Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary”

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• Priority Conservation Site • MPA was established in 1999 “Cagangohan Fish Sanctuar • One of the 14 Pride Campa Sites of the Philippines Conservation is a Global Concern!

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Conservation is a Global Concern!. Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary” One of the 14 Pride Campaign Sites of the Philippines. T H R E A T. T ARGET. K N O W N C O N T R I BU T I N G F A C T O R S - PowerPoint PPT Presentation

Transcript of Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary”

Page 1: Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary”

• Priority Conservation Site

• MPA was established in 1999 “Cagangohan Fish Sanctuary”

• One of the 14 Pride Campaign Sites of the Philippines

Conservation is a Global Concern!

Page 2: Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary”

THREAT

K N O W N C O N T R I BU T I N G F A C T O R S Social Institutional

TARGET

Page 3: Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary”

Soci

al m

arke

ting

AudienceIdentification &

Segmention

Benefits Exchange

Marketing Mix (4Ps)

Strategy Social

Social

Increase Fish biomass

and coral cover in

Cagangohan Sanctuary

Reduce intrusions of Fishers

in Cagangohan Sanctuary

Fishers no longer

intrude in Cagangohan

Sanctuary

Page 4: Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary”

Create enabling environment for a new behaviour to be adopted

Social Institutional

IMPROVED AND SUSTAINED MPA MANAGEMENT AND GOVERNANCE

Social

Page 5: Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary”

Qualitative Research - Focus Group and In–Depth InterviewBarrier Removal Strategies Audience SegmentationMarketing Mix Community MobilizationBenefits Exchange DefinitionKAP Survey Question RevisionCreative BriefCampaign Materials Development

Quantitative Research - KAP Survey, MEAT, Pre-Post Assessment

Barrier Removal effectiveness trackingImpact Effectiveness

Stakeholders Engagement -Meetings and Planning

ContributionCollaboration

Nov 2012Mar 2013

Impactful Pride Campaign Need Baselines

Page 6: Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary”

People

Facilities

Budget

Support Needs

For the Pride Campaign

DNSC, LGU, RARE, BLGU POs, ManCom, EMC,TWG, Law Enforcement, SP, NGOs, NGAs

Training Venue, Boat, Guard House, Transportation

225,500.00 PhP

Page 7: Priority Conservation Site MPA was established in 1999 “ Cagangohan Fish Sanctuary”

Let the future children see the wonders of a well-managed Marine Protected Area, the

“Cagangohan Fish Sanctuary”

. . . an infinite source of food /Fish and Pride of the Panaboans.

For more information visit Panabo City Pride Campaign at www.rareplanet.org or contact Girley S. Gumanao, Conservation Fellow

Phils2 Cohort at DNSC-Panabo City at telephone numbers 09084909356, 084-628-8203 and email add: [email protected]

mailto:[email protected]

Marine Protected Area (MPA) Outreach and Enforcement Projects · 2019-05-23 · 3.c.1: $498,435 to the California Marine Sanctuary Foundation (CMSF) to conduct outreach and education

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Offshore Marine Protected Area Projectunprotected. The offshore expansion of South Africa’s MPA network is a national priority. A collaborative five-year Offshore Marine Protected

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