PRO · 2020. 10. 8. · • Sewer Nozzles • Combination Cleaners • Drainline TV Inspection •...

Published by:

10050 Brecksville Rd.Brecksville, Ohio 44141 USAPh: 330-467-7588

www.benjaminmedia.com Email: [email protected]

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PIPECleaningPRO

2021 Media Kit

Dedicated to PROs

pipecleaningpro.com

who clean, assess and repair NORTH AMERICA’S sewers and drains.

TMPIPECleaningPRO

July/August 2020July/August 2020 Volume 2

Volume 2 Issue 4Issue 4

Keeping Fort Worth’s Keeping Fort Worth’s

Drains ClearDrains Clear

Jeff Longspaugh Adds Trenchless

to ClearWater

Plumbers’ Toolbox

ALSO INSIDE:ALSO INSIDE:

• Iowa Town Adds WinCan

• Iowa Town Adds WinCan

• Scanning Manholes

• Scanning Manholes

• Product Focus: Drain

• Product Focus: Drain

Cleaning Machines

Cleaning Machines

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TMPIPECleaningPRO

January/February 2020 Volume 2 Issue 1

Sticking to the Program

Northeast Ohio City

Completes its

Five-Year Plan

January/February 2020 Volume 2 Issue 1

Sticking to the ProgramTMPIPECleaning

PRO

• Selecting a Cable Machine

• Selecting the Right Jetter

• Jetting and Hose Safety

• Protecting Your Hearing

• Marketing Your Drain

Cleaning Biz

• And more...

September/October Volume 2 Issue 5

2HHowow2020 GGUIDEUIDE

ESSENTIAL TIPS for PROs GUIDE

PRINT & DIGITAL

2

Mike Kezdi MANAGING EDITORPipe Cleaning PRO

E: [email protected]: 330-752-1916

Pipe Cleaning PRO is the latest in a long line of high-quality, construction publications from Benjamin Media Inc., the publisher of Trenchless Technology, Utility Contractor and Compact Equipment to name a few.

The Pipe Cleaning PRO team, after many years of covering pipe cleaning and inspection in the pages of Trenchless Technology, wanted to create a dedicated magazine to the PROs who clean, inspect and repair North America’s sewers and drains.

We’ve tapped into our rich history in the industry – dating to 1992 – and have a lot of story ideas in play for 2021. We’re always open to dialogue with our readers

and advertisers about what you would like to see in our magazine.

One of the highlights of working at Benjamin Media – and Pipe Cleaning PRO in particular – is talking to the boots on the ground in the industry, hearing their stories, how they have grown their companies, how they embrace innovation and their concerns about the industry. Whether you are a distributor, contractor, engineer or manufacturer, feel free to reach out to us with news and story ideas.

We look forward to bringing you six issues of Pipe Cleaning PRO in 2021.

Cheers!

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PIPECleaningPRO toWelcome

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PIPECleaningPRO

Dedicated to PROswho clean, assess and repair NORTH AMERICA’S sewers and drains.

Pipe Cleaning PRO | pipecleaningpro.com

PipeCleaningPRO.com

Dan SiskoADVERTISING ACCOUNT MANAGERPipe Cleaning PRO

E: [email protected]: 234-380-3036

Published by: BENJAMIN MEDIA, INC. 10050 Brecksville Rd. Brecksville, OH 44141 USA 330-467-7588 www.benjaminmedia.com

JANUARY/FEBRUARY

Topics:• Sewer Nozzles• Combination Cleaners• Drainline TV Inspection• PROduct Spotlight – WWETT Show Preview

Bonus Distribution:2021 WWETT Show February 22-25 Indianapolis, IN

NASTT 2021 No-Dig Show March 28 - April 1 Orlando, FL

INSERTIONS: MATERIALS: Jan. 6 Jan. 13

MAIL DATE: IN HOME: Jan. 29 Feb. 22

MARCH/APRIL

Topics:• Lateral Repair Options• Sewer Maintenance• Utility Locating• PROduct Spotlight – Utility Locating Products

Bonus Distribution:2021 NASSCO Annual Conference April 20 – 22 Hollywood, FL

INSERTIONS: MATERIALS: March 10 March 17

MAIL DATE: IN HOME: March 31 April 24

MAY/JUNE

Special Sponsored Content Section: PRO Essentials

A print and digital guide showcasing all of the equipment a PRO needs to do their job. Place a ½-page or larger ad in the issue and receive a free advertorial of equal size.

