Pretty Polly
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Transcript of Pretty Polly
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REBECCA PHOENIX
GEORGIA WYKES
ABIGAIL WILSON
ASHLEE BLOOM
JEMIMA STONES
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CONSUMER INSIGHT
HOW DO THEY SEE THEMSELVES?
DO THEY PORTRAY THEMSELVES IN A DIFFERENT WAY?
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- NOT AT EYE LEVEL + NOT HUGELY POPULAR
- SALES BOOSTED AT CHRISTMAS
- MAIN SALES ARE FROM CONSUMERS AGED 30 AND
ABOVE
- MAIN AGE RANGE, LOVE THE SHAPEWEAR FEATURES
IN STORE DISPLAY? POPULAR? AGE RANGE?
- INTERESTING AS PP AIM RANGE AT 16-25
- NOT HITTING RIGHT MARKET
- MAYBE YOUNG PEOPLE AREN’T AWARE
- OUR VIDEO/STRATEGY WILL CREATE AWARENESS TO YOUNGER
AUDIENCE
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- ORIGAMI FOLDED GIRLS IN TUTING POSE
- COLOURS OF THE SHAPE IT UP RANGE
- MIMICS THE ‘SHAPE IT UP’ MOTTO
- FUN/QUIRKY/DIFFERNT/MYSTERIOUS
- ‘UNFOLD ME’ TO REVEAL THE EVENT INVITE
- SENT OUT TO A RANGE OF PRESS/BLOGGERS ETC
- SENT WITH A PAIR OF THE TIGHTS
- CREATE A HYPE AND CONVERSATION AROUND THE
BRAND
- A NIGHT IN ASSOCATION WITH PRETTY POLLY –
- ’ SHAPE IT UP’ TARGETING 18-25 CONSUMER
- FEMALE DJ’S AND GIRLS DANCING IN TIGHT
- FUN FRUITY DRINKS AND BOWLS OF SWEETS
- LINKS CONFIDENCE AND FUN WITH THE BRAND
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@prettypollylegs
- TO KEEP THE PUBLIC INTERESTED IN THE BRAND
LAUNCH & CREATE A BUZZ
- PRIZE COLLABORATION WITH ASOS
- SENDING IN A PICTURE OF THE TIGHTS STYLED
WITH AN OUTFIT
- PROMOTES INDIVIDUALITY, ORIGINALITY +
CREATIVITY AND EMBRACING ONESSELF
- FB AND TWITTER HASHTAG CONNECTS LOVERS
OF THE BRAND
- GIVING SOMETHING BACK TO THE LOYAL
CONSUMER
- WE WANT TO KNOW HOW PEOPLE WEAR THEM
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INITIAL THOUGHT PROCESS
YOUNG GIRLS GOING OUT
GETTING READY
CALL ON ME –
DANCE STUNT
CATCHY VIRAL VIDEO – CUP
SONG
‘SHAPE IT UP’ – MOVEMENT,
DANCE, SHAPES
TUTTING – CATCHY, IMPRESSIVE
MAINLY
MALE
CLICHÉ?
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- VIDEO OF GIRLS ‘TUTTING’ – IMPRESSIVE, PEOPLE
WILL WANT TO SHARE
- LITERALLY SHAPING IT UP
- SHOT ONLY TORSO – NO FACES – MYSTERY – WHO
ARE THEY?
- FUN STYLING – YOUNG VIBRANT – EMBRACING
BODY
- COLLAB WITH COLOUR XTREME – COLOURS OF
PACKAGING – HAIR/JEWELLERY
- COLLAR WITH FFC – DANCERS
- END – REVEAL SHAPE IT UP
SHAPING IT UP
UPCOMING BRAND
SAME TARGET AGE RANGE AS PP