PRESSKIT

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SHIVAJI DUTTA

Transcript of PRESSKIT

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SHIVAJI DUTTA

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Designer Profile

Shivaji Dutta had an intuitive appreciation of art and philosophy as a youth. His first passion was Political Science. It was when he attended the National Institute of Fashion

Technology, Kolkata (Textile Design) during his undergraduate years that he became particularly interested in designing.

Concept being the most important part of designing, he tries to adapt to situations with sustainability as the focal point of his creations.

Sustainability has always been a fascinating and challenging term to work with, in terms of creating high-end fashion garments. Re-use being a very integral part of sustainable design

has merit and demerits of its own. The challenge is to apply the demerit and make it an advantage while designing the products. Reuse is always looked upon as a second hand issue

but eliminating it and creating a greater impact in the consumers mind by not projecting it as a used product is what the concept is all about.

Shivaji Dutta had an intuitive appreciation of art and philosophy as a youth. His first passion was Political Science. It was when he attended the National Institute of Fashion

Technology, Kolkata (Textile Design) during his undergraduate years that he became particularly interested in designing.

Concept being the most important part of designing, he tries to adapt to situations with sustainability as the focal point of his creations.

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“One man's trash is other man's treasure” is what the label BLANK SPOT by Shivaji Dutta all about. Making new and wearable garments from old garments and other used and unused material makes the base for label. Using such kind

of material is what makes the brand unique. Recycling other materials also requires a lot of energy consumption which in return effects the environment. So the stress is more on reusing and not recycling. Cutting the matter short,

using unused, unwanted and old material, new things can be achieved. As Mahatma Gandhi said “Be the change you want to see in the world”.

Concept

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Previous Collections

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Lakme Fashion WeekWinter Festive 2012

The collection is inspired by the complexities of the human mind and the interweaving of memories both

light and dark. The collection speaks about how easily these vivid memories can take forms and shapes.

“Lennon- A Dream A Tribute”

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BS/AW/12/Design01 BS/AW/12/Design02 BS/AW/12/Design03

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BS/AW/12/Design04 BS/AW/12/Design05 BS/AW/12/Design06

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BS/AW/12/Design07 BS/AW/12/Design08 BS/AW/12/Design09

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Vancouver Fashion WeekAutumn Winter 2013-14

Breaking tradition rules of embroidery and using only leather as an embroidery material to create different evolution of pattern from one sphere to another. Fluidity of shape from being organic

to geometric is for me "The Modern Way" of living.

“The Modern Way”

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BS/AW/14/Design01 BS/AW/14/Design02 BS/AW/14/Design03

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BS/AW/14/Design04 BS/AW/14/Design05 BS/AW/14/Design06

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BS/AW/14/Design07 BS/AW/14/Design08 BS/AW/14/Design09

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Mercedes - Benz Fashion Week, RussiaWinter Festive 2012

Changes come and changes go.Eternity stays, if that is so,

Clear skies up above with sun rising highGet covered with a cloud by the isle.

Kingdom comes and kingdom goes.Eternity they said, and still to go,

Rising above the sky was the mountainWashed down with rain to a trouble.

Love came and love went.Eternity was said with a dent,Roses were plucked with thornsOnly to be deserted by shadows.

Soldier comes and soldier goes.Eternity he said again so.

Fighting with arms brothers alike,Makes a nation again, twice.

- Shivaji Dutta

“Change for Eternity”

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BS/AW/15/W/Design01 BS/AW/15/W/Design02 BS/AW/15/W/Design03

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BS/AW/15/W/Design04 BS/AW/15/W/Design05 BS/AW/15/W/Design06

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BS/AW/15/W/Design07 BS/AW/15/W/Design08 BS/AW/15/W/Design09

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BS/AW/15/M/Design01 BS/AW/15/M/Design02 BS/AW/15/M/Design03

Blank Spot by Shivaji Dutta launched it’s first menswear line at Mercedes - Benz Fashion Week, Russia.

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BS/AW/15/M/Design04 BS/AW/15/M/Design05 BS/AW/15/M/Design06

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Editorials

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Perfect Woman, 2011 Perfect Woman, 2011

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Grazia (India), 2011 Grazia (India), 2011 www.oliobymarilyn.com, 203

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WGSN 2014WGSN 2014

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www.fashionwindows.com, 2014 www.4shopping.ru, 2014 in.rbth.com, 2014

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www.russia-ic.com, 2014 www.fashionunited.in, 2014

-B.S.-

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Phone No.: +91-9883920854, Email- Website: www.shivajidutta.com [email protected],