Championing our Stories

#SMEX19 • LONDON • 11 FEBRUARY 2019

PRESENTS

2019

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Page3 Work with sounddelivery

4 Venue floor plan

5 Schedule

7 Keynote speaker

8 Event curator

9 Speakers

14 Lunchbite facilitators

16 Masterclasses

21 Lunchbites

22 Lightning Talks

23 Event partners

Contents

SMEX SelfieWe’re inviting you to take a photo of someone you meet during the day and share it on Twitter with something surprising you’ve learnt about them and the hashtag #SMEX19. We look forward to seeing the stories you create.

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We champion stories that need to be told, stories that challenge prejudice and disadvantage and have the power to change the world around us.

Our servicessounddelivery offers a wide range of digital storytelling services, from bespoke training for expert citizens and in-house teams, storytelling team days, to project partnerships, consultancy, story gathering and content creation.

We can help you maximise your impact through storytelling

• Unlock the potential of digital storytelling within your organisation• Amplify the voices of the people and communities you support• Connect to the media and those who have the power to create positive change.• Change perceptions, influence policy and raise funds through firsthand stories.• Support your grant recipients to discover how they can amplify their impact

Being the StoryBeing the Story is an annual event celebrating the power of thought-provoking storytelling. Born out of the Social Media Exchange Lightning Talks, Being the Story gives a platform to dynamic speakers whose inspiring stories will spark conversations, challenge perceptions and stimulate ideas. What unites all our speakers is how they have used a personal experience to create a positive change.

Our Being the Story talks have been viewed by over 70,000 people on YouTube and our speakers have gone on to deliver Google and TEDx talks and be featured across the BBC, Channel 4 News, the Guardian and Huffington Post.

We’re building on the success of our Being the Story events to launch a Spokesperson Network of media confident storytellers led by people with lived experience of the social issues challenging society today. Our Crowdfunder will help to fund this work and encourage a more diverse media where people with experience of issues are part of the conversations affecting them. https://www.justgiving.com/crowdfunding/beingthestorynetwork

If you have an inspiring story to tell, would like to partner on a Being the Story event, or be involved in our spokesperson network, get in touch to find out more. Being the Story 2019 is scheduled to take place on Friday 18th October 2019. beingthestory.org.uk

Write for sounddeliveryOur sounddelivery blog provides a platform for storytellers to share their firsthand experiences and for sector influencers to give their insights into the benefits and challenges of digital storytelling. We’re always looking for new contributors so do get in touch on hello@sounddelivery.org.uk.

Work with

“It was an absolute pleasure to work with sounddelivery this year. Jude is an inspiring leader, a very empowering facilitator and extraordinarily generous with her networks. She introduced us to journalists and producers which ultimately led to the parents we support getting some amazing opportunities to share their stories on Channel 4 News and Dispatches.”

SOPHIA PARKER, LITTLE VILLAGE

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Elhum Shakerifar@lalalooms www.hakawati.co.uk

“I produce films because I love stories, I love narrative. I work with people whose voices I want to hear.”

We are thrilled to welcome our keynote speaker, BAFTA-nominated producer, curator and storyteller Elhum Shakerifar. Elhum embodies our event theme – “Championing our Stories” making it her mission to amplify voices we need to hear through film and supporting others to do the same through her international film education projects.

Elhum was recently listed as a Producer on the Rise by Screen in their 2018 Brit50. She was recipient of the BFI Vision Award in 2016 for producing and distributing documentaries through her company Hakawati with the core ethos that a good story is all in the telling. Recent credits include winner of the BIFA for Best Documentary Almost Heaven (Carol Salter, 2017) and BFI/Sundance funded Even When I Fall (Sky Neal and Kate McLarnon, 2017). Her BAFTA nominated production A Syrian Love Story (Sean McAllister, 2015) was named #3 Best Film of 2015 by the Guardian. She also produced McAllister’s 2018 A Northern Soul for BBC2. Her work has been broadcast internationally and screened at festivals including Berlinale, IDFA and Rotterdam. Elhum is a programme advisor for London Film Festival for films from the Middle East, North Africa and Iran and Film Curator for Shubbak, festival of contemporary Arab culture. In 2017, she was nominated for the Arab British Centre’s Award for Culture and was awarded the Women in Film and TV Factual Award.

Elhum’s roots lie in the charity sector. She was Development Coordinator at Dost, a project of the Trinity Community Centre in East Ham, working with unaccompanied minors through a mix of education, psycho-social support and youth work. She also volunteered there for over 10 years and was awarded a Jack Petchey Young People’s Champion Award for her work. We can’t wait for her to share her experiences as a producer and how she has harnessed film to bring important stories to a wider audience.

