Print MediaHalf Yearly Report

Jan-June 2016

Analysis: Mediatrack Pakistan

About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions.

For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.

Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.

About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.

About the Report

Analysis based on Publications

TOP 20 CATEGORIES % Share of Spent

CONSTRUCTION COMPANIES

GOVT OF PUNJAB

INSTITUTES

FEDERAL GOVERNMENT

BANKS

GOVT OF SIND

GARMENTS/FEBRICS/LAWNS

HOSPITALS

NEWSPAPERS

CHARITY ORGANISATIONS

LUBRICANTS

MOBILE PHONE OPERATORS

UPS/STABLIZERS/BATERIES

GOVT OF KHYBER PAKHTUNKHWARAZERS

PICNIC PLACES

INSURANCE COMPANIES

INVESTMENT COMPANIES / SAVING CENTRES

HOTELS/RESTAURANTS

MEDICINE

15%

11% 11%

9%8%

4%

2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOP 20 ADVERTISERS % Share of Spent

GOVERNMENT OF PAKISTAN

GOVERNMENT OF PUNJAB

DEFENCE HOUSING AUTHORITY

GOVERNMENT OF SINDH

TREET CORPORATION LTD

BAHRIA TOWN

MUSLIM COMMERCIAL BANK

GOVERNMENT OF KHYBER PAKHTUNKHWA

UNITED BANK LIMITED

JANG GROUP

BANK AL HABIB

UNILEVER PAKISTAN LTD

SAMAMA CONSTRUCTION CO.

HABIB BANK LTD

SUI NORTHERN GAS COMPANY

METRO CASH & CARRY PAKISTAN

CITY DISTRICT GOVERNMENT LAHORE

HIGHER EDUCATION COMMISSIONLASANI

MEZAN BANK

11%10%

2% 2% 2% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

TOP 20 BRANDS % Share of Spent

GOVERNMENT OF PAKISTAN

GOVERNAMENT OF PUNJAB

GOVERNAMENT OF SINDH

DEPT PRIMERY & SECONDRY HEALTH CARE PUNJAB

BAHRIA TOWN SPORTS CITY

DEFENCE RAYA GOLF RESORT

DAILY JANG

TECHNICAL EDUCATION & VOCATIONAL TRAINING

MINISTRY OF INFORMATION & BROADCAST

SAMAMA STAR MALL & RESIDENCY

SUI NORTHERN GAS

METRO CASH CARRY UBL

MCB BURQRAFTAAR

HIGHER EDUCATION COMMISSION

SABA SOAPS

BAHRIA TOWN ICON KARACHI

GULBERG GREENS ISLAMABAD

CULTURE & TOURISM DEPARTMENT SINDH

PUNJAB INFORMATION TECHNOLOGY BOARD

2%

2%1%

1% 1%1% 1% 1% 1%

1% 1% 1% 1% 1% 1% 1% 0% 0% 0% 0%

TOP 10 URDU PUBLICATIONS % Share of spend

JANGEXPRESS

NAWA-E-WAQT

DUNYA

KHABRAIN

NAI BAATKAWISH

AUSAF

MASHRIQJASARAT

47%

13%11%

7%5%

3% 2% 2% 1% 1%

TOP 10 ENGLISH PUBLICATIONS % Share of spent

DAWN

THE NEWS

BUSINESS RECORDER

EXPRESS TRIBUNE

DAILY TIMES

THE NATION

PAKISTAN TODAY

PAKISTAN OBSERVER

THE FINANCIAL DAILY

THE FRONTIER POST

46%

19%

13%

8%5% 4%

3% 2%0% 0%

CITY WISE ANALYSIS % Share of spent

Is-lam-abad24%

Multan6%

Quetta 3%

Pe-shawar

2.4%Hy-der-abad2%

Karachi 34%

Lahore 29%

For query on DATA, please contact:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. Arshad Bhattikhi@mediatrackpk.com Phone: +9221-34289818-9

THE END