIA
945-950
xvii
PID21 The Link Between Informal Learning And Performance In Public Sector Valentine Gabriel Bain, Zaiton Hassan, and Ida Juliana Hutasuhut, MALAYSIA
951-956
PID324 Digitizing Malaysian Traditional Game: E-Congkak
$oraziah ChePa, Asmidah Alwi, Aniza Mohamed Din, and Safwan Mohammad1,
MALAYSIA
957-960
PID336 Expert And User Evaluations Of Persuasive Hajj Learning Procedures
Courseware
Mohd Fitri Yusoff, Abdul $asir Zulkifli, and $ur Fadziana Faisal Mohamed,
MALAYSIA
961-967
PID335 A Knowledge Based Decision Support System: 3D GIS Implementation for
Indoor Visualisation and Routing Simulation
Ismail Rakip Karas, TURKEY
968-971
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An Empirical Analysis of Knowledge Management’s Role Towards Achieving Projects Success In TheMalaysian GovernmentAgencies
Mahdieh Sabaghpour Azarian1, and Abdul Rahman Ahmad Dahlan
2
1Univeristy of Science and Culture, Iran, [email protected] 2International Islamic University Malaysia, [email protected]
ABSTRACT
As knowledge has been recognized as an inseparable imperative strategy of organization, organizations look at knowledge as a power which drives advantages to them. However, many organizations believe it is not about just the existence of knowledge but the organizational growth has been driven from the act of knowledge sharing. Through many established surveys, it is believed those organizations in which their management and staff practicing Knowledge Management (KM) and knowledge sharing, will grow stronger and turn to be more competitive compared to those organizations which do not or lack of KM practices. As a modern economy takes knowledge as a point to achieve project success, utilization of information and data coupled with the harnessing of people’s skills and ideas as well as their commitments and motivations. Therefore, it is undeniable that today knowledge is an essential asset of every single organization and it has become more strategic than land, labor or capital in today’s economy. This paper investigates on the importance of KM in generating projects success by analyzing the Malaysian government agencies context. In this regard, a research has been conducted amongst fifteen Malaysian government agencies to find how effective project managers integrate KM criteria and factors in order to achieve project success, indicated by enhanced citizen loyalty as well as gaining competitive advantage, the findings of this research worth to be considered.
Keywords: Knowledge Management; Project
Success; Citizen Loyalty, Competitive Advantage;
Project Manager; Malaysian Government Agencies.
I I*TRODUCTIO*
Knowledge is one of the most vital resources in organizations. According to MAMPU (2011), Knowledge Management (KM) helps to improve business performance and enables organization to meet its mission and goal (MAMPU, 2011). It is a proven fact that those government agencies practicing KM are more proactive than those organizations lack of KM practices. However,
success might have different meanings for different organizations, yet KM is an important component in leading an organization towards success. Knowledge could be defined as information that has been combined with experience, context, interpretation, and reflection. Given the value of this asset to organizations, it is not surprising that greater attention is being paid to the subject of knowledge, makes profound differentiations as well as adding more value to inter-organizational processes (Boucher et. al, 2001). Nonaka I. et. al (1994) mentions unfortunately, discussions of knowledge, its use and management devolved easily into highly abstract musings on the importance of knowledge, or on the emergence of knowledge-based economies and organizations, while this type of conceptual analysis is of little use to the practitioners faced with the task of what specifically is required to accomplish as a knowledge manager (Boucher et. al, 2001). The Malaysian Public Sector ICT Strategic Plan (MPSISP) 2011-2015 emerged with slogan “Powering Public Sector Digital Transformation” had been launched by MAMPU on 7th July 2011 and defines the drivers that drive the need for change including Government 2.0 (new generation) and increasing a need to do more with less and pervasiveness of technology (Ubiquitous Access) (MAMPU, 2011). The Public Sector ICT Strategic Vision provides the direction for government use of ICT in the next five years and emphases on delivering innovative, efficient and quality citizen and business-centric services by leveraging on the pervasive use of ICT. The ultimate aim is to achieve a Citizen-Centric and “Whole of Government” Public Service, which means that the Public Sector must meet and exceed the expectations, preference and needs of Citizens and Businesses. The expectations demand that the government adopt the qualities of a Cost- Effective, Innovative, Transparent and Productive Government as the guiding principles. The pervasive use of ICT would also optimise the operations and the management of the Government in providing the highest quality of service to the citizen. The Malaysian Public Sector ICT Strategic Direction finds consonance with the Government Transformation Agenda and has built-in flexibility and future thinking elements to accommodate advances in the use of ICT. This direction is one step forward in charting our paths towards a developed nation status by 2020 (MAMPU, 2011) & (Malaysia Education Blueprint, 2012).
