Print Press Coverage - York Wallcoverings · 2011-08-29 · Here are some tips from Shaw and...

Issue 41

Print Press CoverageVisit us at www.yorkwall.com.

York, Ink.www.facebook.com/YorkWallcoverings

Phoenix Home & Garden

June 2011

Circulation 87,604

Natural Leaves SE1803

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

The Importance of Whimsy

Paisley Swirl in White on Blue (AP7476) from Silhouettes by Ashford House, out August 26, 2011, $49.99 per single roll. Also available in Beige on Cream (AP7472); White on Gray (AP7473); White on Pink (AP7474); White on Yellow (AP7475); and Gold on Teal.

Teahouse Parthenon in Blue (AR7425) from Archives II by Ronald Redding Designs, $85.99 per single roll. Also available in Khaki (AR7424); White (AR7426); and Yellow (AR7427).

Leone in Metallic Silver on Mustard (GM1256) from Contempo by Antonina Vella Designs, $73 per single roll. Also available in White on Taupe (GM1257); White on Fuchsia (GM1258); White on Green (GM1259), Teal on Indigo (GM1260); Sage on Silver& Gray (GM1261); and White on Charcoal (GM1262).

We’ve become fast fans of wallpapers from Baltimore-based designer Carey Jacobs.

After years with her family’s business, York Wallcoverings, Carey turned her attention to interiors, as a whole, and founded Carey Lind

Design in 2007. But she’s still a champion of the remarkable power of paper to lift a room’s spirit. Having grown up with a century of

inspiration right at her fingertips (York’s the oldest wallpaper firm in the United States -- it’s been going since 1895) she’s clearly got no

shortage of ideas. The papers below have historical references, but are entirely modern. And entirely cheering.

For more information on the papers, visit York Wallcoverings or phone 800-375-9675.

Entra

Summer 2011

Readership 10,000

Better Homes and Gardens

Renovation Style

Summer 2011

Circulation 450,000



Continued on next page

Better Homes and Gardens, Renovation Style, continued




Whirl at Home

Summer 2011

Circulation 105,500




Grata CM2382 from Antonina Vella’s Dolce Vita collection

Whirl at Home, continued



Mimi CM2358 from Antonina Vella’s Dolce Vita collection



Wallpaper: Night Club #GS4821 – York Wallcoverings; 800/375-9675; yorkwall.com


Better Homes and Gardens

Kitchen and Bath Makeovers

Summer 2011

Circulation 450,000

Better Homes and Gardens, Kitchen and Bath Makeovers, continued



Wallpaper: Night Club #GS4821 – York Wallcoverings; 800/375-9675; yorkwall.com


Better Homes and Gardens, Kitchen and Bath Makeovers, continued



Wallpaper Cabin Boards in white #CT1937 – York Wallcoverings; 800/375-9675; yorkwall.com

Decorating Shortcuts

2011

Circulation 400,000



Cherry Blossom Tree RMK1165 from RoomMates


Decorating Shortcuts, continued



Deco Swirl RMK1309 from RoomMates




Better Home and Gardens

Kitchen and Bath Ideas

August 2011

Circulation 450,000

Wallpapers on Shelf - Stripe #OSO908 from Strictly Stripes Collection, Three Sisters Studio, 800/375-9675, yorkwall.com.

Better Homes and Gardens, Kitchen and Bath Ideas, continued



The Star Ledger Blog

June 9, 2011

Circulation 316,280



Make fashion’s metallic trend shine in your home

For several seasons we’ve watched metallics

sparkle on the fashion runways, and they

can also bring polish to your home.

I know, a lot of you are saying, “What is

this, the ‘70s? But if you think about it

metallics are mainstays in fashion and

interior decor. They never completely go

out of style - much like animals prints,

bright colors, neutrals and other design

staples - they’re just more on trend at some

times than at others. And today’s

metallics have been reworked by clothing

and home products designers to make

them modern and fresh, and wallpapers of

all types are back in fashion.

Gold, silver and bronze metallics can add

elegance and excitement to a space - they

command attention - something us

fashionistas love. They immediately catch

the eye and show us the light, much like a

dazzling metallic handbag, stack of bangles

or shoes. If you’re a fashionista with the

confidence to wear a metallic dress, you

can go bold with a metallic wallpaper or

paint, and if too much shimmer makes

you shudder you can tone it down.

Accessorize with candle holders, a

glistening piece for your coffee table or

book shelf; or give your home a glow with

metallic accents on furniture, lighting and

mirrors.

