Press Preview BASELWORLD 2012 | Newsletter #1 - 11.01.2012

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NEW CREATIONS BASELWORLD

PIERRE DEROCHE - TNT Royal Retro Sapphire In 2009, Pierre DeRoche introduced a world first with the launch of the

TNT Royal Retro and its six retrograde seconds mechanisms. This watch made a significant impact, and three years later, the brand boldly presents its star model with seven visible sapphire bridges. The now entirely transparent movement unveils yet more of its mysteries, further revealing the originality of its spectacular

complication. The association of sapphire and titanium, two extraordinarily hard materials, gives a whole new expression to the TNT Royal Retro Sapphire. Refined, flowing and crystal-clear, as well as sleek, masculine and sporty: in short, the perfect blend of delicacy and strength. 11-piece limited edition.

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MIDO - Multifort Chronograph Riveted steel and aerodynamic lines reminiscent of 1930s industrial design: the new Multifort by Mido clearly displays its origins. Equipped with a Valjoux 7750 based movement, this decidedly technical chronograph also boldly asserts uncompromising aesthetic choices through its 44 mm case, black dial

adorned with finely satin-brushed platelets, hands and hourmarkers enhanced with white Superluminova, transparent back and stainless steel bracelet. This new benchmark in terms of rigorous reliability exudes a sporting and sophisticated aura that is bound to appeal to devotees of Swiss fine watchmaking. > Discover this new product

COVER - Cover Co152 Quartino Chronograph The Co152 Quartino Chronograph by Cover appeals through its contemporary design and sporting appearance. A minimalist timepiece with an original octagonal-shaped case and a streamlined dial bearing a

“Clous de Paris” hobnail motif, this all-black chronograph sets the pace with the bright orange hands of its 1/10th of a second, small seconds and 30-minute counters. Keen to provide brand aficionados with a

broad choice, Cover offers several interpretations in a variety of colours and materials. > Discover this new product

RECONVILIER - Hercules Classic The Hercules Collection embraces Swiss tradition and innovation to capture the essence of Reconvilier and its century-long existence. A subtle design and only the most essential functions define this as a classic watch… but is it? Case, dial, hourmarkers, hands and straps lend themselves to a multitude of colours, materials, and most importantly tastes to create a made-to-measure watch. Unmistakably modern or vintage-style, time reinvents itself in

steel, pink gold or white gold with accents in silver, gold or blue tones to faithfully reflect its wearer's personality. Your chance to bring out the watchmaker in you! > Discover this new product

MIRA - Fée Céleste Mira’s first ladies' collection tells a love story. Once upon a time, a swan was floating on a mother-of-pearl and black aventurine lake, waiting for its companion. The incarnation of fidelity, the eternal bird invests this elegant and timeless piece with deep significance. And as it is dedicated to women, it sparkles with a setting of

no fewer than 166 diamonds. Combined with pink gold and mother-of-pearl, these accentuate the beauty and purity of the Fée Céleste’s plumage, which seems to skim over the passing time, symbolised here by the off-centre hours at 12 o’clock and the retrograde minutes at 6 o’clock. A delicate combination of imagery and

imagination on the path to dreams. > Discover this new product

RONDA - Startech Chronograph 3540.D RONDA presents the first-ever Swiss Made quartz chronograph with counters at the 6-9-12 o’clock positions. Once again, RONDA's innovation will permit the development of new watch models that move away from the usual “classic” look. What is particularly

striking about this new 10½ x 11½’’’ chronograph is its ability to be used for elegant ladies’ watches, contemporary-style rectangular cases and men’s models alike: the opposing counters, being 7.50 mm from the centre, offer ample scope for watch dial designs. The second innovation in RONDA's 3500 Series that was newly launched in 2011 is

the two-eye 3520.D chronograph. It has its counters at the 6-12 o'clock positions, and features a dual 30-minute and 12-hour counter. > Discover this new product

MIDO - Baroncelli III Lady Chronometer The Baroncelli III Lady Chronometer, stemming from the first collection of Mido chronometers designed for ladies, features a wealth of nods to Italy. Inspired by the prestigious Galleria Vittorio Emanuele II in Milan, this new model reflects the same perfect lines and details, while

conveying the underlying Italian influence through its refinement and its timeless style. This COSC-certified chronometer will delight women with taste for both classical elegance and fine horological mechanisms. > Discover this new product

