Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social...
Transcript of Print and Online MEDIA PACK - CANSO...and the online magazine is promoted to CANSO’s 4,500 social...
Print and OnlineMEDIA PACK
2017
civil air navigation services organisation
Airspace MagazineAirspace is CANSO’s global magazine for air traffic management (ATM) and its key players. Published quarterly, it is written by industry experts and features interviews with top managers and thought-leaders. It not only explores important ATM issues with regard to safety, operations, policy and technology but also provides readers with unparalleled insight into the latest issues and developments and in-depth analysis.
Airspace is read in over 100 countries four times a year by around 6,500 of the world’s leading ATM professionals. It is available to members and non-members across the global industry online, via email and through postal subscription. Print copies are distributed at all global CANSO events and through a network of related aviation associations and organisations and the online magazine is promoted to CANSO’s 4,500 social media followers.
Website AdvertisingThe CANSO website is a top online platform and leading information resource for ATM. From member and event updates, to the latest policies and safety issues, the website is a constant flow of information with easy to download publications and programmes.
With over 28,000 page views per month, the CANSO website is an effective online channel to promote your company. CANSO offers members digital advertising packages to suit all budgets and encourages you to get in touch to discuss options.
Email Advertising
Airspace EmailAirspace, our quarterly magazine, is published in both hard copy and electronically. Each quarter CANSO emails over 6,500 subscribers to inform them about the next issue. As an advertiser, your banner could appear at the top of these email alerts. The first is sent a week before publication, with previews and a content update, and the second is sent a week later, coinciding with publication. This is an effective way to ensure your brand is seen by the key decision-makers directly in their inbox.
ATM NewsATM News is our weekly digital newsletter which is emailed to over 8,000 subscribers from over 146 countries. Based on news from CANSO and CANSO members, it provides ATM industry intelligence on key developments and improvements, including; projects, technology, programmes and partnership updates. Issued to a broad range of individuals from across the industry, this is the perfect place to raise the profile of your organisation to potential customers and peers.
INTRODUCTION
WEBSITE28, 000 PAGE VIEWS
PER MONTH
AIRSPACE EMAIL6, 500 SUBSCRIBERS
ATM NEWS8, 000 SUBSCRIBERS
FROM 146+ COUNTRIES
AIRSPACE MAGAZINEPROMOTED TO
4,500 SOCIAL MEDIA FOLLOWERS
ISSUE 36 1Q 2017In the Quarter One issue, Airspace addresses the vision for performance-based navigation and the business model for technology development. What is the lead-in time and how do you know if a technology is a game changer? As drones continue to proliferate, what are the lessons learned so far? We look at the latest guidelines for the use of renewable energy in ANSP infrastructure and feature interviews with leading CEOs.
Regional Profile: Asia PacificExtra Distribution: World ATM Congress and CANSO Asia Pacific ConferencePublication: 17 FebruaryAd Copy: 10 February
ISSUE 37 2Q 2017As air traffic grows, Airspace looks at the challenges in providing global airspace capacity. Bottlenecks are emerging around key hubs, that could have global consequences for traffic flows. How are ANSPs innovating to make the skies more efficient? The issue will discuss operational partnership and leading CEO interviews.
Regional profile: EuropeExtra Distribution: CANSO AGM and Global ATM SummitPublication: 26 MayAd Copy: 19 May
ISSUE 38 3Q 2017There is a growing trend towards automation and digitisation. Airspace explores the investment necessary, the advantages of new technologies and the changing role of the air traffic controller (ATCO). Airspace also discusses the latest safety improvements in the terminal manoeuvring area. We will discuss how partnership in Africa has transformed the industry in the region and leading CEO interviews.
Regional profiles: North AmericaExtra Distribution: CANSO Global ATM Safety Conference and CANSO Africa ConferencePublication: 14 SeptemberAd Copy: 25 August
ISSUE 39 4Q 2017Training has become ever more important in a time of dynamic change in the industry. Airspace discusses the latest training techniques and the efforts to ensure the ATM industry remains an attractive career path. As weather forecasts improve, how can ANSPs incorporate the knowledge into flexible flight paths and other procedures? We will address the latest developments in space-based surveillance and a leading CEO interview.
Regional profiles: Middle East and Latin America and the CaribbeanExtra Distribution: CANSO Latin America and Caribbean ConferencePublication: 16 NovemberAd Copy: 27 October
AIRSPACE EDITORIAL AND ADVERTISING SCHEDULE
Bleed: 426(w)x303(h)mmTrim: 420(w)x297(h)mm
Double page spread
Full page
Bleed: 216(w)x303(h)mmTrim: 210(w)x297(h)mmHalf page
horizontal
Bleed: 216(w)x154(h)mmTrim: 210(w)x148(h)mm
Quarter page vertical
Bleed:111x154mm
Trim:105x148mm
Belly band front Belly band back
AD TYPES - SIZES AND MEASUREMENTS
195x150px
195x150px
195x150px
195x150px
Bannercolumn position
Online
190x150px
Bannercolumn position
Bannercolumn position
190x150px
190x150px
190x150px
180x150px
180x150px
180x150px
180x150px
180x150px
Specifications
Print Online
Adverts for print media should be emailed as a high resolution (300dpi) PDF/X-1A to CANSO. All adverts should be delivered with a 3mm bleed and crop marks.
