Print media analysis October 2014

Data Statistics

Media track monitor the all leading 100+ News papers from Karachi, Lahore, Islamabad and Hydrabad. Media track scan all type of Ads including Classified, Notices, Job opportunity and Tender etc. But in this study Classified Ads, Job opportunities, Tender and Notices have been excluded.

For Magazines and Digest we scan all type of advertisement. 50+ Weekly / Monthly Magazines and Digest monitor for this study

Media analysis based on

Publications

TOP 20 Categories

0

5

10

15

20

25

30

CO

NS

TR

UC

TIO

N

ED

UC

AT

ION

BA

NK

S

FE

DE

RA

L G

OV

ER

NM

EN

T

GO

VT

OF

PU

NJA

B

MO

BIL

E P

HO

NE

OP

ER

AT

OR

S

WA

TC

HE

S/C

LO

CK

S

SO

AP

S / F

AC

E W

AS

H

CO

RP

OR

AT

E IM

AG

E

HO

SP

ITA

LS

/CL

INIC

S

GA

RM

EN

TS

/LA

WN

S

GO

VE

RN

ME

NT

OF

SIN

DH

CO

OK

ING

OIL

& G

HE

E

FIL

MS

/ D

RA

MA

S / S

HO

WS

INV

ES

TM

EN

T C

OM

PA

NIE

S

CH

AIN

ST

OR

ES

CA

RS

/JE

EP

S

ME

DIC

INE

CH

AR

ITY

OR

GA

NIS

AT

ION

S

HO

TE

LS

/RE

ST

AU

RA

NT

S

0

1

2

3

4

5

6

GO

VT

OF

PA

KIS

TA

N

GO

VT

OF

PU

NJA

B

EM

AA

R P

AK

IST

AN

CIT

Y H

OU

SIN

G P

RO

JE

CT

TR

EE

T C

OR

PO

RA

TIO

N

DA

MA

C P

RO

PE

RT

IES

IZH

AR

GR

OU

P O

F C

OM

PA

NIE

S

MU

SL

IM C

OM

ME

RC

IAL

BA

NK

BA

HR

IA T

OW

N

UN

ILE

VE

R P

AK

IST

AN

SW

EE

T H

OM

ES

PA

KIS

TA

N

SA

IMA

BU

ILD

ER

ME

ZA

N B

AN

K

AL

LIE

D B

AN

K L

TD

ME

TR

O C

AS

H &

CA

RR

Y

HA

BIB

BA

NK

LT

D

TE

LE

NO

R P

AK

IST

AN

PIN

K R

IBO

N P

AK

IST

AN

DH

A

DA

LD

A F

OO

DS

TOP 20 Players

TOP 20 Brands

3%

3%

2% 2%

2%2%

2%1% 1%

1% 1% 1% 1% 1%1% 1% 1%

1% 1%1%

GO

VT

OF

PU

NJA

B

CIT

Y H

OU

SIN

G S

IAL

KO

T

DA

MA

C P

RO

PE

RT

IES

DR

EA

M G

AR

DE

NS

EM

AA

R P

AK

IST

AN

MC

B B

US

INE

SS

AC

CO

UN

T

GO

VT

OF

PA

KIS

TA

N

BA

HR

IA T

OW

N K

AR

AC

HI

AIR

PO

RT

EN

CL

AV

E

SA

IMA

EL

ITE

VIL

LA

S

LIF

EB

UO

Y H

AN

D W

AS

H

LD

A

FB

R

ME

TR

O C

AS

H C

AR

RY

HA

BIB

BA

NK

LT

D

PIN

K R

IBO

N

DU

BA

I C

RE

EK

HA

RB

OU

R

DA

LD

A C

OO

KIN

G O

IL &

GH

EE

DE

FE

NC

E S

KY

LIN

E

LU

MS

Page type wise analysis Based on spend

BACK COVER12%

BACK INSIDE1%