The Information and Communications Technology (ICT) application is effectively used in multiple service deliveries and the internal operations of government agencies in Malaysia. This is the primary key which is hold to achieve national aspirations. E-Government
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applications under the Multimedia Super Corridor (MSC) initiative like eKL project a to deliver government services for providing the appropriate platform for ICT implementation in government agencies. Citizen-centred projects such as myService, myForms, myNews, myBayar and mySMS has been introduced to ensure the ICT is adopted on ad broader scale. The study conducted in 2011 indicates that 35% of government services are available online while 43% are transacted online. Social media tools have paved the way to engage the government and its clients innovatively (MAMPU, 2011). To align with the “whole-of-government” concept outlined in the 10th Malaysia Plan, government agencies have started to work across portfolio boundaries towards shared goals to fulfil the needs of citizens and businesses. The Public Sector ICT strategic direction is designed to meet seven strategic objectives in line with the national transformation agenda. The objectives are to streamline ICT architecture; consolidate ICT operations; intensify inter-agency collaboration; rationalise ICT governance structure; attract, develop and retain top talent in the Public Service; strengthen performance culture; and foster a knowledge-based environment. This shows that Knowledge Management is one of the main objectives in prospering the ICT in Malaysian government agencies (Malaysia Education Blueprint, 2012).
According to the Compatibility Maturity Model assessment of the Malaysian Public Sector ICT effectiveness, the findings shows that most agencies processes are at Level 3 which means that their managements are defined, documented and communicated for all assessed areas. Meanwhile, for Change Management processes, most of the agencies are at Level 2 that means there is a good level of awareness and efficient planning to implement but there are challenges in implementation. However, the findings for knowledge management was found to score low at Level 1 which indicates that processes are ad-hoc and there is a need for plan which communicates the importance and benefits of KM implementation and acculturation (MAMPU, 2011). Government agencies need to communicate the importance and benefits of Knowledge Management whilst setting key definitions, guidelines and boundaries of knowledge within the agency in order to raise awareness. The vision of public sector knowledge management is “Knowledge Excellence as Catalyst towards Effective Service Delivery”. To achieve the vision, MPSISP 2011-2015 has identified two strategies namely inculcating the culture of Knowledge Management and strengthening of Knowledge Management initiatives in the public sector (MAMPU, 2011) & (Malaysia Education Blueprint, 2012). Considering the second strategy, the levels of knowledge management implementation in the government agencies need to be measured and then identified the gap analysis to get through the end state of Knowledge Management excellence in public sector. In addition, active managing of knowledge can help government agencies increase their chances of achieving success by facilitating decision-making, providing efficient learning environments by making learning as a routine process,
and stimulating cultural change and innovation through change management (Safitri et. al, 2013; Amelia et. al, 2013). By proactively implementing knowledge management systems, government agencies can re-write the old saying, “Change is inevitable, growth is optional” to “Change is inevitable, growth is intentional”.
In this research, success is being defined through three main objectives namely achieving organization’s mission, gaining more citizen loyalty and seeking sustainable competitive advantage. Therefore, a framework concentrates on active integration of three initial KM success keys (people, processes and technology) relating to KM criteria(s) which focuses on organizations performance from four perspectives namely financial perspective (IT-value), internal perspective (operational excellences), citizen perspective (users/public) and growth perspective (future orientation), and proves how applying all these measures through knowledge management can lead an organization towards success (Mahdieh et. al, 2013).
