Prithvi Corporate Presentation

www.prithvisolutions.com© Prithvi Information Solutions

USAPittsburgh (PA), Seattle (WA), Chicago (IL), Parsippany (NJ), Los Angeles (CA)

INDIAHyderabad (HQ), Bangalore, New Delhi

Middle East Dubai, Doha

NetherlandsAmsterdam

Asia PacificSingapore

Adept Nimble Innovative

Prithvi Information Solutions


• Founded in 1998

• Ranked amongst top 40 companies from the State of Andhra Pradesh (India)

• First overseas office in USA

• Stood as the 6th largest exporter in State of AP for the year 2001-02 (as per STPI)

• First Govt order in the State of Ohio

• ISO 9001:2000 certification

• Achieved 25 Million USD in revenues

• Receiver of “Business Initiative Directions Quality Summit Award" for “Excellence and Business Prestige" in Gold Category for the Year 2002

• Stood as the 19th largest exporter in India for the year 2002-03 (as per STPI)

• Stood among the top 10 service providers in Pennsylvania by Pittsburgh Technology Council

(PTC)

• Collaboration with Micro Strategy

• Partnered with market leaders in their respective areas like Microsoft, Sybase, Teradata,

Novel etc

1998

2000

2001

2002

2003

2004

2005

2006

• Turnover crossed 50 Million USD

• Rated by Dun & Bradstreet 5A2, which translates to a good rating

• Initial public offering

• Turnover crossed 100 Million USD

• Acquired first company in IT space

2007 • Ranked among top 20 Software & Services Exporters in India, 2006-2007 by NASSCOM

Over

the Y

ears


A

Snapsh

ot

• A Global IT Consulting and Engineering Solutions Company

• Registered 178.25 million USD revenue in fiscal year 2006

• Publicly listed in India with a market cap of 150 million USD (as of 01- 23-2007)

• High customer retention, repeat business model-90% of business is repeat

• Over 90 clients many in Fortune 500

• Over 2,469 associates globally

• An ISO-9001 Certified Company

“ We recognize that our success in helping clients achieve their objectives determines our path to success ”

success


1

Revenues crossed US$ 178 million

2

Placed an FCCB issue and raised

US$ 50 million

3

Certificate of Appreciation for being the “4 Ps Power Brand 2007” 4 Ps presented Business and

Marketing

4

Ranked as the 17th

largest IT service

exporter in India in FY 06- 07 by

NASSCOM

5

Prithvi has found a

place in the Top 50 club, in a short, nine-year existence

ranked 47’th by Data Quest for

robust growth

Current and Past Performance

Revenues

Gross Margin %

EBITDA%

PAT%

ROI

FY 2004-05 2005-06 2006-07

3054.654560.7

7623.96

25.44

27.85 27.36

9.63

13.1912.49

9.39

11.7011.89

27.40

18.2024.54

(INR Million)

EmployeeStrength

9241196

2001

Current Year Accolades


Our Diversified Revenue Base

Revenues by Top Clients Revenues by Repeat Business

Revenues by Services Revenues by Industry


“Everything that we do should add value to our customers.”

Process Outsourcing

Hi-TechGovtRetailHealthCare

BFSITeleco

m

Enterprise Solutions

Engineering Solutions

Business Intelligence

Technology Outsourcing

Six Sigma, Enterprise Architecture, IT Governance, e-Governance, Security Governance,Strategic Cost Reduction, IT Investment Management

Consulting Services

Business Applications, E-Enabling, Third Party Testing, DW/BI, Application Maintenance, Banking, Telecom, HealthCare, Retail, Government and Hi-Tech Startups Domain Solutions

Business Solutions

System integration, Manage IT- Data Centre, End-user, Help Desk, Telecom Management, Application Support

Professional Services

Networking, Personal, Enterprise, HPC, Storage, Call centre, Software, Enterprise Management and Security

