Digital Investor Acquisitions and Relations

The Path to Liquidity

ProActive’s Path to Liquidity

n  ProActive‘s mission is to provide our clients with the means to achieve fair market valuation while maximizing market liquidity and corporate exposure. We strategically leverage digital communication tools, “inbound marketing” techniques, and online networks.

n  Our “path to liquidity” is based on our philosophy:

In the new market: Liquidity = Accessibility to Capital

Compelling Content

Targeted Distribution

Repeated Exposure

RESULTS

Pro-Active’s Vision = The New Wall Street Go Direct with ProActive’s PRISM and Capital Forum

Influencers

Thought Leaders

Retail Investors

Institutional Investors

Broker Dealer • Retail •  Institutions

Public Company on ProActive PRISM & Capital Forum

PRISM – ProActive Integrated Strategic Messaging

n  ProActive’s Capital Forum (closed) and ProActive Newsroom (open) attracts the attention of highly qualified investors to our clients’ like a magnet with our provocative and thought provoking content about your company.

n  Generation X, Y and Baby Boomers are joining investor networks online via Blogging, RSS, email, social media communities, iPad, and mobile hand-held devices.

n  Public companies must learn to adapt to this new trend.

n  Public companies such as Cisco and Microsoft on down recognize that this is no longer a “youth” oriented phenomena! The future is Inbound Marketing!

PRISM Analytics and Monitoring Platform

n  With near perfect accuracy, ProActive is able view the entire social and traditional news media landscape on the web – every tweet, every blog, every web interaction and every article and every video.

n  With this new capacity, we are able to identify and ENGAGE with the key bloggers and influencers surrounding client companies.

n  ProActive is able to gauge, monitor and stimulate all client’s social media exchanges, financial, corporate and otherwise.

5

ProActive’s Content Marketing Funnel

Marketing Paradigm Shifts from Outbound to Inbound Emphasis

n  Outbound Marketing - Traditional outbound marketing entails everything traditional: cold-calling, print advertising, junk mail, direct mail, email blasts, land-based trade shows, etc.

n  Negatives n  Cold calls and email blasts - Considered interruptive and intrusive

n  Very expensive with low percentage results.

n  Society places barriers to avoid – such as caller ID, gatekeeper secretaries, spam protection features, “DO NOT CALL” lists, etc.

Who are the “Influencers”? n  Industry Bloggers

n  Wall Street Analysts

n  Industry Insiders

n  Industry “Thought Leaders”

n  Retail Brokers – we find the 20 of the 80/20 model

n  The ProActive Capital Influence – see our followers and our historical client base

n  The modern day Corporate Communications program sees the integration of investor relations , public relations, marketing and corporate branding efforts.

n  ProActive’s focuses not only on the end stock investor, but also on the people to whom the companies’ products, brand and/ or services are most relevant.

Inbound Marketing 101

n  Engage Investors Rather Than Annoy Investors

Inbound Marketing around Interesting Content Inbound Marketing to Investors

n  Focused on “Relationship Marketing”

n  Compelling Content is what brings investors to a client. The “hard sell” days are gone.

n  Social and Digital Media gets companies found by a true captive audience – stimulating interest and investor lead generation.

n  Round Peg = Round Hole

“Quit counting fans, followers and blog  subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.”  

“Social Media is changing everything about the way people relate socially, in commerce and in politics.”

“Its no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share and ultimately relevance.”

Famous Quotes on Inbound Marketing Merits

Amber Naslund, BrassTackThinking.com

Mark Cuban, Dallas Mavericks

Craig Newmark, Founder of Craigslist.com

Small-Caps in the ‘90s

n  Few Institutional Investors

n  Reliance on one or two market-making broker dealers

n  Access to microcap stock information was almost non-existent

n  Brokerage industry was abundant with “stock jocks”

n  Investors were far more reliant on brokers for ideas and information

n  Compliance departments far fewer rules re: soliciting penny stocks

n  Retail investors often didn’t understand the companies they were investing in.

