PRESIDENT S FOREWORD · 2020. 1. 30. · With technology changing at a rapid pace, GI will support...
Transcript of PRESIDENT S FOREWORD · 2020. 1. 30. · With technology changing at a rapid pace, GI will support...
It gives me great pleasure to present the 2018 Boom Bust Recharge Gladstone Region Business Study. This is the third iteration of the Boom Bust series and was a critical tool in gathering data to allow business trend analysis. It follows surveys conducted in 2014 and 2016 during and post LNG construction.
Can I firstly thank our funding partner for the entire Boom Bust series to date, Australian Pacific LNG (APLNG) and in particular Rob Gibb for supporting GCCI to deliver this vital research. GCCI are also extremely grateful to the 240 businesses that chose to complete the survey and add their voice.
The 2018 Study highlights changes in business perceptions with a greater degree of positivity. 36% of respondents foresee a ‘better’ financial position in the next 12 months (2016 survey = 18%). This increased level of positivity translates to positive views to increase workforce and business investment, which bodes well for the future.
Boom Bust Recharge, has reinforced GCCI’s strategic direction and highlighted areas of focus, some of which are underway:
1. Benefits of peak body membership With a decline in membership across all peak bodies, GCCI aim to better articulate the value of membership and the core areas of business, support, training & education.
2. Transitioning mirco-businesses to small business The 2018 Study highlights the number of micro/small businesses in their infancy. GCCI will position itself to be accessible in providing support, education, learnings and mentorship to new, micro and start-up businesses, with a view to them becoming the next small businesses of the region.
3. Small business digital readiness With technology changing at a rapid pace, GCCI will support businesses being better equipped with the right education and solutions to take their businesses forward, and become digital ready to continue to compete, diversify, automate and improve efficiency.
4. Service support, education & training As in prior surveys, there are a number of key services that businesses identify as challenges, namely marketing, strategy planning, IT and HR. To that end GCCI are committed to providing avenues to support businesses with solutions, education and training to alleviate concerns in these areas.
5. Mental health resilience With mental health an issue facing communities in general, it is also a challenge that business owners face. GCCI acknowledge it must take the lead to support businesses facing mental health challenges by developing strategies and support mechanisms for business owners, managers and their employees.
6. Buy Local During the recent downturn, it’s been vital to support each other and look to buy local. GCCI acknowledges the lead GRC has taken in this regard in applying local content weighting in tenders. GCCI will continue to advocate businesses and consumers to buy local.
Small business is the lifeblood of all local communities and GCCI will continue to evolve and address the perceptions and issues of businesses in the Gladstone Region.
Once again, can I take this opportunity to thank APLNG for their continued support of the local business community. GCCI would also like to thank local consultancy group Amarna for assistance in delivering the survey as well as our sister peak body membership groups in the region and local media partners for promoting the survey.
President - Gladstone Chamber of Commerce & Industry April 2018
PRESIDENT’S FOREWORD
METHODOLOGY
1: Study Determination
2: Survey Development
4: Response Collation
5: Report & Release
GCCI identified the need for a study to determine the real impact of the
industrial construction boom on small to medium businesses back in 2014,
when it undertook the first Gladstone Regional Business Study. Since then,
the biennial business study was conducted in 2016 and again in 2018. The
2018 study will provide an opportunity to identify significant trends in
business over the very different economic environments that occurred since
the initial study.
The 2018 survey questions were developed on the back of the 2014 and 2016
survey questions, with additional questions regarding technology. Open and
closed questions focussed on the past, present and future of businesses in
the Gladstone Region. The survey was set up using survey monkey to collect,
collate and analyse responses.
3: Data Collection
Q + A
The survey opened on November 6, 2017 and closed February 13, 2018. The
survey was distributed through the email databases of GCCI, GAPDL and GEA,
with regular reminders sent out. The survey was promoted to businesses
through advertisements and editorials in The Gladstone Observer. Online
promotions for the survey were uploaded on the GCCI website and various
Facebook pages/groups. Verbal promotion of the survey took place at
meetings, visits to businesses and through general word of mouth.
Collation of responses and cross analysis of questions was undertaken by the
GCCI Management Committee. Further cross analysis of questions and
results of the data can be provided on request.
This report is to present the data collected in both 2014, 2016 and 2018. It is
the task of the reader to draw their own inferences and conclusions from the
data and what it means to the organisation. GCCI is offering the opportunity
for readers to discuss the results and how they apply to the individual
business or industry. As trends start to immerge within the data, further
research may be undertaken to determine the cause.
