Press Kit Hit Bag & Boulevardier
16
A hub for digital creativi ty and fashion activism
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Facts, figures, PR and ideas for Hit Bag and Le Boulevardier
Transcript of Press Kit Hit Bag & Boulevardier
A hub fordigital
creativity and
fashion activism
STORY
The beginningVu Quan and Laurent met in 2006, in the charming & electronic city of Lyon.
They were students, and involved in diverse projects.
Creative and nightouts for VQ, photography and hangovers for Lilzeon
Basically, they decided to share some projects together. It was probably a bit arrogant/selfish/provocative/whatever, but hey, it was already something.
The Boulevardier project
VQ & Lilzeon grew older and so did their ideas.
VQ launched Le Dixieme, a meta store in Lyon mixing fashion retail and creative marketing activities. Lilzeon became a digital marketer and entered in the meantime ViewsCo, a band of photographers & journalists.
They launched a very first digital, marketing and arty project called « The Fall », in 2010, with some of their Facebook friends.
It was probably the very first Boulevardier project.
On March, 16th 2011, they’ve published their very first post together.
Boulevardier is not just a random blog. The aim was to become a hub for creative projects, around a simple baseline:
looking for style echoing in the streets and the murmurs.
Right now, they act as an observatory, a think goblet and a projects launch platform.
They’ve settled some explicit statements with their readers:
We think that we can be men AND feministWe think that hipsters suck
We think that there’s a need of meaning in fashionWe also think that fashion can change the world
We think that digital is part of the creative projectsWe think that we need producers, not only curators
Episode 2: Hit Bag
In March 2012, the 2 friends launched the international version called Hit Bag. Anahi Lozza (Paris) and Constance Viet (Sydney) regularly contribute as trend spotters, on fashion, luxury, lifestyle.
Hit Bag joined Glam Media Network, and was recognized as one of the « Top 20 Up and Coming Fashion blogs » by Runway Magazine
They’ve settled regular editorial programmes with their readers:
-Analysis of social and cultural trends through a fashion prism-Monthly Cover Girls-Contests based on « You are the real models »-Editorials and shootings for brands
CONCEPT
IDEATION & IDENTIFICATION OF PARTNERS
« EXPERIENCE »
« PROPAGATION »
Our obsession is to reach who we’re looking for
The BoulevardierMethodology
COMMUNITY
In 2012, 350 K + unique visitors, but it’s not really the point…
1080+ « Facebook fans », but it’s not really the point…
100+ contributors in average to our brand contest, but it’s not the point..
650+ articles written, and nearly 2700 comments…but it’s not the point…
What really matters to us : we’ve become what we wanted to be.
(A hub.)
PRESS
![Zalando x Le Boulevardier [Homme, Pt1]](https://static.fdocuments.net/doc/165x107/568c48a51a28ab491690fd69/zalando-x-le-boulevardier-homme-pt1.jpg)
![Zalando x Le Boulevardier [Homme, Pt2]](https://static.fdocuments.net/doc/165x107/568bf3b71a28ab89339b5c3e/zalando-x-le-boulevardier-homme-pt2.jpg)
