Privacy as a Competitive Advantage

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We Build Privacy Enhancing Technologies for Mobile & Web THIS PRESENTATION AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, FOR THE SOLE PURPOSE OF PRIVACYCHEQ, AND MAY NOT BE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF PRIVACYCHEQ.

Transcript of Privacy as a Competitive Advantage

Page 1: Privacy as a Competitive Advantage

We Build PrivacyEnhancing Technologies

for Mobile & Web

THIS PRESENTATION AND THE INFORMATION IN IT ARE PROVIDED IN CONFIDENCE, FOR THE SOLE PURPOSE OF PRIVACYCHEQ, AND MAY NOT

BE DISCLOSED TO ANY THIRD PARTY OR USED FOR ANY OTHER PURPOSE WITHOUT THE EXPRESS WRITTEN PERMISSION OF PRIVACYCHEQ.

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What have we built? AgeCheq

AgeCheq is a a single-sign-on cloud-based service that easesCOPPA Compliance costs and effort for developers while giving parents control of their children’s

Personally Identifiable Information.

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AgeCheq : Parent Dashboard

Parents see all AgeCheq enabled games their kid has attempted to play and can view privacy disclosures,

authorize, block or unblock games as desired.

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AgeCheq : Kid View

AgeCheq enabled games require the child to enter

in their AgeCheq PIN in order to play.

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AgeCheq : Who’s using it?

Bingo Home : Race to EarthDreamWorks Pictures game based on the animated

movie “Home”.

WolfQuestTour the lands of Minnesota as a wolf

in this popular multi-player game.

A few of our more popular AgeCheq enabled games

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Why Privacynq?

“The rise of big data means that technologists, policymakers, privacy advocates, and entrepreneurs should devote greater energy to developing easy and effective technological methods to give consumers greater control over their information. There is overwhelming evidence of a hunger for such tools.”

(Edith Ramirez, FTC Chairwoman – 05/08/2014)

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Why Privacynq?

“Immersive apps and websites should be employed, to describe to consumers in meaningful and relatively simple terms the nature of the information being collected, and to provide consumers with choices about whether any of this information can be used by entities or persons who fall outside the context in which the consumer is employing the device, and in which the consumer expects her information to remain private.”

(Julie Brill, FTC Commissioner – 01/28/2015)

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Why Privacynq?

“One issue we addressed was the question we hear again and again about whether notice and choice have continuing relevance, given the lack of traditional screens or interface to communicate with consumers. Our answer was “yes,” and the report discussed the different tools that IoT companies are using to communicate with consumers – such as point of sale disclosures, set-up wizards, or even codes on the device.”

(Jessica Rich, FTC Director, Bureau of Consumer Protection – 06/11/2015)

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Why Privacynq?

“Congress should pass comprehensive data security legislation establishing the basic requirements for how to notify consumers when breaches occur and creating a technology-neutral security framework that will provide clarity to consumers and innovators.”

(Terell McSweeny, FTC Commissioner – 02/27/2015)

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Concern over Data Privacy

According to a recent study by customer identity management provider Gigya, more than 90 percent of consumers are at least somewhat concerned about data privacy and how companies are using their data.

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Americans Feel Out of Control

Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

Strongly Agree

Agree

Disagree

Strongly Disagree

Refused

“Consumers have lost control over how personal information is collected and used”

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Americans Feel Out of Control

Strongly Agree

Agree

Disagree

Strongly Disagree

Refused

Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

“It is easy for me to be anonymous when I am online”

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Americans Feel Out of Control

0% 20% 40% 60% 80% 100%

Purchasing Habits

Political Views

Religious Views

Visited Websites

Your Location

Health and Medications

Social Security Number

Very Sensitive

Somewhat

Not Too

Not At All

Source: http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

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What have we built? Privacynq

Privacynq explains product benefits and privacy protections

in easy-to-understand language, synchronizing consumers’ expectations for the use and protection of

their private

information with each brand’s information strategy.

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Privacynq : Brief Notices

Privacynq displays the most pertinent information about a product, venue, etc., in an attractive, scalable easy to read “brief” format.

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Privacynq : Where does it work?

Wearables

Venues / HospitalsVenues / Stores

IoT Devices Connected Cars

Many Other?

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What else can we built?

We are Privacy Experts and are ready to discuss your privacy project.

We have ideas, but perhaps your idea is even better.

We have built several solutions, and in the following slides are a few samples of what we can do, so let us

know how we can get involved.

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What else can we build?

One-of-a-kind Privacy Policies

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What else can we build?

Video Explainer Policies & Notices

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How can we help you?

Have a privacy-related project?

Our team is built from established professionals, and we specialize in creating privacy enhancing solutions.

Our team has been employed by leaders of industry such as:

HOW CAN WE HELP?