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PRESS KIT

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Page 1: PRESS KIT - files.swissborg.com.s3.amazonaws.comfiles.swissborg.com.s3.amazonaws.com/Press Kit/SwissBorg PressKit.pdfPRESS KIT. 1. SwissBorg was established by Cyrus Fazel and Anthony

P R E S S K I T

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1. SwissBorg was established by Cyrus Fazel and Anthony Lesoismier in 2017.

2. ICO: SwissBorg held one of the 12 most successful ICOs in Switzerland in 2017/18 and launched its crypto wealth management app in 2020..

3. In 2018 SwissBorg successfully ran one of the first decentralized referendums on the ethereum blockchain, allowing the community to vote on the team’s projects. A second referendum allowed community members to vote on the sector they would first like to engage in an ICO mentoring program.

4. From 2018 to 2019, the team grew from a dozen experts to more than 50 at the time of writing this. Thirty-three employees are working in Switzerland and the others are spread in Toronto, Canada, London, UK with some working remotely.

5. The SwissBorg Community app was launched in March 2019 as a pre-launch to the feature Wealth app. It is a gamified Bitcoin price prediction app that allows users to learn about bitcoin and bitcoin trading. It also motivates the players by giving them a chance to win rewards in Bitcoin and CHSB (SwissBorg’s Token).

6. Membership in The Financial Services Standards Association ( VQF), the biggest Swiss SRO.

7. Granted two very important licenses in Estonia in the fall of 2019. Virtual Currency Wallet enables us to have custody of digital asset wallets and the Virtual Currency Exchange license will allow us to conduct cryptocurrency trading. We can now do business in most countries in the world.

8. Our ultimate goal is to build a wealth management ecosystem that is accessible, fair and community-centric.

WHO are we?

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Mission: SwissBorg’s objective is to enable the creation of a community-centric financial ecosystem that ultimately allows individuals to control their own wealth. Founded on the fundamental values of Blockchain: fairness, accessibility and trust, SwissBorg is building a crypto wealth management platform that can help individuals manage their own portfolio of crypto assets.

Coming from a background in the traditional world of finance and banking we created SwissBorg to disrupt an industry that we saw as elitist and unfair. We created SwissBorg because we believe in an investment world that eliminates individualism, greed, exclusiveness, and fears while raising trust, fulfilment, inclusiveness, and freedom.

The old world of finance is a members-only club we want to open it to the public. We believe in a world where technology and finance merge to allow all individuals to collaborate towards realizing their dreams.

WHY did we create SwissBorg?

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HOW are we going to achieve our goal?

New technologies like Blockchain can help us achieve the more equitable future that we envision.

The financial industry is lagging behind technology. We think it is high time that the old financial and banking industry embraced a new ethos made possible by our new connectedness. One that inspires and leads rather than instructs and intimidates. We need a new sensibility that allows room for mentorship and collaboration. We need a financial and banking space that reflects the new reality of large tribes coming together to solve the problems facing the world.

Our team grew from a dozen experts to more than 50 at the time of writing this. Thirty-three employees are working in Switzerland and the others are spread in Toronto, Canada, London, UK, with some working remotely.

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In 2017, the year crypto bubble, we witnessed the creation of many ICO projects. Thanks to our community of contributors, we were able to raise 50M CHF from 24k contributors in 149 countries. One month after our ICO’s termination in 2018, we managed to have our CHSB token listed on HitBtc.

Despite our penchant for disrupting the old financial world, we find being fully compliant with regulations is paramount to our success. We believe that we should always be aligned with market regulators and are proud that we were granted membership by the Self Regulatory Organisation with the highest standards, VQF. This important membership enables us to be a financial intermediary and be able to conduct investment activities, KYC and AML in Switzerland and work with most countries in the world. We were happy to have been granted two very important licenses in Estonia this fall. Virtual Currency Wallet enables us to have custody of digital asset wallets and the Virtual Currency Exchange license will allow us to conduct cryptocurrency trading. We can now do business in most countries in the world.

READ OUR LATEST MONTHLY REVIEW

Our Narrative History

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Co-Founders

Cyrus Fazel Founder & CEO

Born in Washington D.C. to Swiss German and Iranian parents, with 10+ years of experience in Asset Management & Algo Trading. A thought leader and influencer in the crypto and blockchain space, Cyrus is a frequent speaker spreading the idea that a decentralized, meritocratic system can reshape the future & create a more vibrant & equitable world of finance.

Anthony Lesoismier Genieux Co-founder & CSO

Of French-Armenian background, has a Masters of Science from the French Engineering University, Polytech Nice-Sophia. With 10 years of experience in asset management in France & UK working with leaders of the Industry. Anthony is a frequent speaker & thought-leader in the crypto fintech space.

