PressStartPressStart

Making your business more engaging

Drive behaviorBusiness impact

Platform independent

Initial awareness & enrollment

Participation, engagement levels lagging

Disengagement

Onboarding

Leveling up

Mastery

Social connection

Source: Bain & Company, 2016 & Bunchball, 2015

Part

icip

atio

n

Time

Customer advocacy through engagementImprove your User Experience, reduce engagement costs and grow your Net Promoter Score with over 30% Your users are seeking more meaningful interactions based on your product offering, services and reputation

Source: Press Start & Dave McClure pirate metrics

100%

30%

3% +30%

+20%

Referral

Retention

Activation

Acquisition

2% +10%

Revenue +10%2%

Our customers want to improve their conversion

Spotify was looking for new ways to increase conversion to their premium offering by addressing the lack of engagement on their platform beyond music streaming Asad Kalami - Head of Strategy & Operations

GoBear wanted to increase their users’ confidence in finding the most suitable financial products by addressing the lack of engagement which the search tools GoBear offers on their platformIvonne Bojoh - Senior VP IT & Development

Improving activation, retention and referral is 5x more profitable than user acquisition Providing long term engagement and value turns your customers into your marketing department

Enhancing your user experience

Offering your value proposition as a frictionless, seamless and engaging customer or user experience

User InterfaceInteraction

User ExperienceJourney

User EngagementMotivation

Your value proposition

Offer users the opportunity to achieve greatness. Keeping your customers and users engaged is not easy. Providing them a challenge that provides a new competence and helps them relate better to others, keeps engagement levels for your product or service high

A compelling narrative that aligns business goals and provides users a path to reach awesomeness. Provide users with a well-paced path to overcome the challenge supported with the tools and feedback to keep them engaged

Turn narratives into a playful, game-like user experiences. Provide users with the game mechanics that supports the desired engagement and that make it a fun and playful experience

Go-to-market propositionsAspiring entrepreneurs

Engagement workshopsLearning experiences that provide

clients the essential building blocks to build engaging

products from the ground up

Early Stage Startups

Accelerated MVPJoint design and execution of a

minimal viable product that drives desired user behaviors

based on available user insights

Late Stage Startups

User engagement designConceptual design of a tailored

user-centric experience that drives desired behaviours using a

4 step approach

Digital agencies

Design partnershipEnhancing the firm’s offering for large enterprise customers with

our user engagement design services

½ - 1 day workshops Performance based 6-8 week project Day rate

1. StrategyIdentify specific, concrete & measurable behaviors connected to your objectives

3. Narrative designCreate an aspiring game narrative connecting your proposition and the personas

4. Game designDesign the system for progression, engagement, tracking desired behaviors

2. Player personasUnderstand your target user segments and define the engagement loop(s)

Business objectivesLearn how to closely tie business objectives to desired user behaviors

User centricLearn how to accelerate your customer discovery process

Game structureLearn how to create a prototype that provides a narrative and rewards the right behaviors

Minimal Viable ProductRun 4-6 weeks experiments to test and optimise the engagement loop

Engagement loopDefine a meaningful challenge and feedback mechanisms for a specific target user segment

Pitch servicesBringing user engagement to your client pitches with engaging experiences, user roles and journeys

ExpertiseRealising your client projects with narratives, UI/UX design and systems that gets and keeps their users engaged

Our experience

Tilt-it

A selection of brands and companies we worked with Our partners My background

Vision to Version

Applying game and visual design to drive behavior

throughout my career

20+ years career in the technology sector spanning across analytics, sales & marketing operations and business

development

Finding epic meaning in video games since the

release of the Atari 2600

Spotify Music Star Experience what it takes to become a world famous music star

Build your own fan base as a DJ or Girl band A rewarding and immersive player experience

Nothing gets a DJ or girl band more excited than the fan’s enthusiasm and excitement. Press Start

created a journey that provides Spotify users a path to perform in the largest stadium in Kuala

Lumpur.

At the same time getting users accustomed to and using Spotify functionality such as playlists,

friends list and sharing to build their career across increasingly harder challenges creating more

significant playlists and likes for those playlists

We identified two major user groups with on one hand users who want to get excited and energised through EDM and on the other hand a group more focussed on a sense of belonging listening to pop and indie music.

