Presenting: Sara Meaney on Social Media and Digital Business Trends
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19-Oct-2014 -
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Transcript of Presenting: Sara Meaney on Social Media and Digital Business Trends
SURVIVE OR THRIVE?
SARA MEANEY, PARTNERCOMET BRANDING – HANSON DODGE CREATIVE
SOCIAL MEDIA AND DIGITAL BUSINESS TRENDS
SOCIAL AND DIGITAL TRENDS FOR BUSINESS
Mobile on the Rise
Corporate Darwinism
Convert, Convert, Convert
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CONTEXT
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ARE YOU A SKEPTIC?
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USAGE BASE
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CONTEXT
3 million online searches performed per minute in 2009.
2 billion videos viewed on YouTube, per day.
3 billion photos uploaded to Facebook per month.
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GROWING BUSINESS USAGE
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GROWING BUSINESS USAGE
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CONTEXT
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CONTEXT
The average consumer mentions specific brands over 90 times per week in conversations with friends, family and co-workers.
WOMMA, 2010
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90% of Internet users trust recommendations from people they know; 70% trust opinions of unknown users.
Econsultancy, 2009
CONTEXT
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TREND 1:
MOBILE ON THE RISE
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SMARTPHONES TAKING OVER
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MOBILE BECOMES PRIMARY ACCESS POINT
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USER EXPERIENCE: B2C
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USER EXPERIENCE: B2B
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WEBSITES GET MORE SOCIAL
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TREND 2:
CORPORATE DARWINISM
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CORPORATE DARWINISM?
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DOING SOCIAL VS. BEING SOCIAL
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TRANSPARENCY IS VALUED
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SALES UP 14.3% | STOCK TRADING AT DOUBLE
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SOCIAL SPANS THE ORGANIZATION
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TREND 3:
CONVERT, CONVERT, CONVERT
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WHAT IS SUCCESS
28% measure through website traffic and inbound links
18% measure through leads generated
R2i Integrated study
N=296
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BENEFITS
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Social Media Explorern = 1898 marketing execs
MOBILE COMMERCE
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SOCIAL COMMERCE
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PRODUCT REVIEWS
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CONCLUSIONS
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CONCLUSIONS
Not a Fad
Your Choice: Survive or Thrive?
Opportunities to be proactive
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THANK YOU
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