Montreal wallpaper in Metallic Gold from

the Artisan Collection by Thibaut

Designs, $210 per single roll, www.

thibautdesign.com

You can also test your metal by covering

the walls with metallics in a small area - try

them to see how you like them in a

powder room, a dressing room or a large

walk-in closet.

“Metallics add interest and dimension to

any room,” says Gina Shaw, vice president

of product development at York

Wallcoverings (www.yorkwall.com).

“They work well with any style, modern

to traditional.” She notes that metallic

wallpapers range from solid backgrounds

to those with just a hint of shimmer and

that this summer York is introducing

wallcoverings with bits of mica.

“Even in this economy, consumers can

have fun with fashion, and that attitude

translates to home design too,” Shaw adds.

“Metallic home accessories are making a

comeback because of the influence of

metallic shoes, bags and clothing.”

Jennifer McConnell, vice president of

design for Pearson Company furniture

(www.pearsoncompany.com) says metallics

add glamour to a room and can make it

appear larger. “The splash of a brass or

silver-leafed cocktail table adds an

unexpected dynamic to a traditional

setting, while metallic in a contemporary

setting adds sex appeal and plays with

moody lighting and shadows.”

“Fashion always influences home decor,

and metallics are no exception,”

McConnell adds. “A few seasons ago we

saw subtle classic linens with a foiled finish

of gold or silver, straight off the Paris

runways.”

Jacobean wallpaper in cream, gray and

gold from Bainbridge by Fairwinds,

$56.99 per single roll, www.brewsterhome.

com


The Star Ledger Blog, continued



Here are some tips from Shaw and

McConnell on how to make your home

outshine the rest:

1. Create a grand entrance with metallics

in an entryway.

2. Use metallic wallpapers to complement

bronze decorative hardware or stainless

steel finishes in kitchen appliances.

3. Silver works best with cool, calming

colors like spa blue, celadon, ivory, and

misty gray.

4. Use gold with bold colors such as

peacock, teal, berry and rich grass green.

5. Bronze pairs well with red, orange and

aubergine tones.

6. Metallic finishes can make petite

furnishings look larger and more

important.

Architectural Products

July/August 2011

Circulation 76,000



Cha Ching from Stacy Garcia

Germ-Free Walls


March 2011

Circulation 76,000



Mandala Stripe CV5148

Covered Up


September 2010

Circulation 76,000



York Archives AE2948

Bookish

Paint & Decorating

Retailer (PDR)

June 2011

Circulation 22,000

P D R June 2011 23

coming more colorful with distinct undertones that won’t always be easy to identify.

Among the catch phrases being at-tributed to the emerging palette are “light and bright,” “happy but aware,” “fresh hope” and “new possibilities.”

“After years of playing it safe, con-sumers are once again embracing color

seen over the past few years.Clean and lively, the trending col-

ors mostly are coming from Mother Nature (ocean blues and spicy salmon) and faraway cultures (Asian reds and bamboo yellow-greens). But there al-so is some influence from the comics (sulfuric yellow, fiery red and black). As for the neutrals, they, too, are be-

f you need a little relief from all of the stresses that surround you, you’re

not alone. There’s a growing, collective need to take a break that is reflective in the colors we’re choosing at home.

Color and design experts from around the country report that bright-er and happier colors are moving into the neutral-heavy palette that we’ve

I

by tamela adamson-mcmullen contributing Editor




Paint and Decorating Retailer, continued



24 June 2011 P D R

in a big way,” reported Leatrice Eise-man, executive director of the Pantone Color Institute. Eiseman suggested that we should expect the unexpected as vivid colors are used together in eclectic ways. An example, she said, is Pantone’s Butter Rum paired with yellow-greens and berry purples.

Of course, none of this is a real surprise. History shows that consum-ers caught up in times of turmoil of-ten find colorful ways to relieve the pressure valve. At the end of the last big recession in the 1980s, for ex-ample, consumers gravitated away from muted colors of mauve, gray and dusty blue toward brighter jewel tones of ruby, emerald and sapphire.

What is a surprise is the conscious-ness—and utter willfulness—of con-sumers to choose colors that make them feel better. Consumers have be-come amazingly savvy and understand fully that their homes not only are an extension of their tastes and lifestyles but also their desires and emotions. Over the past two decades they’ve been told repeatedly in the mass media that “home is sanctuary,” and that knowl-edge has moved from their subcon-scious all the way to their pocketbooks.