Keynote speaker

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Jude HabibFounder and Creative Director, sounddelivery

@judehabib • @sounddelivery sounddelivery.org.ukJude’s work has always focused on the power of human-interest stories and she is passionate about giving a platform to stories and issues that don’t get reported and strives to support people with lived experience – ‘Expert Citizens’ – to be confident to tell their stories themselves. Jude is a BBC trained reporter and producer with over 20 years’ experience of unearthing powerful stories. At the BBC Jude focused on human interest storytelling, developing and delivering high-impact social action campaigns across radio, television and digital including Ring Around Carers, Africa Lives, Hitting Home, Children in Need and Comic Relief.

She founded sounddelivery in 2006 to help charities and other socially-minded organisations navigate the changing digital landscape and find new ways of telling their stories. Key to this was building the skills and confidence across organisations and not just within the communications and fundraising departments.

Since then Jude has trained thousands of individuals in social media and digital storytelling, helping to raise awareness and inspire action on issues including mental health, domestic violence, sexual abuse, homelessness, the care system, poverty and life in prison.

Jude is a certified TPMA (Trainer Performance, Monitoring and Assessment) trainer and mentor and a Fellow of the School for Social Entrepreneurs.

Event curator

“sounddelivery helped us to up our game significantly in terms of the quality of comms and media output we were producing as a charity. The team has engaged enthusiastically with our mission and we felt really well taken care of on our training day.”

NAIMA SAKANDE, CENTRE FOR CRIMINAL APPEALS

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Speakers

Jes Bailey • @Crowdfund360 Crowdfunding Specialist, Crowdfund 360Jes Bailey is an award-winning crowdfunding specialist and founder of Crowdfund 360, a crowdfunding consultancy that helps NGOs, social enterprises and businesses run successful crowdfunding campaigns. In two years, she has helped 35 organisations raise over £2.1million. Jes is passionate about using crowdfunding as a sustainable funding source and believes in its power to enable anyone to bring their project to life and make a positive social impact, allow people to grow their donor base whilst simultaneously increasing their marketing and brand awareness. Prior to crowdfunding, Jes worked in international development and communications in charities of varying sizes in Bangladesh, Egypt, The Netherlands and the UK.

www.crowdfund-360.com

Louise Bruce-Tresnan • @Actnforchildren Story Manager, Action for ChildrenLouise is the Story Manager at Action for Children, responsible for leading the strategic development of Action for Children’s Story function and the implementation and management of the Story Team. The team are currently delivering a cross organisational story strategy that elevates and authenticates AFC’s brand, profile and income generation through engaging, ethical and impactful multimedia story content.

Prior to working at Action for Children Louise managed and implemented the case study process at NHS Blood and Transplant. Louise is incredibly passionate about ensuring people who tell their stories are given the respect and dignity they deserve and that their stories and content shared, always remains within the storyteller’s control. However, all of the above is only made possible with the successful introduction of a comprehensive story framework that the whole organisation can adhere to.

www.actionforchildren.org.uk

Dan Dewsbury • @DandewsburyTV Documentary Director and Cameraman, 72 Films Dan is a documentary Director and Cameraman based in London. Originally from Liv-erpool he studied Anthropology at Lancaster University. He began his career in docu-mentary over ten years ago on a BBC traineeship working on critically acclaimed series such as Wonderland, Storyville, Louis Theroux, The Family and 24 Hours in A&E. Since then Daniel has gone on to work with acclaimed documentary makers until getting his break on BAFTA-nominated series ‘The Detectives’ and Royal Television Society win-ning ‘Hospital’. He completed his first job as a Series Director and Cameraman working with BBC2 on ‘The Mighty Redcar’ for 72 Films, an exploration through young voices of the inequality of opportunities which exist in some towns in the North East. The series has gone out to critical acclaim with the Guardian, Daily Mail, Radio Times and Independent giving it five stars. It was number four in the Telegraph’s ‘Best Television of 2018’. He is currently working on a series for Channel 4 as a Director examining the Ministry of Justice through the prison system.

www.72films.com

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Speakers

Alan Hall • @FallingTreeProd Radio Producer, Falling Tree Productions Alan Hall has been a radio producer since 1990 and has built a reputation for long-form documentaries, music features and ‘impressionistic radio’. Since leaving the BBC in 1998, having received two Prix Italias and Sonys, he has worked independently, establishing Falling Tree Productions as one of the world’s leading radio production companies. Programmes have received further awards from the Sonys, Prix Europa, Prix Marulic, Prix Bohemia and the Third Coast Festival.

www.fallingtree.co.uk

Kate Holt • @Kateholtphoto Photographer, Teacher and Director, AreteAfter graduating from St Andrews University in 1996, Kate turned to journalism as a way to expose international development issues to a wider audience, and those with power to make a difference. She joined the BBC’s News and Current Affairs department and subsequently went on to study photojournalism at the London College of Printing.

