Price It Right Or Pay The Price!

Most news is national and doesn’t reflect local trends. While houses may not be selling in other

parts, they are definitely selling here

Bottom line: local home sales are not dead.

Heed some basic advice and you stand a very good chance of selling your home. As has been mentioned in countless blogs, home preparation is critical for selling quickly and for top dollar. Additionally, professional home staging has proven to increase your chances of a sale.

Price.No matter how much time, effort and finances you invest in your home (the 20%),if it’s not priced correctly (the 80%) it won’t sell. In this enlightened Internet age, savvy buyers are attuned to a home’s true market value like never before. As Realtors put increasing amounts of information and pictures on the web, buyers are visiting “virtual open houses” and making effective buying decisions without viewing a home in person.

As a result, they will usually not even darken your door.

It’s the harsh reality of the current market. If priced too high, your home becomes “invisible” to buyers. And it does so from the very start. Buyers will go on to look at other homes instead of yours.

So how do you price your home to sell?

1.Have your Realtor prepare a REALISTIC CMA. (Comparative Market Analysis) Look at EVERYTHING on the market in your area, not just "the chosen few" that you want to see.

2.Run the trends from your area. Usually your local MLS will provide your Realtor with extensive data. Market trends and sold prices are available at www.SellingPricesinCalgary.com

3.Price AHEAD of the market. In a decreasing market, it must be priced BELOW the previous comparable sale or active listing. In an increasing market price. Above the last group of sales.

Are prices increasing or decreasing in your market?

Randy BettInvestment Realtor/Author/Investor

Real Estate Professionals Inc.Better Group Real Estate 202-5403 Crowchild Trail NWCalgary, AB T3B 4Z1

Phone:403-774-7464 Ext:1Fax:403-208-0082Toll Free fax:888-711-6801

Randy Bett www.BetterGroupRealEstate.ca