EMILE CHOURIET - Les Ailes Du

Temps For centuries man has tried to fly by himself. Emile Chouriet has now taken up the challenge with its creation, The Wings of Time. The traditional horns on this pure and ethereal timepiece have been replaced by two pairs of falcon wings, the brand’s emblem. Besides emphasizing the transience of time,

they form the heart of every Emile Chouriet timepiece, lending them a touch of symbolism and mystery. > Discover this new product

COVER - Cover Co151 Corpo Lady Chronograph The six models in this new collection from Cover are distinguished by an extremely graceful design featuring soft, flowing lines, as well as richly harmonious colours. These quintessentially feminine and sensual timepieces feature a form case adorned with Swarovski crystals

framing a dial adorned in white mother-of-pearl, also enhanced by four crystals serving as hourmarkers. This resolutely glamorous chronograph, driven by an ETA quartz calibre, will delight women by its impressive diversity. > Discover this new product

WALCA - Lady Open-Heart Concept Walca, the leading Swiss private-label manufacturer, develops and produces all kinds of made-to-measure products. Attentive listening, designing and creating are more than just principles; they are a genuine philosophy nurtured by this Biel-based manufacturer. The ideal

choice for all cutting-edge creations, the firm is dedicated to transforming customers’ desires into horological reality. The Walca watchmakers, technicians and specialists interpret and give life to these exceptional

timepieces, while testing and controlling quality at each stage. Your partner of choice is present at BASELWORLD 2012. > Discover this new product

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NEW CREATIONS BASELWORLD

HYT - H1 The H1 by HYT is what happens when Haute Horlogerie meets fluid mechanics. As one of the two reservoirs at 6 o'clock compresses, the other expands, and vice versa, to push the fluids they

contain through the tube. As the hours pass, the luminescent liquid advances. The half-moon meniscus marks the point where the two fluids meet to indicate the hour. At 6 pm, it returns to its initial position in a retrograde movement. A 5 mm

sapphire crystal, sculpted from a single block, accentuates the three-dimensional architecture. The upper part of the

watch is a destructured geometry of superpositions and reliefs. The small seconds counter which overlaps the minute regulator in the centre bears a striking resemblance to a waterwheel. The 65-hour power reserve is shown at

2.30, divided into three arcs of a circle. > Discover this new product

RADO - True Thinline Automatic Skeleton – White Rubber The True Thinline collection

from Rado marked a new milestone in the history of time measurement with the world's thinnest ceramic watch. In 2012, the Rado True Thinline Automatic Skeleton reminds us that beauty is about more than just size. For while the 7.8 mm

profile is as impressive as ever, it is the heart of this timepiece that makes it truly unique. It boldy reveals its authenticity through an openwork dial

that exposes the beating of the ETA 2892-S2 movement. Sensuality prevails in the ceramic of the case set against the rubber of the strap, both of which ensure qualities of solidity and comfort. Blue hands illuminate this monochrome picture and

add to its striking personality. > Discover this new product

HARRY WINSTON - Histoire de Tourbillon 3 Act 3 in this Histoire de Tourbillon leaves no doubt

as to the visionary path taken by this collection, which Harry Winston launched in 2009. Proposed as a 20-piece limited series, Histoire de Tourbillon 3 draws the eye deep into the mesmerising meanders of its perpetually rotating mechanisms,

framed by a case in white gold and Zalium®. The dial's three openings are completely independent yet intimately linked. Resplendent at 9 o'clock is

the bi-axial double tourbillon whose outer cage makes a complete revolution in 120 seconds whereas the inner cage makes its revolution in 40 seconds. At 6 o'clock, a single-axis tourbillon rotates in 36 seconds. The off-centre hours and

minutes are displayed on two rotating discs, while seconds regularly tick by. The third zone is for the power-reserve indicator, on a disc set with sapphires and citrines. An architecture dictated by avant-garde design, set free by time in all its

dimensions. > Discover this new product

MAURICE LACROIX - Masterpiece Roue Carrée Seconde Or Rose In 2010, Maurice Lacroix revolutionised the mechanics of time with the invention of a square gear wheel, the first in watchmaking history. The now famous Masterpiece

was greeted with acclaim. Today, the line continues with a model of the utmost refinement. Crafted in pink gold, this new arrival rests on a dark brown, almost black movement plate. This contrast further accentuates the hypnotic effect of its angular