DEADLINE FOR ADVERTORIAL MATERIALS: March 21

Topics:• Chemical and Mechanical Root Control• Leak Detection• Inspection• PROduct Spotlight – Nozzles/Chain Knockers

INSERTIONS: MATERIALS: May 5 May 12

MAIL DATE: IN HOME:

May 27 June 20

JULY/AUGUST

Topics:• CIPP Lining• Manhole Inspection• Surveying and Mapping• PROduct Spotlight – Cable Machines

INSERTIONS: MATERIALS: July 7 July 14

MAIL DATE: IN HOME: July 29 Aug. 22

SEPTEMBER/OCTOBER

Annual Special Edition: How to Guide

Topics:• How to Safely Communicate on the Jobsite• How to Select the Right Camera• How to Clean Industrial Facilities• And More…• PROduct Spotlight – Jetting Equipment

Bonus Distribution:2021 WJTA Conference & Expo October 26 – 28 New Orleans, LA

WWETT 2022 Dates and location TBD

2022 NASTT No-Dig Show April 10-14 Minneapolis, MN

INSERTIONS: MATERIALS: Sept. 3 Sept. 10

MAIL DATE: IN HOME: Sept. 27 Oct. 11

NOVEMBER/DECEMBER

Topics:• Mainline Sewer Inspection• Water Jet Cleaning/Accessories• Stormwater/Catch Basin Cleaning• PROduct Spotlight - Sewer and Drain Inspection Equipment

INSERTIONS: MATERIALS: Nov. 10 Nov. 17

MAIL DATE: IN HOME:

Dec. 2 Dec. 26

Pipe Cleaning PRO | pipecleaningpro.com 3

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2021 Editorial Focus

TMPIPECleaning

PRO






Cleaning Biz

• And more...


2HHowow2020GGUIDEUIDE

ESSENTIAL TIPS for PROs

GUIDE

* In home dates are approximate and will vary by geography


Published by: BENJAMIN MEDIA, INC. 10050 Brecksville Rd. Brecksville, OH 44141 USA 330-467-7588 www.benjaminmedia.com

A D V E R T I S I N G :

DAN SISKO 234-380-3036 [email protected]

E D I T O R I A L :

MIKE KEZDI 330-752-1916 [email protected]

Additionally, the Pipe Cleaning Pro How To Guide will also be available online as gated content from October 2021 through October 2022.

37%Public Works/ Utility Companies

47%Plumbers

16%Utility/Trenchless Rehab Contractors

• 92% of Pipe Cleaning PRO subscribers plan to purchase $100,000 in equipment over the next 12 months.*

• 83% of the Pipe Cleaning PRO subscribers are owners, executives, managers, directors or foremen.*

Magazine Circulation: 23,851

Magazine Advertising Rates (4-Color Net)1X 3X 6X

Cover – inside front $2,200 $2,000 $1,900

Cover – back 2,420 2,200 2,090

Full page 1,870 1,700 1,615

1/2 Island 1,400 1,300 1,200

1/2 page 1,320 1,200 1,140

1/3 page 950 900 840

1/4 page 880 800 760

Business card (back of the book) 395 350 330

A print and digital guide showcasing all of the equipment a PRO needs to do their job.

Place a 1/2-page or larger ad in the issue and receive a free advertorial of equal size.

Deadline for advertorial materials is March 21, 2021

eNewsletter Circulation: 9,000Distributed the first and third Tuesday of the month.