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Our Products

CHSB TokenA multi-utility token, on the ethereum blockchain, is the key to the SwissBorg ecosystem. Its main function is allowing community members to participate in the growth of the ecosystem. Besides a participation utility and a savings utility, the CHSB has a staking utility. Each user will have access to discounted commission fees by staking CHSB tokens.

Two Referendums on the Blockchain

We held two pathbreaking referendums on the Blockchain in 2018, putting to practice the SwissBorg protocol of Proof of Merit. Each token holder was asked to choose in which direction they’d like us to develop our showcase product. In return for their input, we rewarded them with CHSB tokens. Over 8000 people participated and received in total : CHF 125,399 & CHSB 6,522,068.88 for their contributions.

READ ABOUT OUR FIRST PATHBREAKING REFERENDUM ON THE BLOCKCHAIN

The utilities of the CHSB

Utility Name Description

Staking Stake your SwissBorg Token, become a premium user and pay 0% commission* on Bitcoin and CHSB

(*Available for buy and sell transactions against fiat currencies)

Buy Back and Burn 20% of the revenues generated from transaction fees will be used to buy back SwissBorg Tokens on the secondary market and burn them. Hence, the circulating supply of the SwissBorg Token will decrease with time while the liquidity will increase

Voting Rights Participate in the future of SwissBorg and the growth of our ecosystem by voting in our referendums

Meritocracy Earn rewards for contributing to the SwissBorg ecosystem

Community Membership New utilities linked to the Wealth App and our upcoming products

Read more:

NEW CHSB TOKEN VALUATION

THE NEWEST UTILITY OF THE SWISSBORG (CHSB) TOKEN

SWISSBORG DAO: YOU ARE BUILDING SWISSBORG

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Our Products

The SwissBorg Community AppWe decided to pre-launch our feature product with a mobile app, the SwissBorg Community app. A fun, easy to use, educational game that lets you predict the price of Bitcoin, and earn it, without taking any risks. The more points you earn, the higher your rank and chance to win CHSB tokens. The app provides the players with a Daily Bitcoin Analysis, educational articles and videos as well as the latest trends and news of the crypto market.

READ MORE

We have more than 94,000 community of players and growing, who’ve made more than 2 Million forecasts.

The Community App, also, allows us to test our IT architecture with a high level of security. We have learned much, but perhaps the best lesson learned is that, as a team, we are capable of overcoming significant challenges.

READ MORE

Available on iOS & Android.

4.8 4.6

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Our Products

Yuree Hong⭐

“This app makes the understanding of crypto trading easier even for the new-comers. By simulating the forecast of the trading, you safeguard your own asset before starting your real investment and trading experience with crypto. It also helps advanced traders to make use of it. I highly recommend it!”

Vince Lebow

“Fun app that assists in learning about Bitcoin and other cryptocurrencies. Has a prediction game for forecasting the price of Bitcoin on a day to day basis with results graphed against other users. I recommend this app for anyone wanting to learn more about Bitcoin and other modern currencies.”

Anselmo Rosa

“Earn tokens by forecasting BTC’s price. Very thrilling! Liked it very much. Can’t wait for the next souped-up version of SwissBorg”

Community App Testimonials

Daily Bitcoin Analysis

Our data team provides the Daily Bitcoin Analysis to help our Community app players learn about the workings of the Bitcoin market and make more informed decisions when forecasting the price of Bitcoin.

Monthly Bitcoin Analysis

The MBA is a monthly summary for our community aimed at describing and explaining what happened in the Bitcoin market and why.

READ A SAMPLE REPORT

The Community App Report

To keep the more than 94,000 active players informed about their gaming community our head of data produces a monthly report filled with interesting statistics and strategic tips.

READ A SAMPLE REPORT

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The Wealth AppA native mobile app for iOS and Android where users can buy, sell and exchange digital assets using fiat currencies. Even the busiest or least tech-savvy users will be able to access quality investment products at the best market rates in few clicks.

Available in Switzerland. Coming soon in other countries worldwide.

Our Products

Wealth App Testimonials

Ted078

“In my opinion the best App for Cryptoinvesting. Swissborg is just at the beginning V1. Expecting a whole new dimension of the cryptospace created by Swissborg.”

C.B.

“Very pleasant experience! The onboarding is easy, the app then teaches you about cryptocurrencies and investments. They have learning sections for each product with articles and videos. Using this as my wallet now!”

Toursit

“Unlike other crypto apps that hide their fees in the exchange rate, these guys make it transparent. Plus you can get zero fees if you go premium (no cost, just stake your balance). The exchange rates are real-time and seem very competitive. Lacks a few alternative cryptocurrencies but the amazing interface and ease of use make it one of the best apps for cryptos.”