Infrastructure Services

IT, Process Strategy Formulation, IT Portfolio Management, Transition Management

Total Outsourcing

Services we Offer


• Application management services

• Custom application development

• Porting & Re-development

• Package implementation

• Integration & System testing

• Legacy transformation

Delivery Experience

• Retail & Core banking

• Loans & Mortgages

• Corporate finance

• Credit cards

Industry Expertise

• Mainframe / AS400 – COBOL, ASM,

RPG, PL1

• Web technology – Java / J2EE, Web

sphere

• Client server – Oracle, VB, Java,

C/C++

• Data warehousing – Ab Initio,

Informatica

• Linux

Technical Spectrum

Banking Domain and Technology Competencies


• Deposits & Loans

• Trade advances

• Checks / Bill

• Collections / Remittances

Retail Banking

• Funds management• Trade finance• Commercial lending• Letters of credit• Bills financing

Wholesale Banking

• Online payments systems

• Online application

Submissions

• Cheque processing with

imaging

Credit Cards & Payment Systems

• Internet banking, ATM & POS

Delivery Channels

• Leasing & Hire purchase

• Consumer loans

Loans & Mortgages

• Dealing room operations

Foreign Exchange

Banking Industry Strength


SOA Enablement

• Create self-service portals rapidly by reusing existing functionality

• Enable business-to-business transaction capabilities with business partners and regulators

• Modernize legacy systems in an incremental manner that reduces costs and risks of failure and obsolescence

Insurance Services

BI and Reporting

• Make intelligent and informed decisions

• Carry out what-if analysis to predict impact of pricing changes and introduce new products

• Gain valuable insight and respond quickly to business changes

• Deliver executive dashboards, management reports and scorecards to front-line decision makers

Straight Thru Processing

• Single user session

• Complex business processes


Insurance Services

Application Development and Maintenance (J2EE and Microsoft .NET)

• Reduce application maintenance and

production support costs, and improve system reliability

• Reduce cost of routine application development and enhancement activities

• Enable IT staff to focus on advanced technologies and strategic initiatives

• Accelerate time-to-market for new features

Performance and Security

• Single sign-on

• Role based security

• User or Partner self-administration

• Audit and Reporting

Platform Migration

• Legacy to multi-tier architecture (both J2EE and Microsoft .NET)

• Client server (VB, PowerBuilder, etc.) to multi-tier architecture

• Package migration from legacy packages to modern packages


Business Administration

• Assurance &

Compliance

• Audit & Regulatory

compliance

Asset Servicing

• Funds oversight

• Asset servicing

oversight

• Transaction services

• Portfolio valuation

Information & Insight

• Market data

• Reference data

• Research

Relationship Management

• Planning & Analysis

• Customer behavior

modeling

Issuance

• Issuance planning

• Funds planning

Operational Services

• Reconciliation

• Clearing & Settlement

• Payments

• Position accounting

Trading

• Trade management

• Trade oversight

• Order management

• Deal confirmation

Risk/Reward Management

• Sensitivity analysis

• Maintain consolidated

positions

Finance

• GL

• Tax administration

Prithvi Domain Capabilities

Capital Markets Domain Capabilities


Securities

• Trading systems (equity, debt, derivatives)

• Settlement and custodial Services

• Straight Through Processing (STP)

• Depositories, Stock exchanges

Investments & Funds

• Mutual funds, Pension funds

• Investment management

• Arbitrage funds, ETFs

• Portfolio management

• Hedging strategies, Market data

Others

• Accounting systems

• Commodities, related applications

• Payment systems

Industry Solutions

Technology Services

Consulting / Business Centric Programs

• IT Strategy , Architectures,

Quality consulting

• CRM / EAI / BI / DW

programs

• Portfolio analysis etc.

Custom Application Development

• Custom development

• Application reengineering

• Testing services

• Requirements mapping

Complex / Strategic Programs



• Proof of concept etc.

Package Maintenance

• Level 2/3 support

• Package

enhancement,

Interfaces etc.

