Pretzelmaker Online Franchise Brochure
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Transcript of Pretzelmaker Online Franchise Brochure
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a
franchise. It is for information purposes only. Currently, the following states regulate the offer and
sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York,
North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you
are a resident of or want to locate a franchise in one of these states, we will not offer you a
franchise unless and until we have complied with applicable pre-sale registration and disclosure
requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.
Our Twist
Address key elements to become a Pretzelmaker franchisee
Share our vision of the brand
Discuss what it’s like to be a Pretzelmaker franchisee
Answer FAQ’s about Pretzelmaker
Determine if you would like to move forward in the process
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Since 1991, Pretzelmaker® and Pretzel Time® have
specialized in fresh baked, hand-rolled soft pretzel
products, dipping sauces and beverages.
In 2010, the two brands officially united under the
Pretzelmaker brand name, becoming the 2nd largest
soft pretzel concept in the United States.
Long recognized as innovators in their industry, the
brands are credited with inventing the popular
Pretzel Dog, Mini Pretzel Dogs, and the portable
Pretzel Bites.
PRETZELMAKER HISTORY
WHY FRANCHISE A PRETZELMAKER Pretzelmaker is owned by Global
Franchise Group, which is a strategic
brand management company with a
focus on franchising. Global Franchise
Group (GFG) owns a portfolio of
franchise brands that includes quick
service restaurant (QSR) franchise
concepts: Great American Cookies®,
MaggieMoo's®, Marble Slab Creamery®,
Pretzelmaker® and Hot Dog on a Stick™.
WHY FRANCHISE A PRETZELMAKER Because Global Franchise Group, LLC is
one of the world’s leading brand
management companies, we understand
the importance of supporting all our
franchisees in every way possible.
WHY FRANCHISE A PRETZELMAKER This deep commitment and passion for
our brands is the reason for building GFG
University, ensuring every franchisee in
our brand portfolio has a level of expertise
and confidence from day one of
ownership. It takes hard work and
devotion to run a profitable pretzel
business, and GFG University offers state-
of-the-art technology for initial and on-
going training, programs and support.
THE OPPORTUNITY Pretzelmaker is more than just delicious fresh baked and twisted pretzels. We
believe in providing excellent support to the local community.
During the marketing section at GFG University, franchisees learn the
importance of supporting the local community. Our franchisees are active
members of the local Chambers of Commerce, supporters of the
neighborhood schools, and partners with not-for-profit and other
charitable organizations.
As many of our locations are in malls, we often partner with other retail
outlets to help drive overall mall business.
We are also very supportive of the employees who work in the malls and we develop
special programs to reward their service. We find giving back to the community in
which we operate extremely rewarding. It is something we love and enjoy!
MULTI-UNIT FRANCHISEES
Training of staff and, more importantly, managers is easily
facilitated with multi-units.
Once you open your first store and it is time to grow, the ability to do so
could be available.
One owner could open 3-5 stores without much additional "administrative" staff.
Marketing is much more cost effective when the units are within a defined radius.
Landlords LOVE excellent operators and will give you first choice
or special considerations if you have multi-units
Operationally, multi-unit stores offer efficiencies in management and marketing.
Multi-unit and multi-brands help spread the risk you assume
FRANCHISE SUPPORT In addition to site selection and lease negotiation, Global Franchise Group, LLC provides a vast array of support to its franchisees. For instance:
Marketing support, calendar of events and ongoing key brand building initiatives
Operations training: including P&L management, cost of goods and labor controls
Periodic field representative consultations on operations and marketing
Tips for team training on customer satisfaction and customer loyalty
The opportunity to network with experienced peers
Unparalleled franchisee training and support through GFG University
The opportunity to co-brand with other brands in the Global Franchise Group, LLC portfolio.
Ongoing access to our expertise and materials in the areas of: Business Development, Site Selection and Leasing, Construction, Purchasing, Training, Store Operations, Quality Control, Promotions, Marketing, ad Research and Development
TECHNOLOGY
Pretzelmaker uses
technology in a
variety of ways to
enhance our
marketing and make
life easier for our
franchisees.
We use social media to
broaden our marketing
and reach a greater
number of potential
customers.
Technology is also
used to bring repeat
business to our
franchisees with email
campaigns.
In order to make your life
easier, we offer online
updates, training
sessions and webinars.
You can also use your
computer to access the
POS data for report
purposes, which you will
learn about in training.
MARKETING & PUBLIC RELATIONS
Marketing and Advertising is essential to the
growth of any business.
In our experience we have found the more you
raise awareness the more traffic is driven to your
business. Global Franchise Group is very focused
on getting exposure for all our brands. We are able
to leverage our connections and promote brand
awareness in many sectors.
FINANCIAL REQUIREMENT The cost to open a Pretzelmaker will
vary depending on the location, area
and size of the store. Your total
investment will be approximately
$154,650 to $238,250 for a traditional
or a non-traditional store.
