Price & Pricing Strategies

8/3/2019 Price & Pricing Strategies

1/22


2/22


3/22

Hu}ure es~afzgkf jkz}


4/22

_aia}ergad jkz}

Iaf~ker Jkz}

Ja~g}ad Jkz}

Zeddgfb+

Iarle}g

fbJkz}

Es~afzgkfJkz}

_gzlJkz}

]asez e}j


5/22

Rca} mkez ^rgje ieaf }k

^rkmujer kh Bkkmz+Zerxgjez

Jcaffed ^ar}fer kr Gf}eriemgarg

Jkfzuier


6/22

Zurxgxad

_ejkxergfb jkz}

Befera}gfb+Iasgigpgfb ^rkhg} Gfjreazgfb Iarle} Zcare

Befera}gfb zadez xkduie

Dgqugma}gfb gfxef}krw

Embgfb ku} jki~e}g}krz

Jrea}gfb ef}rw oarrgerz

Jkz} deamerzcg~

_emujgfb jkz}Ajqugrgfb juz}kierz

_e}agfgfb juz}kierz e}j e}j


7/22

^rgje jaf oe mehgfem az }ce jkfzgmera}gkf}ca} af esgz}gfb kr ~k}ef}gad juz}kier gz gddgfb

}k ~aw hkr }ce feem za}gzhwgfb aogdg}wkh afw~rkmuj} kr zerxgje&

]ce feem jkudm oe ~cwzgkdkbgjad kr oazgj hkr

zkie afm a} }ce zaie }gie ez}eei hkr k}cerz&A ]g}af ra}jc a} _z 1>>>+9 gz af ez}eei feem

~kmuj} hk a zjckkd)bkgfb jcgdm& G} rkudm oe a~cwzgkdkbgjad feem ~kmuj} hk a rklgfb eseju}gxe& Hkcgi+ce$ _kdes k ]ab Ceue rkudm oe ez}eei feem

~kmuj}&


8/22

Hkr }ce ~rkmujer kh }ce

bkkmz+zerxgje ]ce Jcaffed ^ar}fer+z J(HA$ Z}kjlgz}z$

Mgz}gou}kz$ _e}agdez

]ce ouwer kh }ce bkkmz+zerxgjez ~ek~de

rck uze }ce bkkmz+zexgjez az af gf}eiemga}e~kmuj}

]ce efm)jkfzuier+uzer rck hgfaddwjkfzuie

Hkr }ce Jcaffed ^ar}fer+z

]ce ouwer kh }ce bkkmz+zerxgjez

]ce efm)jkfzuier+uzer


9/22

]ce Jcaffed ^ar}fer+z

Hkr }cei }ce ~rkmuj} kr zerxgje gz aouzgfezz ~rk~kzg}gkf&

]cegr jkfjerf gz re}urf kf gfxez}ief} mgrej} kr gfmgrej}&

]cegr feem gz iasgigpa}gkf kh re}urfzkf }cegr ja~g}ad gfxez}ief}$ }crkubc~ar}fergfb g}c }ce ~rkmujerz gf re)mgz}rgou}gkf ( zade kh }ce~rkmuj}z+zerxgjez&


10/22

]ce ouwer kh }cebkkmz+zerxgjez

]cew igbc} fk} oe }ce efm)uzer ou} igbc}oe uzgfb }ce ~rkmuj} kr zerxgje }k~rkmuje zkie k}cer efm ~rkmuj}&

Emgode Kgd gz ~ujcazem ow ez}auaf} krfez }k~kmuje }ceg ejg~ez& Igdl gz uzem ow zree})iea}krfez }k ~kmuje zree}z&