FRONT COVER29%

FRONT INSIDE11%

INSIDE47%

City wise Spending

2%

23%

45%

30%

Hyderabad Islamabad Karachi Lahore

Daily Trend

0

1

2

3

4

5

6

7

8

9

10

01/1

0/2

01

4

02/1

0/2

01

4

03/1

0/2

01

4

04/1

0/2

01

4

05/1

0/2

01

4

06/1

0/2

01

4

07/1

0/2

01

4

08/1

0/2

01

4

09/1

0/2

01

4

10/1

0/2

01

4

11/1

0/2

01

4

12/1

0/2

01

4

13/1

0/2

014

14/1

0/2

01

4

15/1

0/2

01

4

16/1

0/2

01

4

17/1

0/2

01

4

18/1

0/2

01

4

19/1

0/2

01

4

20/1

0/2

01

4

21/1

0/2

01

4

22/1

0/2

01

4

23/1

0/2

01

4

24/1

0/2

01

4

25/1

0/2

01

4

26/1

0/2

014

27/1

0/2

01

4

28/1

0/2

01

4

29/1

0/2

01

4

30/1

0/2

01

4

31/1

0/2

01

4

Graph on Sunday is high

Media analysis based on

Magazines/Digest

TOP 20 Categories

0 2 4 6 8 10 12 14 16 18

BREAD

TOOTH PASTES

SHOPS

READY TO COOK

BANKS

SKIN CARE PRODUCTS

SALTS/SPICES

SAUCES/PICKLES

HAIR TONICS/OILS

HAIR COLORS/LOTIONS

SOAPS / FACE WASH

DETERGENT POWDERS

SHAMPOOS

LOTIONS/OILS

WATCHES/CLOCKS

DIGESTIVE

COOKING OIL & GHEE

MEDICINE

GARMENTS/LAWNS

BEAUTY CREAMS

TOP 20 Players

0 1 2 3 4 5 6 7 8

KOHINOOR

SKINCARE PRODUCTS

SHANGRILA FOODS

UNITED TRADING SOCIETY

HASHIM TAJIR SURMA

SHAHEEN COSMETICS

PROCTER & GAMBLE

POONIA BROTHERS

GOLDEN HARVEST FOODS

QARSHI INDUSTRIES

K n S FOODS

ENGLISH LABORATORIES

TAPAL TEA PVT LTD

MARRIANA INTERNATIONAL

STILLMANS

MARHABA LABORATORIES

FORVIL COSMATICS

UNILEVER PAKISTAN

IQRA LABORATORIES

COSLAB PAKISTAN

TOP 20 Brands

0 0.5 1 1.5 2 2.5 3 3.5

MAA MASALAY

POLY COLOUR COLOURLINE

YOUNGS MAYONNAISE

CARE CLEANSING MILK

IFG GARMENTS

SKIN WHITE SOAP

SHANGRILA KETCHUP

HASHMI ISPAGHOL

CARE FAIRNESS CREAM

FACE FRESH CREAM

DAWN BREAD

PANTENE MOISTURE

FAIZA BEAUTY PRODUCTS

TAPAL GREEN TEA

STILLMANS CREAM

K n S CHIKEN

GOLDEN PEARL CREAM

BIO AMLA HAIR OIL

CARE HONEY LOTION

SURF EXCEL

Color wise analysis

3%

97%

BLACK & WHITE COLOUR

Ad type wise analysis

5% 5%

5%

0%

4%

1%

80%

BACK COVER BACK INSIDE CENTRAL SPREAD FRONT COVER

FRONT INSIDE GET FOLD INSIDE

For Queries-

Postal: Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road,

off Main Sharah-e-Faisal, Karachi, Pakistan.

Phones/Faxes:

Phone: +9221-34583302

Fax: +9221-34576659

e-Contact:

khi@mediatrackpk.com

www@mediatrackpk.com

www.facebook.com/mediatrackpk

www.dailymotion.com/mediatrackpk