Prior 2012 Mexican Presidential Election

#newCommunication #newLeadership #newPolitics

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communication, strategy & leadership architects

www.ingenia-‐pro.com @ingenia_pro

Source: http://www.ife.org.mx/

prior 2012 México Presidential Election


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Today's Mexican presidential election results will be depicted on: -‐ Such along pre-‐campaign, especially at PAN headquarters, where the division and internal conflicts between party families has been a permanent sign: artificial electoral coalitions with leftist movements and PRI-‐against; the clash between the different primary candidates; the power struggle between candidates and the outgoing president; a former president exiting the party only a few weeks before the election...

Josefina Vazquez Mota after passing the barriers and jumping successfully the interests of her own party has come with little energy to the final steps of the campaign. Her smile, being contagious in the first stages of the campaign, months ago, has faded, like the golden light of the candidate. The Women, the underdog candidate's positioning, the challenger attitude of the establishment, the woman who wanted to represent the Mother acting role of all Mexican, have been reduced to a bitterness face.


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-‐ PRI, in its most monarchy and institutional aspect than revolutionary, has aligned the territorial establishment and the economic power, and has customized Peña Nieto as the figure of the natural heir of the movement as the best opportunity for returning back to the presidency of the country, as they had steadily been from 1929 to 2000.

They raised apparatchik muscle, the influence of institutional and territorial states as the economic power needed to provide more kind of a national disembarking salvation sense than an election one. When they thought they would win the elections easily and without sweating the shirt, in the end they have sensed a too long campaign. They were asking the referee for no more extra-‐time.


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-‐ The leftish coalition led by the PRD with an orphaned leadership -‐ a kind of messianic and philosopher AMLO who is most comfortable with the conspiracy theory -‐ has failed to present and build a new leadership and a positive message in regard of the different social groups who pretends to stand by as a spokesman.

The success of this movement is the charismatic figures surrounding the candidate, representing the University & Culture Thinking sectors. These popular figures have executed their mission perfectly: they were the campaign gregarious and push the voice and soul of the movement anywhere. The university students movement #yosoy132 has caught "off guard" the campaign and has become the catalyst for the last few weeks of the election, benchmarking the candidates agenda. AMLO is the candidate with a weaker preparation and performance in the two presidential debates: monologue; attacking opponents based strategy; few new ideas and proposals; monothemed -‐the conspiracy theory; while a devastating failure to deliver a clear message strategy, a core value orphan mission and an important lack of training. This reality won't hurt politically AMLO, but will prevent him from reaching clearly and convincingly voters who are likeable to hear from him with another attitude and a positive approach campaign.


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-‐ Gabriel Quadri, who led the PANAL coalition, has been the most pleasant surprise of this election: a public speech, positive, fresh, innovative, honest, wanting to escape from the litany of accusations and allegations that have fallen in the other candidates.

Ideas, strength and training are the keys that explain this phenomenon. He is not going to win, but will succeed on the building the base of his political future. He was the best candidate in the debates: consistent, credible, close to the people, with very clear messages. It was not an easy task to attract the attention of the other candidates and citizens and his role has been exemplary and worthy. Congratulations to the team who worked with the candidate and did an excellent job! -‐ Polls: although Mexico has very solvent companies and professionals, the sector has not yet found a way to make surveys a serious, credible and rigorous tool to size public opinion. With the real difficulties of how to save the "no truth" political answers of citizens -‐ also increasing in Europe-‐, adding the measure of the indigenous and the poorest communities. The vote is usually "conducted" in these areas, and trying to control or estimate this phenomenon is almost impossible. As in Spain, the polls want to influence public opinion and momentum than measure it.


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-‐ #FinalCoda: Even we have faced a long election time: the campaign has left unanswered the key challenges Mexico faces as a society and as a State: ·∙ Poverty: over 55 million people excluded. The figure continues to rise freely. It has not been objective in discussions. There have been no firm commitments due to food and water access, illiteracy... ·∙ Violence: sociologist Manuel Castells warned about the proliferation of Failing States -‐ states where under the same borders, two power structures coexist: one stemming from the institutional architecture of democracy and the other one stemming from undemocratic and linked to illegal activities. Las Vegas, some Japan cities, Italy, Russia, Colombia and other former Soviet republics are part of this list. Unfortunately, Mexico also is in this list. The narco reaches where the Mexican state structures are more fragile. Which response should give the Mexican State to this reality: live and socialize it or fight it? The Mexican campaign has not thought about it. More than 60,000 deaths since 2006 and a major source of instability required so. ·∙ Corruption: Mexico is the most corrupt OECD state. Other issues have been orphaned in the campaign: ·∙ The absence of a public media to help shape public opinion guaranteeing a certain plurality and neutral information and access; ·∙ The economic model of sustainable growth and the environment; ·∙ The relationship with the United States ... among others. It seems that the questions of children will remain orphans are unanswered:


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http://www.youtube.com/watch?v=ybwgTPTrjxM

@aleixcuberes is @ingenia_pro's partner & consultant

Prior 2012 Mexican Presidential Election

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