As a result, consumers are less likely to choose a home-fashion color just because it’s “in.”

“Color is driven by our emo-tions,” reported North Carolina col-orist Donna Frasca of Decorating by Donna. “It’s almost like the sense of smell. When we smell freshly baked donuts, do we think of (a time) when Grandma would make them on Sun-day mornings? Yes, and that’s a good feeling. The same goes for color. When we see aqua, does it remind us of a trip to our favorite beach where there was beautiful water?”

Frasca doesn’t discount the effect that outside forces have on the ever-evolving color palette. But she knows from a designer’s standpoint that col-or is always a personal choice.

“Some people will say econom-ics, politics or what’s happening in the news here and now will deter-

l The classic large scale damask stripe on the medium blue textured ground, from the "Alicante" collection by Seabrook, is enhanced with gold glitter for added drama depicting the “Sea & Sky” color palette.

l Pratt & Lambert’s Woodland Snow 24-31 is part of the Essence Trend. The color is an ethereal hue that represents a renewed focus on spirituality and the search for balance and truth.





26 June 2011 P D R

mine our color choices, and basically they’re correct,” Frasca said. “But it still boils down to how we feel. How do we feel about the economy blue? The news is downright depressing some mornings, so maybe we need a bright, bold color like Pantone’s Hon-eysuckle to cheer us up.

“We may not realize it, but color and emotions go hand in hand,” she continued, “and it’s imperative to choose the right colors to capture a happy and contented feeling at home. Choose the wrong color, and the whole mood of your home will change.”

Maryellen Mantyla, director of marketing for California Paints, agreed. She said emerging colors might best be described as “Defined Distinction” as consumers make home décor decisions that are unique-ly their own.

“No longer do you have to follow the published trends to complete a successful project,” she said. “It is ac-cepted that color success comes from clearly following the path that distin-guishes your color palette as yours.”

Neutral Not Anymore!In creating their sanctuaries, con-

sumers in recent years have drawn from a palette full of neutrals. Design experts surveyed for Paint & Deco-rating Retailer’s 42nd annual color forecast were unanimous in saying that neutrals will continue to be big next year. However, as we head into 2012, neutrals will take on interesting undertones of other colors.

“Sometimes things in life change so slowly that we barely notice the transition. This is the story of the complex neutrals, changing ever so slightly that you might not notice a difference from last year,” said Kate Smith, CEO of Sensational Color and a business advisor for the nonprofit, Color Cares.

“The best news is that the com-plex neutrals not only hold our eye and our attention but that they ‘play well’ with other colors. So they make a great base for decorating that gives

l This living room features Vintage Wine and Etruscan Hush from Benjamin Moore’s “Soulful” color palette.

l The “Sand Ironwork” pattern is from the “Candice Olson Wallcoverings” collection offered by York Wallcoverings.


Sand Ironwork CX1329 from Candice Olson Dimensional Surfaces Collection




28 June 2011 P D R

with examples being buttercup yel-low, pink dogwood and clear blue-greens. A popular combination will be soft camel paired with coraled pink or sea glass colors.

Like neutrals, naturals are taking on shades of other colors, too. An example is purple-cast brown, which has been popular in 2011. Many home

bloom atop a steady cactus.” As an example, Kornfeld pointed to a pair-up of a complex reddish beige (Phil-ip’s Perfect Colors B4 Beachwood) with a soft yet brilliant turquoise (C2-235 Salty Brine).

Similar to the balance found in nature, we also can expect to see a more balanced home fashion palette next year. There will be an equal distribution of warm and cool hues, said Barbara Schirmeister, color design consultant for Hunter Douglas and a member of the Color Association of the United States. Colors also will have a connectedness, she said, as they tie not only to nature but also to themselves, to other cul-tures, to different time periods and to reality/dream states.

Both neutral and natu-ral colors have expanded and remain central to this palette. Anchored in nature, “They range f rom pale, graceful tones to deep, mineral hues,” Schirmeister said. Brights also are coming from nature, she added,

us flexibility,” she continued. “These are not the old, boring earth tones of basic beige, brown and tan but beauti-ful, amazing colors.”

As the neutrals take on other col-ors, Malcolm Cooper, creative direc-tor for Blue Mountain Wallcoverings, noted that the palette is best described as “neutral—not anymore!”

Cooper said to watch for mid-tone neutrals that have a global twist with undertones of purple, green, gold and red. “Think of the palette of the great fashion designers, such as Ar-mani and Klein,” he said. These neu-trals might be used as main colors in a decorating scheme or as accent or companion colors, he added, but they shouldn’t be confused with the solid-color neutrals of yesteryear.

