Press book 2016 ing peq
131
· 2015 · THE BEST OF THE YEAR
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Transcript of Press book 2016 ing peq
· 2015 ·
THE BEST OF THE YEAR
PAG. 02 - PAG.110
PAG. 123- PAG.127
PAG. 111- PAG.122
PAG.128 - PAG.129
2
REAL ADVERTISING VALUE: 12,700€AUDIENCE: 285,524
DATE: JANUARY
– SPAIN
3
REAL ADVERTISING VALUE: N/AAUDIENCE: N/A
DATE: JANUARY
– ITALY
4
REAL ADVERTISING VALUE: 5,800€AUDIENCE: 49,896
DATE: JANUARY
– SPAIN
5
REAL ADVERTISING VALUE: 5,800€AUDIENCE: 49,896DATE: JANUARY
6
REAL ADVERTISING VALUE: 5,800€AUDIENCE: 49,896
DATE: JANUARY
7
REAL ADVERTISING VALUE: 4,000€AUDIENCE: 17,000
DATE: JANUARY
– SPAIN
8
REAL ADVERTISING VALUE: 119,326.14€AUDIENCE: 705,824
DATE: JANUARY
– SPAIN
9
REAL ADVERTISING VALUE: 119,326.14€AUDIENCE: 705,824DATE: JANUARY
10
REAL ADVERTISING VALUE: 10,500€AUDIENCE: 128,684
DATE: FEBRUARY
– SPAIN
11
REAL ADVERTISING VALUE: 1,831.74€AUDIENCE: 134,485
DATE: FEBRUARY
– SPAIN
12
REAL ADVERTISING VALUE: 3,500€AUDIENCE: 34,500
DATE: FEBRUARY
13
– UKREAL ADVERTISING VALUE: 11,000€
AUDIENCE: 877,910DATE: FEBRUARY
14
REAL ADVERTISING VALUE: 11,000€AUDIENCE: 877,910
DATE: FEBRUARY
15
– UKREAL ADVERTISING VALUE: 2,360€
AUDIENCE: 846,000DATE: FEBRUARY
16
REAL ADVERTISING VALUE: 2,360€AUDIENCE: 846,000
DATE: FEBRUARY
17
– MEXICOREAL ADVERTISING VALUE: 692$
AUDIENCE: N/ADATE: FEBRUARY
18
REAL ADVERTISING VALUE: 692$AUDIENCE: N/ADATE: FEBRUARY
19
– UKREAL ADVERTISING VALUE: 5,500€
AUDIENCE: 125,254DATE: MARCH
20
REAL ADVERTISING VALUE: 10,136.53€AUDIENCE: 216,332
DATE: MARCH
– SPAIN
21
– GERMANYREAL ADVERTISING VALUE: 19,500€
AUDIENCE: 95,144DATE: APRIL
22
REAL ADVERTISING VALUE: 19,500€AUDIENCE: 95,144
DATE: APRIL
23
REAL ADVERTISING VALUE: 19,500€AUDIENCE: 95,144DATE: APRIL
24
REAL ADVERTISING VALUE: 19,500€AUDIENCE: 95,144
DATE: APRIL
25
– GERMANYREAL ADVERTISING VALUE: 39,800€
AUDIENCE: 111,121DATE: APRIL
26
REAL ADVERTISING VALUE: 39,800€AUDIENCE: 111,121
DATE: APRIL
27
– GERMANYREAL ADVERTISING VALUE: N/A
AUDIENCE: N/ADATE: APRIL
28
REAL ADVERTISING VALUE: N/AAUDIENCE: N/A
DATE: APRIL
29
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: APRIL
30
– SPAINREAL ADVERTISING VALUE: 1,500€
AUDIENCE: 5,900DATE: APRIL
31
REAL ADVERTISING VALUE: 1,500€AUDIENCE: 5,900DATE: APRIL
32
REAL ADVERTISING VALUE: 38,600€AUDIENCE: 1,075,704
DATE: APRIL
– SPAIN
33
REAL ADVERTISING VALUE: 38,600€AUDIENCE: 1,075,704DATE: APRIL
