PRfirm
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Transcript of PRfirm
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8/12/2019 PRfirm
1/10
PublicRelation Firm
Group Members : -
Rohit Mehlan
Nitin Jha
Kushagra Sinha
Abhishek Kumar
Saurav Kumar
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8/12/2019 PRfirm
2/10
Business Model Canvas
-Huge Market in
29 States
-Party Workers
-Social Welfare
Organizations
-Celebrities in
Bollywood
-Market
Research Firms
-Market
Research
-Promotion
Campaign
-Taking Care of
the Political
Campaign
-Local issuesgiven priority
- Personal
Assistance-Politicians at
Local &
National Level
-Personalised or
Direct
-Core Services Provided
- Licensing or Franchising (later)
-Human
Resource
- Technology
- B I
IT - 10 %
BI - 10 %
Employee - 60 %
Branding5 %
Infrastructure10%
Reserve
5 %
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8/12/2019 PRfirm
3/10
Risk Associated
FinancialHigher Data Procurement, Market
Research & Event Management Cost.
TechnologicalTechnologies getting absolute &
data security risk.
PeopleData theft, employee poaching and
sudden shortage of skilled work force.
Operational
Bad publicity, lack of innovativestrategies and poor handling of sensitive issues
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8/12/2019 PRfirm
4/10
ManConfidentiality & lack of skill
MachineIT infrastructure
Measurement
Filtration of authentic data MethodSkilled labour, similar approaches
Material - Authenticity of data
Mother Nature
Natural Disaster
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8/12/2019 PRfirm
5/10
SWOT
StrengthPalatable Truth, Authentic Data,
Influential Personality
WeaknessDifficult to operate at large scale
OpportunityContent creation through social
media & use of business intelligence.
Threat
Lack of quick adaptation andfiltration of authentic data.
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8/12/2019 PRfirm
6/10
Risk RegisterRisk Type Priority Impact Mitigation Review
Frequency
Cost
Obsolete
analysis
system
Tech High to
Medium
Up
gradation
Periodical
Data Theft People High Security Constant
Campaign
Backfire
Operation High Move plan
B
Constant
Employee
Poaching
People High to
Medium
Limited
Access to
info.
Constant
Higher
cost of
campaign
Operation
al &
financial
Medium Reserve
amount
Quarterly
Market
research
cost
Financial Medium Fund for
data from
third party
Quarterly
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8/12/2019 PRfirm
7/10
Risk Type Priority Impact Mitigation Review
Frequency
Cost
Authentici
ty of Data
Operation High Credible
data
collectionsources
Constant
Competiti
ve Firms
Business Medium Maintaini
ng High
Standards
Quarterly
RevenueStream
Financial High Diversification
Yearly
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8/12/2019 PRfirm
8/10
BCP/Mitigation Plan
Campaign backfiring
Test any plan within afocused group before launching. Have a Plan B inplace to counter the anti party. Flood the mediawith positive reviews of the candidate and have a
contingency plan in place. Data theftSecuritization of confidential data
across all levels in organization. Firewalls on thesystem to prevent duplication of data.
Employee poaching
Have stringent clausesagainst anti organizational activities in joiningdocuments.
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8/12/2019 PRfirm
9/10
High Campaign cost : The fixed costs for public
gatherings will vary from place to place hence
a surplus pool needs to be in place for public
meetings at prominent locations.
Authenticity of data : Data procured from
various agencies need to be authentic for
proper findings hence it should be boughtfrom leading MR firms.
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8/12/2019 PRfirm
10/10
Use of Technology
Installations of high end firewall and securitysystem is one of the core part of ouroperations hence it will be one the most
prioritized activity. Top end MR software is the need of the hour
for us as we will align the campaigns based onthe analysis of the data.
We will tie up with VFX firms to buildanimated campaigns for digital platforms.