Page 2
Page 3
Generic data was collected from the 240 responding businesses detailing the type of industry,
location, structure, size and when the business was established in the Gladstone Region.
INDUSTRY REPRESENTATION
BUSINESS LOCATION
SECTION ONE/
BUSINESS DEMOGRAPHICS
3.5%
4.4%
6.4%
0.9%
0.9%
13.5%
7.0%
3.9%
1.3%
1.8%
7.0%
19.2%
1.8%
5.2%
1.8%
2.2%
0.9%
0.4%
Arts and recreation services
Health care and social assistance
Education and training
Public administration and safety
Administrative and support services
Professional, scientific and technical services
Rental, hiring and real estate services
Financial and insurance services
Information media and telecommunications
Transport, postal and warehousing
Accommodation and food services
Retail trade
Wholesale trade
Construction
Electricity, gas, water and waste services
Manufacturing
Mining
Agriculture, forestry and fishing
5.6%
0.9%
0.4%
1.7%
1.7%
6.4%
12.5%
82.0%
OTHER
BOYNE VALLEY
MOUNT LARCOM
AGNES WATER/1770
MIRIAM VALE
CALLIOPE
BOYNE ISLAND/TANNUM SANDS
GLADSTONE
Page 4
“What is the structure of your business?”
“When was your business established in the
Gladstone Region?”
“How many people does your business employ on a
regular basis?”
Within the past year
1-5 years ago
>5-10 years ago
> 10 years ago
Micro
Small
Medium
Large
Sole trader
Partnership
Company
Trust
Association
Other
Result by year 2018 2016 2014
Within the past year 6% 8% 3%
1-5 years ago 27% 18% 22%
>5-10 years ago 19% 21% 23%
>10 years ago 48% 53% 52%
Result by year 2018 2016 2014
Micro (< 5 employees) 47% 46% 37%
Small (5-19 employees) 34% 38% 40%
Medium (20-199 employees) 16% 12% 17%
Large (over 200 employees) 3% 4% 6%
Result by year 2018 2016 2014
Sole Trader 20% 23% 14%
Partnership 8% 5% 7%
Company 61% 57% 64%
Trust 7% 11% 9%
Association 2% 2% 3%
Other 2% 2% 3%
Page 5
SECTION TWO/
MEMBERSHIP
59%
of responding businesses were not members
of any of the 3G’s.
2014 - 66.5% 2016 - 50%
41%
of responding businesses were a member of a peak
business organisation (3G’s - GCCI, GAPDL or GEA)
2014 - 33.5% 2016 - 50%
PEAK ORGANISATION BREAKDOWN
Page 6
73% of respondents from the RETAIL sector were not members of any peak organisation
(2016 - 63%; 2014 - 56%)
23% of respondents from the PROFESSIONAL, SCIENTIFIC or TECHNICAL SERVICES sector
were not a member of any peak organisation (2016 - 29%; 2014 - 10%)
49%
(2016-70%, 2014-58%)
of GCCI members responded to
the survey
26%
(2016-23%, 2014-33%)
of GEA members responded
to the survey
17%
(2016-26%, 2014-17%)
of GAPDL members responded to
the survey
The Gladstone Region has three
peak organisations, each having a
responsibility for economic
development and supporting small
and medium businesses.
A breakdown of the single
memberships and combination of
memberships is provided (right).
Responding businesses that ARE MEMBERS of peak organisations
Result by year 2018 2016 2014
GCCI ONLY 26% 26% 15%
GAPDL ONLY 10% 14% 14%
GEA ONLY 29% 19% 26%
GCCI & GAPDL 12% 17% 10%
GCCI & GEA 10% 11% 9%
GAPDL & GEA 4% 2% 10%
ALL 3 ORGANISATIONS 8% 11% 15%
Result by year 2018 2016 2014
Micro (<5 employees) 30% 41% 53%
Small (5 - 19 employees) 43% 55% 75%
Medium (20 - 199 employees) 77% 60% 82%
Large Business (over 200 employees) 83% 67% 83%
Result by year 2018 2016 2014
Within the past year 8% 20% 86%
One to five years ago (1-5 years) 27% 36% 72%
More than five years, but less than ten years ago (>5-10 years) 36% 53% 64%
More than ten years ago (>10 years) 60% 57% 68%
Page 7
Respondents provided trends in business income
over the past three years
What phrase best describes trends in your business’s gross income over the PAST THREE YEARS?