34
REAL ADVERTISING VALUE: 38,600€AUDIENCE: 1,075,704
DATE: APRIL
35
REAL ADVERTISING VALUE: 2,241.65€AUDIENCE: 932,404
DATE: MAY
– SPAIN
36
REAL ADVERTISING VALUE: 48,990.35€AUDIENCE: 159,580
DATE: MAY
– SPAIN
37
REAL ADVERTISING VALUE: N/AAUDIENCE: N/A
DATE: MAY
– SPAIN
38
– USAREAL ADVERTISING VALUE: 5,100 + 6,900€
AUDIENCE: N/ADATE: JUNE
39
REAL ADVERTISING VALUE: 5,100 + 6,900€AUDIENCE: N/ADATE: JUNE
40
REAL ADVERTISING VALUE: 5,100 + 6,900€AUDIENCE: N/A
DATE: JUNE
41
– SPAINREAL ADVERTISING VALUE: 53,175€
AUDIENCE: 221,752DATE: JUNE
42
REAL ADVERTISING VALUE: 53,175€AUDIENCE: 221,752
DATE: JUNE
43
– FRANCEREAL ADVERTISING VALUE: 7,300€
AUDIENCE: 95,000DATE: JUNE
44
REAL ADVERTISING VALUE: 7,300€AUDIENCE: 95,000
DATE: JUNE
45
REAL ADVERTISING VALUE: 7,055.65€AUDIENCE: 706,679
DATE: JUNE
– SPAIN
46
REAL ADVERTISING VALUE: 4,943.1€AUDIENCE: 96,256
DATE: JUNE
– SPAIN
47
REAL ADVERTISING VALUE: 933.41€AUDIENCE: 187,044
DATE: JULY
– SPAIN
48
REAL ADVERTISING VALUE: 766.43€AUDIENCE: 143,480
DATE: JULY
– SPAIN
49
REAL ADVERTISING VALUE: 72,400€AUDIENCE: 105,328
DATE: JULY
– SPAIN
50
REAL ADVERTISING VALUE: 72,400€AUDIENCE: 105,328
DATE: JULY
51
REAL ADVERTISING VALUE: 72,400€AUDIENCE: 105,328DATE: JULY
52
REAL ADVERTISING VALUE: 2,200$AUDIENCE: 1,300,000
DATE: JULY
– USA
53
REAL ADVERTISING VALUE: 1,500€AUDIENCE: 40,500
DATE: JULY
– USA
54
REAL ADVERTISING VALUE: 2,500€AUDIENCE: 266,000
DATE: JULY
– UK
55
REAL ADVERTISING VALUE: 2,500€AUDIENCE: 266,000DATE: JULY
56
REAL ADVERTISING VALUE: N/AAUDIENCE: N/A
DATE: JULY
– SPAIN
57
REAL ADVERTISING VALUE: N/AAUDIENCE: N/A
DATE: JULY
– USA
58
REAL ADVERTISING VALUE: 1,800€AUDIENCE: 90,000
DATE: JULY
– USA
59
REAL ADVERTISING VALUE: 15,561.54€AUDIENCE: 241,160
DATE: AUGUST
– SPAIN
60
REAL ADVERTISING VALUE: 72,400€AUDIENCE: 105,328
DATE: AUGUST
– SPAIN
61
REAL ADVERTISING VALUE: 72,400€AUDIENCE: 105,328DATE: AUGUST
62
REAL ADVERTISING VALUE: 10,524.18€AUDIENCE: 176,024
DATE: AUGUST
– SPAIN
63
REAL ADVERTISING VALUE: 800€AUDIENCE: 811,839
DATE: AUGUST
– SPAIN
64
REAL ADVERTISING VALUE: N/AAUDIENCE: N/A
DATE: AUGUST
– USA
65
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: AUGUST
66
– CHINAREAL ADVERTISING VALUE: 6,900€
AUDIENCE: 938,000DATE: SEPTEMBER
67
REAL ADVERTISING VALUE: 36,398.32€AUDIENCE: 274,784
DATE: SEPTEMBER
– SPAIN
68
REAL ADVERTISING VALUE: 36,398.32€AUDIENCE: 274,784
DATE: SEPTEMBER
69