Gated Content Sponsor $3,000 Net

**Lead Generating Opportunity** In addition to the circulation noted, the digital edition of the Pipe Cleaning Pro How to Guide will be available free as down-loadable content. As the Gated Content Sponsor, you will have exclusive banner advertising on the landing page form from October 2021 to October 2022. Plus, you will receive all leads generated from October 2021 to October 2022.

Topics: • How to Select a Jetter• How to Select a Vac Truck• Know Your Nozzles• How to Maintain a Combination Cleaner• How to Finance Your Equipment Purchase• How to Market Your Company• And More...


Readership

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PIPECleaningPRO


Published by: BENJAMIN MEDIA, INC. | 10050 Brecksville Rd. | Brecksville, OH 44141 USA | 330-467-7588 | www.benjaminmedia.com



E D I T O R I A L :


TMPIPECleaningPRO






Cleaning Biz

• And more...




GUIDE

Special Sponsored Content Section: PRO Essentials

Annual How To Guide Special Opportunities

TMPIPECleaningPRO






Cleaning Biz

• And more...




GUIDE

PRO Essentials

5

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PIPECleaningPRO

• 2 ENEWSLETTER PLACEMENTS

• 1 MONTH STANDARD BANNER placement (300x250)

• 1 SOCIAL MEDIA POST on Pipe Cleaning PRO’s Twitter and Facebook accounts

$1,000

PRO Monthly SPONSORSHIP

PRO Level 2 SPONSORSHIP

• (6) HALF (1/2) PAGE ADS in Pipe Cleaning PRO

• CHOICE OF BANNER AD or ADVERTORIAL; sent out 2x monthly for 6 months

$9,000


• (6) QUARTER (1/4) PAGE ADS in Pipe Cleaning PRO


$7,000

• (6) FULL PAGE ADS in Pipe Cleaning PRO


$12,000



Sponsorship Packages




E D I T O R I A L :


*These packages can be custom fit to your organization’s marketing needs.

Advertising MaterialsAds are produced using computer-to-plate technology.

Digital FilesAccepted File Formats: All files should be PDF or PDF/x1a. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Fonts should be outlined when possible.

Color Space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.

There is a minimum additional charge for Ad Creation/Modification $75/hour

InsertsFurnished inserts ready for binding earn 4-color space rates for the first four pages; additional pages are billed at 50% of earned space rates. Plus, a tip-in charge of $50/M will be added to the insert rate.

Special PositionsGuaranteed only with a 10% extra charge added to space rate.

Non-PaymentIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.

Bleed - 1/8” on each side; (Bleed Size): 8.25” x 10.75” Printing that goes beyond the edge of the sheet and will be trimmed off. It ensures that your ad will seemlessly blend to the edge of the page with no white margin.

Page Edge; (Trim Size): 8” X 10 1/2”

Safety Zone - 1/4” in from trim: This is the area that is far enough away from the edge of the page that will not be cut off during the printing process. Make sure all important logos, text and graphic elements in your ad are within this zone.*Allow a safety of 3/8” for borders

Full Page Inches: 8 1/4 x 10 3/4*

Decimal: 8.25 x 10.75**This includes a 1/8” (.125”) bleed on each side.

MATERIAL SUBMISSION INSTRUCTIONS :

Please submit large electronic files via our file sharing service at https://spaces.hightail.com/uplink/benjaminmedia

1/2 Page Vertical

Inches: 3 3/8 x 9 3/4

Decimal: 3.375 x 9.75

1/2 Page IslandInches: 4 1/2 x 7 1/2

Decimal: 4.5 x 7.5

1/3 Page VerticalInches: 2 3/16 x 9 3/4

Decimal: 2.1875 x 9.75

1/3 Page SquareInches: 4 1/2 x 4 7/8

Decimal: 4.5 x 4.875

1/4 Page HorizontalInches: 7 x 2 3/8

Decimal: 7 x 2.375

1/4 Page SquareInches: 3 3/8 x 4 7/8

Decimal: 3.375 x 4.875

1/2 Page HorizontalInches: 7 x 4 7/8

Decimal: 7 x 4.875


Specifications - Print

Disclaimer: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.

