prinCipAl - Toshiba United Kingdom - · PDF file · 2017-02-17business with •...

pArTner progrAmmeprinCipAl

ToshibA pArTner progrAmme

Providing a solid foundation upon which to build revenue and profitability, the Toshiba Partner Programme outlines a framework for beneficial partnerships focused on achieving your business objectives.

As an expert in mobile computing, audio visual and digital media products, Toshiba is at the forefront of pioneering new technologies and is able to extend the business opportunities provided by the convergence of these technologies to our key partners within the Toshiba Partner Programme.

The Toshiba Partner Programme is dedicated to supporting our key channel partners and helping them achieve success through a unified goal of business development and sales growth.

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PrincipalPartner

PREMIER PARTNER

PRINCIPAL PARTNER

SelectPartner

• Mobilecomputingleader– Since launching our laptops in the UK over 20 years ago, Toshiba has been focused on mobile computing – no other vendor can claim the same experience or heritage in laptops

• Innovativetechnology– Toshiba is one of the world’s leading technology brands, with a suite of market-leading products incorporating the arenas of mobile computing, TV, audio visual and digital media products

• Quality– With over 130 years of experience in technology markets, Toshiba has built an unsurpassed channel and customer reputation for the quality and added-value features of our products

• Reliability– Toshiba’s reliability is second-to-none and our Reliability Refund Guarantee demonstrates that belief – if a Toshiba laptop is repaired or replaced in warranty, the end-user customer can also get their money back*

• Dedicatedtothechannel – Toshiba’s business model is exclusively focused on the channel and it is designed to develop and support partner and customer engagement throughout the sales cycle

• Easytodobusinesswith– Experts support partners and their customers at all levels and our systems and procedures are designed to make Toshiba easy to do business with

• Strongdistributionchannel– Toshiba prides itself on having excellent relationships with key IT laptop distributors in the UK. With consistent availability of stock and competitive pricing, they are the ideal partners for your purchases of Toshiba laptops

• Customerengagement–Toshiba works with its channel partners for outstanding customer engagement – from web content with key propositions to Telephone Account Managers working with partners on sales opportunities

• Serviceandsupport–Toshiba offers its partners and customers outstanding service, including technical support, collect and return service, partner updates on the latest technologies and online partner training

• Compellingcommunicationsandpromotions– Toshiba consistently delivers compelling channel communications and promotions to keep partners up to date with all the latest Toshiba news and make it easier to sell Toshiba

• Demandgeneration– Toshiba’s demand generation programmes produce business opportunities for partners. In addition, Toshiba’s extensive brand campaigns enhance awareness of Toshiba laptops and increase end user customer demand

reAsons To pArTner WiTh ToshibA

*Terms and conditions at www.toshiba.co.uk/reliabilityrefund


premier pArTner benefiTs

Toshiba Global Support Centre

Partner Technical Resource Centre

Online Sales & Product Training

On Site Product Training on AppliCATion

serviCe, sUpporT & TrAining engAgemenT

Dedicated Telephone Account Management

Partner Marketing and Communications

CommUniCATions sUpporT

Partner Marketing Resource Centre

Marketing Tools and Collateral

Regular Events and Briefings

Brand and Product Campaigns

Demand Generation Campaigns

Listing On Toshiba End-User Web Site

Toshiba Partner Accreditation Logo

End-User Email Marketing (Mailout2)


*This document is intended only as a guide to the specialisms, and actual classification of partners is at the sole discretion of Toshiba. Toshiba reserves the right to at any time (1) check and validate a partner’s expertise and other claims in relation to a specialism, (2) re-classify or change a partner’s specialisms (which may involve removing a partner from a specialism), and (3) change this document, and add or remove specialisms.

sAles developmenT

Loan / Demonstration Units

Special Bids Pricing

Channel Promotions

Exclusive Partner Offers

Partner Sales Incentives on AppliCATion

Bespoke Marketing Plans on AppliCATion

PrincipalPartner

PREMIER PARTNER

PRINCIPAL PARTNER

SelectPartner

seCTor speCiAlisT benefiTsToshiba recognises that many business partners focus on certain market segments. In order to maximise this business opportunity with Toshiba’s mobile computing, audio visual, and digital media products, Toshiba offers focus and additional support in the following sectors. Partners must define and demonstrate specialist sector expertise through business planning and engagement to take advantage of these benefits.*

speCiAlisT seCTors

smb

CorporATe

pUbliC seCTor

edUCATion

e-CommerCe

Av speCiAlisT

loCAl bUsiness reseller


To discuss the benefits of these specialisms and how to qualify for them, please contact your Toshiba Sales Account Manager.