One way you’ll be able to identify trending neutrals is by the way every-one struggles to describe them. One color might appear beige-y pink (or is it pinkish beige?) and another pur-plish gray (or is that blue?); the confu-sion is your clue.

“These are colors you can’t easily pin down with a single word,” said Smith. “If you find yourself describing a color as bluish, greenish or purplish-grayish-beige, you are most likely looking at a complex neutral. People instantly know what I mean when I ex-plain it that way and often just call the complex neutrals the ‘ish’ colors.”

Another way to imagine the new neutrals is to look at Mother Nature. Colors in the natural world are rarely one hue but have subtle nuances that add to their beauty.

Nan Kornfeld, an architectural color specialist with G&R Paint in San Fran-cisco, said the upcoming palette takes a wide swath of nature’s best neutrals, with plenty of complex grays and taupes. An example? A mountain face seen from a distance, she said, or the ocean and sky meeting on the far-off horizon.

All by themselves, grays and taupes are austere. “So when using these, I will pair them with more sat-urated yet still beautifully complex colors,” Kornfeld said, “like a wild

l Glamour is one of four color palettes from PPG for 2011-2012.

l Philip’s Perfect Colors B4 Beachwood, a complex reddish full spectrum beige, is set off by a softly brilliant turquoise in the entry (C2-235 Salty Brine).





30 June 2011 P D R

much-needed stress relief but also will allow consumers to truly individualize their homes.

As part of its ColourFu-tures Trend study, AkzoNobel found that neutrals typically are grounding colors, while accent colors help personalize spaces. “This accenting is done in a minimal way, with small and temporary elements that can impact our environment in little, yet fresh ways,” said Krim Danzinger, AkzoNobel’s senior color consultant. “With the uncertainty in the world, these small accents allow us to continue our love affair and ex-ploration of color.”

The best news is that con-sumers don’t have to break the bank to incorporate new colors into their living spaces. A few pillows, an area rug, a throw blanket and a gallon or two of paint can easily do the trick. Consumers who want a bigger impact can add more color to walls, windows and furniture as their budget permits.

So what a re the emerging brighter colors?

Blues and greens topped the list for Ra-chel Skafidas, brand marketing, color and de-sign specialist for Dutch Boy Paints, who specifi-cally called out a pastel, slightly muted mint green (D19-4 Spin The Bottle), a softer deep teal (E10-1 Tantalizing Teal), a deep ink blue (E24-1 Cordon Bleu) and a pop of bright lime green (C26-1 Zany Lime). Additionally, “There is a deeper honey gold color (C6-1 Retro Gold Shag) making its way as a brilliant accent color,” she said.

furnishings feature this earthy color, which seems to have staying power.

Benjamin Moore & Co. has named Vintage Wine, a dark earthy shade of purple-brown, one of its top colors this year. “It’s an anchoring and rich hue with a deep brown base and a hint of smoky violet,” said Sonu Mathew, the company’s senior interior designer. Deep and soulful, Vintage Wine works well with the latest wood finishes, leathers, linens and other textiles.

But for anyone who wants purple with a little more punch, Mathew said Royal Flush 2076-20 is a sure bet. A berry-inspired color, it can be ground-ed when combined with neutrals or fashionable grays.

Many other companies in the paint and decorating industry are launch-ing collections full of tinted neutrals and naturals.

One of them is Seabrook Wallcov-erings, which has identified four color trends. They include Sea and Sky, fea-turing blues, green-blues and grays of the sun-dappled ocean and twilight de-scending into night. There’s also Nos-talgic Chic, with classic and subdued shades of frosted almond, warm taupe, brown-cast rose tones, and plums and purples pushing toward mauve.

A third palette, Earth’s Bounty, has organic colors “that nurture the human desire to be in touch with na-ture even when living in the concrete jungle of our cities,” said Suzanne Ashley, Seabrook’s director of prod-uct development. Earth’s Bounty en-compasses all shades of brown, from deep coffee bean to mushroom and sand tones, as well as various shades of green foliage and the addition of orange for an exotic pop.

Last but not least, Fresh Hope fea-tures bright, bold colors from around the world. “Reggae Brights, which in-cludes Marley Green, Irie Yellow, Roots Red and Rasta Purple, is a perfect sam-ple of this palette,” Ashley said.

