Primaflor Company Presentation PPT
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Transcript of Primaflor Company Presentation PPT
From field… … to table
Growing innovation Serving
Quality
Respect Commitment
Healthy Fresh
Agricultural production company born in
1969 growing flowers, swapping
afterwards into salads and vegetables…
consolidated in the 80s as a reference
brand. …
... we are nowadays present, during 52 weeks of
the year, in markets, large distributors,
Supermarkets and HORECA, both with fresh
products and prepared salads, in Europe with the
whole range of products.
With more than 79 different crops
Turnover evolution(M€)
1987 - 2013
129.5
8
Volume production 12/13:
5.101 htas. cultivated
Volume production 12/13
CONTINENTAL: -Apollo
-Batavia
-Escarole
-Fine frisee
-Frisee
-Red oak leaf
-Green oak leaf
-Lollo rossa
-Lollo biondo
-Radicchio
-Butterhead lettuce
OTHERS: -Green chard
-Red chard
-Butternut squash
-Kaki
-Red cabbage
-Cauliflower
-Strawberry
-Pepper
-Carrot
-Cosberg
-Peeled garlic
Sales in Kg/units 12/13
OTHERS, 2.75%
Turnover per country 12/13 OTHERS, 2.75%
Food safety commitment
Fields location
4 different growing areas subject to seasonality: - 12-month non-stop production. - Providing national and international markets.
Coast fields
Middle fields
Mid- high
fields
High fields
Altitude Dec. Jan. Apr. Aug.
Nursery:
- Full control of traceability.
Own resources
• Weekly-planned crops
Own resources
Trial fields: Crop & varieties development.
Own resources
It permits testing up to 350 varieties at the same time.
Powerful and developed R&D aiming to adapt ourselves both to
our clients needs and market´s.
New products improvement
Our tendency and market novelties have a common ground:
Innovation
Factories and equipment : specialised production
Own resources
Commited to environment protection
Environmentally-friendly crops: we foster Co2 reduction, avoiding global warming.
Hydrological Resources from several sources. Pumping station, supplied with energy by its own water currents. Maximum water resource use.
Water and fertilisers optimization, being reduced up to 40-50%
in hydroponic crops.
Large herbicide and pesticide reduction, which
- prevents products from being damaged
- reduces damages in ground
- increases products useful life and uniformity.
Production Improvement in crop systems
About us
Fresh Prepared salads complements &
dressings
Prepared food
Customer relationship
Product
Innovation Quality
Serving
Trust
Balance
Supplier/Client
Value
Years of ideas, years of…