5.0 5.0

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Wealth App Features

PRIMARY FEATURES

Feature Description

Easy Funding Fund your account with US Dollar, Euro, British Pound or Swiss Franc

We don’t charge any deposit fees

Smart Exchange Exchange cryptos at the best price and liquidity from multiple exchanges using SwissBorg’s proprietary Smart Engine, which allows you to create new crypto-fiat pairs like our own CHSB/CHF. This unique feature of fiat/crypto pairing allows the user to save precious time and money in one click

Powered by our Smart Engine, we offer maximum liquidity, low fees and the best execution prices

Keyless Security With breakthrough cryptography and because there’s no private key, your assets are always safe

Send & Receive Receive and send crypto assets from either an external or your SwissBorg wallet

Marketplace Make smarter decisions about crypto assets before you buy them, with exclusive videos, daily market analysis and news

Portfolio Overview Gain insight into your portfolio with easy-to-use graphs

No hidden fees Unlike companies that claim zero fees but hide them in their exchange rates. We make our fees transparent and invest them in developing our platform and strengthening token

Earn Rewards Help us give others control of their crypto wealth, and earn Bitcoin and CHSB

Go Premium Become a SwissBorg Token Holder, and stake your balance to earn 0% commission* on Bitcoin and CHSB

(*Available for buy and sell transactions against fiat currencies)

Our Products

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SECONDARY FEATURES

Feature Description

Mobile First Control your wealth wherever you are with SwissBorg on Android & iOS

Easy Sign Up Compared to traditional compliant onboarding our sign-up process is easy

You can verify your account with our digital onboarding

Bank Withdrawal Withdraw your cryptos to your personal bank account

Instant Notifications Receive regular updates on your mobile device

Account Recovery Using Identity Verification and a Recovery Phrase, we help you protect your account while keeping you in control

Our Products

Wealth App Features

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SwissBorg Smart EngineThe first multi-node and multi-route order management system that allows you to take the guesswork out of investing. By connecting to top crypto exchanges: Binance, HitBTC, LMAX and Kraken, we get you the best market rates, maximum liquidity and lowest fees in a matter of seconds.

READ MORE

The SwissBorg DAOWe created a platform to foster a culture of trust and collaboration between the SwissBorg community & team members. It offers high-quality communication and support while leveraging everyone’s expertise to develop and improve the SwissBorg ecosystem. The DAO is a platform where the community can find ways to contribute to the ecosystem with their experience, talent and expertise and be rewarded for their input.

READ MORE

Our Products

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Our EDUTAINMENT Brands

The Cryptonites Youtube SeriesCreated by our Head of Communications, Alex Fazel, in 2019. With a dream team line-up of interviews that included some of the most famous and passionate thought leaders in the field: Don Tapscott, Andreas Antonopoulos, Roger Ver, Tone Vays, Ivan on Tech and many more.

WATCH VIDEOS HERE

Blockchain UnchainedBU is our brand of events. It helps us in our attempts to be thought-leaders in the Blockchain space and spread the crypto gospel, edutain and help bring about mass adoption, by co-hosting and organizing meetups, conferences and events.

READ ABOUT OUR BIG GENEVA CONFERENCE

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Outside Press Coverage1. SYNERGIX, SWISSBORG LE WEALTH MANAGEMENT GENERATION BLOCKCHAIN

2. FORBES, SWISSBORG: LA PLATEFORME DE WEALTH MANAGEMENT SUR LA BLOCKCHAIN

3. SYNERGIX, INTERVIEW FINTECH: SWISSBORG, LE WEALTH MANAGEMENT GÉNÉRATION BLOCKCHAIN

4. CRYPTONEWS, PRÉDICTIONS LUDIQUES AVEC L’APPLICATION GRATUITE DE SWISSBORG

5. VIDEO BOURSE, « CRYPTO MONNAIES: L’HEURE DE L’ADOPTION? » LIVE AVEC ANTHONY LESOISMIER-GENIAUX DE SWISSBORG

6. AGEFI, SWISSBORG LÈVE 50 MILLIONS AVEC SON ICO

7. AIRCCELERATE, SWISSBORG, LA GESTION DE LA FORTUNEAUGMENTEE – AVEC CYRUS FAZEL

8. CRYPTO INFERNO, SWISSBORG: TRADING FUN WITHOUT THE RISK

9. ROBOINVESTINGTV, CYRUS FAZEL ON THE DLT OPPORTUNITIES THAT WILL REVOLUTIONIZE DIGITAL WEALTH

10. OLA PUCHTA-GÓRSKA, SOFTWARE MILL, A SWISS FINTECH ON A MISSION TO MAKE CRYPTO WEALTH MANAGEMENT ACCESSIBLE TO EVERYONE

11. MYREST ZAKI, BILAN, “LA BLOCKCHAIN ET LA CRYPTOFINANCE DÉCOLLENT EN SUISSE ROMANDE”

12. PAR RAPHAEL GRIECO, “MADE IN SWITZERLAND”

Media Contact:Alex Fazel Head of Communications

[email protected]

WWW.SWISSBORG.COM