Kate has worked in some of the harshest environments; from uncovering extensive sexual abuse of young girls by UN peace keepers in Democratic Republic of Congo, to being embedded with African Union troops, and photographing children in Iraq, displaced by war. Nominated three times for the Amnesty Award for Humanitarian reporting, she still works throughout Africa and the Middle East, with an increasing emphasis on training and building the capacity of others to tell their own stories.

kateholt.com

Jasper Kain • @Jasperkain1 Co-Founder and Director, Football Beyond BordersJasper Kain is an experienced youth worker, football coach and brand strategist. He is a Sports Industry Award “30 under 30” recipient, an Ernie Shackleton award winner and was recently shortlisted for the Daily Mirror’s Pride of Britain Awards in the “Local Hero” category. He received a First-Class Honours degree in Anthropology from the University of London.

He is the co-founder of Football Beyond Borders, an education charity which uses the power of football to inspire young people from disadvantaged communities to achieve their goals and make their voices heard. We use football as an engagement tool to tackle low educational attainment, poor school attendance and challenging behaviour.

footballbeyondborders.org

Tereza Litsa • @TerezaLitsa Social Media Manager, LightfulTereza Litsa is a Social Media Manager at Lightful helping charities of all sizes to improve their social media skills. She has worked as a social media and content marketing manager for the last six years and she is passionate about social media and how it can be used in the ‘tech for good sector’ in a more impactful way.

www.lightful.com

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Speakers

Cebo Luthuli • @Cebo_zulufilms Video Journalist, BBC StoriesCebo is a Video journalist for the BBC, he creates short documentaries for news online and is the series director of ‘1 Culture 2 Generations’. Many of his films are based around the black British experience, on topics based around race, class and gender. Cebo is also a MAMAYouth Project alumni having previously worked as a researcher for What’sUpTV on Sky1 in their current affairs team.

Since being in the BBC Cebo has created video content for BBC Rewind, Stories, Like That and Trending. Working across many of the digital current affairs channels, has given him a strong understanding of social media, audience engagement and editorial understanding.

vimeo.com/user17037281

Debby Morgan • @Actnforchildren Story Officer, Action for ChildrenDebby worked in Children’s Services for over 17 years, including managing Family Support services, Pre-schools and Children’s Centres. At the end of 2017, she made the leap to a communications role in Action for Children where as Story Officer she has been part of setting up and formalising the Story Function. Debby’s work as Story Officer includes making relationships with services to identify appropriate storytellers, working with the storytellers to collect and develop their stories in a way that is meaningful and safe for them and the charity, for different purposes such as fundraising, brand awareness, media and social media.

www.actionforchildren.org.uk

Vinay Nair • @vinaynair CEO and Co-Founder, LightfulVinay Nair is co-founder and CEO of Lightful, a UK-based tech company on a mission to revolutionise the way charities and social enterprises drive genuine positive action through social media. Prior to this, he was director of business development at Social and Sustainable Capital (SASC), one of the largest social impact investors in the UK. He has also held senior positions at the Social Invest-ment Business, Acumen Fund and the Clinton Foundation as well as launching two public health social enterprises; one in the UK and one in Mozambique. He is currently a practitioner-in-residence at The Skoll Centre for Social Entrepreneur-ship, Saïd Business School, Oxford University, a lecturer for the Impact Business Leaders programme, Trustee and board chair of the Social Entrepreneurs’ Trust, and a Fellow of the RSA.

www.lightful.com

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Speakers

Lorenzo Saidi • @RenzosRealWorld Communications and Productions Manager, Football Beyond Borders (FBB)Lorenzo is a young filmmaker and production manager who first came to Football Beyond Borders (FBB) as a 16-year-old to do work experience. From here, he joined the FBB media programme, Youth Voices.

