Proactive Link Building Tactics - PubCon Vegas 2012

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Transcript of Proactive Link Building Tactics - PubCon Vegas 2012

  • 1. Proactive Link Building TacticsWhat Works & What Doesnt in a Post-Penguin World Image Source: by: David Wallace CEO/Founder - [email protected]

2. Why the Penguins?What the Hell Do Penguins Have To Do With Link Building?Google Penguin is a code name for a Google algorithm update that was firstannounced on April 24, 2012. The update is aimed at decreasing search enginerankings of websites that violate Googles Webmaster Guidelines by using black-hatSEO techniques, such as keyword stuffing, cloaking, participating in link schemes,deliberate creation of duplicate content, and others. Source: or in Laymans [email protected] 3. Its Another Google Assault on SEOs!Image Source: @DavidWallace 4. What No Longer WorksPre-Penguin Link Building Paid Links Sponsored Blog Reviews Article Marketing Directories Comments (did they ever work at all) Disclaimer: Paid Links & Sponsored Blog Reviews may still be somewhat effective but PROCEED WITH CAUTION! @DavidWallace 5. What Does Work?Post-Penguin Link Building Social Media Content MarketingIs That All? Are We Really Down To Just 2 Tactics?Not Really! There are still a variety of ways to earn links.In fact 101 Ways To Link Build in 2012 is a great resource. 6. Links With Social MediaUsing Social Media Profiles To Build Links @DavidWallace 7. Links With Social Media 8. Links With Social MediaUsing Social Media Profiles To Build Links Set up as many social media profiles as you can Fill in all information (i.e. real name, URL, location, bio, etc.) Upload an avatar Post/publish content where applicable Get profile URLs indexedThe Ultimate Social Media Profile Chart @DavidWallace 9. Content Marketing - Types Resourceful Posts (Top 10s, How-Tos, etc.) Guest Posts Memes (Ego Bait) White Papers Video Infographics !!! Image Source: Warner Brothers @DavidWallace 10. Infographic Marketing 101 Share on Facebook; consider utilizing Facebook Ads or Promote option under post. Share on Twitter; consider utilizing Sponsored Tweets. Submit good content to StumbleUpon. Use Paid Discovery to draw more attention. Post to your Pinterest, Tumblr & accounts. Link back to original. Send an optimized press release via online PR sites such as MarketWire & PRWeb. Utilize dozens of bookmarking sites including Infographic archives (next slide). Reach out to like-minded bloggers to see if they will re-post your infographic. Utilize guest blogger opportunities to re-post your infographics on prominent sites. Having a large network of followers (influential status) will help promotion efforts. If you lack influence, it might be wise to hire someone who does to share content. Include an Embed This Code! ( @DavidWallace 11. Infographic ArchivesInfographics Archives/Directories Infographic Journal - (self-serving) Cool Infographics - InfographicsArchive - Infographic Site Dot Com - Submit Infographics - OMGInfographics - The Infographics Showcase - ($100)Additional Sites 12. Case Study - Barcodes Originally published in April 2012 Over 1,400 Stumbles Over 100 Tweets; 100 Google+ Over 900 inbound links to date Ranks # 3 for how barcode scanners [email protected] 13. Key Takeaways Marketing is war! Take proactive steps to avoid penalties fromalgorithmic updates such as Penguin, Panda and whatever other poorblack and white animals will be used to name future updates. Many link building strategies that used to work no longer do! If youare going to continue to use these, do so with much caution andunderstand the risks. While there are still many ways to build/earn links and social signals,social media sites and a good content marketing strategy is one of themost proactive ways to accomplish this task. Just because you publish good content, doesnt mean you are going tosee droves of traffic. Unless you are a Mashable, strategic promotionis a must! @DavidWallace 14. Flying for Penguins Is Not Easy.Neither Is Link Building! Oh Shit! I forgot that I cant fly! @DavidWallace 15. Be Proactive! Dont Let Penguins Rob You!Note: None of the Penguins used in this presentation where harmed in any way. @DavidWallace 16. Thank You!David [email protected] This Presentation at:[email protected]