Prezentace z konference Webexpo 2014

Absolut Growth Hacking

Filip Dřímalkawww.drimalka.com

@drimalka1

FILIP DRIMALKA: ABSOLUT GROWTH HACKING

Filip Dřímalka

Marketing & Business Development

Čím se živím?

www.ef1.czwww.know-how-klub.czwww.easytask.czwww.filetrec.com

Čím se bavím?

www.drimalka.com I @drimalka2


Filip Dřímalka


Projects


Čím se bavím?



Filip Dřímalka


Projects


Fun



Why me & growth hacking?

5


6


7


8


9

Content

1. What is growth hacking

2. Five pillars of growth hacking

I. Product

II. Acquisition III. Activation IV. Referrals

V. Retention

7. Work hacking

8. Resources

9. Q&As


What is “growth hacking”?

10


11

GROWTH HACKING = MARKETING


12



13



14

GROWTH HACKING = MARKETING 2.0


15

Characteristics of growth hacking


16


INNOVATIVE


17


LOW COST


18


TECHNOLOGICAL


19


BEHAVIORAL


20


ON THE EDGE


21


On the edge


22

Famous growth hacking case studies?


23



24



25



26


NO!

I prefer my own case studies and experience.


Five pillars of growth hacking

27


28


PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


29


PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


30


PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


31


PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


32


PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


33


PRODUCT

ACQUISITION

ACTIVATION

REFERRAL

RETENTION


Product

34


Product market fit

35

Product market fit

Transition to growth Growth


Listen to people

36


Use live chat

37

Because of Skype Because of mobile app


Use live chat

38


Use other communication tools

39



40



41



42


Use questionnaires

43


Fake it till you make it

44


but, don’t forget that...

45


46

“People don't know what they want until you show it to them.”

Steve Jobs


Measure & learn

47


Measure & learn

48


Measure & learn

49


Acquisition

50


Content marketing

51


Attract Convert Transform

Content marketing

52


Content marketing

53

Link sharing Tips&tricks Ebooks

Blogs Q&As Webinars


Content marketing

54

Webinars


Content marketing

55

Webinars


Content marketing

56

Ebooks


Content marketing

57

Ebooks


Content marketing

58

Ebooks


Content marketing

59

Testing what works


Cold emailing

60

Reversed mechanical turk


Cold emailing

61


Hi [first name], I was browsing [website_name] and I came across your profile.

I noticed that you mentioned [profile_keyword] and I thought you would be interested to learn about what

we do...

(EXTREMELY PERSONALISED MESSAGES)

Source: http://blog.import.io/post/10000-leads-in-10-minutes


Cold emailing

62



SEM

63


SEM

64

Outsource high profile SEM people


Partnerships

65

“Our success has really been based on partnerships from the very beginning.”

Bill Gates


Partnerships

66

Types of partnerships

Option 1

Option 2

Partner 1 Partner 2

Customers

Partner 1 Partner 2

Customers


Partnerships

67

Content distribution


Partnerships

68

Joint sales


Partnerships

69

Cross selling / up selling


Partnerships

70

Partnership rules

1. Must be WIN -WIN or WIN – WIN – WIN.

2. Create written document about the terms of cooperation.

3. Share costs.

4. Be proactive, innovate.

5. Communicate consistently. Sell the partnership to the partners.


Activation

71


A/B testing

72


A/B testing

73


A/B testing

74


Trials / free trials

75


Trials / free trials

76


Onboarding

77

Remember the live chat?


Onboarding

78

Use it also during the onboarding process


Onboarding

79

Help users to find answers to their questions


Onboarding

80

Help them...


Onboarding

81

Help them...


Onboarding

82

Help them...


Onboarding

83

Help them...


Onboarding

84


Onboarding

85


Referrals

86


Referrals

87


Referrals

88


Referrals

89


Referrals

90


Referrals

91


Referrals

92


Referrals

93


Referrals

94


Referrals

95


Referrals

96


Referrals

97


Referrals

98


Referrals

99


Referrals

100


Referrals

101


Referrals

102


Retention

103


Email marketing

104


Remarketing

105


Direct contact

106


Something extra...

107


Something extra...

108


Work hacking

109


Ready madetemplates

Servicesoutsourcing

Ready madeapps

Onlineapps110

Work hacking


111

Online services


112

Templates


113

Templates


114

Templates


115

Templates


Bugtracking:

Customer support:

Analytics:

Live chat:

Emailing:

Forms and landing p.:

Blog:

News:

Gamification:

Manuals:

116

Online apps


117

Online apps

Import.io Mailparser.io

Wufoo IFTTT


Cost - 150 + 550 $

Profit - 3 000 $118

Outsourcing


119

Outsourcing


120

Outsourcing


121

Outsourcing


122

Outsourcing


123

Outsourcing


Outsourcing

124

Template - 45 usdOutsourcing - 75 usdEnglish voiceover - 5 usd Music licence - 17 usdTotal - 144 usd


125

Work fast

Mac: Settings / Languages / Text Win: AutoHotKey


126

Work fast


127

Work fast


128

Work fast


129

Outsource!


Resources

130


131

Resources

Webs

www.growthhackers.comwww.growthhacker.tvwww.okdork.comwww.kissmetrics.comwww.4hww.comwww.appsumo.com

Other sources

www.udemy.com (“growth hacking”)www.slideshare.com (“growth hacking”)www.quora.com (“growth hacking”)www.smartpassiveincome.com (podcast)www.drimalka.com (blog, podcast)http://www.growthhackerconvention.com/


132

Resources

Do you want more resources?

Register at www.drimalka.com and you’ll receive this presentation + extra bonus presentation with many

more links, tips and useful resources.


Q&As

133

134

Thanks!

Filip Dřímalkawww.drimalka.com

@drimalka

Prezentace z konference Webexpo 2014

Business

Transcript of Prezentace z konference Webexpo 2014