He was a rising star on the programme and went on to do work experience at the likes of media outlets Ball Street and COPA90. His upwards trajectory led to him managing FBB’s social media on a part-time basis throughout Year 13 at school. He is now the Communications manager at the organisation and is a mentor at his old school, Lilian Baylis in South London.

footballbeyondborders.org

Mel Smith • @GrapevineMel Deputy CEO, Grapevine Coventry And WarwickshireMel Smith is Deputy CEO at Grapevine Coventry and Warwickshire. Her work is all about movement building, she is currently sparking a movement against isolation in Coventry – #connectingforgood. She believes that movements are more powerful than services in bringing about change. Mel is also an open water swimmer and a few years ago set up #swimandtonic – a movement of people who want to connect by swimming in pools, lidos, lakes, quarries, rivers and seas. Equal provision is also made for those who don’t swim; the ‘Tonic’ in the form of socialising around water and eating cake.

www.grapevinecovandwarks.org

Melissa Smith • @FeelgoodMel Community Organiser, Grapevine Coventry and WarwickshireMelissa Smith is a Community Organiser at Grapevine Coventry and Warwickshire. She believes communities can play a vital role in health and wellbeing and is currently developing a grass roots movement #SelfCareSocial. Exploring creative ideas for self-care that make a difference in the lives of people with a long-term health condition. Melissa has first-hand experience of the power of creativity in helping with pain management after she was diagnosed with a chronic illness in 2014. She is also developing her own movement #FeelGoodCom – building a community who think creatively about feeling good. Whenever she gets the chance Melissa loves to doodle and is currently developing a range of Feel Good products.

www.grapevinecovandwarks.org

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Miriam Wells • @miriambcwells Production Editor, the Bureau of Investigative JournalismMiriam Wells is production and digital editor at the Bureau of Investigative Journalism, which two years ago launched Bureau Local - a network of nearly 800 collaborators in 100 areas across the UK who work together to produce unique, investigative stories that have positive impacts in their communities. This network has investigated the power of new voters ahead of the 2017 snap election, dark political advertising on Facebook, cuts to domestic violence provision, racial profiling at immigration checks, financial pressures in local councils and homelessness across the UK. This work has resulted in over 250 exclusive local stories in 18 months. It has been described as “one of the most positive and effective interventions in local journalism in the UK for some time” and has won multiple awards, including Nesta/Observer ‘s list of New Radicals (2018) and the Innovation prize at both the British Journalism Awards (2017) and the European Press Prize (2018). Miriam’s career spans more than ten years in print, digital and online news, working as a correspondent, producer and editor for outlets including the Sunday Times, New York Times, Vice News and the BBC.

www.thebureauinvestigates.com

Emily Wilson • @c4emily Head of Home News, Channel 4 NewsEmily Wilson is Acting Head of Home News at Channel 4 News. She has been a programme editor and news editor at Channel 4 News for the last 7 years, and also did a 4-year posting as Washington News Editor, in charge of the programme’s US bureau from 2011 to 2015. She has worked as Politics Producer and Science Producer on Channel 4 News. Before that, she was a Senior Producer at the BBC’s Today programme. Emily studied at Aberdeen University and did a Masters in journalism at New York University winning a scholarship from the St Andrews Society of New York.

Speakers

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Lunchbite facilitators

Lee Dale • @Normandale25778 Expert Citizen, Filmmaker, Blogger and Accredited Training Facilitator Over the last few years Lee has worked with various organisations across the country to raise awareness of the difficulties people face who are experiencing homelessness in the UK. By using his own lived experience of homelessness Lee is able to fill in the gaps that many professionals do not get to see or experience, shining new light on one of the most difficult social issues of our time. Most recently Lee has been working closely with the Accident and Emergency department of Royal Stoke Hospital. Through facilitating learning and the sharing of first-hand knowledge Lee has influenced the way in which homelessness is recorded and acted upon when people present at A&E.

www.expertcitizens.org.uk

Anu Liisanantti • @hibiscuscharity Communications, HibiscusAnu is a one-woman communications band at Hibiscus, an organisation supporting foreign national and BMER women and men in prisons, post-release and in detention. She has been doodling unprofessionally for as long as she can remember and has delivered comics workshops for children. Her doodling website on adults and kids is www.dailyraps.com . The answer to the most common question about her doodles is: kangaroo or a fox, does it really matter?

hibiscusinitiatives.org.uk

Naima Sakande • @NSakande • @C4CrimAppeals Women’s Justice Advocate, The Centre for Criminal AppealsNaima manages the Women’s Justice Initiative at the Centre for Criminal Appeals. Before joining the Centre in December 2017, Naima managed programmes for young women affected by gangs in London at the youth charity, Leap Confronting Conflict. She also spent a year working on pre-trial criminal cases as an investigator for the Bronx Defenders, a pro-bono public defence law firm in New York City. She is a trustee of the charity Women in Prison who campaign for radical alternatives to prison for women in the justice system. She is also the creator and host of the podcast, Third Culture, which explores the heritage and stories of people with mixed identities. Naima has a B.A. in International Development from Yale University.