PAST 3 YEARS
SECTION THREE/
FINANCIAL SUSTAINABILITY
42% of businesses responding from the PROFESSIONAL,
SCIENTIFIC and TECHNICAL SERVICES sector indicated ‘some increases’ when describing trends in gross income over the
past three years; 31% indicated ‘some decreases’; and 8% indicated ‘significant decreases’.
18% of businesses responding from the RETAIL sector
indicated ‘some increases’ when describing trends in gross
income over the past three years; 6% indicated ‘some
decreases’; and 41% indicated ‘significant decreases’.
33% of businesses responding that were established between
1-5 years ago indicated ‘some increases’ in gross income
trends over the past three years; 15% indicated ‘significant
increases’.
8% of businesses responding that were established between
>5-10 years ago indicated ‘some increases’ in gross income
trends over the past three years; 6% indicated ‘significant
increases’; and 50% indicated ‘significant decreases’.
40% (2016 - 35%; 2014 - 21%) of businesses responding that
were established >10 years ago indicated ‘significant decreases’ in gross income trends over the past three years.
“Gladstone has been very good to us, we have been in
business for 35 years. We would like to see the town pick up, not boom, but just
steady growth.”
Page 8
Respondents provided trends in business income over the PAST 12 MONTHS and a
financial outlook for the business over the NEXT 12 MONTHS.
4 STAYE T E SA E
AS 12 M S
E 12 M S
3 e e a e
RE
47 e e a e
ESS
36 e e a e
ETTER
4 e e a e
SA E
23 e e a e
RSE e e S RE A
41%
7%
45%
%
n ter s of our finan ia position hat is the out ook for our business
o er the ne t 12 onths
7%
46%
17%
1 %
24%
46%
12%
2 4 2 6
as the ast finan ia ear s gross in o e ore or ess than the pre ious
ear
4 %
9%
1 %
2 4 2 6
42% of businesses responding that were established between 1-5 years ago indicated that last years’
financial income was ‘more’ than the previous year; 29% indicated ‘less.
42% of businesses responding that were established 1-5 years ago are predicting a financial position ‘better
for business’.
19% (2016 - 53%; 2014 - 50%) of businesses responding that were established between >5-10 years ago indicated that
last years’ financial income was ‘more’ than the previous year; 72% indicated ‘less’.
26% of businesses responding that were established >5-10 years ago are predicting a financial position ‘better for
business’.
23% (2016 - 47%; 2014 - 49%) of businesses responding that were established >10 years ago are predicting a financial
position ‘worse for business’.
21% (2016 - 11%; 2014 - 59%) of business responding from
the RETAIL sector indicated that last financial years’ gross
income was ‘more’ than the previous year; 47% (2016 -
60%) indicated ‘less’.
36% (2016 - 11%; 2014 - 19%) of business responding from
the RETAIL sector predicted a financial position ‘better for
business’ over the next 12 months; 30% (2016 - 51%)
predicted ‘worse for business’.
38% (2016 - 29%; 2014 - 24%) of business
responding from the PROFESSIONAL, SCIENTIFIC and TECHNICAL SERVICES sector indicated that last financial years’
gross income was ‘more than the previous year;
35% indicated ‘less’.
38% (2016 - 16%; 2014 - 20%) of business
responding from the PROFESSIONAL, SCIENTIFIC and TECHNICAL SERVICES sector predicted a financial position ‘better for business’ over the next 12
months; 23% (2016 - 48%; 2014 - 52%) predicted
‘worse for business’.
27
15
9 85
11 12
5
17
8
12
19
7
10
17
6
9
714
20
8
9
16
5
Decrease inWork
EconomicDownturn
FinancialManagement
High Costs GovernmentIssues
Staff Issues Trying toCompete
Marketing
Re
spo
nd
en
ts (
%)
Biggest Issues (Top Eight Responses)
First Response Second Response Third Response
Page
SECTION FOUR/
BIGGEST ISSUES “What are the three (3) biggest issues that your business is currently facing?”
Responding businesses were given the opportunity to provide an open-ended answer. Responses were grouped into the following categories, including first, second and third priority responses.