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PIPECleaningPRO





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E D I T O R I A L :


PipeCleaningPRO.comWebsite

*Please note, background skins are not guaranteed to show on mobile devices and tablets. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.

1,330 Average Page Views* per Month

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*based on Google Analytics from April 2020 – June 2020

Branded Background Skins*$3,600 - 12 Months | $1,800 - 6 Months1260 x 760 (optimized for 1280 wide browsers)1440 x 800 (optimized for 1400 wide browsers)Appears on the left and right side of the website page.

Leaderboard Banner$115 CPM728 x 90

Large Leaderboard Banner$155 CPM970 x 90

Standard Banner$75 CPM300 x 250

Skyscraper Banner$110 CPM300 x 600

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Interstitial / Pop-up Ad$230 CPM600 x 400Ad pops up while a user is browsing between pages.

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Banner Ad Size - 600 X 1201200x240 (72 dpi) with max file size of 75k. Ad will display at 600x120. So that the images will look crisp on Retina displays, a 1200x240 ad size is required.Acceptable file formats are .jpg and .gif Provide URL address for link Max looping 3x for .gif files

AdvertorialIncludes headline, 25 words and image/logo. Logo/image .jpg, 72 dpi, min 400px wide, max 800px wide landscape format preferred, max file size of 45k Provide URL address for link

2 eNewsletters per month

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PIPECleaningPRO



2x Per Month

eNewsletter Advertising Rates (Net)

Banner Ad or Advertorial $750/Month 10% Off - 6 month commitment 20% Off - 12 month commitment

eNewsletter Specs

Your Banner Ad Here (600 X 120)

Your Advertorial Here

Average Distribution

Ask about a custom enewsletter featuring your equipment

Distributed every first and third Tuesday

PipeCleaningPRO.comeNewsletters 8



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9,000


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Rates (Net)

Digital Edition Landing Page $300/issue - Full page

$400/issue - Spread

Digital Edition LANDING PAGE SPONSORBe the first thing a reader sees when they open the digital edition:

• Ad is specific to an issue and will always remain a part of the issue in the archives.

• Can be designed to look like a web page adding images, links, video, etc.

• Visible on desktops and mobile devices.

• Your company will be recognized as an issue sponsor in the digital edition email notification.

12,119 Total Digital Edition Subscribers

Landing Page Ad Sizes/Specs

Full Page8-1/4” wide x 10-3/4” highAcceptable files include: .pdf, .eps and .tif. 300 dpi.

Spread16-1/2” wide x 10-3/4” highAcceptable files include: .pdf, .eps and .tif. 300 dpi.

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PIPECleaningPROJuly/August 2020July/August 2020 Volume 2Volume 2 Issue 4Issue 4

Keeping Fort Worth’s Keeping Fort Worth’s Drains ClearDrains Clear

Jeff Longspaugh Adds Trenchless to ClearWater

Plumbers’ Toolbox

ALSO INSIDE:ALSO INSIDE:

• Iowa Town Adds WinCan• Iowa Town Adds WinCan

• Scanning Manholes• Scanning Manholes

• Product Focus: Drain • Product Focus: Drain Cleaning Machines Cleaning Machines

pcp_1-7.indd 1pcp_1-7.indd 1 7/24/2020 2:37:25 PM7/24/2020 2:37:25 PM

PipeCleaningPRO.comDigital Edition



E D I T O R I A L :



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PIPECleaningPRO



Digital Rates PipeCleaningPRO.com

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E D I T O R I A L :


Digital Rates

Website (CPM NET RATE)

Standard Banner (300x250) $75

Skyscraper Banner (300x600) 110

Leaderboard Banner (728x90) 115

Large Leaderboard Banner (970x90) 155

Inline Banner (300x250) 150

Interstitial Ad (600x400) 230

Branded Background Skin 1,800/6 months $3,600/12 months

Regional Impressions available. Contact your sales representative for more details.

