Print vs Video (Online vs Offline) Dana Ludviga 6 February 2013 TF-CPR, Utrecht.
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Print vs Video (Online vs Offline) Dana Ludviga 6 February 2013 TF-CPR, Utrecht
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Transcript of Print vs Video (Online vs Offline) Dana Ludviga 6 February 2013 TF-CPR, Utrecht.
Print vs Video (Online vs Offline)
Dana Ludviga6 February 2013TF-CPR, Utrecht
Print (offline):- Short message delivery time- Limited visual space- Habbits die hard
Video (online):- Longer message delivery time- Multiple key messages- Tutorial
- Unlimited visual space- Current
NoticedUnderstoodRemembered
Fact: we have better recall for visual information
What people remember is the story
Print conveys factsVideo conveys emotions
Print and Video should complement each other