REAL ADVERTISING VALUE: 36,398.32€AUDIENCE: 274,784DATE: SEPTEMBER
70
REAL ADVERTISING VALUE: 2,040€AUDIENCE: 24,000
DATE: SEPTEMBER
– CHILE VIAJANDO
71
REAL ADVERTISING VALUE: 600$AUDIENCE: 838,000
DATE: SEPTEMBER
– USA
72
REAL ADVERTISING VALUE: 900€AUDIENCE: 32,000
DATE: SEPTEMBER
– ITALY
73
– SPAINREAL ADVERTISING VALUE: 9,500€
AUDIENCE: 325,366DATE: OCTOBER
74
REAL ADVERTISING VALUE: 9,500€AUDIENCE: 325,366
DATE: OCTOBER
75
– SPAINREAL ADVERTISING VALUE: 17,906.18€
AUDIENCE: 705,824DATE: OCTOBER
76
– SPAINREAL ADVERTISING VALUE: 10,022.18€
AUDIENCE: 216,332DATE: OCTOBER
77
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: OCTOBER
– GERMANY
78
REAL ADVERTISING VALUE: 119,326.14€AUDIENCE: 705,824
DATE: OCTOBER
79
REAL ADVERTISING VALUE: 119,326.14€AUDIENCE: 705,824DATE: OCTOBER
80
REAL ADVERTISING VALUE: 28,600€AUDIENCE: 925,560
DATE: OCTOBER
– SPAIN
81
REAL ADVERTISING VALUE: 17,200€AUDIENCE: 992,836
DATE: OCTOBER
– SPAIN
82
REAL ADVERTISING VALUE: 2,194.46€AUDIENCE: 93,924
DATE: OCTOBER
– SPAIN
83
– SPAINREAL ADVERTISING VALUE: 10,000€
AUDIENCE: 22,948DATE: NOVEMBER
84
– SPAINREAL ADVERTISING VALUE: 6,800€
AUDIENCE: 16,859DATE: NOVEMBER
85
– SPAINREAL ADVERTISING VALUE: 22,409.45€
AUDIENCE: 159,580DATE: NOVEMBER
86
REAL ADVERTISING VALUE: 22,409.45€AUDIENCE: 159,580
DATE: NOVEMBER
87
REAL ADVERTISING VALUE: 5,500€AUDIENCE: 29,402
DATE: NOVEMBER
– UK
88
REAL ADVERTISING VALUE: 14,500€AUDIENCE: 811,839
DATE: NOVEMBER
– SPAIN
89
REAL ADVERTISING VALUE: 3,300€AUDIENCE: 123,636
DATE: NOVEMBER
– FRANCE
90
REAL ADVERTISING VALUE: 3,300€AUDIENCE: 10,000
DATE: NOVEMBER
– GERMANY
91
REAL ADVERTISING VALUE: 3,300€AUDIENCE: 10,000DATE: NOVEMBER
92
– SPAINREAL ADVERTISING VALUE: 1,183.5€
AUDIENCE: 81,120DATE: NOVEMBER
93
REAL ADVERTISING VALUE: 1,183.5€AUDIENCE: 81,120
DATE: NOVEMBER
– SPAIN
94
REAL ADVERTISING VALUE: 900€AUDIENCE: 32,000
DATE: NOVEMBER
– ITALY
95
REAL ADVERTISING VALUE: 1,100€AUDIENCE: 75,000
DATE: NOVEMBER
– SPAIN
96
REAL ADVERTISING VALUE: 2,500€AUDIENCE: 266,000
DATE: NOVEMBER
– UK
97
REAL ADVERTISING VALUE: 2,500€AUDIENCE: 266,000DATE: NOVEMBER
98
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: DECEMBER
– CHILE
99
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: DECEMBER
100
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: DECEMBER
101
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: DECEMBER
– UK
102
