Principles of Microeconomics - Lecture - Introduction
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Dr. Katherine Sauer Principles of Microeconomics ECO 2020
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I. What is economics?
Economics is the study of the use of scarce resources
which have alternative uses.
What do we mean by scarce?
Human desires exceed our resources.
What do we mean by resources?
time, money, fresh water, your skills
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What do we mean by alternate uses?
What are 3 things you could spend your time on?
What are 3 things you could spend your money on?
What are 3 careers you could pursue that would
utilize your skills?
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Microeconomics focuses on the decision making of
economic actors (e.g. consumers, producers).
Macroeconomics focuses on economy-wide
phenomena (e.g. unemployment).
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II. 10 Basic Principles of Economics
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A. How People Make Decisions
Principle #1 People Face Tradeoffs
Infinite options for spending your time but time isscarce you face tradeoffs.
Infinite options for spending your money butmoney is scarce you face tradeoffs.
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Think of a tradeoff that you recently faced.
What were the options you were decidingbetween?
Why did you go with the option you chose?
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Recognizing that people face trade-offs does not by
itselftell us what decisions they will or should make.
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A common tradeoff for society is between efficiency and
equity.
efficiency = getting the most out of a scarce
resource
equity = equally distributing resources
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Principle #2: The Cost of Something is What You Give Up
To Get It
Because people face trade-offs, making decisions requires
comparing the costs and benefits of alternative courses of
action.
Costs are not simply monetary in nature.
The opportunity cost of an item/action includes anymoney cost as well as any forgone opportunities.
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What is your personal opportunity cost of being inclass today?
What is the opportunity cost of a college education?
What is the opportunity cost of spending tax dollars on
national health care?
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Principle #3: Rational People Think at the Margin
Rational means only doing things when the benefits
outweigh the costs.
Rational people know that decisions in life are rarely black
and white but usually involve shades of gray.
The term marginal is used to describe small incrementaladjustments to an existing plan of action.
(decisions are rarely all-or-nothing)
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While you are studying for an economics exam, you
decide
whether or not to study another hour.
marginal benefit vs marginal cost
While you are at a party, you decide whether or not to
stay for a bit longer.marginal benefit vs marginal cost
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Principle #4: People Respond to Incentives
An incentive is something that induces a person to act
- the prospect of a punishment
- the prospect of a reward
Why do we tax cigarettes?
Why do parents often give their kids allowances?
Why must I give exams and homework in this class
instead of inviting you to learn the material on your
honor?
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B. How People Interact
Principle #5: Trade Can Make Everyone Better Off
Modern economies are based on the concepts of
specialization and trade.
At the individual level,we specialize in a skill, get paid todo it, and trade the money to buy other things.
Firms specialize in the production ofcertain goods/services
and purchase the inputs needed.
Trade allows countries to specialize in what they do best
and to enjoy a greater variety of goods and services.
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Pair/Trio Question
Your roommate is a better cook than you are. You arean adequate cook but a way faster cleaner than your
roommate.
Explain how specialization and trade could make youboth better off.
Share your intended majors/careers with each other.
Explain how this is a form of specialization and howyou will be trading to get the other things you want in
life.
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Principle #6: Markets are Usually a Good Way to
Organize Economic Activity
Communist countries worked on the premise that
government officials were in the best position to allocate
the economy's scarce resources.
Government decides:
-what goods and services were produced
- how much was produced
- who produced and consumed these goods andservices
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In a market economy, the decisions of a central
planner are replaced by the decisions offirms and
households.
Government is still needed in a market economy.
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Principle #7: Governments Can Sometimes Improve
Market Outcomes
The invisible hand can work its magic only if the
government enforces the rules and maintains the
institutions that are key to a market economy.
-property rights, sound currency, justice system
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Also, the market doesnt work well in all situations:1. externalities (impact of one person's actions on
the well-being of a bystander)
- pollution
2. non-profitable goods
- basic research
3. concentrated market power
- monopolies
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C. How the Economy as a Whole Works
Principle # 8: A Country's Standard of Living Depends on
Its Ability to Produce Goods and Services
Almost all variation in living standards is attributable to
differences in countries' productivity.
- amount of goods and services produced from each
unit of labor input
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Principle #9: Prices Rise When the Government Prints
Too Much Money
In almost all cases of large or persistent inflation, the
culprit is growth in the quantity of money.
When a government creates large quantities of the
nation's money, the value of the money falls.
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Principle #10: Society Faces a Short-Run Trade-off
between Inflation and Unemployment
Over the short run, many economic policies pushinflation and unemployment in opposite directions.
This short-run trade-off plays a key role in the analysis of
the business cycle.
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III. Assignment for the next class
1. Register for and log in to our course website. Look
around and note any questions that you have about it.
- electronic textbook & interactive homework
2. Read the syllabus and note any questions that you
have about it.
3. Complete the chapter 1 worksheet, due at the
beginning of next class.