FRANCHISEE PROFILE Although it is tough to pinpoint who would be a perfect franchisee, we have found a few comparable characteristics among some of our most successful franchisees:
Financial stability with a net worth of at least $250K and $100K of that in liquid assets
Committed, positive attitude
Confident, ambitious, self-motivated
Passionate about the business, brand and community
Wants to build a business rather than create a job
Willing to work for success, complete ongoing training and attend brand meetings
GFG is here for the support, but you have to be motivated
NEXT STEPS
Franchise Disclosure Document (FDD) review and completion of Acknowledgement of Receipt (AOR) Liquidity verification showing at least $100K Tax returns for last 2 years Complete background check form for you, spouse and partners (if applicable) Articles of Incorporation or Membership Agreement if in a company name
There are many benefits to franchising with such a dynamic, mature and growing brand. Certain paperwork will be requested before we conclude this discovery process. The paperwork will include:
Rolling Dough
PRETZELMAKER FACTS
Pretzelmaker
is the second
largest
national soft
pretzel
concept
Our doors first
opened in 1991,
so we have
been in
business for
more than 22
years
Innovator of
Pretzel Bites
All fresh
ingredients
Low calorie,
portable,
convenient
snack
Fun fact
Each day,
Pretzelmaker
stores across
the country can
bake up to
140,000 pretzels
combined!
Ranked in
Entrepreneur's
“Top 500
Franchises*”
*http://www.entrepreneur.com/franchises/pretzelmaker/282719-0.html
Primarily under 35 years old
No particular skew to either gender
Household income of $80K+
Mostly single
TARGET AUDIENCE
UNIQUE DIFFERENTIATORS Pretzelmaker speaks to our target
audience (<35) in their voice
We’re trendy, hip and now!
We continuously offer our customers/fans
a new reason to visit our stores and
engage with us through revolutionary
marketing and public relations initiatives
FRANCHISE DISCLOSURE DOCUMENT The Franchise Disclosure Document (FDD) is a legal
disclosure document that must be given to
individuals interested in buying a U.S. franchise as
part of the pre-sale due diligence process. It contains
information essential to potential franchisees about
to make a significant investment, such as financial
disclosures, litigation history, fees and expenses,
estimated initial investment, approved suppliers,
obligations of the frachisee, territory, financial
performance representations and expectations, list
of outlets, financial statements, contacts, key public
figures and more*.
* http://www.investopedia.com/terms/f/franchise-disclosure-document.asp
Selling The Sauce
MARKETING MATERIALS New stores are provided with an initial marketing
kit to brand and merchandise their stores.
Additional marketing materials are provided with
national celebrations (promotions) in support of
new and existing products.
LOCAL STORE MARKETING KITS Pretzelmaker provides step-by-step toolkits
detailing local store marketing initiatives to
support national promotions and mall marketing.
This toolkit includes customizable marketing
materials that franchises can produce locally.
IN-STORE PROMOTIONS
WEB SITES
The Pretzelmaker brand
executes four celebrations
(or promotions) each year
featuring new or existing
products to build buzz and
drive trial, sales and
profitable revenues.
Additionally, there are
sometimes 2nd tier
celebrations featuring limited
time offerings.
IN-STORE PROMOTIONS:
May drive traffic
May increase sales
2nd tier celebrations will also feature limited time offerings
PUBLIC RELATIONS The Pretzelmaker brand is supported by a well-renowned agency to increase brand awareness and drive traffic to our locations. They will:
Support new product introductions
Manage celebrity endorsements
Manage special events
Work with franchisees on a local level to help with local media placements and product drops
SOCIAL MEDIA
Social media sites continue to grow in popularity and are an online space for brands like ours to:
Engage customers
Grow our fan base
Virally build brand awareness
Pretzelmaker uses Facebook, Twitter and YouTube to talk with our customers in the space where they communicate and socialize.
MARKETING CALENDAR A national marketing calendar is developed each year with the input of the Pretzelmaker franchise marketing committee. It includes:
Initiatives to build profitable revenues
Plans to drive awareness
Programs to capture and retain customers
Your Place To Bake
SITE SELECTION
Seeking development in primary and
secondary markets throughout the U.S.
Minimum: 60,000 population within a
10-mile radius
Preferred Co-Tenants: Large anchors
Movie theatres
Kids concepts and locations near a food court
Minimum: Median household income
$40,000
Regional Malls: Kiosk
Inline
End-cap
Large Lifestyle Centers: Pedestrian Driven
Entertainment
Airports
Entertainment Complexes
Tourist Destinations
Transportation Hubs
Size:
TARGET VENUES
A typical Traditional Store requires
between 200 to 850 square feet of
space
A typical modular, prefabricated
Non-Traditional Store will use
between 400 and 800 square feet
of space
A typical Satellite will use between
50 and 150 square feet in a
shopping center or venue, but also
will require a Traditional Store or
Non-Traditional Store.
