Text-Image Relations in Print Advertisement: A Multimodal ...
Print text analysis
Transcript of Print text analysis
Key questions to tackle a text:
• What is the text doing to you?• How is it doing it?• Why is it doing it?
L.O: to apply our knowledge of print key concepts to an unseen
textual analysis
Must apply the key concepts to an unseen text using correct terminology where relevant.Should evaluate and consider the impact of media texts upon audiences. Could compare analysis of media texts across different platforms.
Audience• Who is the main audience? Characteristics – demographic,
psychographic, behavioural.• What is the appeal? What does it offer the audience? (i.e. Uses and
Gratifications)• What position does it put the audience in? Empowered? Subordinate?• What is the unique selling point?
Codes and conventions• What genre does text belong to? Genre indicators.• Key techniques to convey meaning or appeal to the audience?• Mise-en-scene• Editing• Camera work and focus• Narrative arcs, themes and patterns• Intertextuality• Semiology - imagery and connotation
How are print codes and conventions used to shock and scare the
audience?
How are print codes and conventions used to shock and scare the audience in this NHS
advert?
Key concepts
What can you remember about the key concepts in media?
AudienceCodes and conventions
Write 3 things you remember on post-it notes and add to the board.