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Your Results for: "Multiple choice questions: advanced" Print this

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Site Title:

Principles of Marketing

Book Title:

Principles of Marketing, fourth European edition

Book Author:

Kotler et al

Location on Site:

Student Resources > Chapter 1: Marketing now > Multiple choice questions: advanced

Date/Time Submitted

:

April 5, 2011 at 11:03 AM (UTC/GMT)

Summary of Results

10% Correct of 10 Scored items: 1 Correct: 10%

9 Incorrect: 90%

More information about scoring

1.Which of the following statements is not true?

Your Answer:

Human needs are states of felt deprivation.

Correct Answer:

Marketing aims to create both needs and wants.

2.Promotions are part of the:

Your Answer:

target market.

Correct Answer:

marketing mix.

3.Checking performance against objectives is part of the _____ stage of the marketing process.

Your Answer:

analysis

Correct Answer:

appraisal

4.On the product/market expansion grid, where would you recommend first for growth opportunities?

Your Answer:

Existing products - new markets.

Correct Answer:

Existing product - existing markets.

5.If market penetration is no longer and option, which growth strategy would you advise a company to consider next?

Your Answer:

Market segmentation.

Correct Answer:

Market development.

6.Which of the following statements would you agree with?

Your Answer:

All the different business functions should blend to

achieve customer satisfaction.

7.Which of the following is not part of the key role played by marketing in strategic planning?

Your Answer:

Helping identify key marketing opportunities.

Correct Answer:

Developing corporate objectives.

8.When considering strengths and weaknesses, a company will do well to take into account:

1) Critical failure factors.2) Relative and not absolute factors.3) Those relating to critical factors only.

Your Answer:

3

Correct Answer:

2,3

9.Which of the following statements are incorrect regarding the value of matrix approaches:

1) Matrix approaches have revolutionised strategic planning.2) Matrix approaches are relatively cost efficient in their implementation.3) They focus too much on future planning.4) It is relatively straight-forward to define the SBUs and their growth potential.

Your Answer:

1,2,4

Correct Answer:

2,3,4

10.

The _______________ is an examination of whether the company's basic strategies match its opportunities and strengths.

Your Answer:

SWOT analysis

Correct Answer:

strategic control

CLEP Principles Of Marketing Practice Questions

1. What kind of production method will likely be used when labor is inexpensive?

A: function-intensiveB: function-extensiveC: labor-intensiveD: capital-intensiveE: labor-extensive

2. In marketing, what is the term for the usefulness of a product that is a consequence of its creation from raw material?

A: place utilityB: position utilityC: price utilityD: form utilityE: capital utility

3. Which of the following is not an example of a convenience good?

A: milkB: breadC: cigarettesD: aspirinE: dishwasher

4. Which phase of the product life cycle is considered to be the most critical?

A: maturityB: declineC: introductionD: ascendancyE: growth

5. What is another name for the practice of introducing a new product at a high price for a brief period, in the hopes of recouping production costs?

A: market penetration pricingB: market-skimming pricingC: price liningD: quantity discountsE: markup

6. Which of the following is a difference between merchant middlemen and agent middlemen?

A: Agent middlemen acquire ownership of the products they sell, while merchant middlemen do not.B: Merchant middlemen sell products directly to the consumer. C: Agent middlemen have no control over production processes. D: Merchant middlemen acquire ownership of the products they sell, while agent middlemen do not.E: Merchant middlemen only sell their goods to wholesalers.

7. Transportation services that are operated by the shipper are known as _____.

A: private carriersB: middle carriersC: common carriersD: instrumental carriersE: contract carriers

8. Which of the following is not part of the AIDA process in advertising?

A: argumentB: interestC: attentionD: actionE: desire

9. What type of utility does a bag of rice acquire for the consumer upon purchase?

A: timeB: placeC: positionD: formE: ownership

10. Which of the following is the final phase in the product development process?

A: building a prototypeB: test marketingC: business analysisD: commercializationE: product testing

CLEP Principles Of Marketing Answer Key

1. C. A labor-intensive process requires a great deal of labor as compared to capital.2. D. Form utility can be increased by changing the physical characteristics of the product.3. E. Convenience goods are purchased often.4. C. It is in the introduction phase that the opinion of the public is largely established.5. B. Market-skimming pricing is appropriate when a new product is being introduced to the market just ahead of competitors.6. D. Agent middlemen receive a share of the sale price but must pass some along to the owner as well.7. A. Private carriers, unlike common carriers, retain the authority to deny services to an organization.8. A. In advertising, AIDA (attention, interest, desire, action) is the sequence of behaviors performed by the customer.9. E. Ownership utility is the right to do something to a product by virtue of owning it.10. D. Only after a product has been tested and refined should it be introduced commercially.

Your Results for: "Multiple choice questions: advanced" Print this

page

Site Title:

Principles of Marketing

Book Title:

Principles of Marketing, fourth European edition

Book Author:

Kotler et al

Location on Site:

Student Resources > Chapter 2: Strategic marketing > Multiple choice questions: advanced

Date/Time Submitted

:

April 5, 2011 at 11:08 AM (UTC/GMT)

Summary of Results

20% Correct of 10 Scored items: 2 Correct: 20%

8 Incorrect: 80%

More information about scoring

1.The marginal method of sales forecasting involves:

Your Answer:

determining the point at which we cannot

afford to spend any more.

Correct Answers:

determining the point at which further expenditure will not be justified by increased

sales.

determining the point at which we will be

spending more than our competitors.

2.American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using?

Your Answer:

Forward integration.

Correct Answer:

Conglomerate diversification.

3.John Lusty is an intermediary providing a channel to supermarkets and caterers for overseas producers. What kind of export strategy are they facilitating for the overseas producers?

Your Answer:

Indirect exporting.

4.Hormel Foods Corporation in the USA allows the Danish company Tulip International to produce and market SPAM for the UK market under its own name. What kind of market entry strategy is Hormel using?

Your Answer:

Contracting.

Correct Answer:

Franchising.

5.The US company Hilton Hotels only operates and markets the 163-bed luxury Hilton London Green Park Hotel. The building is owned and maintained by London and Regional Properties. What kind of market entry strategy are they using here?

Your Answer:

Contracting.

6.'A number of rivals from mainland Europe and USA have entered the UK market.'

What part of a marketing plan could this statement have come from?

Your Answer:

Corporate strategy.

Correct Answer:

Marketing audit.

7.When conducting the marketing audit and portfolio analysis, which of the following models are used to gain greater insight into the critical issues that could affect the business?

Your Answer:

Boston Consulting Group Model.

Correct Answer:

All of the above.

8.The Boston Consulting Group Model indicates which of the following?

Your Answer:

Share of market against largest competitor.

Correct Answer:

Market growth and share of market against

largest competitor.

  This is only one aspect of the BCG model.

9.There are various methods of determining marketing promotional budgets. Which of the following statements reflect the shortfalls or disadvantages in the 'percentage of sales' forecasting method?

Your Answer:

Extremely difficult to calculate, given the

changing nature of markets.

Correct Answer:

Is based on the false premise that sales cause

promotion, rather than promotion causing sales.

  No, relates to the marginal costing approach.

10.

In the marginal costing approach to promotional budgeting, the marketer only spends up to the point where any further spending would not generate enough extra business to justify the outlay. Which of the following statements reflects the advantages of this method?

Your Answer:

Simple to calculate; also ensures that, if sales

drop off, costs also drop.

Correct Answer:

This method would maximise profits since no

excess spending would result.

  Percent of sales method