Website and email bannersFile type: .jpg or .png or .gif
ADVERTISING PACKAGES
Premium Package
Advance Package
Basic Package
1 full page + + +
1 Full page ad in Airspace
3 months banner on homepage
3 months banner in ATM News
1 banner in the Airspace email
1 full page + +
1 Full page ad in Airspace
3 months banner on homepage
3 months banner on ATM News
1 full page +
1 Full page ad in Airspace
3 months banner on homepage
Print + Digital Package per Quarter
Packages Silver member Gold member Full member
Premium Package 8,700 7,150 5,550
Advance Package 7,450 6,150 4,150
Basic Package 4,950 4,150 3,300
Advertorials/Sponsored ContentAdvertorials provide the opportunity to position your organisation as an expert in its field by publishing current, relevant information and compelling ideas.
Airspace now offers one page sponsored-content advertorials that will also include your company’s logo and contact details. The editor of the issue will provide guidance on the planned content of the relevant issue and advice on what might best complement the issue.
Airspace takes care of the editing, proof-reading and design of pages, so all you need to contribute is the text, and name of the author along with details. Advert copy deadlines must be respected in order to ensure high-quality results. Logos and any graphs or images should be high-resolution (300 dpi minimum) for print purposes.
Package Rates
Homepage Silver member Gold member Full member
Quarter Page 800 650 500
Half Page 1,700 1,400 1,100
Full Page 3,000 2,500 2,000
Full Page Special Position 3,450 2,850 2,250
Outside Back Cover 3,750 2,970 2,400
Double Page 5,500 4,500 3,500
Gatefold inside cover 8,500 6,900 5,400
Belly Band 6,000 5,000 4,000
Airspace prices 2017
Events Silver member Gold member Full member
3 months 2,340 1,980 1,560
6 months 4,320 3,600 2,880
9 months 6,480 4,950 3,960
12 months 7,200 6,000 4,800
News and Publications Silver member Gold member Full member
3 months 1,620 1,350 1,000
6 months 3,240 2,660 2,025
9 months 4,350 3,550 2,700
12 months 5,500 4,450 3,400
Website main top banner prices 2017
Website side banner prices 2017
Homepage Silver member Gold member Full member
3 months 1,950 1,650 1,300
6 months 3,600 3,000 2,400
9 months 5,400 4,125 3,300
12 months 6,000 5,000 4,000
Events Silver member Gold member Full member
3 months 1,950 1,650 1,300
6 months 3,600 3,000 2,400
9 months 5,400 4,125 3,300
12 months 6,000 5,000 4,000
News and Publications Silver member Gold member Full member
3 months 1,150 975 820
6 months 2,100 1,800 1,500
9 months 2,900 2,475 2,050
12 months 3,500 3,000 2,500
ATM News prices 2017ATM News email Silver member Gold member Full member
3 months 2,500 2,000 1,500
6 months 5,000 4,000 3,000
9 months 7,500 6,000 4,500
12 months 10,000 8,000 6,000
Airspace email prices 2017
Airspace email Silver member Gold member Full member
1 issue 1,250 1,000 750
2 issues 2,500 2,000 1,500
3 issues 3,750 3,000 2,250
4 issues 5,000 4,000 3,000
RATES
Discounts2 Issues - 5%3 Issues - 10%4 Issues - 17,5%
Advertising termsCANSO and Airspace reserve the right to refuse any advertisement or cancel any pre-paid advertisement
as it deems appropriate to avoid conflicts of interest and to make decisions in the best interest of the
association.
Non Publication
Airspace is not responsible for any loss as a result of delay or non-delivery of Airspace.
Billing
Advertisements will be invoiced prior to the shipment of Airspace. Payment should be received within 30
days of the invoice date. If payment is not received, CANSO reserves the right to cancel any advertising,
publication orders and event registrations of the advertising company and / or its employees. Responsibility
for paying invoices ultimately lies with the advertiser – also for bookings made by the relevant advertising
agency.
Copy Delivery
It is the advertiser’s responsibility to provide the materials before the copy deadline date as specified in the
advertising schedule. Airspace does not accept responsibility for any loss as result of misprints in ads that
are supplied in any formats other than those specified by Airspace.
Liability
Airspace editorial calendar may be changed without prior notice. Airspace is free to change all characteristics
of the magazine without prior notice to the advertisers. Airspace does not accept liability for any loss or
damage resulting such changes in the planned production and/or mailing dates of Airspace.
Cancellations
Cancellations must be received by CANSO in writing. The following charge will apply if the cancellation is
received at the CANSO office:
More than four weeks before the
advertising deadline
No charge
Less than four weeks before the
advertising deadline
50% cancellation fee will apply. Alternatively the
advertising spot can be reassigned to the next
issue at the normal rate.
Less than one week before the
advertising deadline
100% fee will apply
Contact: Helen Parker, Development Manager [email protected]
civil air navigation services organisation