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©1987-2010, TVA Productions / The Video Agency, Inc. Confidential 5/28/10

Presents


Table of Contents

INTRODUCTION

COMPONENTS / CAMPAIGN SUMMARY

DISTRIBUTION & PLACEMENTS

• TV

• PRINT

• RADIO

• INFLIGHT

• INTERNET

• SCHEDULE

VALUE CALCULATION

GROSS VIEWER IMPRESSIONS

GUARANTEES

FINANCIAL SOLVENCY AND STABILITY

CONCLUSION

CASE STUDIES AND REFERENCES


We are pleased to present this overview on how to receive massive media coverage for pennies on the ad dollar utilizing top tier broadcast, cable, satellite, in-flight, print, radio, internet and mobile networks. TVA does this by producing highly compelling TV, DVD, print, radio, airlines and internet ads and repurposing them into AP style News Features and branded/sponsored content, e.g. documercials, TV News Spotlights, NewsBreaks™, etc. For over 23 years, TVA has offered the strongest guarantees in the industry for generating a massive number of both earned (non-paid publicity) and paid media placements - for a fraction of industry standard rates. We have an A rating with the BBB; Class 1 credit rating with D&B, and over 200 references and case studies covering 30 categories. Google keywords like media blitz, infomercial production, documercial, performance-based PR, VNR Production, Satellite Media Tour, Electronic Press Kits, etc. to confirm our top rankings for organic listings. Clients include Fortune 500 companies, startups, Top 100 PR firms and ad agencies, national associations & non-profits, professionals, and government agencies worldwide. We own ultra-HD production facilities, worldwide team, distribution and tracking resources. TVA's team has won over 40 Emmy, Telly, Golden Mike, Addy, Clio, Peabody and Aegis awards. With a worldwide team, we are the best-kept secret by top PR firms and ad agencies (Ogilvy, Hill & Knowlton, Porter Novelli, Cramer-Krasselt, Crosby-Volmer, R&R Partners…), IR firms, media buyers, and publicists. Since 1987, thousands of TV, airline, radio and print media outlets have come to rely on our ready-made News Features to meet their own growing need for editorial content - often due to staff cutbacks. We utilize a nationwide team of over 140 writers, producers, directors, media strategists, and publicists who maintain a database of carefully cultivated contacts. They keep track of the editorial calendars, preferred formats and running-lengths required by broadcasters and editors. Our veteran media planners and PR experts (including former CNN and top daily newspaper and wire service editors) will develop the media plan, implement it, and measure the results. Clients receive a monthly usage map plus actual clippings from newspapers, detailed TV, airline and radio broadcast affidavits, bar charts, pie charts and circulation data---verifying the guaranteed number of interviews, advertising and Feature Story placements and audience impressions promised in the contract.

Clients include Amway, Baxter Medical, Cable & Wireless, Canon, Cessna, Epson, FEMA, Kellogg’s, Hill & Knowlton, Lexus, Marriott, Nickelodeon, Occidental Petroleum, Pepsi, Princess Cruises, Qualcomm, Salvation Army, Sony, Space Adventures, Technicolor, Teradata, Universal Studios, Warner Bros., Westinghouse, World Vision, and Yonex.

Introduction


TVA has a variety of blended-media campaign strategies, but it’s most successful, popular and cost-efficient package is called:

http://www.mediablitz.tv

• Cost of Campaign: 5 - 15% of industry rate card pricing and est. advertising / pr value • Venues: Broadcast, cable, satellite, inflight, print, radio, and internet networks. (Over

20,000 national and local media outlets) • Guaranteed Media Placements: 26,462 (minimum) • Run of Campaign: eight months (including production time) • 100% Accountability & Reporting: 24/7 online Neilsen and Arbitron-based usage

maps and data reports, verifying the guaranteed number of placements and audience impressions. Hard copies sent monthly.

DEFINITIONS: • Documercial: a 28:30 infomercial that uses production/creative techniques derived from the

traditional documentary form. These may include: on-camera spokesperson, live or taped interviews, multiple location shooting; voice over narrator, real people features -- all interwoven into a seamless half hour. This format, like HBO’s “First Look, “Making of…”, Dateline, "60 Minutes" or "20/20," is based on actuality, i.e. no fictional elements are presented unless denoted as "dramatizations."

• TV News Spotlight: A 2-5 minute in-depth news segment (similar to 60 Minutes, 20/20 or Dateline) featured on TV newsmagazines airing throughout N. America.

• NewsBreak™: A :30 or :60-second sponsored TV advertorial with accredited news anchor

and reporter, airing nationwide or locally and onboard major airlines. See samples at: http://www.tvaproductions.com/streaming_video/demos.html

• DRTV Spot: A :30 and :60 Direct Response TV Commercial of national broadcast quality with specific call-to-action; an 800 telephone number and website listing.

• iTV News Network: "Featured Video" placement of TV News Spotlight on TV and Radio

station websites in top markets with a guaranteed reach of 10 million unique visitors. • Newspaper Feature: A 1-3 column news article with photo and contact info distributed to

over 10,000 newspapers (mainly major market dailies and weeklies), reaching an est. 20 million readers.

• Radio Feature: A 60 second Radio segment professionally recorded and distributed in

script form and on CD to 6,600 radio stations for use on regular news and talk shows.


