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    PREVIEW CH PTER

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    CHAPTER 2

    THE LAW OF THE BIGINNINGS

    In the beginning was the word,

    And the word was with God,

    And the word was God!

    The same was in the beginning with God.

    All things were made by him;

    And without him was not anything mad that was made

    In him was life, and the life was the light of men.

    This light shown in the darkness

    And the darkness could not contain it.

    -Gosp el acco rdin g to St . Jo hn 1 v1-5

    I said it before, but it needs repeating. God is the master sales

    man. However, his success at sales is not because he is

    GAWD, most high, most sales and most everything.

    His success at sales is simply due to the fact that he employs

    and applies the original principles of selling. Of course, if he

    made the world, he would run it on his own personal principles.

    One such principle is the law of beginnings.

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    Everything that has ever been sold on earth – or ever will- is

    sold before it hits the market. The groceries in the store are

    sold before Mr Farah down the street opens up shop; the cars

    in the car pool; gadgets at Cotco…you just name it.

    This is so because God is into beginnings. From history, there

    has never been an ordinary beginning for any god —sized

    project. I don’t care whether it is childbirth or creation story.

    Many preachers harp on the humble nature of Jesus’

    birthplace. They fail to realize that he was born in a cow shed,

    not because of poverty but urgency! Even then, a star came

    down to earth and shone so close to the stable that people

    knew something was up. An ordinary beginning will remain just

    that – ordinary, forgettable, ignorable.

    The law of beginning states that

    THE SALE IS IN THE FIRST SENTENCE.

    You have probably heard it said that it takes ten seconds to

    make a first impression. It has also been said that first

    impressions are hard to erase. Here is why.

    When you meet a person for the first time, or you see a book or

    product for the first time, a flurry of activity happens inside you.

    Your brain rushes to interprete the stimulus created by the

    encounter, but something beats your brains to the verdict. That

    ―thing‖ lies deep within your subconscious, and it is called

    emotion. It happens so fast that your brain has to play catch-up

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    and as such, a logical interpretation must be subject to the

    deep seated phenomenon called emotion.

    Our emotions are so soul-deep, that they are hard to change.Logic on the other hand, is rather superficial and subject to

    being overruled by emotion.

    You now begin to understand the confusion that follows ―love at

    first sight‖ situations where a mind seems made up about an

    individual whom your logical mind knows practically nothing

    about.

    Of course, the subject of your attractions rarely intends to be

    loved at first sight by a doush bag like you, nevertheless, it

    happens anyway.

    The simple truth is that the love unbeknownst has got

    something right with relation to your own emotional stimulation

    as the lover. It happens in less time than it takes for your eyes

    to blink.

    One minute, your are bored half to death at the Christmas

    party, walking around hoping to get noticed by anybody as you

    caress your cocktail, or pina colada, whatever. The next

    minute, you are in puppy heaven and it takes an effort to keep

    your mouth shut because you are staring at Venus herself.

    Consider for a moment, the droves of other people you have

    been around all day. You wouldn’t even stand up for that pretty,

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    young lawyer in the train and now it takes an effort for you to

    speak without stuttering.

    What did they get wrong? Why does this individual seem to beable to remotely control your pulse and heartbeat? Why did all

    the other people (and they could as well have been trees) fail to

    elicit the response you are now feeling in you?

    The answer is simple and I will make it short.

    In all the other encounters you have had, the impressions wereonly skin deep, or may I say ― brain- deep”. You saw them but

    the stimulus was too weak to be deep. As a result, your brain

    did the job and sadly, in a logical format; filing their visible data

    in a bored manner.

    The human brain is a very boring computer, doing the same

    filing processes about 1 billion times daily – nothing special. If

    you have ever failed to make an impression on somebody else,

    this is why. You were only superficially impressive and thus

    your image is handed over to an aging, bored secretary with

    arthritis. She will be too lazy to look for the file – if you ever

    need to be recalled again.

    Now, what if it were a title you saw in the bookstore? You can

    read the title but….so what? Even the most powerful book with

    a drab title couldn’t sell a hundred copies.

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    In order to get the kind of results you desire, your titles, product

    name and opening sentence must be able to cause a ―love at

    first sight‖ reaction.

    Here is how.

    Contrary to default thinking, the brain is not the fastest

    computer on earth. I am really sorry to burst your bubble, but I

    also used to think so, too.