2018 2016 2014
53% 74% 46%
2018 2016
30% 30%
2018 2016 2014
35% 29% 20%
2018 2016 2014
47% 53% 37%
2018 2016 2014
20% 21% 25%
2018 2016 2014
30% 33% 59%
2018 2016 2014
45% 24% 20%
2018
16%
“Competition from cheap providers.”
“Per person spend is lowest in 5 years.”
“Council increasing businesses rates annually, why do they think we can bear this especially
in downtimes.”
“Planning/forecasting due to inconsistent
work.”
“Constant work issues, busy then get quiet, hard to get a
balance.”
NB: ‘Not buying locally’ has dropped off the Top Eight Responses to Biggest Issues.
Page
“What are the three (3) biggest issues that your business is currently facing?” First response answers have been compared across various business demographics,
with the top four responses listed.
Text Analysis: Most common words used when describing biggest issues
GCCI Members
1. Decrease in work 21% ~^
2. Economic downturn 19% ~
3. Trying to compete 14%
4. Financial management 14% ~
Non-members
1. Decrease in work 25% ~^
2. Economic downturn 18%
3. Trying to compete 12%
4. High costs 8%
Micro Businesses (1-5 employees)
1. Decrease in work 25% ~^
2. Financial management 13% ~
3. Trying to compete 13% ~
4. Marketing 11%
Small Businesses
1. Decrease in work 26% ~^
2. Economic downturn 20% ~
3. High costs 14%
4. Staff issues 12% ~^
Medium Businesses
1. Decrease in work 36% ~^
2. Economic downturn 21% ~
3. Government issues 11%
4. High costs 4%
Large Businesses
1. Decrease in work 33% ~^
2. Staff issues 33%^
3. Trying to compete 33%^
Businesses established in the past year
1. Marketing 31% ~
2. Trying to compete 22%
3. Decrease in work 11% ~^
4. High costs 11%
Businesses established between 1-5 years ago
1. Decrease in work 25% ~^
2. Financial management 17%
3. Economic downturn 15% ~
4. Trying to compete 12% ~^
Businesses established between 5-10 years ago
1. Decrease in work 29% ~^
2. Staff issues 17% ~^
3. Economic downturn 14%
4. Trying to compete 11% ~
Businesses established over 10 years ago
1. Decrease in work 29% ~^
2. Economic downturn 17% ~
3. Staff issues 13%^
4. Trying to compete 11%^
Businesses from the professional, scientific and
technical services sector
1. Decrease in work 25% ~^
2. Staff issues 21% ~^
3. Trying to compete 17%^
4. Economic downturn 8% ~
Businesses from the retail sector
1. Decrease in work 30% ~^
2. Trying to compete 15%
3. Economic downturn 9% ~
4. High costs 9% ~
~ Indicates issue was also in top 4 list in 2016 ‘Boom, Bust or Reset’ Gladstone Region Business Study ^ Indicated issue was also in the top 4 list in 2014 ‘Boom or Bust’ Gladstone Region Business Study
Page
SECTION FIVE/
IMPACT OF INDUSTRIAL PROJECTS
“How important are
industry projects to the
continuing viability of
your business?”
Highly important
Moderately important
Hardly important
Not important at all
Unsure
Highly Important
(48%)
Moderately Important
(38%)
68% of responding GEA members; 64% of responding GAPDL members; and 43% of
responding GCCI members indicated that industry projects are ‘highly important’ to the business.
67% of responding MEDIUM sized businesses and 100% of LARGE businesses indicated that
industry projects are ‘highly important’ to the business.
41% of responding businesses from the RETAIL sector; and 28% from the PROFESSIONAL,
TECHNICAL and SCIENTIFIC sector indicated that industry projects are ‘highly important’ to the business.
44% of responding SMALL businesses and indicated that industry projects are ‘moderately
important’ to the business.
41% of responding businesses established 1-5 years ago indicated that industry projects are
‘moderately important’ to the business.
52% of responding businesses from the PROFESSIONAL, TECHNICAL and SCIENTIFIC sector;
and 44% of the RETAIL sector indicated that industry projects are ‘moderately important’ to
the business.
Hardly Important
(9%)
18% of responding GCCI members indicated that industry projects are ‘Hardly important’ to
the business.
NB: This question was asked for the first time in the 2018 study.
Page 2
“Does your business
currently benefit
from industry
projects in
Gladstone?”
“If you answered yes, and your business is benefiting from industry based projects –
how?”