PrincipalPartner

PREMIER PARTNER

PRINCIPAL PARTNER

SelectPartner

DedicatedTelephone AccountManagementProviding dedicated telephone account management, for assistance with sales and marketing queries.

PartnerMarketing&CommunicationsPartners are kept informed by regular communications on new technologies, products, offers, promotions, and marketing programmes they can benefit from.

PartnerMarketingResourceCentreAccess to a dedicated Toshiba Partner Portal for the latest marketing information and sales collateral.

MarketingToolsandCollateralElectronic marketing tools, collateral, campaigns, event participation, etc provide partners with the tools to actively increase their Toshiba sales.

RegularEvents&BriefingsPartners are able to attend regular events to find out about Toshiba’s strategies and business opportunities plus our latest technologies, products and services.

BrandandProductCampaignsToshiba will actively market its core brand values and product innovations to end-users to generate interest and demand for channel partners.

DemandGenerationCampaignsToshiba will market its key product propositions and develop specific demand generation activities with key partners.

ListingOnToshibaEnd-UserWebSitePartners are listed on the Toshiba end-user website to enable customers to find their most appropriate partner.

Toshiba Partner Accreditation LogoPartners can use the Toshiba partner logo on their website and marketing collateral to communicate expertise on Toshiba products, options and services to their customers.*

End-UserEmailMarketing(mailout2)mailout2 is an online service enablingpartners to personalise their emailcampaigns with their logo, valueproposition, pricing and call to action& then broadcast to their customerdatabase.

CommUniCATions sUpporT

engAgemenT

pArTner benefiT glossArY

* Subject to complying with Toshiba’s brand and logo guidelines.


sAles developmenT

ToshibaGlobalSupportCentre(TGSC)The TGSC provides a range of technical and customer care services. Partners can either contact the TGSC on behalf of their customers or refer their customers directly to the TGSC for support.

PartnerTechnicalResourceCentreAccess to a dedicated Toshiba Partner Portal for the latest technical news and bulletins, driver downloads, service maintenance manuals, support for Microsoft service packs, technical training courses, etc.

OnlineSales&ProductTrainingTo be launched later in 2008, we willprovide online training resources toencourage Partners to build their knowledge and expertise on Toshiba products, options and services.

OnSiteProductTrainingOn request, we can also tailor on-site product training courses to meet our partners specific needs, including category positioning, range familiarisation, product features and benefits, added-value options and services, our latest promotions, etc.

serviCe, sUpporT & TrAining


* Subject to commercial assessment by Toshiba.

Loan/DemonstrationUnitsPartners can access Toshiba’s pool of laptops available for short-term customer loan to convert business opportunities into sales.

SpecialBIDSPricingSpecial bids pricing is available on request to assist Partners in winning quantity orders of Toshiba products, options and services*.

Channel PromotionsRegular promotions are designed to provide partners with enhanced margin opportunities and increased ability to close sales.

Exclusive Principal Partner Offers Toshiba provides exclusive Principal Partner offers on a regular basis through our key distributors, designed to give partners added-value opportunities and increase their sales of Toshiba laptops, options and services.

PartnerSalesIncentivesToshiba can provide sales incentives for partners based on incremental revenue generation – more details available from your Toshiba Sales Account Manager.

BespokeMarketingPlansPartners wishing to discuss future marketing activities will need to provide a marketing plan, so that revenue, cost and ROI can be assessed and measured

With many opportunities for you to grow and develop your business with Toshiba, we look forward to having a long-term and productive partnership with you. If you have any queries, please do not hesitate to contact us.

TelephoneEnd-User Team 0844 847 8944

Channel Team 0844 875 0107

AddressComputer Systems DivisionToshiba Information SystemsWeybridge Business ParkAddlestone RoadWeybridgeSurrey KT15 2UL

[email protected]

Webwww.toshiba.co.uk/computers

www.toshiba.co.uk/reseller

ConTACTUs

PrincipalPartner

PREMIER PARTNER

PRINCIPAL PARTNER

SelectPartner

prinCipAl - Toshiba United Kingdom - · PDF file · 2017-02-17business with •...

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