ADM (Legacy) to Sunset

• Level 2/3 support

• Enhancements /

maintenance

• Interfaces development

• Skill augmentation etc.

Capital Market Competencies


• Application management services

• Custom application development

• Product development

• Porting & Re-development


• Integration & System testing

• Legacy transformation

Delivery Experience

• Electronic Medical Records (EMR)

• Electronic Health Records (EHR)

• Telemedicine solutions

• HL7, DICOM, ICD-10 protocols

• HIPAA compliance

• Medical prior authorization

Industry Expertise

• Mainframe / AS400 – COBOL, ASM,

RPG, PL1

• Web technology – Java / J2EE, Web

sphere, .Net

• Client server – Oracle, VB, Java,

C/C++

• Data warehousing – Ab Initio,

Informatica

• Linux

Technical Spectrum

Health Care Domain and Technology Competencies


• Computer based Patient Records (CPR)

• electronic Patient Health Records (ePHR)

• Diet Order Entry System (DOES)

• Integrated medical images –DICOM & Non DICOMstandards

• Telemedicine

• Electronic Medical Record (EMR)

Electronic Data

• Web enabled application

• Claim accepting /processing / decision

• Decision based on evidence / clinical criteria

• HIPAA compliant

• Integrated document management

Prior Authorization

• Patient management

• Interface to third party

applications

• Support services

• Materials management

• Enterprise mgmt. services

• Clinical & Support services

Health Information

• HL-7

• HIPAA

Compliance

Health Care Industry Strength


• End to end network rollout

• Managed services

• In-building solutions

• Mobile WiMax solution

• Revenue assurance

• Network management systems

Experience in Delivering Solutions

• GSM ,CDMA, and iDEN

• UMTS, WCDMA, and WiMax

• Network management systems

• Billing and mediation

• Switching

• Location based services

• CRM

• DWDM

• IT- Enterprise and technology

solutions

Industry and Technology Know-how

• Consulting

• Project management

• System integration

• Network planning, Design and

Optimization

• Application development

• Platform development

• Software and system testing

• Manufacturing

Process Competencies

Telecom Domain and Technology Competencies


• Associates aligned with Telecom

services from joining

• Continuous learning and

development programs for

associates

• Right mix of Telecom Industry

and technology associates

• Experienced leadership

team / project managers

• Contribution from leadership

team to Telecom knowledge base

• Knowledge repository of projects

executed across Telecom Industry

People

• Billing mediation

• Mobile WiMax

• High performance database

Partnerships

• Global delivery centers

• Trained and experienced

workforce

• iTOPS modules

• Ability to offer mix of onsite

and offshore delivery capabilities

• References from successful

delivery of projects

• Manufacturing capability for

Telecom products

Assets

Telecom Industry Strength


• Delivery experience

• Product implementation

• Quality assurance


• Systems integration

• Application & DB architecture

assessment & optimization

• Project management

• Network infrastructure assessment &

Optimization

• Business Intelligence & Reporting

Experience in Delivering Solutions

• Strategy & Business consulting

• Demand chain network optimization

• Space & Category management

optimization

• Multi-channel commerce optimization

• Inventory management benchmarking &

Optimization

• Logistics management & product flow

optimization

• Global manufacturing & sourcing

• Store performance improvement

• Product & Item planning

• Product life-cycle management

• Supply chain collaboration

Strategy & Business Consulting

• Specialty retail

• Food & Grocery

• General merchants

• Hotels & Restaurants

• Consumer packaged goods

Industry Expertise

• MicroStrategy, Narrowcast Server 7.2,

Intelligence Server• Teradata V2R5, BI Query and SQL

Assistant• Asp.Net, C#, Visual Studio• Infragistics, Ajax, MS SQL Server• MS SQL Reporting services/ Logi XML

Reporting• PHP, Perl scripting• IBM AIX RS6000 platform

Technical Spectrum

Retail Domain and Technology Competencies


• Warehouse management

• Sourcing

• Product life cycle management

• Logistics management

• Radio Frequency Identification

(RFID)

