principle of marketing chapter 7

8/18/2019 principle of marketing chapter 7

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Chapter Seven

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Customer-Driven Marketing Strategy:Creating Value for Target Customers

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Market Segmentation



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Market Segmentation



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Market Segmentation

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segmentation

Demographic

segmentation

Psychographicsegmentation

Behavioralsegmentation

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Market Segmentation

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Market Segmentation

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Market Segmentation

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Market Segmentation

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Market Segmentation

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Market Segmentation

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Market Segmentation

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location

Economic

factors

Political-

legal factors

Cultural

factors

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Market Segmentation

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Market Segmentation

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Requirements for Effective

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Market Targeting

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Market Targeting

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Market Targeting

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Market Targeting

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Market Targeting

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Marketing Targeting

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Market Targeting

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Market Targeting

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Market Targeting

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Market Targeting

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Differentiation and Positioning

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Communication and Delivering theChosen Position

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principle of marketing chapter 7

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