www.criminalappeals.org.uk

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Poppy Stalker • @theDigitalDunk Social Media Officer, NSPCCPoppy is a social media officer at NSPCC. Part of her role is to strategize, create and plan the daily content across our social platforms. During her time working within social media, she has developed an understanding of the importance of using data and research. Using it to help understand new and existing audiences – who are they, what are they’re talking about, how they’re using social media and how you can engage them. Improving strategy and helping create strong, relevant content to optimise future results. Before the NSPCC Poppy worked at Sports Direct managing their social channels.

medium.com/@thedigitaldunk

Prue Watson • @theDigitalDunk Social Media Manager, NSPCCPrue is Social Media Manager at NSPCC, leading the strategy and implementation of social content across NSPCC and Childline. The team is currently concentrat-ing on how we better target young people through social, and how we can target parents better on Instagram. Before NSPCC, Prue worked in social media teams at Endemol Shine and Cancer Research UK and is passionate about how we can use social media to make positive change.

medium.com/@thedigitaldunk

Lunchbite facilitators

“The storytelling training that sounddelivery has facilitated has been incredibly well received, both by attendees and by the partnership of commissioning organisations. The inclusive and person-centred approach to the day’s session has made it not only possible but advantageous to bring together people with very different stories, audiences, and confidence levels. The follow-up work bringing together the content and shaping it to suit the original brief has been excellent, as has the advice we have received from sounddelivery about what we need to do to give our storytellers the best quality support.”

JANE COATES, COVENTRY AND WARWICKSHIRE COUNCIL

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Masterclasses

AMPLIFYING THE VOICES OF THE PEOPLE YOU SUPPORTAmplify your organisation’s impact through firsthand storytellingNothing will show your organisation’s impact more powerfully than the authentic, well-told stories of the people you support. But how can you work together to build trust and nurture firsthand storytellers to make a real impact? Come to this workshop to find out how to harness the power of storytelling for your cause, and give the people you are there to support a platform to tell their stories. Hear firsthand from people who are using their experiences to change perceptions in the media and wider systems within society.

What you’ll get out of it:

• Discover how a range of charities of all sizes are telling authentic stories by giving a platform to the people they support

• Explore the barriers that charities might face to working in this way and get solutions• Share ideas and experiences with other SMEX19 delegates

iInteractive

Speaker: Jude Habib, Founder and Creative Director, sounddelivery with various contributors

AN INSIDER’S GUIDE TO DEVELOPING YOUR STORYTELLING TEAMWhat makes a good story producer? What processes do we need to put in place to capture and share stories in a safe but impactful way? Action for Children’s Story Manager and Story Officer will be taking us behind the scenes to share the building blocks of a storytelling team. This interactive workshop explores the essentials needed on your charity’s storytelling journey, including developing a strategy, consent, working with GDPR, safeguarding, legal issues, storing content and activity planning. This will be applicable to organisations of all sizes.

What you’ll get out of it:

• Understand the key points to developing a storytelling process from commissioning, to gathering and storing.• Know the importance and impact of consent and GDPR• Consider how to work with different teams to develop appropriate, safe stories• Tips and do’s and don’ts to get you started

iInteractive

Speakers: Louise Bruce-Tresnan, Story Manager, Action for Children and Debby Morgan, Story Officer, Action for Children

The format of the day allows you to create your own learning journey by choosing four of the sessions listed below. All of the sessions are repeated and there is 10 minutes between each session to have a drink and make your way to the next one.

INTERACTIVE WORKSHOPS50-minute sessions delivered by the sector’s most inspirational experts, giving you ideas, advice and the chance to try out your new skills and ask lots of questions.

PRACTICAL WORKSHOPSThese sessions will have practical elements – please bring along a laptop, tablet or mobile device.

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BUILDING A MOVEMENTHow to build a movement on a shoestringIn this interactive session you’ll explore the why and how of movement building. Sharing their own experiences of launching and building movements Mel and Melissa from Grapevine Coventry and Warwickshire will discuss their golden moments and mistakes as they take you on a whistle stop tour of how movements can nurture communities and bring out their hidden gifts.

What you’ll get out of it:

• How to launch a movement and harness different social media platforms• Tone of voice• Safeguarding and the value of peer support

iInteractive

Speakers: Mel Smith, Deputy CEO, Grapevine Coventry And Warwickshire and Melissa Smith, Community Organiser, Grapevine Coventry And Warwickshire

CROWDFUNDING FOR YOUR CAUSECome in for funding, leave with so much more.Crowdfunding isn’t only an efficient way to raise money for your project, it’s also an extremely good way to share your message, reach new audiences, market your organisation, gain new advocates and develop social validation.

