Printing products knowledge

download Printing products knowledge

of 22

  • date post

  • Category


  • view

  • download


Embed Size (px)


Learn about printing products details, features with complete descriptions including reference images.

Transcript of Printing products knowledge

  • 1. Training: Product KnowledgePrinting Products,&Printing TerminologiesPowered by

2. List of Products:StickersFoldersCD JacketsCarbonless FormsFlyers / LeafletsBrochuresBookletsRetail PackagingBusiness CardsEnvelopesLetter HeadsPostersVinyl Banners 3. Stickers:Stocks or materials:1. Paper StickersPaper material, easily tear able, adhesive on back, lowcost, short life, indoor use, non-water resistant2. Vinyl StickersMade of vinyl/PVC type material, available in solid ortransparent (clear) vinyl, water and weatherresistant, suitable for glass windows, walls and outdooruse, usually used on car body, screens, bumpers, longlasting, easy to remove, not easily tear able,3. Static ClingUses static charge instead of adhesive. Only for highlysmooth surfaces such as glass windows or metalsurfaces. Suitable for indoor use only. Can be reused fora few times (till static charge remains effective), 4. Folders:Types of folders according to usage:1. Presentation FoldersTo present something formally in office orbusiness.2. Marketing FoldersTo introduce products or services to potentialcustomers or clients (with catalogue or leaflets3. Pocket FoldersThe term Pocket Folder may refer either to afolder with pockets inside or a small folder thatmay fit into pocket (pocket-size folder). Pleaseclarify.Types of folders according to shape & size:A4/A5/Letter/Legal Size FoldersIt can hold A4, A5 or letter size pages. 2 Pannel,3Pannel/Bi-fold, Tri-foldPresentation FoldersAccording to number of folds of a folder. 5. CD Jackets:Types of CD Jackets according toshape/size:1. CD Jacket (regular/single)It can hold 1 or 2 CDs. Usually its in envelop like orbook like designs.2. 3/4/6 Panel CD JacketsThese are designed to hold a set of CDs. 6. Named after its inventor company NCR Corporationand also called No Carbon Required:Types of Carbonless/NCR Forms:1. 2Part/3Part/4Part orDuplicate/Triplicate NCR FormsAccording to number of copies for each serial #.2. A4,A5, Letter size formsAccording to page size of forms.Carbonless Forms / NCR Forms:Most common uses of Carbonless forms:Invoices, Purchaseorders, Receipts, Cargo deliveryforms, Statements, Inspectionreports, Contracts, Applicationforms, Cash deposit slips, Work-orderforms, Traffic Challan Forms, GoodsIssuance Notes (GIN), Goods ReceivingNotes (GRN), etc. 7. Flyers, Handbills, Inserts, Leaflets,Pamphlets, Brochures:Most common uses ofFlyers, Handbills, Inserts, Leaflets, andBrochures:Business marketing, productpromotion, announcements, etc.Types of flyers & leaflets:Usually these are used as synonyms. But usually flyers andhandbills are single page, where as leaflets pamphlets andbrochures may have multiple folds or pages.Usually, flyers and handbills are low quality low cost andshort life products, and pamphlets, leaflets and brochuresare better quality higher cost products.Flyers and handbills are used as marketing tool in publicplaces such as markets or car parking areas. Leaf inserts orsimply inserts are usually single leaf and it is distributedby inserting in newspapers or magazines.Pamphlets are distributed in public to share informationor expressing opinion about a topic or issue.Brochures usually have multiple pages and are used formarketing of products or services. 8. Printing Terminologies 9. Frequently Used Terminologies:Off-Set PrintingRGB & CMYK ColorsDie cut / kiss cutEmboss & DebossFoil StampingUV Coating/Spot UV/Raised InkHeat LaminationPaper stock / Card Stock / Craft CardCorrugated boxesBleed / Full BleedProof & Print Ready 10. Off-set Printing:Offset printing is a commonly used printing technique in which the inked image is transferred (or"offset") from a plate to a rubber blanket, then to the printing surface. When used in combination withthe lithographic process, which is based on the repulsion of oil and water, the offset technique employsa flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, whilethe non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printingareas ink-free.Development of the offset press came in two versions: in 1875 by Robert Barclay of England forprinting on tin, and in 1903 by Ira Washington Rubel of the United States for printing on paper. 