Principles Of Presentation Design- Designing In Power Point
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Transcript of Principles Of Presentation Design- Designing In Power Point
Presentation DesignPrinciples of
Tips on how to think like a designer
John FallonPresentation Skills Consultant
Designing in PowerPoint
Designing in PowerPoint
Signal vs Noise Ratio (SNR)
Ratio of relevant to irrelevant information on slide
Goal is to have high SNR
High SNR causes less deterioration of the message
Deterioration… can be caused by inappropriate charts, ambiguous labels unnecessary emphasis of lines, shapes,
symbols or logos that don’t support the message
Deterioration could be…lines in tables and charts or
footers and logos
If a message could be designed with fewer elements, then there is no point
in using more
Clarity should be your guiding principle
AmericaAsia
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3d charts appear less accurate and can be difficult to comprehend
Put a logo on the first and last slide
If you want people to hear and understand your visual message,
the answer is not to add more clutter but to remove it all
Bullet points are not usually effective in a
live talk
Use bullet points rarely or after considering other options for
displaying information
Picture Superiority Effect…
Pictures are remembered more than words
Use the Picture Superiority Effect to improve the recognition and recall of
information
Use pictures and words together to reinforce information for
optimal effect
The effect is strongest when
pictures represent common,
concrete things
Visual imagery is a powerful mnemonic device which helps
learning and increases retention and is
memorable
Use Quotes…
“To beor not to be,
that is the question”
Use quotes for support
Make them short and legible
Quotes add credibility
Use an image and a quote
“You must be the change you wish to see in
the world”
- Ghandi
Pick an image related to the quote and the size of the slide
“We have nothing to fear, but fear itself”
– Franklin Delano
Roosevelt
Empty Space…
Empty space implies
elegance and clarity
Empty space conveys a
feeling of high quality,
sophistication and importance
By combining words and images, the eye will be drawn to the image first
Keeping Your Eye on the Clock
Images guide the viewers
eye
Balance in design is important
The way to achieve balance is to use empty space
The viewer should never have to
“wonder” where to look
A well designed slide has a clean starting point and guide
the viewer through the design
Empty space can be dynamic
and active
Conscious use of empty space can bring motion into
your design
Try using asymmetrical
designs
Asymmetrical designs activate empty space, make the design more interesting, are more informal and are
dynamic
Symmetrical designs aremore staticand createfeelings of formality
or stability
Good presentations incorporate presentation visuals that mix
symmetrical and asymmetrical
Use large images that “bleed” off the slide
Use grids and the rule of thirds
Where lines cross are “Power Points”
Place your subject on a power point
Big 4: Contrast, repetition, alignment and proximity
Contrast…
Contrast gives design energy
Contrast can be created…
by manipulation of space
Contrast can be created…
through color choices
Contrast can be created…through text selection
Contrast can be created…by positioning of
elements
Every good design has a strong and clear focal point with clear contrast among
elements
Designs with strong contrast attract interest
Weak contrast is boring and can be confusing
Every single element of a design can be manipulated to create contrast
Repetition…
Repetition will bring a clear sense of unity, consistency and
cohesiveness
Repetition is using elements to make the design viewed as part of a whole
Examples are background
and type
Do not overuse repetition…built in templates and
templates that have background elements that will become boring
Alignment…
Never allow your design to look like something was placed randomly
Alignment is about obtaining unity among elements on a single slide
Try to align elements on a
slide
Unaligned slides look less sophisticated and
unprofessional
Proximity…
Proximity is about moving elements closer or farther apart
to achieve a more organized look
Related items should be grouped together
Audience will assume items not near each other are not closely related
Audiences will tend to group similar items near to each other into a single
unit
Don’t make the audience “think” about the wrong stuff like slide organization or design priority
Design matters
Design isn’t about
decoration
or ornamentation
Design is about making communication as easy and clear for
the viewer is possible