PRODUCTIONS include:

28:30 Infomercial or Documercial (client’s choice of styles)

TV News Spotlight

NewsBreak™ or DRTV Spot (client’s choice of styles)

Tradeshow Loop Presentation

DVD encoding

100 DVD copies with custom packaging

Internet streaming video for WEBcasting, PODcasting, and VOD

2-3 column Newspaper Feature with photo and website ID

Radio News Release, professionally recorded

Scripting (two drafts and a polish per feature) to client's approval

Up to four days of shooting - including locations approved by client and on a state-of-the-art

HD sound stage / news set in Hollywood, CA

Emmy-winning news anchors

Accredited on-camera news reporter

Voice-over narration

Unlimited stock footage from in-house library (21 years of archived production footage)

Complete post production / editing with graphics, digital editing

Production insurance

TVA's local location and travel expenses and per diem

Director and producer fees

Printing, postage and mailing

News clippings, and readership reports

All overhead and administrative expenses


TV DISTRIBUTION

• Creation of a media web page for broadcast stations to view the production online, request a hard copy tape and access the script and media alert.

• Digital distribution to 15,000 desktops in 1,300 broadcast facilities including 650 newsrooms, where it will be available for a period of two weeks.

• Spotlight will be displayed in the “Video News Feeds” category and will also appear in

the Master Locator section of the Video News Feed.

• Distribution via cassette to approximately 107 broadcast stations and cable system subscribers

• Inclusion of Client’s Spotlight in the Transmission Bulletin which is sent to Program

Directors with the tape

• Hosted lead-in, with graphics introducing Spotlight

• Optional viewer response mechanism (i.e. toll free number or web address/URL) at the end of Client’s Spotlight

• A visual credit of Client’s name at the end of the program • Copies of the full programs for their files

• Final distribution report including listings of all stations using the Spotlight for the specific

month, displayed by market rank

Distribution & Placement Guarantees


Client’s productions will air over 25,000 times in local markets via major National Cable and Satellite Networks reaching over 90 million Broadcast and Cable Subscriber Households.

Airings include Client’s choice of FOUR National Network Clusters which include NEWS NETWORKS, HD, LIFESTYLE, ENTERTAINMENT, SPORTS, MEN’S, WOMEN’S, YOUNG ADULT, CHILDREN, LATINO, etc. :http://www.tvaproductions.com/html/clusters.php

Also included are 26 interview bookings on popular TV & Radio Talk Shows during the course of this campaign with National Press Releases announcing Client’s appearances, supported by email blasts to 300,000 viewers.

TV PLACEMENTS


Client’s NewsBreak™ or DRTV spot is guaranteed to air onboard at least two major airlines as part of their inflight entertainment programming.

Inflight Airings


National Placement/Distribution/Monitoring (PDM) of Newspaper Feature: TVA will create and distribute a 2-3 column Newspaper Feature with photo and Client’s website info to 10,000 newspapers (approx. 8,400 weeklies and 1,600 dailies) with over 225 million in cumulative circulation, about 167 million of which are in the weekly community newspapers. Mailed on 1) CDs, 2) as camera-ready articles and 3) posted on an online news portal as downloadable files for editors.

RESULTS: TVA guarantees Client will receive at least 300-400 Newspaper Features, 2-3 columns in size.

Clippings and result reports included. Clippings are scanned and emailed to Client (in addition to mailing them), and reports are also online so Client can check updates 24/7. Clippings come from several clipping bureaus. Results reports include demographic information, market ranks, circulation and readership figures, a map indicating where placements have occurred and equivalent ad space cost.

PRINT


National Placement / Distribution / Monitoring (PDM) of Radio Feature: TVA will distribute Client’s Radio Feature to 6,500 radio stations throughout North America for use primarily on news and talk shows. Broadcasters receive CD’s or MP3’s, paper scripts and PDF’s of scripts posted on website.

RESULTS: TVA guarantees Client will receive at least 300-400 Feature placements on radio stations across the country.

We will provide colorful results reports including a graphic representation of each placement, verified by signed usage cards, in market rank order with network affiliations, audience data, a map showing broadcast market locations, potential and actual listenership and equivalent ad space cost.

Also included are 26 interview bookings on popular TV & Radio Talk Shows during the course of this campaign with National Press Releases announcing Client’s appearances, supported by email blasts to 300,000 viewers.

RADIO


More than 70% of the American public uses the web as their main source for news, information and entertainment. Leveraging this powerful medium in Client’s broadcast outreach campaign is essential in delivering the results Client’s desire. iTV News Network places Client’s Spotlight on major TV and Radio news station websites as a "Featured Video" placement, bringing content directly to Client’s audiences trusted news source online. Client’s Spotlight is guaranteed to receive:

“Featured Video" placement directly onto over 150 TV and Radio station websites including top markets: New York, Los Angeles, Boston, DC, Philadelphia, etc…

…with a guaranteed reach of 18 million unique visitors.

Featured stations include: WNBC-TV – New York , WBZ – Boston, WCAU-TV – Philadelphia, KRLD – Dallas, KRON-TV – San Francisco, WCCO – Minneapolis, WFAA-TV – Dallas, WPHT – Philadelphia , WCBS – NY, KCBS – San Francisco, KFWB – Los Angeles, KPTK – Seattle, WTOP – Washington, D.C., MOX – St Louis, and WAOK – Atlanta.

