Prezentare - Using Technology to Create Differention

© 2014 IBM Corporation

EFT Conference, Amsterdam 2014

'Using technology to create differentiation'Mark Bedeman Global Freight Logistics & Cargo SMETransport & Travel Centre of Competence


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'Using technology to create differentiation'

Objective

To demonstrate that it is the perfect alignment

of IT to the business and customer needs,

that creates the differentiation, ie how you use

technology, not the technology itself..


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IBM‘s T&T Centre of Competence (CoC) orchestrates knowledge and provides deep industry insights to account teams and clients

Global Business

Services

Other CoCs

IBM Research

and LabsIBM Software

Global Delivery

Solution Centres

Institute of

Business Value

Software ProvidersIBM Markets

& Countries


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Agenda

1 Starting with the Customer

2 Analytics and “Big Data”

3 “Mobility” in Logistics

4 Some Current Initiatives


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• Increases productivity

• Reduces support costs

IBM Interactive helps organisations imagine and create exceptional customer experiences. We use a fusion of art, science and technology to do it

IBM Interactive is powered by IBM which means whatever we imagine, we have the capability, scale and experience to make a reality

• Improves operational performance

• Improves customer satisfaction

• Gives transparency of processes

• Provides services consistency

Why?

It’s all about client interaction

Customer experience design Envisioning Perfect Order Execution


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Personal

Make it personal to an

operations scenario with

a customer persona

Outside in and inside

out view

Show the ideal customer

interaction and supporting

processes

Capabilities

Explanation of capability

required that enables the

perfect order execution

Technology supported

solutions

Illustrate key new technology

required against new capabilities

Key Outcomes

Success factors and Key

performance indicators

We visualize the best customer experience to engage all stakeholders and define requirements through a customer journey

Customer experience design Envisioning Perfect Order Execution

Disruptive plays

New ideas that will change

the way Order execution is

performed in the industry

Examples shown for illustrative purposes only


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Agenda






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“Big data” makes it possible to analyze and extract insight and value from ALL available data

Cost effectively manage and analyze all available data,

in its native form – unstructured/structured, streaming/warehoused

ERPCRM RFID

Website

Network Switches

Social Media

Billing

One key differentiator

with Big Data is also the

ability to explore the data

before implementing a

use case or a solution


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Dynamic Learning from iteration and

interaction

Hypothesis Generation

and Evaluation by

applying advanced

analytics

Natural Language

Processing and

human style

communication

What Is Watson

A software tool that allows you to derive new business insight rapidly

by accessing, interpreting and analyzing unstructured content


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Business Value

Enabling better decision making

Allowing business to gain control

of unstructured information / data

Allowing the company to capture, manage, and share content

throughout its lifecycle

Allowing users to collaborate and influence business decisions in new

ways, making content a first-class source of insight

Helping to ensure compliance, reduce costs and maximize productivity


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How to harness the power of cognitive systems in Freight

Logistics

Where could your data work harder for you?

How can we improve bookings and order

management?

How to improve customer interactions?

How can we improve operations?

How can you use big data and analytics

TODAY to lay the groundwork?

© 2014 International Business Machines Corporation


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Instrumented:

Putting sensors not just in “things,” but across entire supply chain ecosystems.Track your freight. Track your vehicles. Know the condition of both. Predict and prevent service failures.

Interconnected:

Enable an entire shipment to be

completed electronically –

initiated, managed, executed

and delivered - across multiple

carriers without repeated

manual intervention.

Intelligent:

Sense-analyze-act. Have the

ability to see and model the

future, for better decision-

making. Develop optimal

resource allocation and asset

utilization across your entire

ecosystem.

Leveraging the

information you already

have – in new ways – to

drive better decision

making

Getting real-time line

of sight across the

transportation supply

chain

Incorporating intelligent

sensors in your assets to

help drive operating

decisions

We have be moving in this direction for some time – the new

frontier is Intelligence, deriving insights from data.

The Smarter Logistics Provider


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This will demand a Shift in Operational Management Focus

TransactionDriven

Insight Driven

The future development of the Transport Logistics Systems will be based on designing from the outset a move away from a transaction centric behavior to an information and insight driven approach.