In this masterclass, you will learn what the six key steps to crowdfunding are, which platforms are best for you, and get invaluable advice on how to use your stories to create solid and emotive content that gets results. There will also be the chance to brainstorm ideas you might have in development and take a look at previous successful campaigns.

What you’ll get out of it:

• Learn what makes a successful crowdfunding campaign• Know how to use good storytelling to craft a compelling crowdfunding campaign• Get the skills to promote a campaign effectively• Learn how to keep supporters engaged after the campaign

iInteractive

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Speaker: Jes Bailey, Crowdfunding Specialist, Crowdfund 360

ENGAGING WITH THE MEDIADemystifying the process In this session we’ll be bringing together representatives from Channel 4 News, the Bureau for Investigative Journalism and production company 72 films to share insights into their work, how they share stories around difficult issues, gaining trust and access and consent. Our speakers will demystify the storytelling process and answer all your questions.

What you’ll get out of it:

• Learn what makes a good story• Understand how journalists and documentary makers work with charities• Learn what access really means for charities, how does it work if you open your doors?• You will leave with more confidence about working with the media on your stories.

iInteractive

Speakers: Emily Wilson, Head of Home News, Channel 4 News, Miriam Wells, Bureau of Investigative Journalism and Daniel Dewsbury, Documentary Director and Cameraman, 72 Films

Masterclasses

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Masterclasses

SOCIAL MEDIAThe key to your charity’s successDo you struggle to know how to best use your social media platforms? Football Beyond Border’s growing presence in this space hasn’t reached its heights by mere chance. Find out how they have built a community driven by powerful storytelling, professional imagery and consistent copy on a limited budget. This has not only improved the outcomes of their programme but has also re-positioned the organisation as a key actor in London’s youth culture.

This workshop will guide you through their journey and share best practice across social media, with a special focus on Instagram.

What you’ll get out of it:

• Learn about FBB’s journey of growth on social media• Learn how to understand your key audiences and how to communicate with them• Learn how to create a visual language and consistent messaging that suits your audience• Learn how to use Instagram and Instagram Story effectively• How to increase followers and boost engagement

iInteractive

Speakers: Jasper Kain, Co-Founder and Director, Football Beyond Borders and Lorenzo Saidi, Communications and Productions Manager, Football Beyond Borders

STORYTELLING THROUGH PHOTOGRAPHYTips on creative photography, shooting, storytelling and sharingWith the rise of the camera phone, everyone has the ability to document the world around them. But how can you do this in an ethical way, while empowering your subjects to tell their own authentic story? Award-winning photojournalist Kate Holt will show you how to capture stories authentically and sensitively, using a method she has successfully employed for over two decades for media outlets like The Guardian, the BBC and Al Jazeera.

What you’ll get out of it:

• Learn how to tell a story using photographs• Explore how you can balance story gathering with sensitivity for your subject• Understand the need for purpose in photography

iInteractive

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Speaker: Kate Holt, Photographer, Teacher and Director, Arete

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Masterclasses

USING AUDIO TO TELL OUR STORIESHow charities can embrace the power of soundAudio is an amazing storytelling technique and the charity sector is starting to see the opportunities it can offer. So why should we think about using audio in our work and what steps do we need to get started. And to podcast or not to podcast? In this interactive and practical session Alan Hall from Falling Tree Productions will discuss different audio styles, the rise of issue-based programmes and we’ll have the chance to hear examples produced by Falling Tree and by the charity sector. He’ll share tips and insights into the role it can play in your organisation and offer feedback on your ideas.

What you’ll get out of it:

• Learn different audio storytelling techniques from vox pops to audio diaries to podcasts and documentaries.• Learn how to build trusting relationships with your interviewees• Get ideas about where sound can be used within your work• Learn how to use your phone to gather audio stories• Building an audience

iInteractive

Speaker: Alan Hall, Radio Producer, Falling Tree Productions

VIDEO STORYTELLINGDo you need some inspiration and fresh ideas to help you develop your organisation’s video storytelling? In 2019 it is predicted that 80% of all internet traffic will be video. Cebo Luthuli from the team behind BBC Stories will look at video storytelling for digital platforms in this interactive Masterclass. He’ll explain how you can reach and engage with diverse audiences through your videos.