    Have you ever been tongue-tied? Have you ever beenparalyzed by fear? Have you ever been overwhelmed with joy,

    or sorrow, or even sheer gratitude? Where was the ―great‖ and

    ―incredible‖ supercomputer then? It hanged! It just was unable

    to respond!

    Breaking News: THE BRAIN IS NOT, AND WAS NEVER THE

    MOST POWERFUL COMPUTER. In fact, it is not designed to

    be the mainframe of life.

    So what controls us? I just mentioned it. Joy.

    Sorrow.Fear.Anger, Gratitude. All of which are collectively

    known as EMOTIONS.

    The brain is better considered as middle-management: it

    handles matters that are too mundane for the emotions. Truth

    be told, if top-management (emotions) responded to everything,

    we would age so fast, even though we might achieve more.

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    Anyway, back to the brain, it handles matters that top-

    management should not be bothered with. Matters like an

    unimpressive appearance of a person, book or product.

    All this is to help you understand why UNLESS YOU HAVE AN

    ACCESS CARD TO GET TO TOP FLOOR, THE GUYS AT

    MIDDLE MANAGEMENT WILL SQUASH YOUR PROPOSAL.

    We both know that in the corporate world, approvals are more

    easily obtained when you have a direct line to the top. Middle

    management and top management have different addresses,

    even though they live and work in the same building.

    You need a presentation to the emotions: an emotionally

    appealing title and opener. You need something that middle

    management cannot handle without consulting the guys

    upstairs.

    A bet against logic

    You must understand that a logical appeal will get you

    nowhere. As an observer during the recent 2011 elections in

    the largest black nation: Nigeria, I placed a bet against my logic

    as the whole nation was abuzz with campaign promises being

    aired on television and radio.

    As a nation handicapped with chronic corruption, many

    presidential candidates were quick to address the topic and use

    it as their major campaign theme. Some promised jobs, one of

    them even promised educational competence. None of these

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    were half as powerful as the campaign style of the incumbent. It

    wasn’t logical and a lo t of the locals claimed it was stupid.

    It turned out I won the bet against logic.Now, of course I am not here endorsing his administration

    which has turned out to be anything but the compassionate and

    shoeless saviour image we all expected. Yet if I were to place

    a bet again, should he contest, my bet will be on him …..

    ___________________________________________

    CUT!

    _______________I wrote that in 2011. Now it is 2015, and Muhammadu Buhari

    seems to have the nation by her nipples!

    How a former dictator, nepotistic and religious bigot came to be

    the darling of the masses may be a surprise to you, but it is not,to me.

    Note now that he is not talking anti-corruption as much as he is

    simply saying ―CHANGE! ‖. The voice of the conscience of the

    entire nation has been trapped. Someone has used a

    stethoscope and has heard the silent clamor of the land. There

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    is no stopping this man – EVEN IF HE HAS NOTHING TO

    OFFER. We have just been sold a shitload of shit.

    Goodluck Jonathan has derailed. Not in governance, but in hiscampaign style. He is now selling logic.

    The thing with logic is that it makes sense – temporarily. Logic

    is too-easily forgotten. Logical arguments are like weak

    erections. Nobody wants to remember them.

    Logic is telling people why they should vote for you.

    Logic is telling smokers that they are liable to die young.

    Logic is asking a woman to marry you because you love her.

    Logic is the definition of a humble beginning.

    Logic will make you waste billions in campaign funds.

    GIVE ME 5 MORE EXAMPLES OF THE FAILURE OF LOGIC

    AROUND YOU AND YOU STAND TO WIN THIS Ipad Mini.

    Mail your answers to

    [email protected]

    “ Log ical argum ents

    are l ike weak

    erec t ions . Nobo dy

    wants to remem berthem. ”

    mailto:[email protected]:[email protected]:[email protected]

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    BBBeee ttthhheee FFFiiirrrsss ttt tttooo GGGeee ttt ttthhheee RRReee sss ttt ooofff

    ttthhhiiisss A A A mmmaaa zzziiinnnggg GGGaaa mmmeee ---CCChhhaaa nnngggeee rrr!!!

    After reading this book, youwill be able to...

    "Influence & Control People's PrimalDecision Making Process….”

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    Best part: you can use it in everyday social

    conversations… as well as serious business

    meetings… to have an “influential hold” over

    other people…

    And yet: nobody will ever feel like you are putting

    ideas in their head or influencing them in any

    way…

    Ever heard abou t an in t r igu ing m ancal led Gerry Spenc e?

    Gerry is arguably THE best trial lawyer who everlived.