TVA will provide full reporting of both potential audience and actual click-throughs to Client’s content plus screen shots of each web page showing Client’s content.

Internet


Client’s Spotlight will be featured on Twitter, influential blogs. Facebook, Flickr and YouTube including TVA’s exclusive Campaign Chatter Message Blog, an awareness blog that is shared on many influential blog rolls. Widget promotion will be through WidgetBox.

TVA will provide a podcast on the leading podcasting websites, including iTunes, Podcast Alley and MediaFly.

Client will receive 100 fully packaged DVD copies with the option to purchase more at guaranteed competitive prices. CLIENT is free to use any vendor if TVA cannot match their written quote.

Client will receive a tradeshow loop presentation in the format of their choice.

TVA will provide a multimedia press release, combining streaming video, live links to Client’s website and campaign logos/graphics. The multimedia press release will be distributed to thousands of journalists, as well as major web portals, such as Google, Yahoo, MSN and MSNBC.

Spotlight will be featured on at least ten video content syndication channels, including

YouTube, Blinkx, Yahoo Video, CNN i-Report and Voxant Newsroom.

Spotlight will also be featured as a TOP STORY during the term of this campaign on the homepage of one or more of TVA’s news portals such as:

Business World News Health World News Entertainment World News Political World News

VIDEO / DVD

SOCIAL MEDIA

PODCAST


PHASE I - PRE-PRODUCTION Weeks 1-3 - Receive signoff / first payment. Review existing materials, Research competitive environment, Conduct Creative Strategy Sessions, Develop Strategic Image Objectives, Develop Scripts and Text for TV, Newspapers and Radio. Create Talking Points and Interview Questions for TV & Radio Talk Shows. Secure Production team, Shoot Dates, Reporters, Locations and provide all Pre-Production prep. PHASE II - PRODUCTION Weeks 4-8 – Receive second payment. Commence Shooting on locations and in Studio. Complete Post Production (editing, graphics, narration, music, audio mixing, duplication of Broadcast masters, etc.). Present finished productions, Newspaper and Radio Features for Client’s approval. PHASE III - DISTRIBUTION Weeks 9-10 - Receive third (final) payment. Distribute TV programs via satellite and Beta Broadcast Masters to media outlets. Distribute Newspaper and Radio Features. Release DVD copies to Client. Release Trade Show Loop Presentation and digital versions for webcasting, VOD and podcasting to Client. Upload “Top Story” Features and videos to websites. PHASE IV - MONITORING Weeks 11-34** Continue media buys, PR, tracking, monitoring, compiling reports, seeking additional utilization and distribution opportunities to maximize return on Client’s investment. Compile and present 3 ring binder with usage map, actual clippings from Newspapers, detailed TV and Radio broadcast affidavits, bar charts, pie charts and circulation data---verifying the guaranteed number of placements and audience impressions. For social media, statistical reporting on video views and audience reach, as well as live links and screen shots of client’s placements will be provided. *Subject to expedient receipt of payments, materials and approvals from Client and availability of locations and on-camera talent / interviewees. **Or longer if placements continue to occur.

SCHEDULE


http://www.tvaproductions.com/html/value-calculation.php

Take a very conservative cost to air a 30-second TV spot on local cable or satellite channels during a decent time period and multiply it by 10,000 times (the total number of guaranteed airings).

25,000 (airings) x $30 (per airing

$750,000

Multiply the sum above by at least 3.33 since an infomercial or documercial, TV News Spotlight and NewsBreak™ are all much longer than a 30-second TV spot ----meaning far greater exposure and credibility from earned media / 3rd party media endorsements.

$750,000 x 3.33____

$2,500,000

Factor in costs for: Script-to-screen production of a 28:30 Documercial or Infomercial; in-depth TV News Spotlight; :60 NewsBreak™ or DRTV spot; Tradeshow Loop Presentation; DVD for corporate / promotion use; 100 copies with custom packaging; Digital versions for podcasting, webcasting and VOD; Four days of Shooting on locations approved by client and on a state-of-the-art HD sound stage / news set in Hollywood, CA; Director and Producer Fees; Emmy-winning news anchors and reporters; Production Insurance; Voice-over narration; Complete Post Production / Editing with Graphics, Digital Editing, Music, Broadcast Mastering; Unlimited stock footage from in-house library (21 years of archived production footage); 2-3 column Newspaper Feature with color photo and website info; :60 Radio Feature professionally recorded on CD and MP3; administrative costs and overhead…

How to calculate Total Value:


RESPONSE MAGAZINE, July 2009 issue shows the median production cost of a 28:30 infomercial is: $447,475


RESPONSE MAGAZINE, APRIL 2009 issue shows median cost for production of a 60-second direct response TV commercial is: $183,835


(continued)

Add to all of the production elements above:

• 25,000 airings on TV newsmagazines and national networks

• 26 TV and Radio Talk Show Interviews

• Inflight airings onboard major airlines with the world's largest captive audience

• 300-400 Newspaper Feature placements (2-3 columns with photo and website info)

• 300-400 Radio Feature placements, reaching over 6 million listeners

• Placement on at least 150 TV and radio station websites with a guaranteed reach of 18 million unique visitors

• DVD Encoding

• 100 DVD copies with custom packaging

• Internet Streaming for VOD, podcasts and webcasts

• Tradeshow loop Presentation

• Distribution, trafficking and monitoring to provide you with 3rd party usage reports showing DMA, Station, Network Affiliate, City, State, Date and Time of airings, Audience; maps showing where placements have occurred, color bar charts, pie charts, circulation and demographics data, equivalent ad space cost, and physical clippings from print media---verifying the guaranteed number of placements and audience impressions.