II CO*CEPT A*D FRAMEWORK
As mentioned above, the framework used for this research is developed based on(a) the Four Project Success Criteria (financial, customer/user, internal and growth perspectives) of Forrester Research adopted from Robert S. Kaplan and David P. Norton (2005) organization business perspective and (b) the KM Diamond framework from Wickramasinghe (2006) that stress on 3 success elementsnamely people, process and technology. The relationship between these two frameworks isanalyzed so that the government agencies can achieve project success through three success keys and knowledge management criteria. This research shows how government agencies invest in people, process and technology as the main success keys and adapt knowledge management criteria to drive success (Mahdieh et. al, 2013). Likewise, Artto K. et. al (2004) mentions that Success is the main goal of every organization and the key to unlock organizational objectives it so understand and align KM success key elements that are people, process and technology with great degree of knowledge by increasing the competency of people and improve processes and then work effectively at a lower cost by utilizing technology (Arrto et. al, 2004). Azarian M, et. al (2013), indicated organizations rarely used technology to solve complex problems and found that technology only multiplies the impact and visibility of the problem. This will only provide temporary solution to complex operating and internal problems. It is proven that alignment with KM can effectively make technology as a permanent solution to inter-organizational challenges (Mahdieh et. al, 2013). There are three main concepts to consider are people, process, and technology. People are the most important elements in achieving project success. People can be categorized into two main categories, namely staffs and customers. Customers in government agencies are the public users and citizens. Staffs motivation and willingness in sharing knowledge to fulfil their task effectively are the main drivers to gain customers trust
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and thus contributing to success. Framework (See Figure 1) shows that citizen perspective is one of the four project success criteria(s) that contain a number of indicators to enhance and upgrade government agencies services to the customers.
KM involves a number of processes such as capturing, transferring, sharing, applying and creating knowledge within government agencies. This element contributes by creating and transferring existed knowledge within the people in the organization. This contributes in enhancing staff productivity and communication efficiency. Financial perspective is one of the four project success criteria that involve organizational processes to increase asset utilizations, improve cost structure, a strategic financial plan and simultaneously enhance customer trust. Furthermore, Information and Communication Technology (ICT) plays and important role in influencing the way people communicate with the government agencies. The qualities of service are accelerated by being more visible and offer viable solutions by facilitating in solving challenges. Electronic governments are good example of how technology effectively enhances communication of two elements that are the people and the processes involved. Knowledge management initiatives combine with technological advancements upgrade the interaction of customers and the government agencies.
This will help meeting organizational vision and mission and drives project success. Internal perspective includes number of indicators that shows technology causes operational excellence by optimization of internal processes, standardization of platforms and providing end user’s IT support.
The fourth project success criteria shows organizational growth that lead to future orientations, growth perspective indicators (business internationalization, improve accurate knowledge of business and manage organizational culture effectively) help facilitate organization to achieve its goal. All four project success criteria can be supported by three KM success keys in order to achieve project success in government agencies (Mahdieh et. al, 2013).
Figure 1.KM Key Success Elements and Project Success
Criteria(s) Drive Success [4].
III RESEARCH DESIG*
Guided by the literatures reviewed and proposed framework, this study has designed a research methodology to empirically test the effectiveness of KM in achieving project success in the Malaysian government agencies. Firstly, relevant scope and material sources are reviewed. Relevant articles are published in a wide variety of journals. As KM is still an emerging research area, mostly the research is published in conference proceedings. Online academic journal and conference from different online databases such as ProQuest Direct, ScienceDirect, ACM digital library, IREP and others were reviewed. The papers that are relevant are the reviewed backwards to find other authors as well as the citations. The keywords that are searched are “Project Success”, “Knowledge Management”, “Project Management” and “Government Agencies” in the abstract or relevant papers and journals. The term ‘survey’ is commonly applied to a research methodology designed to collect data from a specific population, or a sample from that population, and typically utilizes a questionnaire or an interview as the survey instrument (Mahdieh et. al, 2013). This research has been conducted through 15/fifteen Malaysian government agencies (see figure 2) and conducted questionnaire-based and web-based survey. Each of research indicators were measured using a five-point rating scale (1= very little extent; 2 = little extent; 3 = do not know; 4 = good extent; 5 = very great extent).