Liquidity was Situational and Temporary

Retail Investors

Broker Dealer

Public Company

Small-Caps in the 2000’s

n  Far Fewer retail “stock jock” type brokers

n  Reliance on one or two broker dealers

n  Brokerage community has changed - Retail investors are empowered with tools and information to self-manage their $. E-trade, Ameritrade etc.

n  Regulatory issues –fewer brokers and many compliance departments prohibit them from soliciting “penny stocks

Liquidity was Situational and Temporary

Institutional Investors

Broker Dealer

Public Company

Go Direct with PRISM ProActive Integrated Strategic Messaging

CLIENT BLOGS, PRESS RELEASES

& FILINGS

• LinkedIn • Facebook • Twitter • YouTube • ProActive Capital

Forum • Syndicate

Partners •  Industry Specific

Distribution

EMAIL

• ProActive Newsletter

• ProActive Partner Database

• Client Specific Data Collection

• Client Specific Distribution

WALL STREET

• ProActive Capital Forum

• Seeking Alpha • OutsideIn

Research •  Industry Specific

Distribution • Strategic

Relationships

SOCIAL MEDIA PRESS RELEASES

• Facebook • Twitter • YouTube

Our Fully Integrated PRISM Plus ProActive Principals Influencing the Influencers

•  “The Influencers” •  Industry Bloggers •  Analyst •  Thought Leaders/

Speakers

•  Institutional Investors •  One to one meetings •  Road Shows •  Investor Conferences

•  Retail Investors •  Direct •  “Big Brokers”

PRISM Monthly/Weekly/Daily Professional Input n  3-5 Blogs per month by Wall Street experienced

professionals

n  150 – 500 leads generated per month

n  ProActive Principal Input n  ProActive Principals average 25 years of Wall Street experience

n  Leaders in the Digital Media transformation of Wall Street

n  We influence “The Influencers”

ProActive Capital Forum

n  ProActive’s Capital Forum is the FIRST 24/7 Virtual Investor Research Conference for emerging Small-Cap companies.

n  Using an unprecedented digital format, the ProActive Capital Forum is virtually identical to what an investor would experience attending a live land-based conference.

Inside ProActive Capital Forum

n  The ProActive Capital Forum bridges the awareness gap between micro cap public companies and the investment community. “The Forum” presents the investor with comprehensive and client specific corporate information that investors can utilize to make sound investment decisions.

n  ProActive has divided the conferences into: n  Client Aisles - Health IT, Bio Pharma, Diagnostic, Medical Device,

and Clean Tech

n  Sponsors – Broker Dealers, PR Firms…

Inside ProActive Capital Forum

n  Each Exhibition Booth includes a detailed corporate profile, robust market intelligence, product and/or service information, research reports, SEC filings, breaking news, press releases, news feeds, CEO and company specific video presentations and social media.

n  During live presentations, investors have the ability to chat live with management and other investors.

Inside ProActive Capital Forum

n  Exhibit Booth Continued: n  Each booth is updated regularly with new material and video

streams.

n  Booth setup is handled by ProActive using online information and documents provided by the client. Specific uploaded corporate information will be executed per clients’ instructions.

Inside ProActive Capital Forum

n  The ProActive Capital Forum is equipped with a Media Room, Learning Center, and an Auditorium for live events/webinars.

n  Exhibitors in the conference will have the ability to give a formal speech to the ProActive network. The speech is recorded and stored in the Learning Center for future viewing and investor research.

Inside ProActive Capital Forum

n  Why put your company on the forum? n  Elevate the company’s profile within the investment community

n  Deepen the connection with shareholders and prospective shareholders.

n  Heighten corporate credibility

n  Cost effective

n  Benefit from the total traffic growth on The Forum

n  Generate investor leads

n  Create a path to liquidity

ProActive Add-On Services

RESEARCH • OutsideIn

Research • ProActive Internet

Defense • Client Newsletter

PROACTIVE VIDEO • CEO interviews • Conference taping • Corporate

messaging

DISTRIBUTION • Syndicate Web

Partners • Syndicate Email

Partners • Database

management

MESSAGE BOARDS • Monitoring &

Strategy • Execution &

Participation