2018 2016 2014
43% 66% 56%
Yes, my business benefits directly
Yes, my business benefits indirectly
No
Unsure
66% of responding GEA members; 44% of responding GAPDL members; 36% of responding GCCI members; and 15%
of non-member businesses indicated that the business ‘benefits directly’ from industry projects in Gladstone.
59% of responding MEDIUM sized businesses and 100% of LARGE businesses indicated that the business ‘benefits
directly’ from industry projects in Gladstone.
15% of responding businesses from the RETAIL sector; and 32% from the PROFESSIONAL, TECHNICAL and SCIENTIFIC
sector indicated that the business ‘benefits directly’ from industry projects in Gladstone.
36% of responding businesses established >10 years; 35% established >5-10 years ago; and 16% established 1-5 years
ago indicated that the business ‘benefits directly’ from industry projects in Gladstone.
2018 2016 2014
75% 63% 72%
2018 2016 2014
15% 31% 24%
2018 2016 2014
4% 3% 5%
2018 2016 2014
46% 25% 22%
NB: This question was
asked slightly differently
in the 2018 study to
reflect the change in
industry based economic
environment
Page 3
“Has your business
experienced any
adverse effects from
industry projects in
Gladstone?”
Yes
No
Unsure
“If you answered yes, your business has experiences 'adverse
effects', what are the three biggest effects of industry projects
on your business?”
2018 2016 2014
65% 87% N/A
Result by year 2018 2016 2014
Yes 45% 43% 50%
No 38% 43% 38%
Unsure 17% 14% 12%
56% of responding GEA members; and 52% of responding GAPDL members indicated that the business
experienced ‘adverse effects’ from industry projects in Gladstone.
55% of responding SMALL sized businesses; 52% of MEDIUM businesses indicated that the business
experienced ‘adverse effects’ from industry projects in Gladstone.
55% of responding businesses established >10 years; and 36% established 1-5 years ago indicated that the
business experienced ‘adverse effects’ from industry projects in Gladstone.
2018 2016 2014
30% 22% 35%
2018 2016 2014
25% 67% 63% 2018 2016 2014
25% 20% 30% 2018 2016 2014
17% 24% 43% 2018
16%
2018
19%
2018
20%
NB: ‘Staff retention’ and ’Over supply’ have dropped off the Top Eight Responses to Adverse Effects.
Page 4
SECTION SIX/
THE FUTURE “In terms of your investment/planning strategies, what is the outlook for your
business over the next 12 months?” (More than one response could be selected.)
2018 2016 2014
33% 22% 25%
2018 2016 2014
38% 50% 49%
2018 2016 2014
14% 19% 16%
2018 2016 2014
23% 17% 21%
2018 2016 2014
7% 9% 6%
GCCI Member
Businesses
GEA Member
Businesses
GAPDL Member
Businesses
Investment/planning strategy Non-Member
Businesses
35% 26% 32% Remain same (38%) 41%
37% 40% 40% Invest more to increase the size of business (33%) 31%
12% 14% 12% Change the line of business (14%) 16%
23% 28% 36% Invest in business outside of the Gladstone Region
(23%) 19%
7% 5% 8% Close down (7%) 7%
Breakdown of GCCI, GEA and GAPDL member and non-member responses:
“In terms of your investment/planning strategies, what is the outlook for your
business over the next 12 months?” - Various business demographic comparisons
Page 5
Invest more to increase the
size of business (33%)
Invest in business
outside the region (23%)
Remain the same (38%)
Close down (7%)
45% of responding businesses established >10 years ago are planning to ‘remain the
same’.
28% of responding businesses from the PROFESSIONAL, TECHNICAL and SCIENTIFIC
sector are planning to ‘remain the same’.
38% of responding businesses established 1-5 years ago are planning to ‘invest more
to increase the size of the business’.
50% of responding businesses from the PROFESSIONAL, TECHNICAL and SCIENTIFIC
sector are planning to ‘invest more to increase the size of the business’.
Change the line of business
(14%)
21% of responding businesses of MEDIUM size are planning to ‘change the line of
business’.
23% of responding businesses from the PROFESSIONAL, TECHNICAL and SCIENTIFIC
sector are planning to ‘change the line of business’.
3% of responding businesses from the RETAIL sector are planning to ‘change the line of
business’.
36% of responding businesses of MEDIUM size are planning to ‘invest in business
outside of the region’.