…and the results of even the most conservative rate card calculations for Production, Advertising, PR, Publicity, Branding and Promotion should be at least:

$3,077,987.25*

*Cost breakdowns of estimated rate card pricing for the industry are shown in the following pages.

*Estimates are based on STAR (Strategic Tracking, Analysis and Research) reports using reliable data such as AICP, Nielsen SIGMA Service, Nielsen Media Research, Arbitron, Spot Quotation and Data, Inc. (SQAD), Standard Rate & Data Service (SRDS) and Bacon’s Information, Inc.


TV 24 million

Airlines 1 million

Internet 18 million

Newspaper 20 million

Radio 6 million

Total estimate:

69 million audience impressions

Gross Viewer / Listener Impressions


*IMPORTANT: The following breakdowns utilize data from AICP, Nielsen SIGMA Service, Nielsen Media Research, Arbitron, Spot Quotation and Data, Inc. (SQAD), Standard Rate & Data Service (SRDS), National Association of Broadcasters (NAB) and Bacon’s Information, Inc. TVA's actual costs and line items may vary, however you will not be charged more than the agreed, flat-rate fee which is less than 15% of the following estimates. Qty. Item Days Rate Total

01 CREATIVE /PRE PRODUCTION

3 Writers (incl. Documercial, Spotlight, NewsBreak or DRTV Spots, Print & Radio Features, Interview Questions, DVD, Internet, etc)

flat $5,000.00 $15,000.00

1 Creative Director / Pre-Production Supervisor flat $1,500.00 $1,500.00

1 Producer 2 mo $500/week $4,000.00

1 Production Assist. 2 mo $250/week $2,000.00

Pre Production Crew Sub Total $22,500.00

Payroll Taxes, Workers Comp, etc. 1,687.00

SUB TOTAL $24,187.00 Qty. Item Days Rate Total

02 PRODUCTION CREW SHOOT ON LOCATION & IN-STUDIO

3 Producers (Segment & Studio) 4 $450.00 $5,400.00

1 Director (Segment & Studio) 4 $1,000.00 $4,000.00

1 Technical Director (Studio) 1 $450.00 $450.00

1 Director of Photography 4 $350.00 $1,400.00

2 Camera Operators 1 $450.00 $900.00

2 Audio Engineer (Studio) 1 $450.00 $900.00

1 Audio Engineer (Location) 1 $450.00 $450.00

1 Lighting Directors (Studio) 1 $450.00 $450.00

1 Lighting Directors (Location) 3 $450.00 $1,350.00

1 Videotape Operator 1 $450.00 $450.00

1 Teleprompter 1 $700.00 $700.00

1 Production Manager 4 $450.00 $1,800.00

Typical Rates Charged by our Competitors


1 Make-up/Hair 4 $500.00 $2,000.00

2 Production Assist. 4 $250.00 $2,000.00

Pre Production Crew Sub Total $22,250.00

Payroll & Taxes $1,668.00


03 CAMERA / EQUIPMENT RENTAL

1 HD Camera Package 3 $850.00 $2,550.00

1 Location Lighting & Sound Package 3 $450.00 $1,350.00

2 Studio Cameras 1 $900.00 $1,800.00

1 Studio Lighting & Sound 1 $1,200.00 $1,200.00

1 News Set, Stage & Props 1 $1,500.00 $1,500.00


04 ON-CAMERA TALENT

1 Field Reporter 2 $650.00 $1,300.00

2 News Anchors 1 $1,400.00 $2,800.00


05 MISC. PRODUCTION EXPENSES

1 Tape Stock $280.00 $280.00

1 Petty Cash / Expendables 4 $250.00 $1,000.00

1 Make-up Kit 3 $75.00 $225.00

10 Gas mileage for crew 4 $15.00 $600.00

10 Food for Crew and Talent 2 $50.00 $1,000.00

Phone, Faxes, Fed Ex $275.00 $275.00

SUB TOTAL $3,830.00


Item Qty. Rate Total

06 POST PRODUCTION

Post Production Supervisor hours 10 $250.00 $2,500.00

Online Bay w/Editor hours flat $225.00 $10,000.00

Dialogue Clean-Up hours 6 $125.00 $750.00

Audio Sweetening hours 9 $125.00 $1,125.00

Music flat 1 $750.00 $750.00

Stock Footage $2,500.00 $2,500.00

Picture Scanning hours 2 $125.00 $250.00

Photoshop/Graphic Design hours 20 $250.00 $5,000.00

Beta Broadcast Masters 300 $65.00 $19,500.00

Computer Back-Up 5 $90.00 $450.00

Freight 4 $50.00 $200.00

SUB TOTAL $43,025.00

Item

Qty. Rate Card/ Ad Value (est)

Total

07 PRINT, RADIO, INTERNET & DVD

2-3 Column Newspaper Features including Production, Placement & Monitoring

250 $720.00 $180,000.00

Radio Feature including Production, Placement & Monitoring 300 $390.00 $117,000.00