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: DECEMBER
PROPERTYMANAGEMENT– CHINA
103
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: DECEMBER
PROPERTYMANAGEMENT
104
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: DECEMBER
– USA
105
REAL ADVERTISING VALUE: 2,082.99€AUDIENCE: N/ADATE: DECEMBER
– SPAIN
106
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: DECEMBER
– SPAIN
107
REAL ADVERTISING VALUE: 3,900€AUDIENCE: 958,000
DATE: DECEMBER
– ITALY
108
REAL ADVERTISING VALUE: 2,500€AUDIENCE: 1,533,000
DATE: DECEMBER
– SPAIN
109
REAL ADVERTISING VALUE: 2,500€AUDIENCE: 1,533,000DATE: DECEMBER
110
111
REAL ADVERTISING VALUE: 7,800€AUDIENCE: 1,600,000
DATE: JANUARY
112
REAL ADVERTISING VALUE: 2,400€AUDIENCE: 750,000
DATE: JANUARY
113
REAL ADVERTISING VALUE: 4,900€AUDIENCE: 1,050,000
DATE: JANUARY
114
REAL ADVERTISING VALUE: N/AAUDIENCE: 76,000
DATE: MAY
115
REAL ADVERTISING VALUE: 4,500€AUDIENCE: 77,000
DATE: JULY
116
REAL ADVERTISING VALUE: N/AAUDIENCE: N/A
DATE: AUGUST
117
REAL ADVERTISING VALUE: 26,500€AUDIENCE: 3,500,000
DATE: SEPTEMBER
118
REAL ADVERTISING VALUE: N/AAUDIENCE: 900,000
DATE: SEPTEMBER
119
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: OCTOBER
120
REAL ADVERTISING VALUE: N/AAUDIENCE: N/ADATE: DECEMBER
121
REAL ADVERTISING VALUE: N/AAUDIENCE: 2,200,000
DATE: DECEMBER
122
123
Evolution of followers (views on YouTube) for the last two years.Organic growth without paid campaigns
124
YouTube
Google+(views+followers)
39,125
1,233,724
95,800
4,398
154,236
2014
29,746
171,893
87,388
1,762
99,862
2013
54,007
1,697,605
118,743
8,422
197,112
2015
Social Media Growth
Visibility Dropped from 12% to 6 %
Google +1.800.000
1.600.000
1.400.000
1.200.000
1.000.000
800.000
600.000
400.000
200.000
0
2013 2014 2015
Follo
wer
s + V
iew
s
60.000
50.000
40.000
30.000
20.000
10.000
0
250.000
200.000
150.000
100.000
50.000
0
2013 2014 2015
2013 2014 2015
YouTube Instagram
Follo
wer
s
140.000
120.000
100.000
80.000
60.000
40.000
20.000
02013 2014 2015
Follo
wer
s
View
s
10.000
8.000
6.000
4.000
2.000
0
2013 2014 2015
Follo
wer
s
125
Room Mate named most in�uential Spanish hotel chain on Twitter:
126
Our President and Founder Kike Sarasola named one of the top #3most in�uential CEOS of Spain in Twitter
127
128
MEDIA COVERAGE 2015
• TOTAL NUMBER OF CLIPPINGS: 22.594
• TOTAL ADVERTISING VALUE: 19.422.118€
• TOTAL AUDIENCE REACHED: 652.620.688
129
www.room-matehotels.com