    How good is he?

    Well, if my sources are correct, he's never lost a

    criminal trial (and hasn't lost a civil trial since 1969).

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    If you're a sales person or business owner ...

    you'll close more deals, clinch more accounts and

    boost your income and revenue.

    If you're a stressed-out parent ( do I know that

    feelin ’)... you'll easily get the kids to listen and

    obey.

    If you're in any kind of leadership position or

    want to be promoted to one ... you'll stand out

    from the crowd and command the respect you

    deserve.

    If you are a politician...... you’ll know how to

    develop a campaign message that will gear up

    crowds of supporters.

    If you are a writer, advertising executive, or

    copywriter ...... you’ll learn how to shock your

    clients with results that your campaigns generate.

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    Here’s the bottom line: ......

    I probably don’t need to tell you if you need this

    information or not because if you do, yo u a l ready

    KNOW i t .

    I honestly cannot stress it enough. This is the absolutely

    forbidden secret of all the bestselling brands on earth!

    Enough of thinking that there is a demon out there

    forcing people to buy your products. The devil taught me

    himself how brands like coca-cola and apple are killing it

    in their field.

    He even showed me some politicians who are using the

    same techniques listed here.

    For example, have you ever wondered how Americans

    got a black nobody with a funny name like Obama tobecome their president???

    Forget about America...

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    How did a 73 year old dictator emerge president-elect of

    the same Nigerians that he terrorized 30 years ago?

    Without even making a single apology for his wrongs!!!

    It is all in here!

    You can learn to deliver the results that will make people

    think that you too have joined the Illuminati!

    This book is all strategy and no voodoo.

    And, I'll give it to you for a price so low it will make your

    heart sing.

    I am planning on releasing the program for N25,000 on

    Children ’s Day on the 27th

    of May, 2015.

    I am dedicating the book and its wisdom to children

    everywhere. They are the inspiration behind the book!

    Lord was right, …to such belong the kingdom.

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    In my opinion, that's a bargain.

    I mean...

    You Can't Find These Secrets In AnyBook Around!

    However, for a limited time (I'm only offering this forthose who signed up to download the preview)...

    I'm going to slash the price for you with a 60%Discount – IF YOU PREORDER IT.

    This means, you get to pay ONLY N10,000

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    Plus... I'm also going to put my money where mymouth is and give you a...

    But I seriously doubt that'll happen.

    See, after conducting trainings myself for the last 8years... I've learned one thing...

    As long as my products deliver on mypromises...

    No questions asked. No problems.

    Basically, you can look everythingover... for free .

    In the highly unlikely event youdon't like it, just send me a mail and

    get your money back.

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    This is your best chance to discover how to use

    secret techniques to influence minds and transform and

    motivate people, generating sales that only the biggestfirms do.

    Get started right now and you'll never look back.

    Sincerely,

    Certified Success Life Coach & Trainer Author Of Over 12 Different Training Products & Seminars

    Certified Master Hypnotist & Trainer

    P.S: [INVITATION]

    If you are reading this, then this is also an invitation

    requesting you to join me on my ― Waju & Friends ’ May

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    Charity Visit ‖ to Golden Hearts Hospice in Lagos State.

    Address will be communicated later. SMS ―Reserve My

    Kindness ‖ to 08068974001 to reserve a seat.

    PSS: If you are thinking you will get this ebook

    later, be assured that it will be at N25,000 flat. If you

    think you will attend my Trainings, I only do one per

    quarter, and 2015 is majestically booked – besides,unless it is a non-profit cause, I DO NOT SPEAK for

    less than 3 million naira.

    PSSS:

    Remember... : When you follow the lessons in my book, How To Sel l

    Shit , you'll discover the secrets to influencing minds

    using timeless techniques employed since creation.

    There are no “new ” lessons in sales.

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    The only thing that works is what has always worked

    since inception. Get this book and skyrocket your next

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    PSSS: I forgot to mention that this offer is for the

    f irs t 27 preo rd ers . This is more than a scarcity

    technique. The air is abundant but nobody dares take itfor granted. I meant what I said. 27 COPIES ONLY.

    If you are going to be one of them, then it is all up to

    you.

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    HOW TO ORDER

    PAY THE SUM OF N10,000(TEN THOUSAND NAIRA ONLY)

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    WAJU OGUNLEYE

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    NEXT, SEND A TEXT MESSAGE WITHPAYMENT DETAILS AND EMAIL ADDRESS TO

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