1 Think Tank Initiative Policy Community Survey South Asia March, 2011.
Pride of series - a Think Tank initiative
-
Upload
think-tank -
Category
Entertainment & Humor
-
view
424 -
download
1
description
Transcript of Pride of series - a Think Tank initiative
![Page 1: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/1.jpg)
The PRIDE OF series from Think Tank
![Page 2: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/2.jpg)
After successful implementation of
![Page 3: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/3.jpg)
12 Days 9 City AuditionsThousands of Participations
TV
Sahara Samay UP
BIG FMBUS
UPSRTC
Local Cable
Flyers Pamphlets
Promoted Through
![Page 4: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/4.jpg)
![Page 5: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/5.jpg)
![Page 6: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/6.jpg)
![Page 7: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/7.jpg)
![Page 8: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/8.jpg)
![Page 9: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/9.jpg)
Idea Pride of UP Launched - 27th Aug’10 , 8 PM on Sahara Samay UP
![Page 10: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/10.jpg)
![Page 11: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/11.jpg)
![Page 12: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/12.jpg)
![Page 13: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/13.jpg)
Presents
![Page 14: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/14.jpg)
![Page 15: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/15.jpg)
• A stage showcasing the Singing talent of Punjab through various individuals, participating and competing on one platform.
• A show where in singers all over Punjab would be participating and competing with each other.
• Participants would be selected on the basis of auditions
• Anchor / Judges / Mentors
• Winner would be chosen by votes and judges marks
THE SHOW
![Page 16: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/16.jpg)
The USP
• Produced and directed by those, whose brains were behind best national reality shows.
• A show for the classes and the masses
• A performance oriented show
![Page 17: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/17.jpg)
The AIM
To present the talent of Punjab
To find the
![Page 18: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/18.jpg)
SHOW FLOW
PRIDE OF PUNJAB
SHOW FLOW
![Page 19: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/19.jpg)
PRIDE OF Punjab audition Invite and
Announcement Road Show
Grand Finale
Venue based Audition
ON AIR – Audition Invite
IVRS LINES OPEN FOR AUDITION
ON AIR launch of the show for 13 weeks.With Mix Performances, Voting, eliminations etc.
Canter Road Show-4 city with remaining participants between
week 8-10
“PRIDE OF PUNJAB”
![Page 20: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/20.jpg)
• ROAD SHOW
• AUDITION & SELECTION(IVRS & Venue based Auditions )
![Page 21: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/21.jpg)
Road Show
• A canter based road show at hotspots and market location and College campus.
• Announcement and invitation to the public to reach the venue for participating in the show.
• MC And Promoters to involve audience in fun games and activities. Ex. Sing and win.
• A Karaoke Player + Piano Player to accompany the Canter.
• Participants of the activities to sing and record there voices.
Phone Ins• IVRS Lines open for auditions.• ON AIR Promos / Aston Bands / Ticker Announcing
opening of IVRS lines, Audition Venues Audition Dates
![Page 22: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/22.jpg)
• On Ground – Venue Based Auditions - 4 -Zones(Conducted by Bollywood Judges panel)
• Min 5 Cities in PUNJAB
• 32 participants selected– 16 boys
– 16 girls
• On Ground Canter Road Show with celebrity Participants
- 4 city tour( the same will be conducted once few of the participants becomes mini celebrity in the state. These participants will be taken to there respective zones. We will conduct a canter road show at some of the hotspots in the each town.
![Page 23: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/23.jpg)
JUDGES
PROPOSED NAMES FOR THE JUDGES (TO BE CONFIRMED)
1. Hon’ble Srimati Kum Kum Roy Chaudhary2.Anand Milind3.Shravan Rathode4.Mohd.Aziz5.Poornima ji.6.Anuradha Paudwal7.Richa Sharma8.Shabir Kumar9.Sapna Awasthi10.Anoop Jalota
*Along with Srimati Kum Kum Roy Chaudhary we will have another one or two celebrities as Judges out of the names mentioned above
![Page 24: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/24.jpg)
ON AIR
![Page 25: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/25.jpg)
• Week wise phasing– Audition & selection of 32 contestants
– Various themes based performance
– Voting lines open
– Eliminations (with Judges marks & Votes)
– Semifinals
– Wild card entry
![Page 26: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/26.jpg)
Grand Finale
![Page 27: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/27.jpg)
Pride Of PUNJAB
• 4 contestants will go in to the finale of ‘Pride of PUNJAB’
• Final tough and challenging performance by contestants
• The ‘Pride of PUNJAB will be announced’
![Page 28: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/28.jpg)
DELIVERABLES
![Page 29: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/29.jpg)
Build up promotion elements
ON GROUND
Media Usage Deliverables
ON GROUND 1 AUDITIONS x 5 CITIES BRANDING
ON GROUND 2 Canter promotion X 8 cities BRANDING
ON GROUND 3 CITY TOUR x 4 LOCATIONS BRANDING
ON GROUND 4 GRAND FINALE BRANDING
![Page 30: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/30.jpg)
Build up promotion elements
TELEVISION
Media Remarks Usage Deliverables
TV 1
Inventory on Programme (Seconds)
ORIGINAL Clients TVC 7200
REPEAT 1 Clients TVC 7200
REPEAT 2 Clients TVC 7200
TV 2 Aston bands4 bands per episode X 120 episodesX 10 secs
4800
TV 3behind the scene static branded
window1 per episodeX120 secsX
120 episodes14400
TOTAL 40800
![Page 31: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/31.jpg)
Build up promotion elements
IN CONTENT
Media Deliverables
IN CONTENT INTEGRATIONS 1 Jump the queue passes
IN CONTENT INTEGRATIONS 2 Special IVR Lines with Promotion
IN CONTENT INTEGRATIONS 3Idea bank for wild card entry (routed
through IVR lines entry)
![Page 32: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/32.jpg)
Build up promotion elements
PROMOS
Media Remarks Usage Deliverables
TV Promotion PROMOS
Details (Exposure)
Coming Soon 100
Vote now 250
DDT 250
Countdown 60
Tomorrow 250
Tonight 250
![Page 33: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/33.jpg)
Build up promotion elements
OUTDOOR
Media Deliverables
OUTDOOR 1 20 billboards
OUTDOOR 2NEWS Paper Inserts/ flyers/
posters on Retail outlet of Title sponsor
OUTDOOR 3 HUMAN BANNERS
OUTDOOR 4 LOCAL TRANSPORT BRANDING
![Page 34: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/34.jpg)
Build up promotion elements
RADIO & PRINT
Media Deliverables
Brand Name Mention + PROMOTION + PROMOS +
RJ MENTIONSRadio Partner
![Page 35: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/35.jpg)
Build up promotion elements
ONLINE
Media Usage Deliverables
Social Media Marketing
Indian television / E4M/ AFAQS
100 Emailers to trade for sponsorships + 2 for telecast date buzz
Facebook.com
Microsite"POP-SKL" Microsite
hyperlink
![Page 36: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/36.jpg)
ON AIR SCHEDULE
• Duration– 1 hour
• No. of weeks- 13 weeks
• No. of Episodes– 39 episodes + 1 Grand finale episode
![Page 37: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/37.jpg)
Coming Soon
![Page 38: Pride of series - a Think Tank initiative](https://reader033.fdocuments.net/reader033/viewer/2022052505/556914e9d8b42aa8138b4706/html5/thumbnails/38.jpg)
Thank You for your time and attention