Print and Web ad
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The kind of benefits that help you stay healthy and in shape without draining your bank account. Call 351-BLUE to learn about BlueValue Direct , a health plan that starts at about $3 a day and pays $100 toward your gym membership. Or apply at BCBSRI.com/BlueValue BE A Blue Cross & Blue Shield of Rhode Island is an independent licensee of the Blue Cross and Blue Shield Association. Follow us @BCBSRI FRIEND WITH BENEFITS. Friends 10x12.75_FA.indd 1 5/1/12 11:08 AM
description
This ad was the centerpiece of a campaign that targeted a younger demographic.
Transcript of Print and Web ad
The kind of benefits that help you stay healthy and in shape without draining your bank account.
Call 351-BLUE to learn about BlueValue Direct, a health plan that starts at about $3 a day and pays $100 toward your gym membership.
Or apply at BCBSRI.com/BlueValue
BE A
Blue Cross & Blue Shield of Rhode Island is an independent licensee of the Blue Cross and Blue Shield Association.
Follow us @BCBSRI
FRIENDWITH BENEFITS.
Friends 10x12.75_FA.indd 1 5/1/12 11:08 AM
