PRIVATE BROKERAGE PROGRAM… · Leveraging publications targeted at high-net-worth individuals ......

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PRIVATE BROKERAGE PROGRAM PRIVATE BROKERAGE PROGRAM

Transcript of PRIVATE BROKERAGE PROGRAM… · Leveraging publications targeted at high-net-worth individuals ......

Page 1: PRIVATE BROKERAGE PROGRAM… · Leveraging publications targeted at high-net-worth individuals ... multi-platform social media presence, and strong affiliations and partnerships.

PRIVATE BROKERAGE PROGRAMPRIVATE BROKERAGE PROGRAM

Page 2: PRIVATE BROKERAGE PROGRAM… · Leveraging publications targeted at high-net-worth individuals ... multi-platform social media presence, and strong affiliations and partnerships.

Combining a time-honored approach with cutting-edge technology to offer an

elevated level of service, marketing, and attention to detail that the discerning client

deserves. We are that company. This is our vision. We are Robert Paul.

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LOCAL OWNERSHIP NATIONAL RECOGNIT ION

In 2009, Robert Kinlin and Paul Grover launched Robert

Paul Properties, a firm uniquely positioned to serve

the luxury market with a high-performance vision of

individualized service, a culture of collaboration and

insightful local knowledge.

In today’s luxury real estate environment, having an

experienced professional at your side, step by step, is

more important than ever. Each agent at Robert Paul is

hand-picked for their experience, their integrity, and their

discretion. Intelligent advice, expert market analysis and a

high-energy work ethic are hallmarks of each agent’s

service mission.

With yearly award-winning performances, strategically

located offices, a singular focus on excellence, and

innovative technology tools, Robert Paul Properties has

enjoyed the number one position in the listing and sale

of properties priced over one million dollars for the

last six years.

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ROBERT PAUL PROPERTIESTHE DEFINITIVE LEADER IN LUXURY HOME SALES

ACROSS CAPE COD & THE SOUTH COAST

Robert PaulProperties

Kinlin GroverReal Estate Pine Acres

Realty WilliamRaveis RE

oldCape Sotheby’s

$314,072,685

$145,540,858$118,983,250

$101,162,000 $86,710,000

$350M

$300M

$250M

$200M

$150M

$100M

$50M

CCIAOR MLS; Residential Sales $1M+ by Volume; Barnstable, Bristol & Plymouth Counties

oldCape Sotheby’s

$80,434,999

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MARKET TRENDS

The luxury market has evolved over the last eight years

with the affluent search for location, location, location,

transforming into a new desire for condition, price, and

then location. The high-end of the real estate market is

driven by savvy, affluent consumers who are now more

cautious and aware of value in today’s new post-recession

reality. The search for the perfect home has become

a long and rigorous journey. Because of this, wealthy

homebuyers prefer to work with agents who are capable

of cultivating a relationship that builds trust, allows

transparency, and provides a high level of expertise.

0

50

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2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

$4-5M

$5-7M

$7-10M

$10M+

$1-2M

$2-3M

$3-4M

2007

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$1-2M 320/yr

2009 2010 2011 2012 2013 2014 2015 2016 20170

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$2-3M 71/yr

$3-4M 18/yr

$4-5M 7/yr

$5-7M 2/yr

$7-10M 2/yr

$10M+ 4/yr

Luxury Sales Analysis 2007-2017Segmented by Price

Luxury Sales Analysis 2007-2017Segmented by Price

Average Sales per Year, by Luxury Segment

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The premier platform of marketing services designed for your property includes...

PROFESSIONAL PHOTOGRAPHY & VIDEO MONTAGETo attract today’s discerning buyer, even the most prestigious of homes can benefit from

professional photography and videography services. There is only one chance to make a

first impression and we absorb the expense to assure your home is seen in its best light

right from the beginning, bringing the largest buyer pool available.

PRINT & DIGITAL POSTCARDBy promoting your property both physically and digitally we begin our outreach with a

wide net. Our postcards are heavy on photography and light on text to drive phonecalls

from a demographically chosen audience, while with a simple click the highly-targeted

digital audience will have all of the property’s information at hand for decision making.

THE PRIVATE BROKERAGE PROGRAM

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The Private Brokerage Program, continued...

CUSTOM WEBSITE DOMAINAlong with your property’s presence on RobertPaul.com, MLS, and the many supported

web portals, we will set up a unique web domain specifically for your property. This stand

alone domain has the singular purpose of informing interested parties about your property

while capturing valuable lead generating information about visitors.

TAILORED EVENTSUtlilizing our broad industry contacts, we identify area real estate agents working with

luxury buyers in the target market and, if agreed to, host a private event and tour at the

residence where they can learn the most captivating highlights and relay them to

potential buyers they work with.

DIGITAL ADVERTISINGWe have partnered with Luxury Portfolio International® and Adwerx to bring you the latest

online advertising technology utilizing retargeting. The property ads feature the beautiful

look of Luxury Portfolio and stand out when people are browsing online on websites such as

Facebook.com, CNN.com, Forbes.com, ABCNews.com, Salon.com, Weather.com and more.

SOCIAL MEDIA & DIGITAL OUTREACHWe will harness the power of social media to promote your property across several

channels. An announcement will be made available to be shared on your personal account,

on your agent’s account, and across the company’s platforms. With a redirect to your

property’s personal website, we again do our best to expose you to the largest audience.