rotation, together with the geometric interlacing of straight lines and curves. Small seconds come to life before the eyes as the openwork square wheel rhythmically follows its course. Dedicated to excellence, this new timepiece embodies the

spirit of a collection that brings together engineering and aesthetic to train the spotlight on an exclusive mechanical display. 88-piece limited

series. > Discover this new product

COINWATCH - Iza Collection Every coin has a story, a reminder of landmark events or names that made history. Coinwatch has made this its inspiration from the very beginning, with watches of symbolic significance. The Iza collection carries on this tradition and pays homage to Queen Elizabeth II and the Pound Sterling. This watch's

gentle curves exude feminine elegance and sensuality. Its all-British charm lends itself to a version in steel or in steel with pink gold or yellow gold plating. The white or black mother-of-pearl dial is accented by four raised snowflakes and twelve

diamond hourmarkers. An enchanting three-hand timepiece which has been pared down to the absolute essential and whose charm extends

beyond borders. > Discover this new product

EMILE CHOURIET - Léman The Léman collection by Emile Chouriet tells the story of this virtuoso enameller, who left France to set up his workshop in Switzerland. It is a tribute to Lac Léman (Lake Geneva) which joins the two countries, and to the elegance of Geneva which looks out over its blue waters, and whose ambassadors are its art,

culture and gastronomy. An atmosphere of Riviera chic, epitomised in this classic, precious timepiece in which warm pink gold encloses a mechanical movement. Hours, minutes and seconds float by on a sober white or black dial. Finesse and attention to

detail are the ultimate expression of elegance. > Discover this new product

TECHNOTIME - TT 791 Equipped with twin barrels like all mechanical movements by Technotime, this tourbillon provides an over 120-hour power reserve. This extremely flexible calibre is capable of housing other complications, including a

power-reserve indication, retrograde date or any other specific modules developed by clients. This movement equipped with Technotime balance-springs may be personalised in accordance with customers’ wishes and boasts excellent

chronometric performances that mean it may be configured to earn COSC certification. The Tourbillon TT791 combines performance with a degree of reliability tried and tested by the Chronométrie 2011 International Timing

Competition, in which Technotime took third place with this daring calibre. > Discover this new product

TECHNOTIME - TT 738 A producer of modules, mechanical movements, tourbillons and balance-springs, Technotime presents the TT 738. This movement associating design with performance is intended to accommodate all kinds of complication

modules as well as to respond to brands’ need for differentiation. The versions available include a retrograde date and/or power-reserve indicator module. Equipped with Technotime balance-springs, this movement also comes in a hand-

wound version and may be optionally chronometer-certified by COSC. > Discover this new product

BIJOUMONTRE - BM29050T BijouMontre presents a tribute collection in which expertise and noble materials embody one of the world’s most beautiful love stories: that of Wallis Simpson and the Duke of Windsor, the only monarch

to have voluntarily abdicated in order to marry the lady of his choice. Reflecting this solid and timeless love, the bezel is set with 5.35 carats or pure topazes, of which both the colour and clarity are magnified by an emerald cut. A triangular

series of encrusted diamonds symbolises the legendary necklace that the duke gave his wife. Exquisitely rounded curves wed symmetrical effects in an expression of ideal beauty. Finally, the mother-of-pearl and agate dial is graced with

oversized polished Roman numerals, accompanied by twelve diamond hourmarkers arranged in a concentric circle on this eternally romantic

jewellery watch. > Discover this new product

MUZO - Muzo 6.55-Carat Emerald Every precious stone has its legendary source: Golconda for diamonds, Mogok for rubies, and the Muzo mine in Colombia for emeralds, the only one still producing stones after five centuries of uninterrupted activity. Since November 2009, exclusive mining rights for the Muzo mine have been held by Muzo International, a branch of

Texma Group. Unique in the world of precious stones, the group deploys a mine-to-market process based on three fundamental criteria. Firstly, the guarantee of quality with a zero-resin policy. Secondly, authenticity certificates

issued by prestigious Swiss laboratories. Thirdly, trackability as each stone is numbered and can be traced from extraction to sale. On January 26th

2010, Muzo mined a rough stone weighing 10.06 carats, which it had cut in its Bogotá workshops. From it emerged a 6.55-carat emerald of a dazzling, intense green that meets full quality criteria and is certified epoxy resin-free.

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