Supply Chain Management

• Point of Sale (POS) / In-store

systems

• Workforce management

• E-Commerce

• Intelligent solutions on shelf

planning

• CRM solution

Point of Sale and CRM

• Demand planning and forecasting

• Merchandise planning and

operation

• Retail lifecycle price management

Merchandising and Demand Intelligence

Retail Industry Strength


Application development

and maintenance

Testing services –

Blackbox, Whitebox,

Automated

Analytics services

Service Offerings

IP services

Patent research

Market research &

competitive analysis

IRC 409A valuation

services

Hi Tech Service Offerings


E Governance

Technology Selection

Application Development

• Defining e-governance vision, mission

and strategies

• Developing e-governance blueprint /

roadmap and prioritization of initiatives

• Developing e-governance architecture

• Developing human resource roadmap

for implementing e-governance

roadmap

• Defining user requirements

• Developing detailed FRS / SRS based on

the requirements

• Developing high level technology design

including H/W, O/S, database & LAN/WAN

specifications

• Defining integration requirements with

existing systems

• Developing RFI / RFP

• Vendor evaluation

• Contract management

• Defining user requirements

• Developing detailed FRS and mapping the requirements to standard products

• Identifying suitable products available in the market

• Developing RFI / RFP

• Vendor evaluation

• Contract management

Government Service Offerings


Testing Entreprise Solutions Engineering Solutions

Business Intelligence Technology Outsourcing Process Outsourcing

Horizontal Solutions

• ERP

• Supply chain


• CRM

• Test process consultancy• Test assessment• High availability system testing• Stand alone and client server

application testing• Complex systems testing

• Radio Frequency Engineering

• Network Management System

• System integration

• Switching

• Data warehousing

• Data mining

• Analytics

• Data processing

• Application development

• Application maintenance &

Support

• Product engineering

• KPO

• Research


IDE Developer 2K/6i,

Power Builder, MS Visual Studio, J

Developer, Kawa

TechnologiesJava Applets, ActiveX, JSP /

Servlets, ASP, .NET, COM,

CORBA, J2EE

Work FlowLotus Notes

MS Exchange

Programming LanguagesCOBOL, CICS, RPG 400, C, C++, C#, Java, VC++, VB,

T SQL, PL SQL, HTML, DHTML, XML

Technical Competencies

Case ToolsRational Rose, Erwin, Designer 2K, Easy Case

Operating SystemsMVS, VMS, OS 390, OS

400, VAX/VMS, Unix Flavors, Win NT/2K

EAIWebMethods, SeeBeyond,

Vitria, Lona, Jacada, Vignette, Interwoven,

Broadvision, Netegrity, Plumtree

Web ServersApache, Domino

R5, Netscape, IIS

App Servers WebSphere,

WebLogic

Versioning ToolsVSS, SCCS, PVCS, ClearCase, PanValet

DBMSDMS, IMS, DB2, Teradata, Sybase Oracle, Informix,

SQL Server

Hardware PlatformsMainframe, Midrange,

Client/Server

DW & BISAS, Business Objects,

Acta, Sagent, Data Junction, Informatica, Cognos, Abinito, Datastage

Enterprise SolutionsSAP, Oracle, PeopleSoft,

Siebel, Remedy, Hummingbird, Documentum,

Pega, Filenet

Horizontal Solutions – Technical Competencies


Global Delivery Model

Infrastructure 5 Global DeliveryCenters • Adding one more Global Delivery Center in the

next 12 months in India• 2 near shore delivery centers (1 in USA and 1 in

Europe)• 3 offshore centers in India

Global Delivery Model• Methodology for client benefit • Division of project into components• Logical separation and execution• Execution at different geographies and

time zones• Lower costs and higher quality products• Reporting & Project management• Client communication is key• Six Sigma process improvement initiatives

