Scott BeaudoinMSLGroup, New York

Prihodnost

poslovnega

državljanstva

Globalna raziskava generacije Y

(Millennials) 2014

Future of Business

CitizenshipGlobal Millennial Study 2014

Why Millennials Matter

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1 The Millennial Survey 2014, Deloitte Touche Tohmatsu Limited, 20142,3 Global Mobile Media Consumption: Reaching Millennials, InMobi, February 2013

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Methodology:

Online (15 minute) survey using Research Now Global Panel

– Personal Attitudes and Beliefs, Outlook on life, Active Citizenship

Meaning, Responsibility, Activation, Personal Responsibility

N=8,000 Millenials (1977-1994) in 17 countries

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53%

rank inflation & high

prices top concern

82%believe business can

have a greater impact

69%

want business to make

it easier to get involved

Why Business? 2.

Q1. How much you agree or disagree from these statement – Top 3 Boxes

I want companies/

organizations to get

more active in

solving the problems

we are all facing

83% Governments can’t

solve the problems

we are facing by

themselves

73%

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Where to Focus: Millennials’ Concerns

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If businesses are NOT where they are expected to be –

They are NOWHERE

Q45. Which types of companies would you expect to get involved in the following issues

Environment

&

Economy

AUTOMOTIVE

& AIRLINES

International

Affairs &

Education

BANKINGHealth &

Environment

CPG

Economy

&

Education

TECHNOLOGY

Environment

&

Economy

ENERGY

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Roadmap Around The Millennial Mindset

Sustainability Rules Future Focus, But Kindness In The World is Biggest Change

Current Involvement Future Involvement % change

Protecting the environment 44% 71% 27%

Expanding use of renewable energy sources 46% 70% 24%

Sustainability of the planet 42% 69% 27%

Fair worker rights for those working in factories in developing countries 31% 69% 38%

Environmental pollution 44% 68% 24%

The impact of large corporations on small business 39% 67% 28%

Current Involvement Future Involvement % change

The lack of kindness in the world 16% 57% 41%

Fair worker rights for those working in factories in developing countries 31% 69% 38%

Growing inequality in society 17% 53% 36%

Helping raise people’s self esteem 23% 59% 36%

Protecting workers’ rights in my country 25% 61% 36%

Affordability of healthy food 28% 63% 35%

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Select Country

Highlights

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A closer look at the Netherlands

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A closer look at Germany

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A closer look at France

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A closer look at the UK

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A closer look at the United States

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A closer look at China

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A closer look at India

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Thank You

scott.beaudoin@mslgroup.com