46% of responding businesses from the PROFESSIONAL, TECHNICAL and SCIENTIFIC
sector are planning to ‘invest in business outside of the region’.
9% of responding businesses from the RETAIL sector are planning to ‘invest in business
outside of the region’.
12% of responding businesses of MICRO size are planning to ‘close down’.
11% of responding businesses established >5-10 years ago are planning to ‘close
down’.
9% of responding businesses from the RETAIL sector are planning to ‘close down’.
Page 6
“In terms of your
workforce, what is the
outlook for your
business over the next
12 months?”
Increase workforce
Reduce workforce
Retain workforce
Businesses reducing and increasing workforces comparison across various business demographics:
Result by year 2018 2016 2014
Increase workforce 27% 17% 17%
Reduce workforce 16% 30% 20%
Retain workforce 57% 53% 63%
Reduce workforce Business demographic Increase workforce
2014 2016 2018 Result by year 2018 2016 2014
20% 30%
7% GCCI Member Businesses 35%
17% 17% 12% GEA Member Businesses 37%
8% GAPDL Member Businesses 40%
19% 31% 21% Non-member Businesses 22% 13% 13%
10% 21% 14% Micro-businesses (<5 employees) 24% 15% 17%
28% 36% 17% Small Businesses (5-19 employees) 27% 18% 8%
19% 37% 18% Medium Businesses (20 - 199 employees) 36% 22% 34%
6% 24% 18% Established 1-5 years ago 27% 15% 19%
26% 28% 14% Established >5 - 10 years ago 20% 14% 16%
35% 24% 15% Established >10 years ago 30% 15% 15%
19% 37% 27% Retail sector 18% 3% 5%
25% 24% 8% Professional, technical and
scientific sector 36% 16% 4%
Page 7
“Are there any
training needs
your business
has NOT been
able to access
in the
Gladstone
area?”
Yes
No
Unsure
“What services would you like assistance with to support your
business?” (more than one response could be selected)
Result by year 2018 2016 2014
Yes 30% 28% 25%
No 53% 59% 59%
Unsure 17% 13% 16%
SECTION SEVEN/
TRAINING AND SUPPORT
2018 2016
7% 7%
2018 2016
66% 58%
2018 2016
27% 27%
2018 2016
40% 40%
2018 2016
16% 16%
2018 2016
16% 9%
“Fill the empty shops with good cafes, to attract the
tourists.”
“It’s up to each entrepreneur to identify gaps and fill them.”
Page 8
“What suppliers (goods and
services) would you like to
see established in the
Gladstone Region to support
your business?”
TOP FIVE SUPPLIERS INDENTIFIED
• Technology, digital related businesses
• More/better retail
• Competitive wholesalers/suppliers
(building, engineering, hairdressing suppliers)
• Affordable marketing businesses
• Better food and beverage outlets
Top Response None or
N/A (27%)
Other responses included: Hardware in Boyne; More retail in the Gladstone city centre; Truck dealership; Crane mechanical servicing; Galvanizing plant; Good wedding venue; Rental agents; RV facilities; Tendering assistance; Efficient cost effective freight; Gas testing equipment calibrations.
“WHY?”
TOP TWO REASONS FOR WANTING NEW SUPPLIERS IN THE GLADSTONE REGION
• Local businesses are much dearer or have poor services
• No local supplier - currently spending money outside the region and would like to spend it locally
Other responses included:
• So healthier alternatives can compete and survive
• Bring back customers to the city centre
• Limited stock held in local businesses
• Convenience of our business to buy locally
• Can’t develop good relationships with local suppliers
• One supplier has a monopoly
• To attract new entrepreneurs
“I believe increasing the retail for the town would create more jobs and stop people from searching
outside the region.”
Page
SECTION EIGHT/
INFORMATION TECHNOLOGY “Does your business have a
website?”
“Does your business have a mobile
version of your website?”
Yes
No
Wish we could
“Does your business have a mobile phone app in the App Store or on Google Play?”
Yes
No
Wish we could
“Is it easy to find technology to support your business needs?”
Yes
No
98% of responding GCCI members
93% of responding GEA members
92% of responding GAPDL members
100% of responding MEDIUM sized businesses
92% of responding PROFESSIONAL, TECHNICAL and SCIENTIFIC sector businesses
Don’t have a website
(17%)
Have a website
(79%)
24% of responding NON-MEMBER businesses
24% of responding MICRO sized businesses
39% of responding businesses established >5-10 years ago
27% of responding businesses from the RETAIL sector
NB: Information Technology questions were asked for the first time in the 2018 study.