We wanted to provide Spotify users the opportunity to step in the shoes of some of their heroes like Armin van Buuren, Hardwell, Fifth Element, EvaRose or 2NE1.

Spotify is the no 1 online music streaming service in the world and has established a strong brand attracting new users to their platform and an impressive 25% conversion to Premium (paid) usage. Launching in less developed countries across South East Asia has Spotify facing less than promising conversion to Premium usage.

©2015-2016 Press Start Pte Ltd and Spotify Singapore Pte Ltd proprietary and confidential

A mobile experience that delivered a 60-70% playthrough ratio with the targeted user segments

Business modelMeta search engine for consumer financial products such as travel insurance, car insurance and credit cards. GoBear offers unbiased and transparent insight helping the user choose the product that fit their needs. Users who have found a suitable product are directed to the provider’s buy page. GoBear provides the user with search functionality, like filter and sort, to find a suitable choice amongst the search results. GoBear is free for its users and charges providers per click

Business drivers● Click-out: Increase in number of users successfully

finding a product● Click revenue: Increase user’s confidence in their

choice of suitable product

Project scopeA fun and engaging experience for users to discover the GoBear platform and successfully use the available search functionality on the GoBear platform

Delivered concept● Press Start created an desktop learning experience that challenged users between 25-35 years to discover the most

convenient way of finding a suitable product● The experience leverages on GoBear’s brand identity and takes the user on a journey of finding suitable products at

their pond of plenty. The pond of plenty is the place where they can always find the most suitable products● Along the journey users are challenged to use the available search functionality to find the most suitable product

whether that is a travel insurance, car insurance or credit card● Specific user engagement elements were presented as an overlay on the regular platform so it provided a

compelling narrative for the applicable functionality

Results● 30% improvement of user interaction on Quotes page● 20% improvement in click-out rate

©2016-17 Press Start Pte Ltd and Woodpecker Pte Ltd proprietary and confidential

Business modelActive8me is a digital health solution which provides an engaging, scalable, mobile all-in-one offering to the aspirational Asian consumer - like a personal trainer, dietician and life coach in your pocket and a digital integrated solution to tackle preventative chronic diseases like diabetes and obesity. For insurers it offers a preventative health solution to reduce future payouts/risk. Additionally, Active8me gives insurers the opportunity to engage their customers more regularly, directly, meaningfully and positively.

Business drivers● Activation: Provide a compelling and engaging 3 week Kickstart

experience to get users hooked to the service● Retention: keep users motivated to achieve a healthy lifestyle to

justify the subscription costs

Project scopeImprove stickiness of the app to achieve habitual behaviour change through gamification and determine the pacing for a compelling experience for users to complete

Delivered concept● An user experience journey based on progression and

continued engagement● A progression structure that balances required effort so that the

users experiences a flow towards achieving a healthy lifestyle. This allows for users always feel sufficiently challenged to continue

● A scoring and reward system that rewarded progress the right behaviors at the right time to build exercise, diet and mindfulness habits

ResultsConcept design has been integrated into the first release development requirements. The app has been released February 2017 and already showing high engagement levels

©2016-17 Press Start Pte Ltd and Active8me proprietary and confidential

Business drivers● Acquisition: provide potentially new customers a more engaging and meaningful way

to prove their driving skills and ‘earn’ a better quote● Customer loyalty: provide existing customers an engaging way to prove their driving

skills and be rewarded with lower premiums

Delivered concept● Mobile app for iOS and Android released in 2012 for the UK market. The app tracks

acceleration, cornering and braking on every journey with the accelerometers and GPS available in modern smartphones

● The app tracks 250 miles of driving and scores your performance of every journey. The overall score determines the discount the user will get. This applies to new as well as existing customers

● Additionally specific behaviors like fuel consumption, distance, smooth acceleration, braking and cornering is rewarded with badges which provide users with a sense of (shareable) status

Results● Over 200k installs across Android and iOS● App received a 4-5 rating (5,000+ reviews)● Aviva UK has proven that it can attract new customers and engage existing

customers with a meaningful challenge that requires effort before receiving a discount

● This way Aviva has build a stronger brand reputation and potentially more loyal customers reducing churn and increasing cross-sell opportunities

©2012 Aviva PLC

PressStartPressStart

Making your business more engaging

Drive behaviorBusiness impact

Platform independent