Provide operators with real time insights and "what if" scenarios to support decision making


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Insight Driven Operational Management

Cu

stom

er Beh

avior

Co

st Per O

peratio

n

Excep

tion

Data

Visibility

Real-Tim

e KP

I

Real-Tim

e Forecastin

g

Real-Tim

e Alert

Measurement

Dyn

amic R

e-p

lann

ing

Wh

at-if Scenario

Clo

sed-Lo

op

O

ptim

ization

Smarter Decision

Insight Driven Decision Support maximizes the chance of Making the Right Decision the First Time


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Agenda






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IBM Global Travel & Transportation Industry

September 4, 2014

"It's basically taking a company that has nothing but credibility in the enterprise space...and

combines it with a company that dominates the consumer-facing mobile device market," Van Baker,

VP and research director for Gartner's Mobile and Client Computing Services


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Application Suite•Minimalist Design•Screen Protectors, Device Cases, Backup Battery•Easily Dash-Mountable / Dismountable•Log-In Starts Communication

• Connection Maintained Throughout• Today’s Schedule Information

Delivered• Schedule Determined by Average

Pick-Up, Drop Off, Travel Distances, + Prior Deliveries/Delays

• GPS Directions Available to Each Pick-Up

• All GPS Routes provided are approved for 18-wheelers

• Route Choices are Enabled (distance, time, traffic)

Freight Event Management:

Driver: CW McCallAug: 87 Hours

LOG

IN

LOG

OUT

PICK UP

DELIVERY RTE

DROP OFF

IF DAMAGED

SCHEDULE

06:00 PORT ELIZABETH

NYKU 2938412

12:30 PORT OF LEITH

MBFU 5554126

15:45 AARHUS Seaport

HLCU 2578417

GPS

GPS

GPS


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At Pick Up:•Pick-Up function utilizes photographic ability

• Digitizes and automatically verifies correct container

• Logs pick-up information for visibility to end client


LOG

IN

LOG

OUT

PICK UP

DELIVERY RTE

DROP OFF

IF DAMAGED

SCHEDULE


• AIM CAMERA @ SCAC

• PRESS BUTTON TO

PHOTOGRAPH & VERIFY


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Re-Route:•Pick-Up function utilizes photographic ability



•When Verified – Automatically Shifts to Delivery Route

• Presents driver with delivery location(s) information

• Route information can automatically divert based on traffic / weather / construction

•When issues such as blockages arise en-route

• System recognizes, tells driver & contacts end client

• Client can accept later delivery, or change destination• Later Delivery acknowledgement

goes to driver …or…• New destination given to driver.

Voice “OK” re-routes


LOG

IN

LOG

OUT

PICK UP

DELIVERY RTE

DROP OFF

IF DAMAGED

SCHEDULE


•TRAFFIC STOPPED AHEAD!

•ALTERNATE DELIVERY LOCATION AUTHORIZED BY RECEIVER.

•SAY “OK” to RE-ROUTE


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Drop Off:•Pick-Up function utilizes photographic ability



•When Verified – Automatically Shifts to Delivery Route

• Presents driver with delivery location(s) information

• Route information can automatically divert based on traffic / weather / construction

•When issues such as blockages arise en-route

• System recognizes, tells driver & contacts end client

• Client can accept later delivery, or change destination• Later Delivery acknowledgement

goes to driver …or…• New destination given to driver.

Voice “OK” re-routes•Upon arrival at drop-off location, system automatically switches to “Drop Off” function

• Receiver signs in signature window and ‘OKs’

• OK generates invoice and moves back to ‘SCHEDULE’


LOG

IN

LOG

OUT

PICK UP

DELIVERY RTE

DROP OFF

IF DAMAGED

SCHEDULE

•ARRIVED AT DROP OFF

•HAVE RECEIVER SIGN BELOW



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Agenda





SAP TM & IBM


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Partnership in Transportation & Logistics

May 2014

Partnership

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Logistics Services – Horizontals and Verticals