Internet Streaming Setup/Encoding 1 $2,000.00 $2,000.00

DVD encoding with 100 fully packages copies 100 2,800.00 $2,800.00

iTV Network: 148 TV + 11 Radio Station Websites ($138 per site x 159 sites x 3 months)

159 $21,942.00 $65,826.00

SUB TOTAL $367,626.00


Item Qty. Rate Total

08 TV - AIRLINES BROADCAST MEDIA

Broadcasts/Cablecasts/Satellite Airings for 28:30 Documercial, Spotlight, DRTV Spot or NewsBreak™

25,000 $100.00 $2,500,000.00

Publicist to generate TV or Radio Talk Show Interviews 6 mo. retainer

$5,000.00 $30,000.00

Inflight Programming Placement on two major airlines 2 $35,000.00 $70,000.00

Trafficking & Distribution $2,500.00 $2,500.00

Errors & Omissions Insurance $400.00 $400.00

SUB TOTAL $2,602,900.00

SUMMARY OF PRODUCTION, MEDIA & PROMOTION ELEMENTS

01 CREATIVE /PRE PRODUCTION $24,187.00

02 PRODUCTION CREW $23,918.00

03 CAMERA / EQUIPMENT RENTAL $8,400.00

04 ON-CAMERA TALENT $4,100.00

05 MISC. PRODUCTION EXPENSES $3,830.00

06 POST PRODUCTION $43,025.00

07 PRINT, RADIO, INTERNET & DVD $367,626.00

08 TV – AIRLINES BROADCAST MEDIA $2,602,900.00

Total Production, Advertising, and Publicity Value: $3,077,987.00* (BASED ON EST. TOTAL AD VALUE AND INDUSTRY RATE CARD PRICING)

____________________________________________________________________________ TVA’S FLAT FEE FOR AN EIGHT MONTH MEDIABLITZ!® CAMPAIGN ON TV, AIRLINES, PRINT, RADIO, INTERNET, DVD… INCLUDING COMPLETE SCRIPT TO SCREEN PRODUCTION, DISTRIBUTION, PLACEMENT & MONITORING…

$461,698* * Less than 15% of est. industry rate card pricing and ad / PR value equivalencies based on STAR (Strategic Tracking, Analysis and Research) reports using reliable data such as AICP, Nielsen SIGMA Service, Nielsen Media Research, Arbitron, Spot Quotation and Data, Inc. (SQAD), Standard Rate & Data Service (SRDS) and Bacon’s Information, Inc. * Amortizes to less than $58k per month x eight months. • See payment options on the next page.

• Significant discounts if two or more MediaBlitz!® packages are ordered at the same time.


1. Client pays TVA’s standard fee (which is only 15% of total ad value / industry rate card pricing* and equates to less than $58k per month) in three progress payments of $153,899 each and keeps 100% of the profits generated from the campaign. 2. Client invests 75% of the fee (payable in 3 progress payments of $115,424 each). TVA will cover the other 25% ($115,424) in exchange for 5% of profits generated from the campaign or a mutually agreeable cost per lead generated. 3. 50/50 split: TVA receives half of the fee (payable in 3 progress payments of $76,949 each). TVA covers the other half ($230,846) in exchange for 10% of profits generated from the campaign or a mutually agreeable cost per lead generated. 4. Invest 1/3 of total (payable in 3 progress payments of $51,299 each). TVA carries the other 2/3 ($307,795) in exchange for 15% of profits generated from the campaign or a mutually agreeable cost per lead generated.

STOCK PAYMENT OPTIONS:

1/2 cash 1/2 stock: $83,333 cash plus $83,333 in free trading shares x three

progress payments = $500k

All stock: $183,333 in free trading shares x three tranches = $550k

1/2 cash 1/2 restricted: $100,000 cash x 3 progress payments plus $300k in restricted shares = $600k

½ free trading ½ restricted: $108,333 free trading x 3 progress payments plus

$325k in restricted = $650k

Payment Options


As far as we know, no other media company offers stronger guarantees and more production, media and promotion benefits for less.

PRODUCTION VALUE – Productions will be produced according to the approved script with national broadcast quality and high professional standards, or we will either reshoot and/or re-edit at our expense.

CONTROL – Scripts will receive full Client approval before any shooting takes place--- and finished productions will receive Client sign-off before we release to media outlets.

FLAT FEE PRICE GUARANTEE - Cost will not exceed the amount Client pre-approved.

ON-TIME DELIVERY – Productions and media plans will be completed and delivered on the date promised.

FULL DISCLOSURE - Clients will receive 3rd party usage reports showing DMA (market ranking), Station, Network Affiliate, City, State, Date and Time of airings, Audience; maps showing where placements have occurred, color bar charts, pie charts, circulation and demographics data, equivalent ad cost valuations for earned media, and physical clippings from print media---verifying the guaranteed number of placements and audience impressions.

LOWEST RATES - We guarantee to beat comparable written quotes by at least 10-15%. Clients are free to use any outside vendor for additional airings, DVD replication, editing, etc. if TVA cannot beat their rates.

Guarantees


TVA has been a privately held corporation registered since 1987. Our Employer Identification Number is 95-4437721.