REAL ESTATE / LEASE ASSISTANCE
There will be an experienced real estate
professional available to help you with the
following:
Site Selection
Site Evaluation
Demographics and Market Analysis
Letter of Intent Negotiation
Lease Renewals (ongoing)
Site Characteristics to Consider:
Demographics
Co-Tenancy
Traffic (drive and walk)
Accessibility
Visibility
Competition Analysis
ARCHITECT – Approval and facilitation of unit plans
TAKE OFFS – Review and validation of quantities from vendors
GENERATE PURCHASE ORDERS – Convert take offs to purchase orders for franchisee to process
STORE LAYOUT – Produce one page layout for assistance with Real Estate negotiations
VENDOR RELATIONS – Manage vendor base and establish processes and pricing
MANUALS – Maintain design and construction manuals for all concepts
CONSULTATION – Assist franchisee with project management of build out
CONSTRUCTION ASSISTANCE
APPEALING NEW STORE DESIGN
You will be assigned a Construction Project
Manager who will work directly with you and
your general contractor on the build out of
your store.
Construction Project Managers will complete a punch list on the store at the completion
of the project.
You can rely on your Construction Project Manager to guide you through the process.
PREFERRED VENDOR NETWORK Since GFG has four Quick-Serve Restaurant brands, we have a network of preferred vendors that provide goods and services to multiple brands.
GFG uses a collective buyer power to lower costs across brands.
Preferred vendors will work with you through the assistance of the Construction Project Manager and Ops team to ensure proper buys and on-time openings.
Recipe for Success
STATE OF THE ART TRAINING
Business and Operational Tools for Owners
Modules Facilitated by Content Experts
Ongoing Education and Development
Engaging, Interactive, High Tech/High Touch
4 days of platform (in-store) training on operational execution of business
5 days of classroom training on operations, marketing, finance, etc.
Market Visit: Sales
Financial Review
Quality Assessments
Business Plan
Mystery Shop & Compliance Audit
Business Analysis
FRANCHISOR’S ROLE
PRE-OPENING / ON-SITE ASSISTANCE
New Store Opening assistance by Franchise
Business Consultant
As needed assistance with all aspects of opening by
Franchise Business Consultant, including initial
ingredients order, opening marketing kit, etc.
FRANCHISE BUSINESS CONSULTANT RELATIONSHIP / MENTORING
The Franchisee Business Consultant is charged with
providing added value to the franchisees’ business
through providing consultative revenue driving and cost
cutting recommendations to increase franchisee
profitability. The FBC has several touch points with the
franchisee, including in-store visits and off-site
consultative business reviews that consist of weekly
emails and monthly phone contacts.
FRANCHISEE MEETINGS Franchisees can look forward to improving their store through our ongoing efforts to educate and support, including: Conferences with business building workshops facilitated by proven industry experts Periodic roundtable meetings held regionally to address business needs
MANUFACTURING AND INNOVATION
Innovation Innovative New Products Value Engineering Quality Assurance Vendor Partnership
Overview of Manufacturing Proprietary Products Dough Facility in Atlanta Private Label Production Vertically Integrated Production at 30% Capacity Built-In Supply Chain Competitive Cost of Goods
A Bit At A Time
ONLINE TRAINING Ongoing training and support are provided by:
Webinar Sessions Regional train-the-trainer sessions to meet business needs
POS PLATFORM
Provides our
owner/operators with
access to a number of
reports
Allows for better
management of labor,
scheduling and
inventory
Provides understanding
of sales cycles, product
mix and much more
REPORTING
The POS system allows for direct upload of information to the GFG systems
We use this information to assess the success of programs and make
adjustments to improve franchisee profitability
INTRANET
The Pretzelmaker intranet site is the one-stop-shop for all information Needed to operate the business. It includes:
Operational/Training Instructions
Local store marketing toolkits and materials, and more
Ability for franchisees to communicate directly with each other to exchange best practices
SUPPORT CENTER / R&D LAB The Pretzelmaker brand has dedicated Research and Development Food Science support focused on:
Exploring trends in the marketplace
Continually revolutionizing our fresh baked pretzel product
New product innovations and ensuring each product is taken through an extensive process to: Validate operational procedures in-store along with all other day-to-day activities Understand consumer demand and the products impact on store sales and product mix before a national launch
A state-of-the-art Innovation Lab that provides the foundation for this innovation
Tie The Knot
NEXT STEPS Complete the application for pre-qualification
Continue discovery discussions with your regional Development Manager
Review our Franchise Disclosure Document
Speak with franchisees for feedback about the business and gather additional information to complete your business plan
Join us for a Meet-the-Team Day in Norcross, GA
Receive approval and sign your Franchise Agreement
Thank you for completing your review of the Pretzelmaker Virtual Brochure! We look forward to working with you towards joining our
franchisee team!
DISCLAIMER
This is not an offer to sell a franchise as an offer may only be made by a
franchise disclosure document prepared in accordance with the Federal
Trade Commission’s franchise laws and applicable state laws. Filing of a
franchise disclosure document does not constitute the state’s approval of
the franchise disclosure document.