Twitter (NET)

Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.

Sponsored Post $200/tweet

Monthly eNewsletter (NET)

Banner Advertisement $750/month

10% Off - 6 month commitment 20% Off - 12 month commitment

Advertorial 500/issue

PCP Video/Podcast Sponsorships

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PIPECleaningPRO






E D I T O R I A L :


PR Promotional Package

• News/Product profile in Pipe Cleaning PRO print magazine (300-400 words and a color photo)

• News/Product profile on www.pipecleaningpro.com

• News/Product profile in 1 issue of the Pipe Cleaning PRO weekly eNewsletter

• One sponsored post on Pipe Cleaning PRO social channels (LinkedIn, Twitter, Facebook)

PCP Web + eNewsletters

Single Video or Podcast Sponsorship

• Video interview with editor, 10-15 minutes in length • Featured as eNewsletter top story for single issue• Video posted on PCP YouTube channel, and posted

on PCP website• Dedicated email to PCP subscribers, 1x• Post is shared on PCP social media channels

(Twitter, LinkedIn, Facebook) and in PCP eNewsletter

$1,500

CHANNEL DESCRIPTION NET COST

PipeCleaningPRO.com

Net Rate: $750


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PIPECleaningPRO



Webinars

You deliver the presentation. We deliver the qualified leads.

What you provide:• Company logo, presentation description

and image.

• Up to 5 custom pre-event survey questions for the registration form.

• Final PPT presentation 2 days prior to live event. Note, videos can be used in your webinar presentation!

What we provide:• One Half page 4-color ad in Pipe Cleaning PRO

promoting your webinar session.

• Two dedicated email blasts promoting webinar session to Pipe Cleaning PRO subscribers.

• Event posts on all Pipe Cleaning PRO and other related Benjamin Media social media networks.

• 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A).

• Following the event, sponsor will be provided with a final report including:

• List of all registrants (including all contact information)*

• A list of all questions asked during event

• Answers to custom pre-event survey and any polls given during the event

• Webinar recording on www.pipecleaningpro.com for one year

Sponsorship Rate: $5,000 Net

* Due to anti-spam and privacy legislation, we may be unable to provide contact information for some registrants depending on their contact preferences and/or geography.

Reasons to Sponsor a Pipe Cleaning PRO Webinar

You’ll generate qualified leads ready for your sales team. We will add custom questions to your registration form to help you determine the fit and interest of each lead.

You will get to know your target audience. Interact with your audience through polls and a Q&A session and get a better understanding of their current situation, challenges and needs.

You’ll raise brand awareness. Our multi-channel webinar marketing campaign will raise brand awareness while promoting your event.

You’ll position your company as a market leader. Present a high-quality educational webinar and become the authority on a subject.

It’s cost-effective. Not only is it cost-effective for you, it’s also cost-effective for attendees! Win-win!

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Events

Due to COVID, we are currently in the planning process for all 2021 conferences.

We plan to move ahead with all annual conferences and are in the process of finalizing dates and locations.

MAY 9-11, 2021CattTrenchlessRoadShow.ca

waterfinanceconference.comTBD 2021

MARCH 28 - April 1, 2021nodigshow.com

10050 Brecksville Rd.Brecksville, Ohio 44141 USAPh: 330-467-7588

www.benjaminmedia.com Email: [email protected]

plconference.com

Pipeline Leadership C O N F E R E N C ES E V E N T H A N N UA L



E D I T O R I A L :


PRO · 2020. 10. 8. · • Sewer Nozzles • Combination Cleaners • Drainline TV Inspection •...

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Transcript of PRO · 2020. 10. 8. · • Sewer Nozzles • Combination Cleaners • Drainline TV Inspection •...