Image

The image is always striking purposely to catch the audiences eye, however it is a simple and basic image to show what it’s representation, depending on the subject of the image it can either be humorous or shocking.

Logo

The logo is always shown on each print advert depending on the channel as logos are used for the audience to recognise and identify the channel. The channel 4 logo for example has its logo placed in the same position on each print advert.

Font

The font is always simple and easy to read which is usually blocked with a primary colour

Text

The text always includes : Title, slogan, time, and channel.

The image is quite striking and almost shocking with itsmanipulated realistic broken face. This is interesting forthe audience as the broken screen on the phone directlygoes over the whole advert relating to the name of theprogramme.

The logo is placed in the position that is known forchannel 4 logos to be placed with a broken effect overthe logo to make the advert look realistic with the effectits used.

The font follows the codes and conventions of channel 4print adverts with a simple font that’s blocked with onecolour to make it stand out more for the audience toread.

The text gives the audience the right amount ofinformation to consider.

The image is based around one however edited with other images to make it appear more interesting for the audience and explain the narrative of the programme more. The background is blurred to make the main image stand out more clearly.

The logo follows the colour scheme chosen for the print advert along with the text shown beneath the image. The colour highlighting the logo is blue to appear more bold and eye catching.

The font matches again with the colour scheme of the channel 4 logo with a basic, simple and bold font for the audience to read easily.

The text again consists on the information that the audience needs to know about the programme being aired on the channel.

Sound effects

The sound effects used are always relevant to the topic and are used to attract the audiences attention to listen and become intrigued to what the radio advert is about.

Voice over

The voice over used on a radio advert is most likely to be the same voice used on the documentary or television show.

Background music

Background music is used to create interest and uses music that relates to the topic.

Sound clips from the program

Sound clips from the program or documentary encourages the audience to watch whatever the radio advert is advertising and gives them a taste of what the programme includes and its context.

Tone

The tone is always clear for the audience to hear and is either humorous or serious.

Lastly, a radio advert always ends with the date and time its scheduled with the channel its airing on.