11. The Off-set Printing Process:Side view of the offset printing process. Multiple ink rollers are used to distribute and homogenize the ink.The most common kind of offset printing is derived from the photo offset process, which involves using light-sensitive chemicals and photographic techniques to transfer images and type from original materials to printingplates.In current use, original materials may be an actual photographic print and typeset text. However, it is morecommon with the prevalence of computers and digital images that the source material exists only as data ina digital publishing system.Offset lithographic printing on to a web (reel) of paper is commonly used for printing of newspapers andmagazines for high speed production.Ink is transferred from the ink duct to the paper in several steps:The ink duct roller delivers ink from the ink duct to the ink pyramid, also called the Ink Train.The ductor roller, sometimes called a vibrator roller due to its rapid back and forth motion, transfers ink from theduct roller to the first distribution roller. It is never in contact with both rollers at the same time.The distribution rollers evenly distribute the ink. The first distribution roller picks up the ink from drivingrollers, and the last distribution rollers transfer the ink to the form rollers.The transfer rollers transfer ink between the ink-absorbing and ink-delivering driving rollers.Driving rollers roll against the distribution rollers and either absorb or deliver ink, depending on their placement.Ink form rollers transfer ink from the last distribution rollers on to the printing plate.The printing plate transfers the ink to the offset cylinder (typically called the blanket cylinder) usually coveredwith a rubber blanket.The paper is then pressed against the blanket cylinder by the impression cylinder, transferring the ink onto thepaper to form the printed image. 12. RGB & CMYK Colors:RGB Colors:The RGB color model is an additive color model in which red, green, and blue light is added together invarious ways to reproduce a broad array of colors. The name of the model comes from the initials ofthe three additive primary colors, red, green, and blue.The main purpose of the RGB color model is for the sensing, representation, and display of images inelectronic systems, such as televisions and computers, though it has also been used in conventionalphotography. Before the electronic age, the RGB color model already had a solid theory behindit, based in human perception of colors.RGB is a device-dependent color model: different devices detect or reproduce a given RGB valuedifferently, since the color elements (such as phosphors or dyes) and their response to the individualR, G, and B levels vary from manufacturer to manufacturer, or even in the same device over time. Thusan RGB value does not define the same color across devices without some kind of color management.Typical RGB input devices are color TV and video cameras, image scanners, and digital cameras. TypicalRGB output devices are TV sets of various technologies (CRT, LCD, plasma, etc.), computer and mobilephone displays, video projectors, multicolor LED displays, and large screens such as JumboTron, etc.Color printers, on the other hand, are not RGB devices, but subtractive color devices (typically CMYKcolor model). 13. RGB & CMYK Colors:CMYK Colors:The CMYK color model (process color, four color) is a subtractive color model, used in colorprinting, and is also used to describe the printing process itself. CMYK refers to the four inks used insome color printing: cyan, magenta, yellow, and key (black). Though it varies by print house, pressoperator, press manufacturer and press run, ink is typically applied in the order of the abbreviation.The "K" in CMYK stands for key since in four-color printing cyan, magenta, and yellow printing platesare carefully keyed or aligned with the key of the black key plate. Some sources suggest that the "K" inCMYK comes from the last letter in "black" and was chosen because B already means blue.The CMYK model works by partially or entirely masking colors on a lighter, usually white, background.The ink reduces the light that would otherwise be reflected. Such a model is called subtractive becauseinks "subtract" brightness from white.In additive color models such as RGB, white is the "additive" combination of all primary coloredlights, while black is the absence of light. In the CMYK model, it is the opposite: white is the naturalcolor of the paper or other background, while black results from a full combination of colored inks. Tosave money on ink, and to produce deeper black tones, unsaturated and dark colors are produced byusing black ink instead of the combination of cyan, magenta and yellow. 14. Die-cut / Kiss-cut / Pro-cut:Die-cut: Die cutting is a process where you cut the printed object in various shapes such as round,oval, or according to the shape of print. Steel blade is molded to create a die for standard cutting pattern.For example, die cut stickers are delivered in single unit form, not on sheets.Kiss-cut: Kiss cutting is a process where you cut through the top substrates and stop at the backingsubstrate to create a tab for easy removal of the part, or in cases where the part is so thin in areas it mayneed something to hold it together before final application. This is commonly used for labels andstickers. For example, multiple stickers printed on a single sheet, that can be easily removed due tocutting marks.Pro-cut: Pro-cut decals have more complex cutting and a different method for applying on surface. 15. Emboss / Deboss:Embossing:E