PRINT & DIGITAL BROCHUREOur fully customizable two-to-four page brochure is both elegant in design and

comprehensive of your property’s finest features. Full of flattering, well-taken photos this

brochure is used for targeted digital mailings and given to interested buyers either before

or after touring the property, to create a link between them and your home.

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OVE R 15 PU BL ICAT IONS OVE R T H E BR IDGE

Through significant market, trend and client segmentation,

Robert Paul Properties has identified the most influential

and buyer-rich markets for Cape Cod and Coastal

properties which we refer to as our “over the bridge”

demographic. While the national and international

marketing we maintain is important and holds great cache,

statistically our buyers are regional, and know where

they live and what they will buy. This is why we have an

unmatched marketing campaign targeting key over the

bridge locations through a series of publications reaching

tens of thousands of potential homebuyers.

Our unique outreach is one of many aspects that has

helped make Robert Paul the market leader, bringing

buyers to our website & doorstep on an

ever-increasing basis.

Over The BridgeC A M PA I G N

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AFFLUENT MARKET. STRATEGIC MARKET ING .

Our luxury marketing program reaches more than 55 million affluent consumers annually

through hundreds of affiliates around the globe, as well as through our international real

estate partner websites. Leveraging publications targeted at high-net-worth individuals

—the Wall Street Journal, Luxe Interiors + Design, Unique Homes, Ocean Homes, Country

Life International and more—we drive qualified prospects to your property.

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UN PR ECEDENTED WORL DWIDE R EACH

Luxury Portfolio International is a unified collection of the

world’s most experienced, visible and highly-regarded

experts in luxury real estate. Founded in 2005 as the

premium division of Leading Real Estate Companies

of the World, Luxury Portfolio exclusively markets a

selection of the network’s extraordinary homes, utilizing a

sophisticated mix of online and offline media to position

properties for maximum exposure to an elite market.

Encompasing more market-leading independent real

estate brands than any network, members are recognized

for their agility and superior competence in both local and

global markets.

TOTAL US PROPERTIESTotal >$1M

Source: Mintel International Website Survey

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GLOBAL R ELAT IONSH IPS

Robert Paul Properties’ international program is a trusted, sought-after resource for today’s

high-net-worth real estate clientele. With more than 100 client introductions made daily

worldwide and the largest share of properties over $1 million, our international affiliate

programs offer an unmatched reach to more than 130,000 sales associates at over 560 leading

brokerage firms across 65 countries. Our strong relationship with Luxury Portfolio International,

Leading Real Estate Companies of the World, and Mayfair International of London enables us

to leverage a global referral program for the benefit of our listings, from a cozy cottage up to

the most extraordinary homes.

OVER 550 FIRMS

4,300 OFFICES

130,000 ASSOCIATES

OVER 70 COUNTRIES

1.1 MILLION TRANSACTIONS

$372 BILLION IN ANNUAL SALES

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Our marketing and advertising campaigns focus on the best channels to reach buyers locally

and globally. We have invested heavily in our digital footprint by strategically positioning

ourselves across the web including: our award winning website, leveraged syndication, a

multi-platform social media presence, and strong affiliations and partnerships.

Positioned To Get You Noticed

Avg Monthly Visitor Sessions in 2017

36.2KAgents89

Email MarketingSubscribers

23.8K

# of Registered Userson RobertPaul.com

14.8K

# of Website Listingsare Syndicated to

125+

Organic Google Tra�c to RobertPaul.com

249.4K

RobertPaul.comInternational Tra�c

4.5%

Organic FacebookImpressions Monthly

25K

O�ces9RobertPaul.com

Out-of-State Tra�c

38.3%

# of a�liated real estate firms around the world

500+

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PR EM IER DEST INAT ION ROBERTPAUL .COM

Along with an enhanced presence on national search portals, your luxury property will receive

premium positioning on RobertPaul.com, our award winning luxury real estate website. Unlike

any of our competitors, along with a robust MLS search, our guests are guided toward our

exclusive listings where your property will be seen without outside market competition,

ensuring potential buyers see your listing. With exclusive presentation and full MLS search,

there is never a need to leave RobertPaul.com.

#1 Web Returnin the luxury marketplace

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Community Advocacy & Support

Part of being a Realtor is an enthusiasm for the cities, towns and villages in which we live and

work. Our passion extends beyond the properties we sell to the people and communities we

represent every day. From agents following their own passions, to company-wide support

for area philanthropies, we understand the importance of giving back. With the founding of

Robert Paul Cares, for each of our agents’ sales, they make a donation that is matched by the

company, and we now have a platform from which to assist the communities that have helped

make us who we are.

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Getting away is great, but coming home is even better. Why just visit when you can own.

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MID CAPE867 Main St | Osterville508.420.1414

BAYSIDE3256 Main St | Barnstable508.362.1414

OUTER CAPE192 Commercial St | Provincetown508.487.3020

UPPER CAPE279 Main St | Falmouth508.540.9800

DENNIS/YARMOUTH1555 Main St | East Dennis508.619.3766

GREATER BOSTON140 Newbury St | Back Bay617.262.1414

LOWER CAPE499 Main St | Chatham508.945.5553

SOUTH COAST155 Front St | Marion508.748.2400

VACATION RENTALSCape Cod | Coastal MA508.420.1422

www.RobertPaul.comwww.RobertPaul.comwww.RobertPaul.comwww.RobertPaul.com