Problem: Housing Choice Ordinance and Fair Housing In Austin … · 2016. 10. 11. · Problem:...
Transcript of Problem: Housing Choice Ordinance and Fair Housing In Austin … · 2016. 10. 11. · Problem:...
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Problem: Housing Choice Ordinance and Fair Housing In Austin Accessible Housing Austin
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HousingWorks Austin
HousingWorks advocates a wide range of housing options so that all Austinites can afford a home that is close to jobs, family, schools, recreation, and places of worship.
“All Kinds of Homes, in All Parts of Town,
for all Kinds of People”
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Who Needs Housing That’s Affordable in Austin?
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Problem: Housing Choice Ordinance and Fair Housing In Austin 5 Steps to Keep Austin Affordable
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21,500 Subsidized Units
65,000 Unsubsidized Units
Austin Community Investment Collaborative
A partnership of public, private and nonprofit organizations committed to investing in complete communities that link affordable housing to better opportunities, healthier
environments, increased mobility and a higher quality of life.
Step 1: Preserve
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Step 2: Invest
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Step 3: Leverage
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Step 4: Partner
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Step 5: Include
Density Bonus Programs
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HousingWorks Austin
Investing in Affordable Housing:
General Obligation Bonds Inclusionary Programs
Housing Trust Fund
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Historical Perspective: Affordable Housing Bonds
2006 Bond Election
$55 million 60% voter approval
Changing Attitudes
2012 Bond Election
$78.1 million 48.6% voter approval
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We All Need Affordability: Our Community Housing Needs
Seniors . . . health, stay in own home, avoid public cost of nursing homes
People with Disabilities . . . veterans, people with physical and mental disabilities
Children . . . stability, educational success, future workforce
Families . . . financial stability, health, hearth/home
Employers . . . about 25% of the workforce earns less than $13.50/hour
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2012 General Election Bond Challenges
Presidential election Crowded ballot Limited budget
Non Descriptive Ballot language Insufficient coalition
Results
Narrow loss Need to broaden and deepen support
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2012 Bond Proposition Results
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Regrouping after 2012 Loss
Analyzing what went wrong
Developing a strategy Short-term (interim funding) Long-term (future bond election)
Broadening the coalition
Sharpening the message
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Messaging – 2013 Housing Poll
HousingWorks/ECHO February 2013 Poll
2/3 of voters feel like the city has a responsibility to act on affordable housing issues
20% of those who voted against Prop 15 didn’t know what the money was for (ballot language)
76% say that the city can make an impact on homelessness
Overwhelming majority (87%) of respondents say that affordable housing benefits the City
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Developing the Strategy Economic Opportunities: Data (Leverage, voter mapping, demographics) Polling (February 2013 poll, plus updates) Analysis (Civic Economics Impact Analysis)
Personal Connection: Telling the stories and making the connections Low-wage Working Families with Children We need the people who need affordable housing
Elderly/People with Disabilities Home repair Staying in their own home
Homeless populations AISD homeless student statistics
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Building the Coalition
Keep Austin Affordable Consistent message Brand
Diverse Steering Committee Business community Political leaders Nonprofit leaders Development community
Diverse Funding
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Reaching Voters
Keep Austin Affordable Field Campaign Identify likely supporters Segment voters
Leadership Tours Republican Party Realtors Greater Austin Chamber of Commerce
Television Print Advertising Endorsements
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2013 Bond Proposition Results
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Problem: Housing Choice Ordinance and Fair Housing In Austin Accessible Housing Austin
@HousingWorksATX HousingWorks Austin Housingworksaustin.org