Order Transportation

Define and Utilize Capacity

Plan Shipment

Calculate Cost

Select Execution Party

Calculate Revenue Calculate Profit

Invoice Customer

Invoice Internal

Settle Costs

Industry Reference Files

Rule 11

Rail Pricing

Equipment Availability

Train Blocks

Rail EDI

Reciprocal Switching

Assessorial Charges

Rail Carrier

Mass RFQs

Booking, Shipping

Instructions and Bill of

Lading

Equipment Availability

Vessel Sharing

Route Management

Port Omission and

Recovery

Security Handling

Reefer and OOG

Container Line

Master Flight Plan and

4-Weeks Flight Plan

IATA Rates

Speed of Handling

Air cargo Security

Container and Pallet

Types

ULD Building

Secure Capacity

Consolidation

Charters

Air Forwarder

Export and Import

Handling

Multimodal Routing

Secure Capacity

Trade Compliance

Consolidation

Capacity Management

Ocean Forwarder

Road Constraints

Driver Planning

Local Optimization

Truck Maintenance

Fleet Management

Fuel Management

Truck Carriers


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Biggest SAP TM

implementation

so far

Deep multi-sectorindustry knowledge

Deep functional and

technical SAP TM know-

how with large SW

development

capabilities

Strong change

management know-

how

Client first

Strong program and

project management

SAP TM

with IBM

Preconfigured SAP TM

template (demo, project

accelerator)

Global presence

around the world /

around the clock

Innovative

approach & global

insights

SAP TM Projects in

various industriesGlobal proven project

methodologies

IBM SAP Alliance Case


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Agenda





3D Printing


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Examples of Inhibitors of Innovation...

“Television will never be a serious competitor to radio

because people must sit and keep their eyes on the

screen: The average American family hasn‘t time for it“

New York Times, 1939 Worl Fair

“Everything that can be invented has been invented“

Charles Duell, US Paten Office, 1899

“There will never be a mass market for motor cars

because there is a limit to the number of chauffeurs

available“

Gottlieb Daimler

“Airplanes are intersting toys, but have no military use at

all“

Marshall Foch, 1911

“There is no reason why anyone would want a

computer in their home“

Ken Olsen, CEO of Digital, 1977

“The automobile is at the end of it‘s development: this

is clear from the fact that no single fundamental

improvement has been invented during the last

year“

Scientific America, 1909

“The telephone has too many shortcomings to

be seriously considered as a means of

communication: no value to us”

Western Union Telegraph, internal memo, 1876

“I think there is a world market for maybe five

computers”

Thomas Watson Senior, IBM, 1943

Do not limit yourself – try to think about the impossible!


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IBM employed the scenario envisioning methodology to understand the implications of 3D printing to the global transportation services sector

Executive summary

2006 2008 2010 2012 2014 2016 2018

Willingness of End-

consumers to Embrace

3D Printing

Rate at Which 3D

Printing Technologies

Improve

Future 3D printing

scenarios are defined

by the intersection of

these two important

dimensions of change

Consumers unaware of 3D printing

DIY Kits for 3D printers enter the marketplace

Person walks on a printed prosthetics leg

3D printed robotic aircraft takes flight

47,000 3D printers in the United States

The first 3D blood vessel is printed

A self-replicating printer hits the marketplace

First 3D printed car –est. cost: 10K to 50K

Gold and Silver introduced as materials


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Potential impacts

The Print Shop RenaissanceThe Reinvention of

Consumption

The Manufacturing Revolution

The Quiet Evolution

High cost & complex items will become more readily available

Express Shipping companies could be one of the first beneficiaries

Customers will find value in customization opportunities

Medicine and governments will be one of the largest initial investors

The spare parts market will be one of the first to revolutionize

Several impacts will be very specific but common to all scenarios, and many current developments already support this direction…


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Planning ahead

To respond to the possible developments in the 3D printing domain, transport services companies should consider the following responses

Establish a strategic position in the 3D printing

value chain

Identify clients that will embrace 3D printing and

work to satisfy their evolving transport needs

Extend raw material warehousing solutions

including special packaging needs

Prepare for an increase in raw material and 3D

printing cartridge delivery

Develop 3D printing and sub-assembly

solutions to meet the needs of specific clients

and regions


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'Using technology to create differentiation'

Objective

To demonstrate that it is the perfect alignment

of IT to the business and customer needs,

that creates the differentiation, ie how you use

technology, not the technology itself..


EFT Conference 2014

33

Prezentare - Using Technology to Create Differention

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