NB: Information Technology questions were asked for the first time in the 2018 study.
Page 2
“Do you use any of the following to promote your business and communicate with
customers and potential customers?”
“What is your
outlook toward
adjusting to digital
business (including
the internet)
opportunities?”
“What will assist
you to better
understand the
potential business
benefits of digital
business (including
the internet)?”
Very optimistic
Optimistic
Quite pessimistic
Pessimistic
Information/training solutions
Online services
Greater awareness
Greater access to relevant professionals
94%
10%
35%
35%
1%
1%
22%
4%
1%
2%
11%
11%
Flickr
Tumblr
Google+
Salesforce Chatter
Yammer
Blogs
Other
NB: Information Technology questions were asked for the first time in the 2018 study.
Page 2
SECTION NINE/
CULTURAL DIVERSITY
“Have you been able to promote your services/products effectively to culturally diverse populations in the Gladstone Region?”
Yes, large culturally diverse clientele
Somewhat
No, very few culturally diverse clientele
Unsure
“Is the owner of the business: Australian born or
overseas born?”
Australian born
Overseas born
Unsure
Result by year 2018 2016 2014
Yes, large culturally diverse clientele 32% 33% 27%
Somewhat 45% 38% 44%
No, very few culturally diverse clientele 10% 16% 14%
Unsure 13% 13% 15%
Result by year 2018 2016 2014
Australian born 85% 79% 80%
Overseas born 11% 16% 16%
Unsure 4% 5% 4%
Page 22
SECTION TEN/
SUNDAY TRADING “Does your business
operate on Sundays?”
Yes, regularly
Yes, on demand
No
“If you do not operate on
Sundays, have you ever
considered this?”
Yes
No
When asked “What would encourage you to operate on Sunday?”
34% (2016 - 30%; 2014 - 27%) of businesses responded ‘nothing’; 18% (2016 - 27%; 2014 - 42%) said ‘consumer demand’;
and 16% had ‘no purpose for Sunday trade’.
“Nothing, I am a strong believer in there being a day of rest. This should be as wide spread as possible to assist families in spending time together.”
“More retail businesses collectively opening in the city centre.”
Result by year 2018 2016 2014
Yes, regularly 22% 22% 21%
Yes, on demand 25% 25% 31%
No 53% 53% 48%
Result by year 2018 2016 2014
Yes 22% 20% 15%
No 78% 80% 86%
Page 23
SECTION ELEVEN/
MENTAL HEALTH “Has your business been affected by any issues relating to mental health, either your staff or yourself?”
Yes
No
Do not wish to answer
Unsure
“Does your business have
processes to manage issues
relating to mental health?”
Yes
No
Do not wish to answer
Unsure
44% of respondent MICRO businesses ‘do not have processes to manage issues relating to mental health’.
48% of respondent businesses established >5-10 years ago ‘do not have processes to manage issues relating to mental health’.
66% of respondent businesses from the RETAIL sector ‘do not have processes to manage issues relating to mental health’.
Result by year 2018 2016
Yes 31% 24%
No 57% 65%
Do not wish to answer 7% 6%
Unsure 5% 5%
Result by year 2018 2016
Yes 45% 45%
No 38% 37%
Do not wish to answer 9% 10%
Unsure 8% 8%
44% of responding GAPDL members; 37% of responding GCCI members; 34% of responding GEA members;
and 24% of non-member businesses indicated that the business had been ‘affected by issues relating to mental
health’.
37% of responding SMALL businesses and 35% of responding MEDIUM businesses indicated that the business
had been ‘affected by issues relating to mental health’.
46% of responding businesses from the PROFESSIONAL, TECHNICAL and SCIENTIFIC sector indicated that the
business had been ‘affected by issues relating to mental health’.
37% of responding businesses established >10 years ago indicated that the business had been ‘affected by
issues relating to mental health’.
Page 24
SECTION TWELVE/
BUY LOCAL
“Do you buy local from other
businesses in the Gladstone
Region?”