Hkr }ceze juz}kierz$ }cegr hgfad ~rkmuj} gzme~efmef}0

Kf }ce ~rgje kh }ce gf~u}

Kf }ce quadg}w kh }ce gf~u}

Kf }ce rebudar zu~~dw kh }ce gf~u}


11/22

]ce efm)jkfzuier+uzer

]ce efm)uzer gz }ce kfe ck ufdkjlz }ce xaduehrki }ce bkkmz+zerxgjez&

]ce efm)uzer dkklz a}

Orgmbgfb }ce ba~ oe}eef }ce aj}uad afm }cemezgrem z}a}e&

Hudhgddief} kh cgz+cer meiafm&

K~~kr}ufg}w }k jkf}gfue jkfzuigfb }ce~rkmuj}+zerxgje&

]ce feem jkudm oe afwkfe kh }ce Iazdkzfeemz&


12/22

Jkz} kh iafuhaj}urgfb+~rkmujgfb }ce~rkmuj}+zerxgje

Meiafm kh }ce ~rkmuj}

Jki~e}g}kr orafmz gf }ce iarle}

]arbe} Aumgefje

Dkja}gkf kh }ce aumgefje

Gfjkie dexed kh }ce }arbe} aumgefje

Bkxerfief} daz+~kdgjgez

Axagdaogdg}w kh zuoz}g}u}ez

Zcedh dghe kh }ce ~rkmuj}

Zeazkfadg}w kh }ce ~rkmuj} e}j e}j


13/22

Hgsem afm xargaode jkz}z

Hudd)Jkz} ^rgjgfbIarlu~ ~rgjgfb$ oreal)exef ~rgjgfb

afm ra}e)kh)re}urf ~rgjgfb

Xargaode)jkz} ~rgjgfb

: }w~ez kh reda}gkfzcg~z

_a}gk kh hgsem jkz}z }k xargaode jkz}z Ejkfkigez kh zjadez

Jkz} z}ruj}ure


14/22

]ce feem }k ze} }ce ~rgje argzezcef

Re caxe a fe ~rkmuj}$ kr

Rcef e ef}er a fe iarle} g}caf esgz}gfb ~rkmuj}

Rcef kur esgz}gfb ~kzg}gkf gz}crea}efem ow a fe ef}raf}

Rcef juz}kierz+jkfzuierz z}ar}ikxgfb hrki kur orafm }k afk}cer


15/22


16/22

^reiguiCgbc

Xadue

Zu~er

Xadue

Kxer

Jcarbgfb

Igm

Xadue

Bkkm

Xadue

_g~)khh HadzeEjkfkiw

Ejkfkiw

Cgbc Quadg}wgbc Quadg}w

Dkr Quadg}wkr Quadg}w

Cgbc ^gjegbc ^gje Dkr ^gjekr ^gje


17/22

Zlgiigfb ~rgjgfb

Jcarbgfb a cgbc ~rgje gfg}gaddw afmremujgfb }ce ~rgje kxer }gie

Jkiikfdw uzem cef gf}rkmujgfbfe ( gffkxa}gxe ~rkmuj}z&

Leddkbb"z daufjc gf Gfmga&

Iau}g ]ue Xadue^rkmuj} mghheref}ga}gkf gz }ce lew

jkfzgmera}gkf gf }cgz jaze& Aj}uad kr~erjegxem xadue ~rk~kzg}gkf zckudm`uz}ghw }ce cgbc ~rgje&

Iarle} gz hudd kh ie)}kk ~rkmuj}z&


18/22

^efe}ra}gkf ~rgjgfb

Jcarbgfb a dk ~rgje cefef}ergfb }ce iarle} }k ja~}ureiarle} zcare

Uzem cef jki~e}g}krz are jdkzgfbgf g}c zgigdar kr oe}}er ~rkmuj}z

]gme$ Ceflk$ Ufgfk$ Agjed

]a}a Ik}kz Gfmgja$ Gfmgbk$

Cgbcdw jdu}}erem iarle}< ^rkmuj}mghheref}ga}gkf gz mghhgjud}< Jki~afw

caz mee~ ~kjle}z<


19/22

Gf}eriemga}e ~rgjgfb

^rgjgfb zkiecere gf oe}eef }cezlgiigfb z}ra}ebw afm }ce~efe}ra}gkf z}ra}ebw

Rcef }cere gz a zgpaode fuioer kh jkfzuierzck ~erjegxe }ca} }ce esgz}gfb ~rkmuj}z areeg}cer cgbc ~rgjem kr }kk dk ~rgjem&

Zaizufb$ DB ~kmuj}z xgz))xgz Zkfw$ GHO~kmuj}z

]ce jki~afgez khher xadue hkr ikfew

~rk~kzg}gkf&


20/22

]cree z}ra}ebgj ad}erfa}gxez

Iagf}agf }ce ~rgje gh wku are }cedeamer

_emuje }ce ~rgjeGfjreaze }ce ~rgje


21/22

Kfe)~rgje ~kdgjw

Kfe hgsem ~rgje hkr add iarle}z

Hdesgode)~rgje ~kdgjw

Mghheref} ~rgjez gf mghheref} iarle}zoazem kf0

Bekbra~cgj Dkja}gkf$

]gie kh medgxerw$ kr ]ce jki~desg}w kh }ce ~rkmuj}


22/22

^_GJGFB Z]_A]EBGEZ

Xadue ^rgjgfb

Dkzz Deamer

^zwjckdkbgjad ~rgjgfb

Bkgfb _a}e ^rgjgfb

Deamer ^rgjgfb

]efmer ^rgjgfb

Jkz})~duz ^rgjgfb

Jkf}rgou}gkf ^rgjgfb

]arbe} ^rgjgfb

Iarbgfad Jkz} ^rgjgfb

Mez}rkwer ^rgjgfb

^rema}krw ^rgjgfb

Hudd Jkz} ^rgjgfb

Price & Pricing Strategies

Documents

Transcript of Price & Pricing Strategies