What you’ll get out of it:

• Explore the process behind BBC Stories from commissioning to shooting• Learn how to plan your videos• Found out about filming styles and formats for different digital platforms • Look at Apps for filming• Explore the rise of vertical video

iInteractive

Speaker: Cebo Luthuli, Video Journalist, BBC Stories

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WHAT ARE THE MAKINGS OF A SUCCESSFUL DIGITAL CAMPAIGN?What makes an effective digital campaign and how can you reach a wider audience with its message whatever the size of your organisation? In this interactive session, you’ll learn the secrets of successful campaigning and the steps you need to take to build a campaign. If you’re already campaigning, how do you keep the content fresh and up-to-date to reach a new audience? We’ll discuss examples of successful campaigns and there will be an opportunity to brainstorm your campaign ideas as a group.

What you’ll get out of it:

• Understand campaign strategy – how to plan an effective campaign• Find what content works for each platform• Explore Tools needed for success• Discuss examples of successful campaigns• Learn how to avoid unexpected results• Brainstorm campaign ideas as a group

iInteractive

Speakers:Vinay Nair, CEO and Co-Founder, Lightful and Tereza Litsa, Social Media Manager, Lightful

This session is ponsored by:

Masterclasses

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Lunchbites

These informal, facilitated sessions will be taking places in different rooms over thelunch break and before the Lightning Talks session. Please note the start time of 12:30.

Challenges and Opportunities for Storytelling as a Small CharityThis informal lunchtime session will bring together staff working for small charities to share ideas and insights, challenges and opportunities. Naima Sakande works for the Centre for Criminal Appeals and leads on their communications and women’s justice work and will share her experiences of growing and developing their work with the people they seek justice for. She will also be facilitating the wider conversation in this session.

Facilitated by Naima Sakande, Women’s Justice Advocate, The Centre for Criminal Appeals

Digital Dunk LiveThe award-winning NSPCC Digital team’s Digital Dunk is a weekly blog reflecting about what they’re up to and what they’re learning from. This informal session will be an interactive questions and answer session to hear more about; how to best create content for young people? How to best moderate conversations on social media? And to answer your digital queries.

Facilitated by Prue Watson, Social Media Manager, NSPCC and Poppy Stalker, Social Media Officer, NSPCC

Get Doodling This creative lunchtime session will look at the ways we could use simple doodling to visualise our message/s. We are looking at different examples from organisations like JRF, Grapevine and The Blurt Foundation and creating our own doodles, using basic techniques to make even complex messages more accessible.

Facilitated by Anu Liisanantti, Communications, Hibiscus

Insight through experienceIn this informal lunchtime session delegates will get an insight into the value of supporting people with first hand experiences to tell their stories, the challenges they might face and the impact it has on the organisation. You’ll hear from Expert Citizens who are working to create a new narrative around issues including poverty, homelessness and multiple and complex needs (offending behaviour, substance misuse, mental ill health and homelessness) and creating real systems change. This session is an opportunity to share ideas and insights with delegates who would describe themselves as Expert Citizens. Expect lively discussions!

Facilitated by Lee Dale, Expert Citizens

Meet the Journalists This informal meet-up is another opportunity to connect with some of the journalists who have been involved in Social Media Exchange masterclasses. They will be on hand for a chat to discuss projects you might have coming up or to answer any questions you might have.

Facilitated by Nisha Kotecha, Good News Shared

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Lightning Talks

This year’s theme is ‘Championing our Stories’We’ve brought together three thought-provoking speakers who define this theme. These change-makers are really making a difference. We are delighted to have them here today for seven-minute Lightning Talks.

Live Tweeting InquestsThere’s a legal maxim that justice must not just be done, but it must be seen to be done. To date George Julian has live tweeted three coronial inquests, one court case and a psychiatrist’s fitness to practice tribunal. With the backing of monthly crowdfunders, she is currently supporting a number of bereaved families trying to secure scrutiny into the ‘care’ that their relatives received prior to their deaths.

We know that the life expectancy of learning-disabled people in the UK is about 25 to 30 years lower than those without a learning disability. We also know that these differences cannot be explained away as a result of illness or frailty. George’s work is highlighting how these premature deaths are linked to prejudice, bias and discrimination faced by people trying to access healthcare.

www.georgejulian.co.uk/blog/ • @GeorgeJulian

We are Everyone’s Children Travon Steadman works with Drive Forward Foundation, a London-based charity that supports care-experienced young people into employment, training and education. Before joining the team, he was a “service-user” and is a committed Ambassador and member of the charity’s Policy Forum. He is a strong believer in the power of lived experience to drive change and progress; highlighting the struggles young people face under government protection. His own journey has made him so much more aware of the struggle and pain of others, but also of how society looks at care-experienced people. A word that’s often used in conjunction with the care-experienced is “resilience”. But Travon refuses to accept this term, as he believes that it adds to the many misconceptions, prejudices and stigmas attached to the tag “care experienced”. He recently participated in a BBC3 production “Things Not to Say” on the topic of homelessness.