Yes, all the time
Sometimes
Not usually
Never (0%)
Result by year 2018 2016
Yes, all the time 63% 73%
Sometimes 34% 26%
Not usually 3% 1%
Never 0% 0%
“Small businesses need more support from Government
(real support)”
SECTION THIRTEEN/
GOVERNMENT CHANGES “Has your business identified
an opportunity to provide
goods or services based on
Government regulation
changes, for example:
National Disability Insurance
Scheme, My Age Care,
Workplace Health and Safety,
etc.?”
Yes
No
Wish we could
Not relevant
NB: The Government Changes question weas asked for the first time in the 2018
“The more local
initiatives and groups
encouraging positivity,
the more it helps local
businesses. Pushing
negativity leads
nowhere.”
“High rents and
power bills make
if very difficult to
make a profit.” “In my industry,
breakdowns cost
money and the local
suppliers don't seem
to carry much stock.”
“Keep up the
great work
GCCI”
“A lot of people don’t
fully understand the
importance of
spending more
money in local
family
owned stores.”
Page 26
SECTION FOURTEEN/
COMMENTS
“Technology is available, but it’s the cost of engaging a professional to put the systems in place if you are not tech savvy.”
“Stoked to see you guys putting in hard work and identifying the issues. We are in fairly good shape and would love opportunities to network and share ideas with other businesses in the area.”
“Group buying power should be established so we can compete with the bulk purchasing of the industrial giants and affiliates.”
“Internet & home based retail businesses are destroying the retail sector in conjunction with high rents and raised cost of living, as well as low cost imports from overseas. The manufacturer to wholesaler to retailer to customer structure in non-existent anymore. Now it is manufacturer to customer.”
“So much money raised for charity in this town, but limited business capacity building or business stimulus. Business owners here are tired of doing everything to fight on, with no tangible support from Government or large corporations.”
Page 27
SECTION FIFTEEN/
STUDY CONSTRAINTS The following limitations/constraints were experienced:
1. The study was conducted over November to February, traditionally a busy time for SME’s, and may have resulted in less responses than an alternative time of year.
2. The inability to determine the number of businesses operating in Gladstone, which restricted the survey being able to represent the whole business population.
3. There was an opportunity for bias in the survey results due to the direct distribution of the survey through membership data base of the three (3) identified peak business organisations and indirect distribution through the local media, social media and verbal promotion.
4. The surveys that were incomplete due to a number of questions being missed or skipped by respondents.
5. The reliability of the information that the respondents provided (respondents may not wish to reveal their true situation, or they may have been responding on behalf of an owner).
6. The 2016 survey compared cross analysis data over the Construction and Health Care and Social Assistance industry sectors. The percentage of businesses in these sectors was too low to conduct cross analysis in the 2018 survey.
7. In relation to the industry sector breakdowns, only the ‘retail trade’ and the ‘professional, scientific and technical services’ were used due to the figures being too small to dissect in the other sectors.
8. Analysis across industry sectors, size of business, establishment and membership were highlighted where there was a difference between the overall percentage and the percentage of the specific group.
9. The survey was an online tool only which may have restricted potential respondents.
10. The author has not drawn any conclusions on the data provided as it is relevant for each business sector to determine the meaning of the data, based on their perspective.
11. In all three studies (2014, 2016, 2018) the economic environment within the Gladstone Region has been significantly different.
12. The Information Technology questions have been included for the first time in 2018 and have been aligned with the Information Technology questions asked in the Chamber of Commerce and Industry Queensland’s Digital Readiness Survey 2015 survey. Comparison should be undertaken with careful consideration, due to the three year time frame involved in these studies.
DISCLAIMER: This document has been prepared by Amarna Pty Ltd on behalf of Gladstone Chamber of Commerce & Industry Inc. from information provided by the business community as part of the ‘Boom Bust Recharge’ Gladstone Region Business Survey. Our procedures do not necessarily include confirmation or validation procedures of that information. This document is provided to the client for its exclusive use and benefit only, no other party should rely on it for inferences or forecasts made therein. Amarna Pty Ltd accepts no responsibility to such parties and no responsibility can be accepted by Amarna Pty Ltd for eventual outcomes.
To become a member or find out more information contact us:
P (07) 4978 7800 E [email protected] W www.gcci.com.au
Gladstone Chamber of Commerce and Industry Inc. would like to acknowledge and thank the following organisations for support and commitment.
This support was instrumental in making the
‘Boom Bust Recharge’ Gladstone Region Business Study the largest ever undertaken in the Gladstone Region.
ACKNOWLEDGEMENTS