Color it UpThe addition of brighter colors

next year not only will bring some

l Lively mango is featured in this room from California Paints.

l Colors from Dutch Boy Paints include C26-1 Zany Lime on the wall and D19-4 Spin the Bottle on the lamp.





32 June 2011 P D R

A few experts were reticent to name a No. 1 color, since colors are developing at an almost equal pace. However, many named blue or some permutation of the color.

Schirmeister of Hunter Douglas noted that the main color families of blues, greens, yellows, reds and neu-trals are equally represented in the 2012 forecast. However, “The blue family is the most expanded and in-cludes steely blues, both pale and saturated; Olympian blues, deep and mysterious; old school blues, classic and preppy; aqueous water colors; and floral blues with purple hints,” she said.

Gina Shaw, vice president of prod-uct development for York Wallcover-ings, named indigo, sapphire and soft-er water blues as major upcoming col-ors. According to Shaw, the growing popularity of sapphire relates directly to the excitement over the Royal Wed-ding. However, many blues, including sapphire, also relate to nature. As a result, “Blue may become more of an ‘eco’ color than green,” Shaw stated.

Blue also has a “neutral” quality, she suggested, that works well in many decors. “Homeowners want colors that are easy to live with. When we say ‘neutrals’ we think of taupe and linen hues, but many blues pair with just about any other color,” she said.

Peggy Van Allen, brand market-ing, color and design specialist for Pratt & Lambert Paints, likewise called out indigo blue, which is a perfect matchup to lighter, complex neutrals. Two other blues, peacock and aqua, also are emerging and ap-pearing together with a color she de-scribed as “a greasy yellow.”

Van Allen said two color combina-tions recently were standouts in fur-

l The “Spirited” color palette from Benjamin Moore includes the colors Royal Flush and Paper Mache.

l Nature-influenced sunny yellow is featured in the photo Duette® Architella® honeycomb shades from Hunter Douglas in a new Batiste Bamboo fabric with IllumiCell™, a clear inner honeycomb that allows greater transmission of light, making the fabric’s natural texture more visible.





Even neutral shades will show hints of these colors, she said.

Also touting red, Danzinger de-scribed the emerging color as “a warm and soft red reminiscent of tra-ditional elements.” Like blue, the col-or works well with complex neutrals, especially grays and warm beiges. “Yet, it can play a lovely role as an ac-cent in almost any area of the home,” she said. In combination, neutrals and red provide an embracing security, Danzinger added, noting that red is “very universal and usable.”

Both color combinations blue-and-white and red-and-gray got a nod from Dee Schlotter, national color brand manager for Pittsburgh Paints. The combinations will be hot next year, she said, and already are show-ing up in home furnishings.

“These colors were shown at the Maison d’Objet show in Paris in January in textiles pillows, bedding and tableware. Also, right now, you

vidual colors and 79 three-color com-binations. The companion designer gallery at www.californiapaints.com gives insight into each designer’s win-ning color scheme.

In choosing the blue/white/off-white combination, McGinness noted that the colors were inspired from a photograph she took while on vaca-tion in Thailand. “The scene is a cloudless day with the sun reflect-ing on the beach making it almost bright white with sandy hues,” she said. “The water, of course, is crys-tal blue…I was hoping to revive that calm yet bright coastal feeling with this paint combination.”

Meanwhile, a few experts placed red at the top for next year in hues ranging from brick to a brighter Asian red to an orangey color. One of them was Mantyla of California Paints, who said to watch for “coral and orange in almost any value, from dusty to pastel to dirty, to intense.”

niture at the world-renowned High Point Market: indigo blue with taupe, and orange spice with warm gray. Greens also are coming on strong, she added, in vegetable hues, acid yellow-greens and woodsy greens.

“A warm green like Spinach 20-20 mixes well with neutrals like taupe (Lambswool 11-30) and tan (Café Cubano 7-25),” she said, noting that Spinach is reminiscent of hunter but doesn’t have a retro 1980s feel. “Con-sumers crave colors that look new and can bring life to the old.”

California Paints, meanwhile, has forecasted a color combination that pairs a crystalline blue with white and off-white. The colors were selected by Molly McGinness as part of Califor-nia Paints’ “Designer Selections,” a distinctive color collection created by 31 interior designers, decorators and color stylists. Released in April, the collection showcases their personal creations, which include 234 indi-

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be moody, soft and introverted (PPG Magic Dust ATC-70).