https://uk.linkedin.com/in/travon-steadman-5b5391178

Why We All Need a F---it ListSix years ago at the age of 29 Emma Lawton was diagnosed with Parkinson’s disease. It was the last thing she expected, Parkinson’s was something people’s grandmas got, right? A brain scan showed she had the early stages of the incurable, degenerative condition and she panicked. She realised she had a chance to tip life on its head. So, she did everything that previously scared her and swapping ‘no’ for ‘yes’ expanded her world. She became a spokeswoman raising the voice of her newfound ‘PD family’. This year she’s embarking on a project ‘called ‘The F---it List’ (rhymes with bucket) For 365 days she will be doing something new every day and blogging about it. The aim is to not only raise awareness of Parkinson’s but to prove that no matter what else you have going on in your life you can have adventures. LIVE NOW to the full. You don’t have to give up your job, you can stretch your horizons in your lunch hour.

www.thef---itlist.com/ • @ems_lawton

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Event partners

Esmée Fairbairn Foundation • @esmeefairbairnEsmée Fairbairn Foundation aims to improve the quality of life for people and communities throughout the UK both now and in the future. They do this by funding the charitable work of organisations who are building an inclusive, creative and sustainable society.

The Foundation is one of the largest independent grant-makers in the UK. In 2017 they made grants of £40.5 million towards a wide range of work within the arts, children and young people, the environment and social change. They also have a £45 million allocation to social investments for organisations with the aim of creating social impact.

Esmée Fairbairn Foundation have sponsored bursary places for some of their grant recipients.

www.esmeefairbairn.org.uk

Paul Hamlyn Foundation • @phf_ukPaul Hamlyn Foundation was established by Paul Hamlyn in 1987. Upon his death in 2001, he left most of his estate to the Foundation, creating one of the largest independent grant-making foundations in the UK. Their mission is to help people overcome disadvantage and lack of opportunity, so that they can realise their potential and enjoy fulfilling and creative lives. They have a particular interest in supporting young people and a strong belief in the importance of the arts.

The Paul Hamlyn Foundation have sponsored bursary places for their grant recipients.

www.phf.org.uk

The Tudor Trust • @thetudortrustThe Tudor Trust is an independent grant-making charitable trust. They fund a wide range of organisations working to support positive changes in people’s lives and in their communities around the UK. They don’t have specific funding programmes designed to advance any particular agenda as they think that the groups they support are best placed to identify problems and develop solutions. Tudor supports work which tries to meet the many different needs of people at the margins of our society in a wide variety of ways.

The Tudor Trust have sponsored bursary places for their grant recipients.

www.tudortrust.org.uk

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Event partners

Lightful • @lightfulLightful help people help people. Specifically, they help beyond-profits (charities, social enterprises, non-profits, foundations) make technology work for them. They help supercharge social media, turbo-boost digital fundraising and they create innovative tech solutions that the sector hasn’t had access to before. Their simple social media management platform and bespoke tech solutions are designed to better serve the beyond-profit sector.

Lightful are sponsoring the Making of a Successful Digital Campaign masterclass.

www.lightful.com

PROGRAMME PRODUCTIONRarebright • @rarebright • rarebright.comRarebright helps charities and not-for-profit enterprises to flourish by designing and building innovative websites, creative microsites and elegant visual brands.

SOUNDDELIVERY CAN HELP YOU TELL YOUR STORIES

sounddelivery is an award-winning digital storytelling agency and digital media consultancy.

We have a passion for storytelling. We help organisations to navigate the changing media climate andharness the opportunities that social media offers. We also work to connect charities and the mediatogether to build long-term relationships. We build confidence and knowhow through practical, hands-on training, create powerful content that engages and inspires people into action and give a voice topeople and issues that are under-represented in mainstream media.

Talk to us about our portfolio of services, including our wide range of training workshops, such as digitalmedia training for staff and storytelling support for beneficiaries.

Visit www.sounddelivery.org.uk, follow us on Twitter (@sounddelivery) and Facebook (www.facebook.com/sounddelivery) or give us a call on 020 7993 6340.

t: 020 7993 6340 | e: hello@sounddelivery.org.uk | w: sounddelivery.org.uk

@sounddelivery facebook.com/sounddelivery