Marketing & Business Development ManagerAspex Visual Arts Trust

Aspex is looking for a highly-motivated individual with excellent marketing, communication and business development skills, and a passion for contemporary art and culture, to join its small but perfectly formed team. This is a pivotal role, with key responsibility to drive awareness, increase visitor numbers and income, through traditional and digital media.

Aspex is more than a gallery – it is a creative hub for the region - supporting emerging artists and revealing the creative process. A charity, located in the historic Vulcan Building in Gunwharf Quays, on the waterfront at Portsmouth Harbour. The gallery also delivers its programme and special events around the City and internationally.

The successful candidate taking up the post of Marketing & Business Development Manager will be joining Aspex at an extremely exciting period ahead of its 40th Anniversary year. They will support their team to make a step change in income generation and corporate support, while also having the unique opportunity to lead the development of a rebrand and new website.

Application procedure

Applications should be received by Aspex no later than mid-day, Monday 18 November 2019.

Only emailed completed application forms will be accepted (no CVs or hard copies please). Please mark the subject line ‘Marketing & Business Development Manager’.

Please send applications to: Joanne Bushnell, Director, Aspex at jobs@aspex.org.uk

Interviews will take place on Wednesday 27 November 2019.

Aspex welcomes applications from all members of the community, irrespective of gender, race, disability, age and other protected characteristics.

Aspex Visual Arts Trust Job Description

MARKETING & BUSINESS DEVELOPMENT MANAGER

Hours: Full-time (35 hours per week) Salary: £25,000 per annum

Responsible to: The Director

Line Management: Digital Marketing Assistant; Hire & Operations Co-ordinator; Retail & Crafts Co-ordinator.

Job summary: You will be responsible for strategic marketing, external and internal communications, while also working closely with the Director and team to ensure effective visitor, audience and business development.

You will be responsible for:

MARKETING & COMMUNICATIONS

● The development and implementation of an effective marketing and communications strategy to support the successful delivery of Aspex’s Business Plan;

● Growing visitor numbers through development and delivery of compelling marketing campaigns and contribution to programming;

● Increasing awareness of Aspex within the local, regional and national context, engaging broad audiences, including art, education and business communities;

● Co-ordinating and overseeing all marketing and communication activities including press/media, print, advertising, listings and digital communications, ensuring the website, social media content and other digital resources are accurate and relevant;

● Undertaking market and visitor research, monitoring and analysing data, producing reports and ensuring compliance with GDPR etc.;

● Co-ordinate the Marketing/Business Development Working Group, making best use of the advice and expertise of specialist Trustees.

BUSINESS DEVELOPMENT

● Work closely with the Director and team to drive income generation, including development of:

○ Corporate fundraising and development of external partnerships;

○ Individual giving (i.e. Patrons and fundraising campaigns such as auctions);

○ Commercial income (retail, hire, events).

BUDGET MANAGEMENT

● Managing the Marketing budget, and overseeing the Retail, Hire & Premises budgets;

● Working closely with the Director and team to ensure collection of data for annual reports and funding

applications is completed within deadlines.

LINE MANAGEMENT

● Managing and supporting the following staff members:

○ Digital Marketing Assistant, to complete a Level 3/4 apprenticeship, and the management of up to 25 volunteers;

○ Hire & Operations Co-ordinator, to drive income generation through desk and event hire;

○ Retail & Crafts Co-ordinator, to develop earned income through the shop and crafts programme.

GENERAL

● To be part of the rota of Duty Managers during daytime opening and regular special events including

evenings and weekends.

● Undertaking all other appropriate duties for the effective administration and operation of the gallery as

required by the Director.

The post holder will at all times carry out his/her duties with due regard to Aspex Visual Arts Trust’s Health and Safety and Equal Opportunities policies.

Person Specification:

All criteria are essential unless specified by (D) in which case they are desirable.

Experience:

● Managing and implementing marketing, communications and social media

● Developing and delivering PR strategy and press activity

● Managing budgets and preparing monthly budget monitoring reports

● Previous work in a busy office environment

● Familiarity with G/suite, updating website CMS systems, Mailchimp and Hootsuite (D)

● Design and Photoshop (D)

● Fundraising/business development

● Line Management

Knowledge & Skills:

● Excellent organisational skills

● Excellent administrative skills

● Excellent working knowledge of MS Office (excel, access and word) G/Suite and strong IT skills

(including website development, social media and other digital marketing tools) and an aptitude for new approaches

● The ability to work accurately under pressure and to deadlines

● Strong literacy and numeracy skills

● Good working knowledge of data collection methods and analysis

● Excellent communication skills, both written and verbal, including the ability to communicate well with

a wide range of people

● Be able to act on own initiative, manage your own time and prioritise workloads

● Ability to remain calm and work methodically under pressure

● Work productively and positively within a team

● Have a proactive and supportive approach with the managing of staff, volunteers and interns

● Be flexible and adaptable with the changing needs of the organisation

● Have a good knowledge and understanding of customer care, equalities & Health & Safety

● Ability to contribute creatively to the programme

Aspex Background

Our mission is to support emerging artists and reveal the creative process to audiences.