QuirkyAnother designer who singled out

a member of the red family was Fra-sca of Decorating by Donna, who pre-dicted that spicy salmon “with green as a side” will be a winning color combination. If the colors make your mouth water, there’s a reason: They’re drawn from a color system Frasca has developed, called Color Recipes©, that uses images of attractively plated foods to help customers choose ap-pealing hues that work well together.

With the system, “You can develop a color palette for your entire home. It provides lighter colors designated for foyers and hallways and darker col-ors for accent walls. You can mix and match any of these colors for any of the rooms in your house, and it will coordi-nate. It’s really a simple and foolproof way to choose color,” said Frasca, who’s

can see these forward col-ors in Anthropologie and IKEA,” she reported.

One color that Schlot-ter said has surprised her is an emerging green. Un-like the sages, olives and other vegetable variet-ies of the past few years, “It is so clean,” she said, “and not an easy color to work with.”

Schlotter added that red will take on an or-ange undertone (PPG Sunset Skyline 132-7), pinks will become more optimistic (PPG Panama Rose 137-7), and blues will be downright play-ful (PPG Brilliant Blue 349-7). Most colors will be cleaner, she said, with the exception of purple, which will continue to

l Nothing says “Fresh Hope” like this room of yellow lattice and complementary bright butterfly wallpaper from the Dolce Vita collection by Seabrook.

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Giacomo CM2376 and Alessa CM2305 from Dolce Vita Collection




38 June 2011 P D R

home décor is for colors and images that mimic the comics.

According to Eiseman of the Pan-tone Color Institute, designers are ex-perimenting with design elements from cartoons and injecting them into lug-gage, handbags, backpacks, room di-viders, wall murals, armoires, cabinets, chairs and other products. “The result is both whimsical and artistic a very per-sonalized take on color,” she said.

Funny-paper hues inject some hu-mor into home décor. In addition to yellow, red and black, they include flashes of neon green, strong blue, inky cyan and primrose.

These colors and the mental im-ages they invoke may be the best re-lief yet for stressed-out consumers. As Eiseman said, “It’s quirky joy and spontaneity.” n

and includes the new pink-gold often seen in women’s jewelry. There also is a growing trend for mirror-like sur-faces. “Lamps, dressers and additional home elements are becoming reflec-tive,” said Danzinger. “These furnish-ings bring newness to a space.”

One look we can expect to see a lot more of next year is the layering of distressed tactile finishes over smooth and sophisticated ones. This juxtaposition of contrasting materi-als also will extend to finishes, sur-faces and designs, with matte/sheen, rough/smooth and patterned/plain looks in the same room. Contrast will be especially popular in wall-coverings, which will feature sheens as well as natural grasses, strings and weaves.

Probably the quirkiest trend in

been using the system for years. (Visit www.decoratingbydonna.com.)

Smith of Sensational Color also evoked food images in talking about next year’s colors. Referring to a pal-ette she called “Authentic Home,” she noted that washed vegetable hues and food colors in general add an essen-tial element to “healthy color schemes for the future.” She suggested that the driver behind this trend is, in part, the eat-local movement.

“People living both urban and ru-ral lifestyles are participating in eat-ing local (and) buying local. From rooftop gardening, community plant-ing and farmers’ markets, we are liv-ing off the earth and growing what goes into our bodies, creating self-sustainability and a sense of commu-nity,” she said.

The eat-local movement and its ef-fect on color is a lot like the make-do movement. One of the most popular looks in home-fashion, it includes items that have been recycled, refur-nished or repurposed and that look a bit worn or distressed.

Additionally, “It’s about finding pleasure in things close to our hearts, in all items handmade—like knitting a sweater, making bread, growing seeds or creating music—and in emo-tions tied to the home and lifestyle rather than state-of-the-art fashion,” explained Dominique Pépin, market-ing manager for Sico.

“Gone are the days when happi-ness was measured purely by materi-al gain. People today want less of the complexity associated with the mod-ern world and yearn for simple con-cepts and products that have meaning, imagination and emotion.”

While the popularity of recon-stituted items has a lot to do with the recession and concerns over the environment, experts note that the look has a beauty that permeates all aspects of design. “Recycled” may be here to stay.

The same is true of metallics, which are increasingly more popular. Gold is back in both matte and shiny finishes

l “Beaded Butterflies” (TH6381) from York Wallcoverings’ “Passage East” collection.

Beaded Butterflies TH6381 from Passage East Collection

Print Press Coverage - York Wallcoverings · 2011-08-29 · Here are some tips from Shaw and...

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