V8 POWER BRANDS

Presents: Principles of Successful BrandingBy: Joseph Mohlabeng (Founding Strategist)

Focus

Don’t be a “brand” of all trades and master of none.

“Hedgehog Concept is not a goal to be the best, a strategy to

be the best, an intention to be the best, a plan to be the best.

It is an understanding of what you can be the best at.” Good

to Great

The power of collaboration

No “brand” is an island. Brands often need to co-exist.

Find brands to associate with to ‘borrow’ value from theirs,

e.g. celebrities, complimentary, etc.

Innovate or die

In the world full of a large variety of products and services, a

brand has to innovate to differentiate or become mediocre.

Innovation follows a process of thinking differently in order to

create better value.

Invest in your brand

If you expect people to invest in your brand, you’ve got to

invest in it first…

Learn from your brand’s past and present

Know your competition

Study the standards within your industry or category.

If you don’t know the rules of the game you will not win.

The Customer is KING

Marketing is all about satisfying customer needs.

If you don’t understand their needs you can’t satisfy them.

Remember customer needs are ever-changing.

Engage them in a continual dialogue…

Keep it short and simple

Position your brand in a simple, memorable way in order to be

truly differentiated.

Excellence in execution

Ideas are great but execution is everything.

Disrupt the market

Attract attention.

Give offers they can’t refuse.

Create better value at the most appropriate price to the

customer.

Package with great care and consideration

The purpose of doing business is selling not just creating…

Create meaning within your brand’s DNA

Branding is supposed to make choices easier.

Create a meaningful core-purpose and vision for your brand.

“What we sell is the ability for a 43 year old accountant to dress in black leather, ride through small towns and have people be afraid of him” – Harley Davidson Marketer

Go digital or go home

Every minute of every day:

571 websites are created; 100,000 tweets are sent;685,000 pieces of content are shared on Facebook and 2 million search queries are made on Google (Source: thesocialskinny.com)

Your customers have more choice than ever before and, if you don't have speed you are just not in the game.

EldershipJoseph Mohlabeng is an internationally accredited (IAA), seasoned senior strategist whose illustrious career started over a decade ago after graduating with a SAQA approved post-graduate diploma in Integrated Marketing Communication at the AAA School of Advertising. He has also attended a few courses including Media Studies at Boston Media House where he got exposure to a variety of media studies from Journalism to PR. In addition, an A-Z of Brand Management at VEGA School of Branding further increased his interest in understanding brand dynamics.

In his career he has worked with the best of the best in advertising at top agencies such as Net#work BBDO, GREY Worldwide, TBWA Huntlascaris, MojoMotherrussia, and across many industries. These include but not limited to financial (Nedbank, African Bank, Visa), telecoms (Cell C, Econet), pharmaceuticals (Norvatis Lamisil), FMCG (All Simba & Pepsi incl. Lays, Sunbites, etc.), automative (AA, Mercedes, Mazda), government (GEPF, RAF), broadcasting (SABC 3, Metro FM, Thobela FM), etc.

Our Services

We offer a wide-range of specialist brand services for both companies and persons who want to develop a Powerful Unique Brand Image:

RESEARCH Vox pops / Focus groups

PLANNINGBrand Strategy / Communication Strategy / Marketing Plans / Brand

WorkshpsMedia Planning / Digital Strategy / Brand ActivationPublic Relations (Plans, Press Release, Press Conference, Publicity)

GRAPHIC DESIGN Logos / Websites / CD Sleeve / Layouts

PRODUCTIONRecording (Music / Sound Imaging / Post Production)Printing (CD & DVD Printing / Posters / Flyers / Banners)

V8POWER BRANDS

Joseph Mohlabeng (Founding Strategist)

CK: 2005/120570/23Address: 129 Terrace Road, Bezuidenhouts Valley, 2094

(011) 614-0707 / 072 540 7734

admin@v8records.co.za

Joseph Mohlabeng

www.v8records.co.za