Flexible Delivery Models • Staff augmentation model• Special team model• Co-source model• Project model• Portfolio model – end to end engagement

model


Project Management

Participation

Monitoring System

BusinessProblem

Project

StatisticalProblem

StatisticalSolution

BusinessSolution

Change management

Workshop technology

Top management

involvement

Teaming

Project selection

Scoping

Knowledge Management

ISO PCMM Malcom Balridge PMI framework

Q U A L I T Y

Quality Initiatives

SEPG (CMMI) SQAG (ISO

9001:2000) ISMS (ISO 27001)


Se

curi

ty P

olic

y

Infr

ast

ruct

ure

Co

nne

ctiv

ity

Prithvi utilizes state of the art

technology. Our core

Hardware devices are from

HP, Cisco, WatchGuard and

DLink. Our Technology has

built in redundancy at various

stages to provide maximum

stability. Our Servers are

supported by a dedicated

UPS (Merlin Gerin) system

and our desktops and critical

light and power-points are

supported by a separate

UPS system. We are further

supported by a massive

generator backup.

Redundancy is taken

care off with multiple

leased lines running

from STPI and HCL into

Prithvi’s premises.

The link termination

devices can handle

both load balancing and

fault tolerance with

regard to leased

circuits, thus providing

performance and

redundancy

Security is not merely a

product, which could be

achieved by implementing

various security systems,

tools & policies – but can

be through a process. The

security methodology

implemented is multi-layer

based and follows the

principle "Defense is in

Depth".

Business Continuity and Planning


Vision : Prithvi’s vision is to create a knowledge based global organization in IT sector offering the best in software solutions, services and products that exceed customer expectations.

Quality Policy : At Prithvi, we believe quality is not just another goal; it is our basic strategy for continuous growth. We aim for total customer satisfaction and will seek to achieve conformity by carrying out quality awareness activities at all states of development.

Mission : Prithvi Information Solutions is a professionally run global organization providing Information Technology solutions that facilitate customers in accomplishing their objectives. We aim to be the most sought after organization for our customers, associates, partners and investors while fulfilling our social responsibilities. We achieve this by following a practice of aligning the organization’s goals with the individual goals of all our stakeholders.

Value Proposition :Prithvi uses the word “Right Sourcing” for maximizing customer value. It provides the right balance of cost advantages and project execution certainty. We strongly believe one without the other is meaningless.

Every effort made is towards capturing the expectations of the customers and adding value to their business.

Vision

Mission

Quality Policy

Value Proposition

The Company has Always Focused on


Key Differentiators

The Experience

• Leadership team comprising of industry experts

• Proven execution capabilities in managing complex domain intensive projects

• Research based outlook helps providing innovative solutions

The Excellence

• Comprehensive quality processes integrating six sigma and CMM

• Transition toolkit for seamless technology and cultural transition

• Comprehensive recruitment and training methodologies for rapid ramp ups

• Extensive BCP methodology

The Scale

• 2000 + associates in 6 Diverse Verticals

• Offices in US, Europe, & Asia Pacific

• Capability to ramp-up resources rapidly in different engagement models

The Benefits…Faster, Better, Cheaper

• Savings from usage of Global Delivery Model by executing work packets from where it makes most economic sense

• Flexible pricing structure to suit customers with different IT needs and budgets

• Ability to partner with products which suit SME segment


• Net earnings have been improving year on year and shown a CAGR of 49.5 per cent

• Long term sustainable growth and earnings with a higher than industry average improves shareholder value

Leveraging Advantages and Innovative Outlook

Customer Perspective

• Customer retention – more than 90%

• Grow with each customer

Process Perspective

• Improve internal processes by creating Centers of Excellence that generate innovative solutions for perceived client needs

• Communication within the organization is two way, with high levels of transparency and openness, and empowerment of the

associates to take the ball and score

Learning Perspective

• Untiring efforts training associates, which add skill value and improves the ability to innovate

Financial Perspective


Telecom-RF Engineering

Healthcare Services

Financial

We Work for Some of the Best Names in Industry


e-Governance

Hi-Tech and Start-ups

Retail

We Work for Some of the Best Names in Industry


Netezza, the global data warehouse appliance market leader, enables enterprises to make all of their data actionable - quickly, simply and affordably.

