Pricing strategies
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PRICING STRATEGIES SIDDHARTH NAIR S.Y.BBA DIV – 2 ROLL NO. - 91
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Transcript of Pricing strategies
![Page 1: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/1.jpg)
PRICING STRATEGIES
SIDDHARTH NAIR
S.Y.BBA DIV – 2
ROLL NO. - 91
![Page 2: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/2.jpg)
PRICING
TO DECIDE THE AMOUNT REQUIRED AS PAYMENT FOR SOMETHING OFFERED FOR SALE.
![Page 3: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/3.jpg)
STRATEGIES
A PLAN OF ACTION DESIGNED TO ACHIEVE A LONG-TERM OR OVERALL AIM.
![Page 4: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/4.jpg)
PRICING STRATEGIES
![Page 5: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/5.jpg)
PRICE SKIMMING
![Page 6: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/6.jpg)
PSYCHOLOGICAL PRICING
![Page 7: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/7.jpg)
PRODUCT LINE PRICING
![Page 8: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/8.jpg)
OPTIONAL PRODUCT PRICING
![Page 9: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/9.jpg)
CAPTIVE PRODUCT PRICING
![Page 10: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/10.jpg)
PRODUCT BUNDLE PRICING
![Page 11: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/11.jpg)
PROMOTIONAL PRICING
![Page 12: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/12.jpg)
GEOGRAPHICAL PRICING
![Page 13: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/13.jpg)
VALUE PRICING
![Page 14: Pricing strategies](https://reader035.fdocuments.net/reader035/viewer/2022070302/548f84c6b479593b4f8b4683/html5/thumbnails/14.jpg)
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