A Business Reliability Report is available from the Better Business Bureau showing TVA's 22-year track record. http://www.labbb.org/BusinessReport.aspx?CompanyID=13136839

TVA's credit history can be verified with Dun & Bradstreet: D&B D-U-N-S #61-908-3066. http://www.dnb.com

Financial Solvency & Stability


We know that good creative and sound marketing approaches come from a thorough understanding of our client's wishes and needs. And we believe that we should form a partnership for the mutual benefit of both. Therefore, we like to be involved with our clients' business to the fullest extent to which they feel comfortable. That includes sharing their problems, as well as their hopes and plans for the future. With that kind of involvement and the better understanding that goes with it, clients benefit by helping us to generate more effective plans, strategies, and communications materials to meet both the short and long-term goals. NEXT STEP: Simply fill out our online RFP form at http://www.tvaproductions.com/media-buying/request-quote.php and we’ll send you an Agreement detailing our performance guarantees, production and media schedule, payment terms, etc. for your review. If you'd like to first discuss this, feel free to call me at (888) 322-4296 or on my cell at 818-257-1549. We'll be happy to meet with you and give you a VIP tour of our 20,000 sq. ft. studio (next to Universal Studios, Hollywood). If you can't make it, not to worry - most of our clients are out of state so we often never even meet them in person until shoot day. We have a very easy and streamlined process for obtaining your approvals on scripts, rough cuts, media buys, PR plans, etc. You'll feel like we're right next door.

• Frequently Asked Questions Let's make news together! (the smart way---with media that makes money) Sincerely, Jef f ery Goddard CEO & Executive Producer TVA Productions 3950 Vantage Ave Studio City, CA 91604 t: 818-‐505-‐8300 c: 818-‐257-‐1549 f: 818-‐487-‐2811 e: [email protected]

TURNING VISION INTO VISUALS…

…IMAGE INTO INCOME

Conclusion


For the most up to date references, click here (or paste into browser):

http://www.tvaproductions.com/html/body_references.html News Articles about TVA

Contact info is included in all of these press releases

Client’s Share Price Performance: http://www.tvaproductions.com/html/share_performance.html Case Study: Space Adventures

Our latest campaign for this repeat client resulted in placements on Good Morning America, The Today Show, CBS' The Early Show, CNN (43 times!), NBC Nightly News, Fox News, MSNBC, CNBC, Bloomberg TV, NY Times, and 790 broadcast affiliates with at least one station in every one of the top ten DMA's.

Situational Analysis As a space-based tourism company, Space Adventures was faced with a unique set of business challenges that extended to its communications campaign. How to build credibility to ensure confidence in the company and its unique tours, and how to reach those that had the means ($20 million was the going rate) and the desire (six months of training were required) to visit the final frontier? Objectives

• Create a brand identity for Space Adventures to ensure the company was highly recognizable and highly credible.

• Secure the sale of two tourist seats per year aboard a Space Adventures flight via a creative and comprehensive public relations campaign.

Target Audience Analysis After indentifying the target audience consisting of the financial elite, TVA took the steps to understand what motivated people who could literally go anywhere and do anything with just one overreaching question in mind: How do you convince someone that a trip that was once limited to select military personnel, was now open (and safe) for just about anyone? The target audience was a very-well defined group, but with discriminating tastes, effectively reaching that audience and establishing trust was vital.

Case Studies and References


Strategy Build brand awareness through an aggressive media campaign via TVA, emphasizing placement in highly respected outlets to establish credibility in the consumer market and then reach out to the target audience through a highly targeted outreach campaign, including hosting exclusive events across the world. Execution Through a media launch event held at the Explorers Club, home of the most highly respected and recognized international association of explorers, Crosby~Volmer and TVA immediately established the Space Adventures brand in over 100 media outlets. Further media outreach by TVA resulted in media placements with some of the most respected outlets in the world, including CNN, The Today Show, the BBC, The New York Times, The Wall Street Journal and the Associated Press. The exclusive events allowed Space Adventures to meet the small group of people who would become its first customers and establish the type of personal relationship upon which all successful business relationships are founded. Results As a result of an aggressive and creative campaign, Crosby~Volmer and TVA were jointly able to produce significant results for Space Adventures. Over two billion media impressions were achieved for a relatively unfamiliar company over a 12 month period and Space Adventures made history when it sent the first civilian astronaut into space. SPACE ADVENTURES - CUMULATIVE USAGE SUMMARY MONITORING SERVICES PROVIDED BY NIELSEN MEDIA RESEARCH AND MULTIVISION MEDIA MONITORING

# NATIONAL TELEVISED BROADCASTS # INTERNATIONAL BROADCASTS # BROADCASTS ABC # BROADCASTS CBS # BROADCASTS NBC # BROADCASTS FOX # BROADCASTS UPN, WB, IND # BROADCASTS UNI, TEL

- 137 ˆ 49

ˆ 464 ˆ 465 ˆ 522 - 403 ˆ 104

- 6

TOTAL # BROADCASTS 2150

TOTAL U.S. AUDIENCE*** 169,257,645 * Est. audience figures for national broadcasts provided by Nielsen, MultiVision Media Monitoring, PR Newswire or from the outlets themselves. ** Projected audience is based on Nielsen Households multiplied by 2.5 *** Total audience is based upon est. audience figure for national broadcasts plus projected audience figure for local-market broadcasts.


In its Performance Evaluation Crosby-Volmer gave TVA the highest marks possible (10s) for Price, Producing and Editing and wrote "they would definitely hire TVA again."(which they have done for four campaigns as of June, 2009) Producer was very professional. Editing was completed in a very efficient manner and release was made available to media within hours of press conference. Mark Hirsch was very willing to provide up-dates and answer any questions that we had.