We have a 38-year track record of supporting artists at key points in their career, offering the exhibition or studio space, curatorial and technical support to make a step change in their practice. We’ve given an early break to a long list of contemporary visual art’s current international stars!

Established in 1981 by artist members of Art Space Portsmouth, Aspex Gallery was based in a converted chapel on Southsea’s Brougham Road for 25 years. Aspex Visual Arts Trust was formed in 1991, no longer part of the studio group, but continuing to work in close partnership. From the very beginning, artists and their practice have been central to the organisation. This ethos influenced the establishment of Aspex Artists Associates (formerly known as ARC), which has supported the professional development and critical engagement of artists since 2002.

We relocated to the Vulcan Building, a former naval storehouse on the waterfront at Gunwharf Quays in 2006. The award-winning conversion of this stunning historic building provides an attractive base from which to work. A further small capital project in 2016/17, significantly improved the building’s facilities and enabled the development of a large new learning space and an artist’s studio. We actively reach out to new audiences across Portsmouth and the surrounding region, particularly through delivery of off-site projects and more recently use of our new Mobile Learning Studio. A lively Participation programme focuses on connecting audiences with artists, providing fun and engaging activities and events for all ages, while developing artists and curators of the future.

Aspex Visual Arts Trust is a registered charity (1007620) and a company limited by guarantee (267597), governed by a board of Trustees. A National Portfolio Organisation of Arts Council England, South West, we have confirmed support through to March 2022. We also receive revenue support from Portsmouth City Council. Additional support for the programme is raised from trusts and foundations, sponsorship from businesses, and donations from individuals. Income is also earned through craft sales, premises hire, education activities and provision of other services related to the staff teams’ expertise, all of which is invested back into the creative programme.

Our mission and vision provides a simple focus that is consistently applied in the development of the artistic programme, communications and more broadly within our trading activities. All activities either provide an opportunity to support emerging artists; or seek to reveal the creative process to our audience; but ideally achieve both.

For further information about Aspex please see: www.aspex.org.uk

Application Form – Marketing & Business Development Manager

To help us to assess your application on a fair and equal basis alongside the other applicants please provide answers to the following questions.

All answers will be treated with the strictest confidence.

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Please supply the name and address of two referees who can support your application

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Please write below why you consider yourself a suitable candidate for the post.

Please ensure that you address all the items in the Person Specification and clearly demonstrate your relevant experience and skills.

Please continue on one further sheet if required.

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Declaration:

I declare that the information given in this application is truthful to the best of my knowledge

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Application forms must be signed.

Aspex Visual Arts Trust (Aspex) is a registered charity (number 1007620), a national portfolio organisation supported by the Arts Council of England and Portsmouth City Council.

Aspex takes all possible measures to ensure the information that you provide will be kept confidential and in accordance with the General Data Protection Regulations (GDPR).

This document will be kept internally and will only be used by Aspex staff member(s). It will never be shared with third parties.

You have the right to view, alter or erase the information that you provide Aspex at any given time. If you have any queries, or to receive a copy of Aspex’s Privacy Policy, please contact: T: +44 (0)23 9277 8080 E: info@aspex.org.uk

Aspex Visual Arts Trust - Equal opportunities recruitment monitoring

Aspex strives to be an equal opportunities employer and is committed to ensuring that no job applicant is discriminated against on the grounds of sex, marital or parental status, religious or political beliefs, colour, race, ethnic origins, sexual orientation, age, disability or any other criterion not relevant to their prospective employment.

The completion of this form is voluntary, but we appreciate it when candidates take the time and trouble to do so, because the information it contains helps us to monitor and improve our equal opportunities policies and procedures.

This information will not be used during the selection process and will be separated from the application form on receipt and securely stored. It will be treated as strictly confidential and used for statistical monitoring only.

Post Applied For:

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Age: ☐16 – 24 years ☐25 – 40 years ☐41 – 55 years ☐ 55+ years

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