For more than 20 years, Sybase has been a leader in developing and expanding innovative database technology. Sybase enables customers of all sizes to unwire their enterprises and make information available from the data center to the point of action, and back, anytime, anywhere.

SAS is the leader in business intelligence and predictive analytics software. With 31 years' experience and 43,000 customer sites worldwide, SAS is one of the largest software companies in the world. With consistent revenue growth and profitability since 1976, SAS has the depth of resources to sustain excellence in product development and customer support.Since 1989, MicroStrategy has helped

corporations transform their operational data into actionable information. Our Business Intelligence platform, MicroStrategy 8™, gives businesses solutions to their entire query, reporting, and advanced analytical needs, and distributes insight to users via web, wireless and voice.

A leading provider of innovative technology solutions for insurers that help insurers optimize and improve their quality of operations. Backed by in-depth experience in the insurance domain and expertise in the areas of business rules management systems (BRMS), business intelligence (BI), business process management (BPM) and Service-Oriented Architecture (SOA).

Our Partners


Walking Stick provides innovative PeopleSoft services and is developing a product suite to significantly automate the migration of legacy ERP systems to next generation ERP solutions.

Oracle Corporation is one of the major companies developing database management systems (DBMS), tools for database development, middle-tier software, enterprise resource planning software (ERP), customer relationship management software (CRM) and supply chain management (SCM) software.

In the past quarter century, Microsoft has grown from small start-up to Fortune 500 success by creating innovative software, and working diligently to help customers realize their full potential.

Express Reviews is leading the way in bringing innovative solutions to the world of prior authorization. Committed to connecting all stakeholders to provide actionable knowledge at the right time and place and to provide higher quality patient care at a lower cost.

Aranca is a full-service offshore research services company. It has been at the forefront of providing world-class investment, business and economic research services.

Our Partners


“I am pleased to let you know that Prithvi has been delivering high-quality RF engineers and network performance specialists in areas of RF design, maintenance, Optimization, testing and NMS/OSS Areas. Prithvi’s performance stands out in more than one ways - responsiveness, focus on building relationships, and uncompromising commitment to meet and exceed our expectations.”

Sr. Manager, Performance EngineeringTelecom Client, USA.

“I would like to reinforce and offer a big Thank You to every body who made this new development possible. I see great things happening and I would like to praise Prithvi for their commitment and great efforts. I want everybody in our industry talking about our great portal.”

Manager Performance Management Development Team,

Retail Client, USA.

Client Credentials


Superior Talent Management “Only asset not on the balance sheet”

Recruit best people from top 15 % of schools.

Empower associates with the latest and greatest

trainings

• At Prithvi, we have strived to ensure that we start quality from recruitment stage, and treated our associates as the best asset that we

have. At recruitment stage, the focus is on matching needs of customers

• The exciting and energetic project teams at Prithvi have succeeded because they do not believe they are running an IT company. They

align with the customers and think with them. They simulate the clients work to understand the needs

• The project teams do not graft solutions on the customer. They are integrating technology and operations, from beginning to end, that

really serves customer needs

• The ability to view the larger canvas and customize solutions results in Prithvi delivering visibly high productivity and greater

effectiveness. Continual success is a great motivator

Talent Engagement Model


USAPittsburgh (PA), Seattle (WA), Chicago (IL), Parsippany (NJ), Los Angeles (CA)

India Hyderabad (HQ), Bangalore, New Delhi

Middle East Dubai, Doha

NetherlandsAmsterdam

Asia PacificSingapore

Global Reach


Thank You

Our Promise

We promise to serve our customers with integrity by being adept , innovative and nimble day after day

This presentation contains references to findings of various reports available in the public domain. Prithvi makes no representation as to their accuracy or that the company subscribes to those findings.

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