Rob Volmer Stacey Tierne

Samantha Donaldson EMAILS FROM CROSBY-VOLMER: We're a legend! (thanks to TVA) YOU ARE AWESOME!!!!! We are very excited about the results of this campaign!! Your team has been very enthusiastic and helpful. We look forward to working with you again!

TVA bookings included the Tonight Show with Jay Leno and Late Night with Conan O'Brien. TVA’s media campaign was a knockout success for George Foreman's New Household Cleaning System plus Disinfectant product line. It thrilled us to see such a huge increase in sales and to have so many serious inquiries from buyers around the world interested in carrying the product line.

Geno Brunton, CEO

BCC GROUP


TVA Productions has worked for four divisions of Disney over the past ten years under the umbrella of Jordan Education Media. We've executed more than two dozen in-school programs for Disney, a client that recognizes the power of entertainment images to help

educate. Our programs have been designed to achieve a multitude of objectives. A number of

these projects featured outside partners. The McDonald's 101 Dalmatians program included free samples of Dalmatian Happy Meal toys, while Hi-C used their Angels in the Outfield alliance to provide free samples of a new sized package. Other partners

included Welch's, Hasbro Toys, and Dannon Yogurt, among others. Some of these participants, like McDonald's, were already Disney partners. Most of the others were brought to the party by our strategic alliances.

Along the way, tens of millions of students, and millions of educators have benefited from the cumulative educational value of these important programs. Repeatedly, TVA

Productions has harnessed the power of entertainment as a curriculum and communications tool.


TVA has provided services for several divisions of Nickelodeon via Jordan Education Media. The Big Help, an on-air "Help-a-Thon," encourages kids to donate not cash, but hours of

community service. Over the years, TVA in-school programs have introduced kids and teachers to The Big Help, and provided tools for students to register their community service work as part of the annual "Help-a-Thon."Nick Jr. continues to be the preeminent

entertainment medium for preschoolers. Video-driven TVA in-school programs helped to introduce the wildly popular Blue's Clues through America's preschools and daycare centers. The Bill Cosby-produced hit Little Bill was introduced through a multi-media preschool

outreach program. When Nick Publishing planned to introduce Nick Jr. Magazine, they turned to us to help

develop and manage a preschool educator's association, complete with a benefits package that included a JEM-created educator newsletter.

This relationship is a perfect example of private sector support of education in America. In every instance, each of these divisions of Nickelodeon is making significant contributions to education.


A TVA client since 1989, Nutrilite is now the World’s leading brand of

Vitamin, Mineral, and Dietary Supplements.

http://www.nutrilite.com/ Tremendous success! And I've never looked so good on-screen.

SAM REHNBORG, PH.D., President, NUTRILITE™ PASSES $3 BILLION MARK IN ANNUAL SALES

ADA, MI (June 24, 2009)—NUTRILITE, the world’s leading brand of vitamin, mineral and

dietary supplements, posted a record $3.1 billion in sales over the last 12 months as

Amway/Quixtar’s message of optimal health resonates with consumers around the world.

Owned by Ada, Michigan-based Alticor, Inc., the NUTRILITE® brand has more than 200

nutritional supplements – including tablets, capsules, powder drink mixes, and nutritional

snacks and bars—for sale to millions of consumers in more than 50 countries around the

world by Amway and Quixtar independent business owners (IBOs).


TVA was recently hired to assist in the promotion of Roland Emmerich’s upcoming disaster film, “2012.” Other films include:

• Day After Tomorrow • Godzilla • Independence Day • The Patriot • Stargate

“Many thanks!”

Josh Goldstine, Executive VP, Creative Advertising

The pleasure was all mine. It's great working with you guys! We are very happy… with you…and that we have built this relationship that, we are sure, will turn into many ventures in the near future.

Antonio Gimenez-Palazon Sony Pictures International

Marketing and Publicity


“Your DRTV campaigns promoting our themed merchandise averaged between 10,000 - 12,000 calls per week with an 8.25% conversion to sales. Average sales order: $189.00.” (TVA actually had to pull the spot until a larger call center could be hired due to overwhelming call volume.)

Peter Davis President

Davis-Panzer Productions

Jerry Skillet President

M/One Advertising


"You guys were great! The project went great!"

Eliot Sekuler, Director of Publicity Download Electronic Press Kits and VNRs produced by TVA

One of TVA’s oldest and dearest clients. Dozens of award-winning campaigns awarded since 1984.

"Best cost to quality ratio we've received to date." Jun Takahashi Exec. V.P. Promotions

With sales of $9.3 billion in 2007 and 73,000 employees in more than 30 countries, Thomson Multimedia (Euronext: 18453) (NYSE: TMS) provides a wide range of video (and enabling) technologies, systems, finished products and services to consumers and professionals in the entertainment and media industries.

"Best we've ever seen. Thank you for making our project a success."

David Blaine, Sr. VP Worldwide Marketing Carrie Bissell, Sr. VP Advertising

"Your company was always responsive to our needs, always on schedule, and thoroughly creative. We will certainly not hesitate to call upon you again in future endeavors and will heartily recommend your company as one of the best we've seen."

Maureen McConnell Marketing Mgr.