A total of 75 individuals responded and their responses were collected through web-based survey, after examining questionnaires, this research kept only those were fully completed by the respondents. For the successful completion of this research this study has deleted 25 questionnaires and has kept 50 questionnaires for further analysis.
Figure 2.Malaysian Government Agencies.
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IV RESULTS A*D DISCUSSIO*S
Based on research question this research aimed at determining how effective knowledge management is being applied through Malaysian government agencies and to what extent applying knowledge management leads to achieve success. Since mentioned earlier this research defines “success” through achieving organizational mission, gaining more citizen loyalty and seeking competitive advantage. Various indicators have been determined to measure the extent of applying knowledge management initiatives in alignment with organizational financial, internal, citizen and growth perspectives. One hundred questionnaires were distributed among one hundred employers of Malaysian government agencies occupied in fifteen various government agencies such as MAMPU, MOSTI, Ministry of Defense, Ministry of Finance, Ministry of Higher Education, etc (N=100). A total of 75 questionnaires were collected. Among 75 respondents, 25 did not fill out questionnaires completely. This result yielded 50 usable questionnaires. As figure 3 illustrates (see figure 3), the highest rate of organization's methodology was in house/custom methodology while the lowest rate returned to the prince methodologies, the rest were fluctuation between 14 and 22 percentage. The latter was the combination between different methodologies such as in house and prince 1.
Figure 3.Project Methodologies Used by Government Agencies.
Moreover, 33% of 50 respondents indicated that their organizations use “prototyping” as software development methodology and significantly 21% pointed at RAD methodology whereas only 1% illustrated the use of “extreme” method. Similarly, based on results of research, over 50 respondents there were no missing information (0) and all were valid (50).
A. Citizen Perspective
As citizen perspective (user) of research indicates three main indicators for assessing that to what extent organization’s project managers deliver values to public,
satisfy citizen by service and quality and solve citizen’s problems, based on framework (figure 1.) this perspective is integrated with first major KM success key (people) and leads organizations towards more citizen satisfaction and trust (citizen loyalty), and citizen loyalty is one of the major objectives of government agencies, according to research result over 50 respondents 71% identified solving citizen’s problems is performed in “good” extent and surprisingly 31% claimed they do not know how effective their project managers use Knowledge Management in order to deliver values to public and satisfy citizen by service and quality, however only 15% indicated “satisfying citizen by service and quality” are applied in “very great” extent.
Table 1.Citizen Perspective KM Indicators in Percentage.
B. Financial Perspective
The second KM criteria is Financial perspective (IT value) in which emphasizes on four main indicators (improve cost structure, managing fixed costs, managing variable costs and increasing asset utilization), to analyse how effective project managers utilize these KM indicators to achieve success (organizational mission/objective), this perspective is considered as a part of third KM success key (process). Based on result of survey, 72% of respondents argued “managing fixed costs” are being applied in a “good” extent, relatively 65% presenting “managing variable costs”, 60% indicate “improving cost structure” and 57% claim that “increasing asset utilization” are in a “good” extent whereas, 8% identified managing fixed costs are being applied in “little” extent. On the other hand, 31% over 50 respondents claimed they “do not know” how effective “improve cost structure” and “increasing asset utilization” are being applied through their governmental agency.
Very Little
Little Do Not Know
Good Very Great
1.Delivering values to public
0 6 31 55 8
2.Satisfying citizen by service & quality
0 3 31 51 15
3.Solving citizen problems
0 3 14 71 12
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Table 2.Financial Perspective KM Indicators in Percentage.
C Internal Perspective
Internal perspective which illustrates organization’s operational excellences is the third KM criteria which is being expected to lead organization to achieve organizational mission and objectives (success), this KM criteria is integrated with second KM success criteria (technology) and focuses on both business and technological excellences through Malaysian government agencies, indicators highlighted to assess efficiency of performance are proposing enabling solutions, understanding emerging technologies, improving risk management, applying change management, enhancing enterprise integration, improving business automation services and improving decision making (table. 3). Out of 50 respondents 77% believe “improving decision making” is being applied in “good” extend, the second highest percentage goes to “applying change management” which 68% of respondents believe it is being applied in “good” extent, only 14% indicated “proposing enabling solutions” are in “very great” extent whereas, 37% claim they “do not know” to what extent enabling solutions being proposed.
