Presenttation 1
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Transcript of Presenttation 1
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WOLRD’S BEST APPLIANCE COMPANY
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Founded in 1919 merger between AB Lux and Svenska Electron AB
Electrolux
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Growth Market
AfricaSouth East AsiaChinaMiddle EastEastern EuropeLatin America
35% of its sales
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Introduces Innovative
Products
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Top 5 Global Players in Household Appliances 2013
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Innovative Products Operation
al Excellenc
e
Profitable GrowthDedicated
Employees
Electrolux Strategy on Four Pillars
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Luxury
Mass MarketPremium
Brand Portfolio Strategy
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R&DDesign FunctionMarketing
Innovation Triangle
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Important Aspects Strategy
Mergers
Aquistances
Build Brand Portfolio
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Zanuasi In EuropeAEG in Germany.Frigidare,Kelvinator and White Westinghouse In North America
Refripar In BrazilOlympic Group In Middle East and North Africa
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September 2014
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North America
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48.8%
Sales
Shareholding In Mexican Appliance Company
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President And Ceo
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Electrolux
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Electrolux
SummaryEstablishment Of Electrolux
Growth MarketPosition In Global Household Appliance
Strategy On Four PillarsBrand Portfolio
InnovationMerger
Acquitance
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Dennis Debbarma,NIT Agartala during a marketing internship by Prof. Sameer Mathur,IIM Lucknow.
DISCLAIMER