TVA provided a full MediaBlitz!™ and national ad campaign, resulting in over $10 million gross

sales from box office, DVDs, pay per view, pay channels, airlines, etc. “ You guys are the best!”

Merv Davis Executive Producer

Client has since assigned TVA three additional movies to promote:

• I Love You Phillip Morris (Jim Carrey, Ewan McGregor)

• Hachi (Richard Gere)

• Nobel Son (Alan Rickman, Bryan Greenberg, Danny DeVito, Bill Pullman, Eliza Dushku


"Now that a few weeks have passed since the Opening Day of our attraction ``Quest for Camelot Nights," I can catch my breath long enough to tell you what a tremendous success it has been. Judging from the thousands of ``oohs" and ``aahs" this show is getting every night, the show is a bonafide hit and we greatly appreciate your fine team's expertise and hard work in ensuring its success. I realize it took many long and hard hours to provide the specially formatted 70mm 8-perf film. for projection on the World's largest floating Aqua-Screen - 96' x 182'. I'm proud to say this production is the largest outdoor spectacular in Six Flags History and is the only one of its type on the East Coast. Thanks for helping to bring it in on time, budget and with quality that exceeds all expectations. More to come, I'm sure.

Bob O'Neill, Entertainment Director

... shooting went very smoothly on both days and the crew was great to work with. Overall, the shots were great and I am very impressed by the editing job done by your crew. Every shot came out exactly as I had envisioned it. Thanks for all your hard work and flexibility in getting this set up.

Andrew Hussey Pamela McCracken

SVP Porter Novelli


"We've received good results from the productions and Health World News segment, thus far. We were very pleased with the shoot, in particular with the talents of your team. Their professionalism and intuition transcend the entire crew. I look forward to working with you again."

Michael J. Wissot

Director of Business Operations

TVA's MediaBlitz!® for SCAN was instrumental in getting new

national legislation passed. Our productions were aired intensively in Washington D.C. while a bill to

increase the cap on new subscribers was being considered by Congress. From the Los Angeles Business Journal, Jan. 10-16: ...executives with several other companies also believe they have

benefited from their association with the show. One such company is Long Beach-based Senior Care

Action Network (SCAN), a non-profit "social HMO" that was the subject of an entire 30-minute

episode. The reporters at "Business World News" convinced Congressman Bill Thomas and Senator

Jay Rockefeller to do interviews on the segment. SCAN provides full long-term care benefits---such

as the services of housekeepers, cooks, and personal assistants-so that people who would otherwise

be forced to move into a nursing home can live at home. These benefits are paid for by Medicare, but

SCAN had a cap on its enrollment of 36,000. The "Business World News" segment was used as part

of a lobbying effort to get the cap raised. Ultimately, Congress did vote to raise the cap. While SCAN

spokesman Paul Kenkel can't say for sure that the "Business World News" segment was the cause, he says it certainly helped." (See additional news article in Healthcare PR & Marketing News).

"I think your crews were excellent in working with a complex set of objectives and subject matter. Your professionalism was outstanding."

Paul Kenkel, Director of Public Relations


www.smartestinvestmentbook.com

Exceeded 15,000 copies in just the first weekend of the MediaBlitz!® and became a NY Times Bestseller. Costco just ordered another 50,000 books.

As of March 6, 2010 TVA generated 424 newspaper articles in 18 different states with a readership of 12,189,552. Our News Features were broadcasted 277 TIMES IN 38 DIFFERENT STATES WITH AN AUDIENCE OF 16,953,920.

Print Release http://www.tvaproductions.com/pdf/INVESTMENT.pdf

You delivered everything promised.

Daniel R. Solin, Esq. (Author)

Index Funds Advisors 4731 Bonita Bay Blvd. Unit 402 Bonita Springs, FL 34134 www.ifa.com (web page) www.smartestinvestmentbook.com


www.cmn.org

A VIP client since 1987, TVA’s campaigns have helped generate over $3 BILLION for Children’s Hospitals across the nation. One campaign alone became the single most successful fund raising event in televised history, raising an unprecedented $229,000,000 for children's hospitals, helping over 17 million kids. http://www.tvaproductions.com/html/cmn-press.php Co-Founder: Joe Lake

www.moviepicks.org <http://www.CAMIE.org> Jeffery Goddard / TVA has produced THE CAMIE AWARDS show in Hollywood for the past three years: http://www.imdb.com/name/nm1571330/filmotype Dr. Glen C. Griffin Founder & Chairman CAMIE AWARDS, INC.


Frequently Asked Questions: <http://www.tvaproductions.com/about-tva/FAQ-about-TVA.php?tab=faq> Key People Bios: <http://www.tvaproductions.com/about-tva/key-people.php?tab=keypeople> 200+ References and Case Studies: <http://www.tvaproductions.com/about-tva/references.php> $100,000 Guarantee: <http://www.tvaproductions.com/html/body-guarantees.php> Examples of our Work: <http:www.tvaproductions.com/about-tva/media-production-samples.php?tab=sampleofwork> Celeb Spokespeople: http://www.tvaproductions.com/html/celebrities.php Awards: <http://www.tvaproductions.com/about-tva/awards.php?tab=awards> eMedia Kit: <http://www.tvaproductions.com/pdf/emediakit_22.pdf>

On-line Studio Tour: <http://www.tvaproductions.com/html/body_production_post.html>

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