Table 3.Internal Perspective KM Indicators in Percentage.
D Growth Perspective
Lastly, the fourth KM criteria is growth perspective (future orientation) based on literatures reviewed this criteria leads to competitive advantage, as governmental agencies emphasize on enhancing their citizen loyalty perspective need to perform well through other KM practices as well as practicing number of new generation indicators as “developing business internationalization” and “improving accurate knowledge of business”. Similar to all above results gathered from other three KM criteria, on the average respondents believe internationalization and improvement accurate knowledge of business are being applied in “good” extent (55%-51%), whereas 31% claim “they do not know” how efficient these two KM indicators are being applied through their governmental agency.
Table 4.Growth Perspective KM Indicators in Percentage.
Overall, research result indicates general optimism of employers as the majority believed project managers of their government agencies apply most of Knowledge Management initiatives and practices in good extent and few of them claimed effective KM indicators are performed in great extent but the significant result drawn out of this research is that the overall percentage of respondents who replied “do not know” are high, and the second highest percentages goes to the scale of “do not know” this communicates the message that yet KM awareness is needed to be investigated more through Malaysian government agencies. This research indicates the importance of improving knowledge management awareness through governmental agencies and how KM leads organizations to achieve success.
V RECOMME*DATIO* A*D
CO*CLUSIO*
This research had been conducted to provide an insight view of Malaysian Government Agencies from the four main Knowledge Management (KM) criteria (citizen, financial, internal and growth) are integrated with the three KM success keys (people, process and technology) in analyzing how effective KM initiatives and practices are being applied in order to achieve success. This research defined success as achieving organizational mission and objectives, enhancing citizen loyalty (satisfaction and trust) and gaining competitive advantage. As “people” is the most significant success
Very Little
Little Do Not Know
Good Very Great
1.Improve cost structure
0 3 31 60 6
2.Managing fixed costs
0 8 14 72 6
3.Managing variable costs
2 5 22 65 8
4.Increase asset utilization
2 5 31 57 6
Very Little
Little DoNot Know
Good Very Great
1.Propose enabling solutions
2 2 37 46 14
2. Understanding emerging technologies
0 3 29 55 12
3. Improving risk management
2 3 26 65 5
4. Applying change management
2 5 17 68 9
5. Enhancing enterprise integration
2 5 34 52 8
6. Improving business automation services
0 5 34 57 5
7. Improving decision making
2 0 18 77 3
Very Little
Little Do Not Know
Good Very Great
1.Develop Business Internationalization 0 6 31 55 8
2.Improve accurate knowledge of business
0 3 31 51 15
Knowledge Management International Conference (KMICe) 2014, 12 – 15 August 2014, Malaysia
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key, future researches and studies should emphasize on alternatives to increase KM awareness through governmental agencies’ employers.As mentioned through results of this research, yet a significant number of employers are unaware of KM initiatives and their potential effectiveness through financial, internal, citizen and growth aspects of an organization. According to this research, the Malaysian Government Agencies need to increase KM awareness and use of efficient KM practices relying on KM elements (people, process, technology) aligned with four main perspectives discussed above (citizen, financial, internal and growth) in order to achieve more success, effectiveness, and efficiency. Thus, based on main parameters of conducted research, KM visibility can pervasively be applied through citizen perspective by targeting citizen loyalty as the main organizational mission. This is achievabbleby gaining citizen satisfaction and trust with means of delivering valued services and qualities, besides strengthening problem-solving though Government Agencies. Moreover, enhancing KM outcome and impact through financial perspective is by the effective management of fixed and variable costs as well as improving cost structure and optimising assets utilization. The KM success from the internal process perspective is highly dependent on implementing enabling solutions based on emerging technologies along with enhancing change and risk management, enterprise process integration, automation of services and decision making. The growth perspective identifies parameters like developing internationalization and accurate knowledge to be applied through strategic plan of government agencies aligned with MAMPU plan to boost inter-organizational KM understanding and gain success.
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